디지털 미디어 시장 규모, 점유율, 동향 분석 보고서 : 컨텐츠 유형별, 플랫폼별, 용도별, 산업별, 지역별, 부문별 예측(2024-2030년)

Digital Media Market Growth & Trends:

The global digital media market size is expected to reach USD 1,902.28 billion by 2030 and is anticipated to grow at a CAGR of 12.8% from 2024 to 2030, according to a new study by Grand View Research, Inc. Increasing internet penetration and rising smartphone usage have fueled the demand for digital content, further driving the market expansion.

The proliferation of high-speed internet and the widespread adoption of smartphones have made digital media more accessible than ever before. In addition, the rise of social media platforms has revolutionized content consumption, providing users with personalized and engaging experiences. Moreover, advancements in artificial intelligence and machine learning are enabling content creators to produce more sophisticated and targeted media, enhancing user engagement and satisfaction. These factors are collectively propelling the market growth.

The rising popularity of streaming services is reshaping entertainment consumption, with platforms such as Netflix, Disney+, and Spotify providing on-demand access to extensive content libraries. In addition, user-generated content is on the rise, with platforms such as YouTube and TikTok enabling individuals to create and share their media. Furthermore, the advent of virtual and augmented reality is creating new opportunities for immersive experiences, revolutionizing user interaction with digital content.

Moreover, digital advertising expenditures have also seen considerable growth as advertisers allocate more of their budgets to online platforms. The ability to target specific demographics, track user behavior, and measure campaign performance has made digital advertising an attractive option for businesses.This precision targeting allows advertisers to reach the most relevant audiences with tailored messages, thereby increasing the effectiveness of their campaigns.

Digital platforms offer detailed analytics and insights, enabling advertisers to continually optimize their strategies in real-time. This increased focus on digital advertising is driving market growth by attracting more investment, fostering innovation in advertising technologies, and enhancing the overall value proposition of digital media channels.This trend is transforming the digital media landscape, driving innovation, and further accelerating market growth.

Digital Media Market Report Highlights:

• Based on content type, the video segment dominated the market in 2023, owing to the increasing demand for high-quality video content across various digital platforms.
• Based on platform, the smartphone segment dominated the market in 2023, owing to factors such as accessibility, technological advancements, app ecosystem diversity, social media integration, advertising opportunities, streaming services dominance, global smartphone penetration, and changing consumer behavior towards mobile-centric habits.
• Based on application, the marketing & advertising segment dominated the market in 2023, owing to the increasing adoption of digital technologies and the shift towards online platforms for entertainment, communication, and commerce.
• Based on industry vertical, the entertainment segment dominated the market in 2023. This growth is driven by the digital offerings offered by entertainment platforms through various revenue streams such as subscription models, advertising, pay-per-view services, in-app purchases, and merchandise sales.
• Based on region, North America dominated the market in 2023. The presence of major technology providers, technological advancements, and shifting consumer behavior are driving market growth.
• In March 2024, Hulu on Disney+ launched in the U.S. for Disney Bundle Subscribers. Hulu's extensive library of over 70,000 TV episodes and movies will now be fully integrated into the Disney+ app, providing Bundle subscribers with greater convenience, value, and discoverability by having the breadth and depth of both Hulu and Disney+ content available in one place.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Information Procurement
  • 1.3.1. Information analysis
  • 1.3.2. Market formulation & data visualization
  • 1.3.3. Data validation & publishing
• 1.4. 1.4 Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Digital Media Market Snapshot
• 2.2. Digital Media - Segment Snapshot (1/2)
• 2.3. Digital Media - Segment Snapshot (2/2)
• 2.4. Digital Media - Competitive Landscape Snapshot

Chapter 3. Digital Media Market - Industry Outlook

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
  • 3.4.2. Macroeconomic Analysis
• 3.5. Technology Trends

Chapter 4. Digital Media: Content Type Estimates & Trend Analysis

• 4.1. Content Type Movement Analysis & Market Share, 2023 & 2030
• 4.2. Digital Media Market Estimates & Forecast By Content Type (USD Billion)
  • 4.2.1. Video
  • 4.2.2. Audio
  • 4.2.3. Text
  • 4.2.4. Images
  • 4.2.5. Interactive Media Content
  • 4.2.6. Others

Chapter 5. Digital Media : Platform Estimates & Trend Analysis

• 5.1. Platform Movement Analysis & Market Share, 2023 & 2030
• 5.2. Digital Media Market Estimates & Forecast By Platform (USD Billion)
  • 5.2.1. Smartphone
  • 5.2.2. Television
  • 5.2.3. Computer
  • 5.2.4. Tablets
  • 5.2.5. Others

