파트너 개발 및 기회에 대한 이해 : IDC 4Q24 파트너 자문위원회 세션의 주요 내용

This IDC Market Perspective summarizes discussions among partners who joined IDC's quarterly Partner Advisory Board in December 2024. During the discussions, partners from EMEA representing a variety of vendors shared insights into customer trends and buying behaviors, as well as the market dynamics that will drive their business decisions in 2025."Partners continue to adapt to changing customer buying behavior and the shifting priorities of their core vendor partners. Partners that maintain a customer-first approach and can meet changing customer requirements will bring the greatest value to vendor ecosystems. Vendors that can reward partners for the value they bring can build greater commitment within the ecosystem," said Josh Budd, research manager, IDC Europe.

Executive Snapshot

New Market Developments and Dynamics

• Partner Commitment Drivers and Dynamics
• Leading Conversations that Resonate with Customers
• 2025 Outlook for Partners

Advice for the Technology Supplier

• Create a Consistent Go-to-Market Strategy Across Geographies and Verticals to Build Trust and Predictability for Partners
• Identify Factors that Drive Commitment for the Partner Ecosystem to Incentivize the Right Behavior
• Help Partners Build Meaningful Narratives Around AI/Automation, Cost Optimization, and Security/Compliance Conversations

Learn More

• Related Research
• Synopsis