디지털 비디오 광고 시장(2026-2030년)

The global digital video advertising market is forecasted to grow by USD 449616.3 mn during 2025-2030, accelerating at a CAGR of 30.0% during the forecast period. The report on the global digital video advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of connected television and streaming ecosystems, integration of gen ai in creative workflows, expansion of programmatic advertising and automated delivery systems.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global digital video advertising market is segmented as below:

By End-User

• Retail
• Consumer goods and electronics
• Media and entertainment
• Automotive
• Others

By Type

• Desktop
• Mobile

By Service Type

• In-stream video ads
• Out-stream video ads
• Linear video ads
• Nonlinear video ads
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
• Rest of World (ROW)

This study identifies the expansion of shoppable video advertising as one of the prime reasons driving the global digital video advertising market growth during the next few years. Also, growth of ad-supported streaming services and strategic application of contextual targeting will lead to sizable demand in the market.

The report on the global digital video advertising market covers the following areas:

• Global digital video advertising market sizing
• Global digital video advertising market forecast
• Global digital video advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global digital video advertising market vendors that include Amazon.com Inc., Aniview Ltd., Equativ, Google LLC, Index Exchange Inc., Launch Ad, Meta Platforms Inc., Microsoft Corp., Nexxen Inc., OpenX Technologies Inc., Pinterest Inc., Reddit Inc., Snap Inc., Spotify Technology SA, Teads Holding Co., The Trade Desk Inc., Tik Tok, Vidoomy Media S.L., Virool Inc.. Also, the global digital video advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Service Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Digital Video Advertising Market 2020 - 2024
  • Historic Market Size - Data Table on Global Digital Video Advertising Market 2020 - 2024 ($ million)
• 5.2 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 Service Type segment analysis 2020 - 2024
  • Historic Market Size - Service Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global digital video advertising market
• 6.2 Impact of geopolitical conflicts on global digital video advertising market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by End-user

• 8.1 Market segments
• 8.2 Comparison by End-user
• 8.3 Retail - Market size and forecast 2025-2030
• 8.4 Consumer goods and electronics - Market size and forecast 2025-2030
• 8.5 Media and entertainment - Market size and forecast 2025-2030
• 8.6 Automotive - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Desktop - Market size and forecast 2025-2030
• 9.4 Mobile - Market size and forecast 2025-2030
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by Service Type

• 10.1 Market segments
• 10.2 Comparison by Service Type
• 10.3 In-stream video ads - Market size and forecast 2025-2030
• 10.4 Out-stream video ads - Market size and forecast 2025-2030
• 10.5 Linear video ads - Market size and forecast 2025-2030
• 10.6 Nonlinear video ads - Market size and forecast 2025-2030
• 10.7 Others - Market size and forecast 2025-2030
• 10.8 Market opportunity by Service Type
  • Market opportunity by Service Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 UK - Market size and forecast 2025-2030
  • 12.5.2 Germany - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Nigeria - Market size and forecast 2025-2030
  • 12.7.5 Egypt - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Proliferation of connected television and streaming ecosystems
  • Integration of gen AI in creative workflows
  • Expansion of programmatic advertising and automated delivery systems
• 13.2 Market challenges
  • Increasing stringency of data privacy regulations
  • Rising prevalence of Ad-blocking technologies
  • Fragmentation of digital media ecosystem
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Expansion of shoppable video advertising
  • Growth of Ad-supported streaming services
  • Strategic application of contextual targeting

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.5 Aniview Ltd.
  • Aniview Ltd. - Overview
  • Aniview Ltd. - Product / Service
  • Aniview Ltd. - Key offerings
  • SWOT
• 15.6 Equativ
  • Equativ - Overview
  • Equativ - Product / Service
  • Equativ - Key offerings
  • SWOT
• 15.7 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key news
  • Google LLC - Key offerings
  • SWOT
• 15.8 Index Exchange Inc.
  • Index Exchange Inc. - Overview
  • Index Exchange Inc. - Product / Service
  • Index Exchange Inc. - Key offerings
  • SWOT
• 15.9 Launch Ad
  • Launch Ad - Overview
  • Launch Ad - Product / Service
  • Launch Ad - Key offerings
  • SWOT
• 15.10 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Business segments
  • Meta Platforms Inc. - Key offerings
  • Meta Platforms Inc. - Segment focus
  • SWOT
• 15.11 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.12 Pinterest Inc.
  • Pinterest Inc. - Overview
  • Pinterest Inc. - Product / Service
  • Pinterest Inc. - Key offerings
  • SWOT
• 15.13 Reddit Inc.
  • Reddit Inc. - Overview
  • Reddit Inc. - Product / Service
  • Reddit Inc. - Key offerings
  • SWOT
• 15.14 Snap Inc.
  • Snap Inc. - Overview
  • Snap Inc. - Product / Service
  • Snap Inc. - Key offerings
  • SWOT
• 15.15 Spotify Technology SA
  • Spotify Technology SA - Overview
  • Spotify Technology SA - Business segments
  • Spotify Technology SA - Key offerings
  • Spotify Technology SA - Segment focus
  • SWOT
• 15.16 Teads Holding Co.
  • Teads Holding Co. - Overview
  • Teads Holding Co. - Product / Service
  • Teads Holding Co. - Key news
  • Teads Holding Co. - Key offerings
  • SWOT
• 15.17 The Trade Desk Inc.
  • The Trade Desk Inc. - Overview
  • The Trade Desk Inc. - Product / Service
  • The Trade Desk Inc. - Key offerings
  • SWOT
• 15.18 Tik Tok
  • Tik Tok - Overview
  • Tik Tok - Product / Service
  • Tik Tok - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations