유료 TV 시장 규모, 점유율, 동향 분석 보고서 : 기술별, 용도별, 지역별, 부문별 예측(2025-2030년)

Pay TV Market Growth & Trends:

The global pay TV market size is expected to reach USD 336.75 billion by 2030, registering a CAGR of 3.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising competition from OTT media providers is promoting pay TV operators to disrupt existing business models and strategize more efficient profit generation methodologies. Additionally, emerging players, such as MOBITV, offer customized, cost-effective, and flexible options to their customers according to their demands, thus ensuring customer satisfaction. This is expected to promote new and existing players to diversify their existing service offerings and ensure healthy competition in the market.

The IPTV segment is expected to witness significant market growth over the forecast period due to the advent of 5G technology. Increased bandwidth and enhanced ability to build virtual end-to-end networks for specific applications is a major driving factor for the industry growth. Additionally, the rapid proliferation of the 5G delivery model in emerging economies is expected to provide consumers with a high-definition 4K viewing experience. Moreover, the adoption of 5G integrated with IPTV services is expected to enable the hospitality industry to improve its service offerings. The technology is expected to facilitate more efficient data collection, analysis, and optimization; to offer a more personalized TV viewing experience to its guests.

Furthermore, Multi-access Edge Computing (MEC) technology is expected to bring content and applications closer to the network edge, thus reducing latency and enable service optimization. MEC facilitates users to access content with minimum delay and increase IPTV network capacity via Software-Defined Networks (SDN), which improves the user's quality of experience, thus offering encouraging growth prospects to the market. Additionally, MEC is also expected to offer enhanced security to the network system by safeguarding viewers' information and television viewing trends, which is expected to offer an impetus to the market growth.

Rising demand amongst customers to access television viewing experience from anywhere in the world on various devices such as mobile phones and tabs is promoting service providers to adopt cloud computing methodologies. Cloud computing offers a flexible and unified platform to holistically manage content monetization and security, thus enabling service providers to simplify business practices. Furthermore, the adoption of cloud technology also enables service providers to leverage the 'as-a-service' business model, thereby helping to generate new and sustained revenue streams.

Pay TV Market Report Highlights:

• Cable TV accounted for a leading revenue share of 36.9% in the global pay TV market in 2024 due to steady demand among customers to have access to unbundled packages
• The residential segment accounted for a dominant revenue share in the global market in 2024, aided by the increasing adoption of Pay TV services in developing economies
• The commercial segment is anticipated to advance at the fastest CAGR from 2025 to 2030
• North America accounted for a leading revenue share of 31.6% in the global pay TV market in 2024

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Pay TV Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Drivers Analysis
  • 3.2.2. Market Restraints Analysis
  • 3.2.3. Industry Challenges
• 3.3. Pay TV Market Analysis Tools
  • 3.3.1. Porter's Analysis
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political Landscape
    • 3.3.2.2. Economic and Social Landscape
    • 3.3.2.3. Technological Landscape
    • 3.3.2.4. Environmental Landscape
    • 3.3.2.5. Legal Landscape

Chapter 4. Pay TV Market: Technology Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Pay TV Market: Technology Movement Analysis, USD Billion, 2024 & 2030
• 4.3. Cable TV
  • 4.3.1. Cable TV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. Satellite TV
  • 4.4.1. Satellite TV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. IPTV
  • 4.5.1. IPTV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Pay TV Market: Application Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Pay TV Market: Application Movement Analysis, USD Billion, 2024 & 2030
• 5.3. Commercial
  • 5.3.1. Commercial Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Residential
  • 5.4.1. Residential Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Pay TV Market: Regional Estimates & Trend Analysis

• 6.1. Pay TV Market Share, By Region, 2024 & 2030, USD Billion
• 6.2. North America
  • 6.2.1. North America Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.2.2. U.S.
    • 6.2.2.1. U.S. Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.2.3. Canada
    • 6.2.3.1. Canada Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.2.4. Mexico
    • 6.2.4.1. Mexico Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.3. Europe
  • 6.3.1. Europe Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.3.2. UK
    • 6.3.2.1. UK Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.3.3. Germany
    • 6.3.3.1. Germany Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.3.4. France
    • 6.3.4.1. France Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4.2. China
    • 6.4.2.1. China Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4.3. Japan
    • 6.4.3.1. Japan Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4.4. India
    • 6.4.4.1. India Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4.5. South Korea
    • 6.4.5.1. South Korea Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4.6. Australia
    • 6.4.6.1. Australia Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.5. Latin America
  • 6.5.1. Latin America Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.6.2. Saudi Arabia
    • 6.6.2.1. Saudi Arabia Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.6.3. South Africa
    • 6.6.3.1. South Africa Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.6.4. UAE
    • 6.6.4.1. UAE Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Competitive Landscape

• 7.1. Company Categorization
• 7.2. Company Market Positioning
• 7.3. Company Heat Map Analysis
• 7.4. Company Profiles
  • 7.4.1. DIRECTV, LLC
    • 7.4.1.1. Participant's Overview
    • 7.4.1.2. Financial Performance
    • 7.4.1.3. Product Benchmarking
    • 7.4.1.4. Recent Developments/ Strategic Initiatives
  • 7.4.2. DISH Network L.L.C.
    • 7.4.2.1. Participant's Overview
    • 7.4.2.2. Financial Performance
    • 7.4.2.3. Product Benchmarking
    • 7.4.2.4. Recent Developments/ Strategic Initiatives
  • 7.4.3. Foxtel
    • 7.4.3.1. Participant's Overview
    • 7.4.3.2. Financial Performance
    • 7.4.3.3. Product Benchmarking
    • 7.4.3.4. Recent Developments/ Strategic Initiatives
  • 7.4.4. Comcast
    • 7.4.4.1. Participant's Overview
    • 7.4.4.2. Financial Performance
    • 7.4.4.3. Product Benchmarking
    • 7.4.4.4. Recent Developments/ Strategic Initiatives
  • 7.4.5. Fetch TV Pty Limited
    • 7.4.5.1. Participant's Overview
    • 7.4.5.2. Financial Performance
    • 7.4.5.3. Product Benchmarking
    • 7.4.5.4. Recent Developments/ Strategic Initiatives
  • 7.4.6. Rostelecom PJSC
    • 7.4.6.1. Participant's Overview
    • 7.4.6.2. Financial Performance
    • 7.4.6.3. Product Benchmarking
    • 7.4.6.4. Recent Developments/ Strategic Initiatives
  • 7.4.7. Charter Communications
    • 7.4.7.1. Participant's Overview
    • 7.4.7.2. Financial Performance
    • 7.4.7.3. Product Benchmarking
    • 7.4.7.4. Recent Developments/ Strategic Initiatives
  • 7.4.8. Tata Play
    • 7.4.8.1. Participant's Overview
    • 7.4.8.2. Financial Performance
    • 7.4.8.3. Product Benchmarking
    • 7.4.8.4. Recent Developments/ Strategic Initiatives
  • 7.4.9. D2h
    • 7.4.9.1. Participant's Overview
    • 7.4.9.2. Financial Performance
    • 7.4.9.3. Product Benchmarking
    • 7.4.9.4. Recent Developments/ Strategic Initiatives
  • 7.4.10. Cox Communications, Inc.
    • 7.4.10.1. Participant's Overview
    • 7.4.10.2. Financial Performance
    • 7.4.10.3. Product Benchmarking
    • 7.4.10.4. Recent Developments/ Strategic Initiatives