시장보고서
상품코드
1987063

무알코올 음료 시장 규모, 점유율, 동향 및 예측 : 제품 유형, 포장 형태, 유통 채널, 지역별(2026-2034년)

Non-Alcoholic Beverage Market Size, Share, Trends and Forecast by Product Type, Packaging Type, Distribution Channel, and Region, 2026-2034

발행일: | 리서치사: 구분자 IMARC | 페이지 정보: 영문 138 Pages | 배송안내 : 2-3일 (영업일 기준)

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

2025년의 세계 무알코올 음료 시장 규모는 1조 136억 달러로 평가되었습니다. 향후 IMARC Group은 2026년부터 2034년까지 CAGR 4.14%를 기록하며 2034년까지 시장 규모가 1조 4,766억 달러에 달할 것으로 예측하고 있습니다. 현재 아시아태평양이 시장을 주도하고 있으며, 2025년에는 34.7% 이상의 시장 점유율을 차지했습니다. 무알코올 음료 시장의 성장은 주로 건강에 좋은 음료에 대한 수요 증가, 1회 제공량의 즉석 비주류에 대한 수요 증가, 소비자의 소득 수준 증가에 의해 뒷받침되고 있습니다.

전 세계 무알코올 음료 시장의 수요가 크게 확대되고 있으며, 그 주요 요인은 건강과 웰빙에 대한 소비자의 인식이 높아진 것이 주요 요인으로 작용하고 있습니다. "네이처 메디슨(Nature Medicine)지에 게재된 연구에 따르면, 설탕 함유 음료(SSB) 섭취가 건강에 미치는 심각한 영향을 강조하고 있으며, 매년 약 2,200만 건의 새로운 제 2형 당뇨병과 120만 건의 새로운 심장병 사례와 관련이 있는 것으로 나타났습니다. 세계보건기구(WHO)는 2022년 7월 기준, 소비를 억제하고 건강한 선택을 촉진하기 위해 적어도 한 종류의 SSB에 대해 국가 차원의 물품세를 도입한 국가는 108개국에 달한다고 보고했습니다. 이러한 소비자 행동의 변화는 특히 밀레니얼 세대를 중심으로 무알콜 및 저주류의 인기가 높아지고 있다는 점에서도 확인할 수 있습니다. IWSR의 조사에 따르면, 2022년부터 2024년까지 미국, 영국, 캐나다를 포함한 주요 10개국에서 무알콜 제품을 선택하는 소비자가 6,100만 명 증가했다고 합니다. 이러한 추세는 건강한 음료에 대한 전 세계 소비자들의 선호도가 높아지면서 무알코올 음료의 시장 점유율 확대에 크게 기여하고 있습니다.

미국 무알코올 음료 시장의 성장은 여러 가지 요인이 복합적으로 작용하여 크게 확대되고 있습니다. 건강을 중시하는 소비자들이 저알코올 및 무알코올 대안을 찾는 경향이 강화되고 있으며, 그 결과 비주류의 선택이 급증하고 있습니다. 이러한 변화는 웰빙을 중시하고 균형과 절제를 중시하는 라이프스타일을 실천하는 밀레니얼 세대와 Z세대 사이에서 특히 두드러지게 나타나고 있습니다. 시장 확대는 건강 효과를 더한 기능성 음료와 같은 혁신적인 제품의 출시와 식물성 및 유기농 음료의 인기 상승으로 인해 더욱 가속화되고 있습니다. 또한, 바로 마실 수 있는(RTD) 제품의 인기 상승은 많은 미국인들의 바쁜 라이프스타일과 맞물려 시장 확대에 크게 기여하고 있습니다. 이러한 상승 추세는 변화하는 소비자의 취향과 라이프스타일의 요구에 부응하는 업계의 적응력을 잘 보여주고 있습니다.

무알코올 음료 시장 동향:

