디지털 동영상 광고 시장 규모, 점유율 및 동향에 관한 분석 보고서 : 유형별, 산업별, 지역별 및 부문별 전망(2026-2033년)

The global digital video advertising market size was valued at USD 270.1 billion in 2025 and is projected to grow from USD 324.0 billion in 2026 to USD 1,200 billion in 2033, at a CAGR of 21.0% from 2026 to 2033. The North America dominated the market, accounting for a revenue share of 35.0% in 2025. Rapid technological advancements, high penetration of the internet and smartphones, and the growing shift toward digital media consumption drive market growth. Increasing consumer preference for streaming platforms, short-form video content, connected TV (CTV), and social media has encouraged advertisers to adopt data-driven digital video advertising strategies. In addition, the growing use of AI, programmatic advertising, and audience analytics is helping brands enhance campaign performance, customer engagement, and advertising efficiency.

There is a growing trend among individuals to adopt visual media through platforms other than traditional cable and satellite TV. Non-traditional platforms, such as desktops, mobile phones, Over-the-Top (OTT) media services, and social media applications, enable advertisers to enhance their service delivery methods and create new revenue channels for marketers and broadcasters. In addition, these digital video contents are designed to run across various platforms and in multiple formats to ensure maximum reach, resulting in higher engagement rates.

The development of innovative filming techniques, including vertical filming and 360° digital videos, has significantly impacted the digital video advertising sector. These techniques provide a fresh perspective on topics, appealing to a broader audience. They enable advertisers to create more engaging and successful campaigns, promoting the adoption of digital video advertising strategies. Moreover, advancements in video technology have improved the quality and effectiveness of video content, allowing for the capture of high-quality, detailed videos of shorter duration. This development facilitates more efficient communication of brand messages to target audiences.

The rising adoption of connected TVs encourages brands and marketers to implement digital video advertising strategies. By accessing individuals' social media accounts, analyzing viewing trends, and optimizing search engine performance, brands and marketers can deliver relevant advertisements to users. Connected TVs enable the delivery of highly personalized, targeted, HD-quality ads that enhance brand exposure and foster brand loyalty. Furthermore, the current trend of audiences not skipping ads on TV enables marketers to convey brand messages more effectively, thereby boosting market growth.

The growing use of OTT platforms worldwide enables advertisers to reach markets more efficiently. With the availability of high-speed internet at affordable prices and a growing demand for subscription-free content, marketers have better opportunities to expand their reach and generate revenue effectively. The option for different types of advertising, such as pre-roll, mid-roll, and post-roll ads, along with the ability to prevent ad-skipping by disabling ad-close controls, offers brands and agencies more opportunities to communicate their messages to audiences. In addition, in-banner digital videos and companion ads enable marketers to run their campaigns without disrupting viewers' experience, offering continued growth opportunities.

Global Digital Video Advertising Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global digital video advertising market report based on type, industry vertical, and region:

• Type Outlook (Revenue, USD Billion, 2021 - 2033)

Desktop

Mobile

• Industry Vertical Outlook (Revenue, USD Billion, 2021 - 2033)

Retail

Automotive

Financial Services

Telecom

Consumer Goods and Electronics

Media & Entertainment

Others

• Regional Outlook (Revenue, USD Billion, 2021 - 2033)

North America

• U.S.
• Canada
• Mexico

Europe

• Germany
• UK
• France

Asia Pacific

• China
• Japan
• India
• South Korea
• Australia

Latin America

• Brazil

Middle East and Africa (MEA)

• Saudi Arabia
• UAE
• South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Digital Video Advertising Market Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Market Size and Growth Prospects (USD Billion)
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
• 3.4. Digital Video Advertising Market Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Digital Video Advertising Market: Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Digital Video Advertising Market: Type Movement Analysis, 2025 & 2033 (USD Billion)
• 4.3. Desktop
  • 4.3.1. Desktop Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 4.4. Mobile
  • 4.4.1. Mobile Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 5. Digital Video Advertising Market: Industry Vertical Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Digital Video Advertising Market: Industry Vertical Movement Analysis, 2025 & 2033 (USD Billion)
• 5.3. Retail
  • 5.3.1. Retail Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 5.4. Automotive
  • 5.4.1. Automotive Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 5.5. Financial Services
  • 5.5.1. Financial Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 5.6. Telecom
  • 5.6.1. Telecom Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 5.7. Consumer Goods and Electronics
  • 5.7.1. Consumer Goods and Electronics Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 5.8. Media & Entertainment
  • 5.8.1. Media & Entertainment Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 5.9. Others
  • 5.9.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 6. Digital Video Advertising Market: Regional Estimates & Trend Analysis

