스마트폰 시장 규모, 점유율, 동향 분석 보고서 : 운영체제별, 유통 채널별, 가격대별, 지역별, 부문별 예측(2025-2030년)

Smartphone Market Summary

The global smartphone market size was estimated at USD 520.45 billion in 2024 and is projected to reach USD 651.82 billion by 2030, growing at a CAGR of 3.9% from 2025 to 2030. The growth is driven by the rising consumer demand for feature-rich yet affordable devices, rapid advancements in 5G connectivity, and increasing digital dependency across emerging and developed economies.

Key growth drivers for the smartphone industry include the proliferation of AI-powered functionalities such as on-device generative AI, enhanced mobile photography, and real-time language translation, as well as growing integration with IoT ecosystems. Smartphone adoption is further supported by expanding e-commerce penetration, competitive pricing strategies, and increasing replacement cycles due to faster technological obsolescence. Moreover, sustainability initiatives such as modular repairability, use of recycled materials, and energy-efficient chipsets are becoming central to brand differentiation. At the same time, demand from sectors like gaming, fintech, and enterprise mobility continues to reshape device capabilities and performance expectations.

The increasing penetration of smartphones and other smart devices across both developed and emerging economies also contributes to the market growth. Smartphones have become essential tools for communication, entertainment, and productivity, driving consistent demand. In addition, the rise of wearable technology, such as smartwatches and fitness trackers, has contributed to market expansion as health and fitness awareness grows. The integration of these devices with other smart home products, such as voice assistants and security systems, has further boosted consumer interest and spending in this sector. For instance, in January 2025, Alarm.com, a U.S.-based technology company, launched its new AI Deterrence (AID) service, an advanced automated audio response system aimed at strengthening property security. Leveraging artificial intelligence, the service issues personalized verbal warnings to potential intruders, adapting messages based on visual cues like clothing and environmental context.

Global Smartphone Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the smartphone market report based on operating system, distribution channel, price range, and region:

To learn more about this report, request a free sample copy

• Operating System Outlook (Revenue, USD Billion, 2018 - 2030)
• Android
• iOS
• Others
• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
• Online
• Offline
• Price Range Outlook (Revenue, USD Billion, 2018 - 2030)
• Entry Level
• Mid-Range
• Premium
• Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Methodology segmentation & scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Smartphone Variables, Trends & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
  • 3.3.3. Industry Opportunities
• 3.4. Smartphone Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Smartphone Market: Operating System Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Smartphone: Operating System Movement Analysis, 2024 & 2030 (USD Billion)
• 4.3. Android
  • 4.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. iOS
  • 4.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. Others
  • 4.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Smartphone Market: Distribution Channel Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Smartphone: Product Type Movement Analysis, 2024 & 2030 (USD Billion)
• 5.3. Online
  • 5.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Offline
  • 5.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Smartphone Market: Price Range Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Smartphone: Price Range Movement Analysis, 2024 & 2030 (USD Billion)
• 6.3. Entry Level
  • 6.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Mid-Range
  • 6.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.5. Premium
  • 6.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Smartphone Market: Regional Estimates & Trend Analysis

• 7.1. Smartphone Share, By Region, 2024 & 2030, USD Billion
• 7.2. North America
  • 7.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.2.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.5. U.S.
    • 7.2.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.5.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.5.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.5.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.6. Canada
    • 7.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.6.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.6.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.6.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.7. Mexico
    • 7.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.7.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.7.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.7.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
• 7.3. Europe
  • 7.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.3.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.5. UK
    • 7.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.5.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.5.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.5.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.6. Germany
    • 7.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.6.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.6.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.6.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.7. France
    • 7.3.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.7.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.7.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.7.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
• 7.4. Asia Pacific
  • 7.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.5. China
    • 7.4.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.5.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.5.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.5.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.6. India
    • 7.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.6.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.6.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.6.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.7. Japan
    • 7.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.7.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.7.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.7.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.8. Australia
    • 7.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.8.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.8.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.8.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.9. South Korea
    • 7.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.9.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.9.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.9.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
• 7.5. Latin America
  • 7.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
  • 7.5.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
  • 7.5.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.5.5. Brazil
    • 7.5.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.5.5.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.5.5.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.5.5.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
• 7.6. Middle East & Africa
  • 7.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.5. Saudi Arabia
    • 7.6.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.5.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.5.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.5.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.6. UAE
    • 7.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.6.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.6.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.6.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.7. South Africa
    • 7.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.7.2. Market estimates and forecast by operating system, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.7.3. Market estimates and forecast by distribution channel, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.7.4. Market estimates and forecast by price range, 2018 - 2030 (Revenue, USD Billion)