Chapter 6. Digital Media : Application Estimates & Trend Analysis

• 6.1. Application Movement Analysis & Market Share, 2023 & 2030
• 6.2. Digital Media Market Estimates & Forecast, By Application (USD Billion)
  • 6.2.1. Marketing & Advertising
  • 6.2.2. Training & E-learning
  • 6.2.3. Social Media
  • 6.2.4. Streaming
  • 6.2.5. Others

Chapter 7. Digital Media : Industry Vertical Estimates & Trend Analysis

• 7.1. Industry Vertical Movement Analysis & Market Share, 2023 & 2030
• 7.2. Digital Media Market Estimates & Forecast, By Industry Vertical (USD Billion)
  • 7.2.1. Entertainment
  • 7.2.2. Retail & E-commerce
  • 7.2.3. Healthcare
  • 7.2.4. Government
  • 7.2.5. BFSI
  • 7.2.6. Telecom
  • 7.2.7. Automotive
  • 7.2.8. Hospitality
  • 7.2.9. Non-Profit Organizations
  • 7.2.10. Publishing
  • 7.2.11. Others

Chapter 8. Regional Estimates & Trend Analysis

• 8.1. Digital Media Market by Region, 2023 & 2030
• 8.2. North America
  • 8.2.1. North America Digital Media Market Estimates & Forecasts, 2017 - 2030 (USD Billion)
  • 8.2.2. U.S.
  • 8.2.3. Canada
• 8.3. Europe
  • 8.3.1. Europe Digital Media Market Estimates & Forecasts, 2017 - 2030 (USD Billion)
  • 8.3.2. UK
  • 8.3.3. Germany
  • 8.3.4. France
  • 8.3.5. Italy
  • 8.3.6. Spain
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Digital Media Market Estimates & Forecasts, 2017 - 2030 (USD Billion)
  • 8.4.2. China
  • 8.4.3. Japan
  • 8.4.4. India
  • 8.4.5. South Korea
  • 8.4.6. Australia
• 8.5. Latin America
  • 8.5.1. Latin America Digital Media Market Estimates & Forecasts, 2017 - 2030 (USD Billion)
  • 8.5.2. Brazil
  • 8.5.3. Mexico
• 8.6. Middle East & Africa (MEA)
  • 8.6.1. MEA Digital Media Market Estimates & Forecasts, 2017 - 2030 (USD Billion)
  • 8.6.2. UAE
  • 8.6.3. Saudi Arabia
  • 8.6.4. South Africa

Chapter 9. Digital Media Market - Competitive Landscape

• 9.1. Recent Developments & Impact Analysis, By Key Market Participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Positioning
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
  • 9.8.1. Partnerships
  • 9.8.2. New Product Launches
  • 9.8.3. Merger & Acquisition
  • 9.8.4. Expansion
• 9.9. Company Profiles
  • 9.9.1. Fuji Media Holdings, Inc
    • 9.9.1.1. Participant's Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Benchmarking
    • 9.9.1.4. Recent Developments
  • 9.9.2. Apple, Inc
    • 9.9.2.1. Participant's Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Benchmarking
    • 9.9.2.4. Recent Developments
  • 9.9.3. Disney
    • 9.9.3.1. Participant's Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Benchmarking
    • 9.9.3.4. Recent Developments
  • 9.9.4. AT&T
    • 9.9.4.1. Participant's Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Benchmarking
    • 9.9.4.4. Recent Developments
  • 9.9.5. Sony Corporation
    • 9.9.5.1. Participant's Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Benchmarking
    • 9.9.5.4. Recent Developments
  • 9.9.6. Netflix, Inc
    • 9.9.6.1. Participant's Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Benchmarking
    • 9.9.6.4. Recent Developments
  • 9.9.7. Charter Communication Inc
    • 9.9.7.1. Participant's Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Benchmarking
    • 9.9.7.4. Recent Developments
  • 9.9.8. Thomson Reuters
    • 9.9.8.1. Participant's Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Benchmarking
    • 9.9.8.4. Recent Developments
  • 9.9.9. Paramount
    • 9.9.9.1. Participant's Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Benchmarking
    • 9.9.9.4. Recent Developments
  • 9.9.10. Amazon.com, Inc
    • 9.9.10.1. Participant's Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Benchmarking
    • 9.9.10.4. Recent Developments
  • 9.9.11. Fox Corporation
    • 9.9.11.1. Participant's Overview
    • 9.9.11.2. Financial Performance
    • 9.9.11.3. Product Benchmarking
    • 9.9.11.4. Recent Developments
  • 9.9.12. S&P Global
    • 9.9.12.1. Participant's Overview
    • 9.9.12.2. Financial Performance
    • 9.9.12.3. Product Benchmarking
    • 9.9.12.4. Recent Developments
  • 9.9.13. Kaltura, Inc
    • 9.9.13.1. Participant's Overview
    • 9.9.13.2. Financial Performance
    • 9.9.13.3. Product Benchmarking
    • 9.9.13.4. Recent Developments