• 6.1. Digital Video Advertising Market Share, By Region, 2025 & 2033 (USD Billion)
• 6.2. North America
  • 6.2.1. North America Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.2.2. U.S.
    • 6.2.2.1. U.S. Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.2.3. Canada
    • 6.2.3.1. Canada Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.2.4. Mexico
    • 6.2.4.1. Mexico Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 6.3. Europe
  • 6.3.1. Europe Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.3.2. UK
    • 6.3.2.1. UK Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.3.3. Germany
    • 6.3.3.1. Germany Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.3.4. France
    • 6.3.4.1. France Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.4.2. China
    • 6.4.2.1. China Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.4.3. Japan
    • 6.4.3.1. Japan Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.4.4. India
    • 6.4.4.1. India Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.4.5. South Korea
    • 6.4.5.1. South Korea Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.4.6. Australia
    • 6.4.6.1. Australia Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 6.5. Latin America
  • 6.5.1. Latin America Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.6.2. Saudi Arabia
    • 6.6.2.1. Saudi Arabia Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.6.3. UAE
    • 6.6.3.1. UAE Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
  • 6.6.4. South Africa
    • 6.6.4.1. South Africa Digital Video Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Billion)

Chapter 7. Competitive Landscape

• 7.1. Recent Developments & Impact Analysis by Key Market Participants
• 7.2. Company Categorization
• 7.3. Company Heat Map Analysis
• 7.4. Company Profiles
  • 7.4.1. AKI TECHNOLOGIES
    • 7.4.1.1. Participant's Overview
    • 7.4.1.2. Financial Performance
    • 7.4.1.3. Product Benchmarking
    • 7.4.1.4. Recent Developments/ Strategic Initiatives
  • 7.4.2. ExoClick
    • 7.4.2.1. Participant's Overview
    • 7.4.2.2. Financial Performance
    • 7.4.2.3. Product Benchmarking
    • 7.4.2.4. Recent Developments/ Strategic Initiatives
  • 7.4.3. Innovid
    • 7.4.3.1. Participant's Overview
    • 7.4.3.2. Financial Performance
    • 7.4.3.3. Product Benchmarking
    • 7.4.3.4. Recent Developments/ Strategic Initiatives
  • 7.4.4. MediaMath
    • 7.4.4.1. Participant's Overview
    • 7.4.4.2. Financial Performance
    • 7.4.4.3. Product Benchmarking
    • 7.4.4.4. Recent Developments/ Strategic Initiatives
  • 7.4.5. PubMatic, Inc.
    • 7.4.5.1. Participant's Overview
    • 7.4.5.2. Financial Performance
    • 7.4.5.3. Product Benchmarking
    • 7.4.5.4. Recent Developments/ Strategic Initiatives
  • 7.4.6. Seedtag Advertising, S.L.
    • 7.4.6.1. Participant's Overview
    • 7.4.6.2. Financial Performance
    • 7.4.6.3. Product Benchmarking
    • 7.4.6.4. Recent Developments/ Strategic Initiatives
  • 7.4.7. Spot X Publications Ltd.
    • 7.4.7.1. Participant's Overview
    • 7.4.7.2. Financial Performance
    • 7.4.7.3. Product Benchmarking
    • 7.4.7.4. Recent Developments/ Strategic Initiatives
  • 7.4.8. The Trade Desk
    • 7.4.8.1. Participant's Overview
    • 7.4.8.2. Financial Performance
    • 7.4.8.3. Product Benchmarking
    • 7.4.8.4. Recent Developments/ Strategic Initiatives
  • 7.4.9. Nexxen International Ltd (Tremor International Ltd.)
    • 7.4.9.1. Participant's Overview
    • 7.4.9.2. Financial Performance
    • 7.4.9.3. Product Benchmarking
    • 7.4.9.4. Recent Developments/ Strategic Initiatives
  • 7.4.10. TubeMogul Inc.
    • 7.4.10.1. Participant's Overview
    • 7.4.10.2. Financial Performance
    • 7.4.10.3. Product Benchmarking
    • 7.4.10.4. Recent Developments/ Strategic Initiatives
  • 7.4.11. Viant Technology LLC
    • 7.4.11.1. Participant's Overview
    • 7.4.11.2. Financial Performance
    • 7.4.11.3. Product Benchmarking
    • 7.4.11.4. Recent Developments/ Strategic Initiatives