Chapter 8. Competitive Landscape

• 8.1. Recent Developments & Impact Analysis by Key Market Participants
• 8.2. Company Categorization
• 8.3. Company Market Share Analysis
• 8.4. Company Heat Map Analysis
• 8.5. Strategy Mapping
  • 8.5.1. Expansion
  • 8.5.2. Mergers & Acquisition
  • 8.5.3. Partnerships & Collaborations
  • 8.5.4. New Product Launches
  • 8.5.5. Research And Development
• 8.6. Company Profiles
  • 8.6.1. Apple Inc.
    • 8.6.1.1. Participant's Overview
    • 8.6.1.2. Financial Performance
    • 8.6.1.3. Product Benchmarking
    • 8.6.1.4. Recent Developments
  • 8.6.2. Asus
    • 8.6.2.1. Participant's Overview
    • 8.6.2.2. Financial Performance
    • 8.6.2.3. Product Benchmarking
    • 8.6.2.4. Recent Developments
  • 8.6.3. Google LLC
    • 8.6.3.1. Participant's Overview
    • 8.6.3.2. Financial Performance
    • 8.6.3.3. Product Benchmarking
    • 8.6.3.4. Recent Developments
  • 8.6.4. Huawei
    • 8.6.4.1. Participant's Overview
    • 8.6.4.2. Financial Performance
    • 8.6.4.3. Product Benchmarking
    • 8.6.4.4. Recent Developments
  • 8.6.5. HMD Global
    • 8.6.5.1. Participant's Overview
    • 8.6.5.2. Financial Performance
    • 8.6.5.3. Product Benchmarking
    • 8.6.5.4. Recent Developments
  • 8.6.6. Lenovo Group Limited
    • 8.6.6.1. Participant's Overview
    • 8.6.6.2. Financial Performance
    • 8.6.6.3. Product Benchmarking
    • 8.6.6.4. Recent Developments
  • 8.6.7. Motorola
    • 8.6.7.1. Participant's Overview
    • 8.6.7.2. Financial Performance
    • 8.6.7.3. Product Benchmarking
    • 8.6.7.4. Recent Developments
  • 8.6.8. OnePlus
    • 8.6.8.1. Participant's Overview
    • 8.6.8.2. Financial Performance
    • 8.6.8.3. Product Benchmarking
    • 8.6.8.4. Recent Developments
  • 8.6.9. Oppo
    • 8.6.9.1. Participant's Overview
    • 8.6.9.2. Financial Performance
    • 8.6.9.3. Product Benchmarking
    • 8.6.9.4. Recent Developments
  • 8.6.10. Realme
    • 8.6.10.1. Participant's Overview
    • 8.6.10.2. Financial Performance
    • 8.6.10.3. Product Benchmarking
    • 8.6.10.4. Recent Developments
  • 8.6.11. Samsung Electronics Co. Ltd.
    • 8.6.11.1. Participant's Overview
    • 8.6.11.2. Financial Performance
    • 8.6.11.3. Product Benchmarking
    • 8.6.11.4. Recent Developments
  • 8.6.12. Sony Corporation
    • 8.6.12.1. Participant's Overview
    • 8.6.12.2. Financial Performance
    • 8.6.12.3. Product Benchmarking
    • 8.6.12.4. Recent Developments
  • 8.6.13. Vivo
    • 8.6.13.1. Participant's Overview
    • 8.6.13.2. Financial Performance
    • 8.6.13.3. Product Benchmarking
    • 8.6.13.4. Recent Developments
  • 8.6.14. Xiaomi Corporation
    • 8.6.14.1. Participant's Overview
    • 8.6.14.2. Financial Performance
    • 8.6.14.3. Product Benchmarking
    • 8.6.14.4. Recent Developments
  • 8.6.15. ZTE Corporation
    • 8.6.15.1. Participant's Overview
    • 8.6.15.2. Financial Performance
    • 8.6.15.3. Product Benchmarking
    • 8.6.15.4. Recent Developments