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The global sweet biscuit market size was valued at USD 94.56 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 133.06 Billion by 2033, exhibiting a CAGR of 3.67% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 34.5% in 2024. The sweet biscuit market share in Asia Pacific region is growing because of a strong snacking culture, diverse flavor preferences, expanding retail networks, and rising demand for healthier biscuit options. Local brands and frequent product innovations further contribute to the market growth.
Sweet biscuits are flour-based baked products manufactured using sugar or salt, butter or vegetable shortening, and baking powder. Cookies, filled, chocolate-coated, plain, and sandwiches are some commonly available sweet biscuits that can be coated with a layer of custard, jam, creme, or chocolate filling. These items are rich in fibers, carbohydrates, vitamins, minerals, and fats that are essential to human health. They are widely available in various shapes, flavors, toppings, fillings, and colors. Sweet biscuits are cost-effective, easy-to-find, and easy-to-eat food with a long shelf life, making them ideal for snacking.
The increasing demand for ready-to-eat (RTE) food products among the masses due to hectic lifestyles and busy schedules is driving the market growth. Additionally, the shifting consumer preferences toward healthy snacking options due to the rising lifestyle-related disorders, such as obesity, and the increasing awareness about personal well-being is favoring the market growth. In line with this, manufacturers are actively indulging in the production of healthy biscuits in different flavors to enhance the product taste, which, in turn, is propelling the market growth. Apart from this, the introduction of low-fat, low-carb, organic, and high-fiber biscuits manufactured using organic and natural ingredients is providing an impetus to the market growth. Moreover, the launch of gluten-free sweet biscuits that help alleviate intestinal and dietary issues and are widely consumed by lactose intolerant and celiac patients is acting as another growth-inducing factor. Furthermore, key players are focusing on manufacturing oat-based, nut-based, and high-fiber biscuits in attractive packaging to expand their customer base and gain a competitive edge, which is augmenting the market growth. Other factors, including rising expenditure capacities of consumers, rapid urbanization, and easy product availability across e-commerce platforms, are anticipated to drive the market growth.
The competitive landscape of the industry has also been examined along with the profiles of the key players being Bahlsen GmbH & Co. KG, Britannia Industries Limited, Burton's Biscuit Company (Ferrero SpA), ITC Limited, Kelloggs Company, Mondelez International Inc., Nestle S.A., Parle Products Private Limited, The Campbell Soup Company and Yildiz Holding AS.