건강을 중시하는 소비자의 수요 증가

건강한 음료에 대한 수요 증가와 더불어 소비자의 취향이 참신하고 독특한 맛으로 변화하고 있는 것이 무알코올 음료 시장의 수요를 뒷받침하는 주요 요인입니다. 또한, 젊은 층의 건강에 대한 관심이 높아지면서 저칼로리 또는 무칼로리 음료에 대한 수요가 증가하고 있습니다. 또한, 운동선수, 헬스장 애호가, 스포츠 애호가, 피트니스 애호가들은 고강도 운동을 할 때 스포츠 음료와 에너지 음료를 섭취하는 경향이 있습니다. 이들은 수분과 전해질을 보충하고 즉각적인 에너지를 공급합니다. 예를 들어, 어플라이드 뉴트리션은 설탕과 칼로리 없이L-카르니틴 1,500mg, 비타민 B3, B6, B12를 함유한 신제품 'L-카르니틴 스포츠 드링크'를 출시하였습니다. 이 외에도 기능성 음료 시장의 확대와 스포츠 참여자 증가도 전 세계 시장을 견인하고 있습니다. 스포츠 및 피트니스 산업 협회(Sports & Fitness Industry Association)가 Sports Marketing Surveys USA와 공동으로 발표한 '제15회 연례 산업 동향 보고서'에 따르면, 2023년 미국에서는 약 2억 4,200만 명의 사람들이 스포츠 및 피트니스 활동에 참여할 것으로 예상했습니다. 예를 들어, GO MATE는 천연 유래 에너지 음료 시리즈를 출시했습니다. 이 회사는 모든 천연 원료를 사용한 맛 시리즈를 개발했습니다. 이어 레드불은 용과 맛의 '썸머 에디션'을 출시했습니다. 이번 여름 에디션은 아시아에서 자생하는 이국적인 과일인 용과 또는 피타야(Pitaya)를 원료로 하며, 250ml와 350ml 캔으로 출시되었습니다.

인스턴트 음료에 대한 수요 증가

전반적인 건강에 대한 인식이 높아짐에 따라 소비자들은 기존의 설탕이 많은 탄산음료에 대한 대안을 찾고 있으며, 일반적으로 천연 성분과 기능성 효과가 있는 무알콜 즉석음료를 선호하고 있으며, 이는 시장 성장을 주도하고 있습니다. 보고서에 따르면 주 1회 이상 인스턴트 음료를 섭취하는 소비자의 비율은 2022년 39%에서 2023년 43%로 증가했습니다. 또한, 더 건강하고 혁신적인 음료 배합에 대한 개인의 수요가 증가함에 따라 무알코올 음료 시장의 전망은 더욱 밝아지고 있습니다. 예를 들어, 2024년 2월, 코카콜라는 북미에서 '코카콜라 스파이스드'를 출시했습니다. 이 음료는 '코카콜라 스파이스드'와 '코카콜라 스파이스드 제로슈가' 두 가지 맛으로 제공됩니다. 또한, 펩시콜라는 개선된 신제품 '펩시 제로'를 출시했습니다. 이 음료에는 새로운 감미료가 사용되어 상큼한 맛이 특징입니다. 이번 신제품 출시는 변화하는 음료 산업에서 경쟁력을 유지하고, 소비자의 니즈를 충족시키며, 혁신에 대한 수요를 충족시키려는 회사의 노력을 강조합니다. 그 외에도 대기업들은 경쟁사보다 우위를 점하고 세계 시장을 활성화하기 위해 천연 성분이나 기능성, 새로운 맛의 추가를 고려하고 있습니다.

혁신적인 신제품 출시

건강에 대한 인식의 증가는 무알코올 음료 시장의 판매를 촉진하는 가장 두드러진 추세 중 하나이며, 소비자들은 기존의 단 음료 대신 더 건강한 대안을 찾고 있습니다. 소비자들은 칼로리, 당분, 인공 성분을 배제하고 수분 보충, 비타민, 항산화 등 기능성을 갖춘 음료를 점점 더 많이 선택하고 있습니다. 이러한 추세는 생수, 향수, 허브차, 천연 과일주스 등 일부 카테고리의 실적을 끌어올리고 있습니다. 청량음료 제조업체를 포함한 다른 기업들도 고객의 기호에 맞춰 저칼로리, 천연 감미료, 기능성 성분을 첨가하여 이러한 트렌드에 대응하고 있습니다. 일례로, 업계 보고서에 따르면 무알코올 음료의 검색 횟수는 해마다 증가하고 있으며, 전년 대비 22% 증가했다고 합니다. 또한 미국의 차 제조업체인 굿어스(Good Earth)가 영국에서 판매망을 확대한 것도 주목받고 있습니다. 과일 및 허브차, 녹차, 홍차, 홍차, 그리고 천연 재료를 블렌딩한 오리지널 및 향이 첨가된 콤부차 등 다양한 제품 라인업을 갖추고 있습니다. 또한, '바카디 칵테일 트렌드 보고서'에 따르면, 전 세계적으로 약 58%의 소비자가 무알콜 및 저알코올 칵테일과 음료를 선택하고 있는 것으로 추정됩니다.

목차

제1장 서문

제2장 조사 범위와 조사 방법

제3장 주요 요약

제4장 소개

제5장 세계의 무알코올 음료 시장

제6장 시장 내역 : 제품 유형별

제7장 시장 내역 : 포장 유형별

제8장 시장 내역 : 유통 채널별

제9장 시장 내역 : 지역별

제10장 SWOT 분석

제11장 밸류체인 분석

제12장 Porter's Five Forces 분석

제13장 가격 분석

제14장 경쟁 구도

KSM 26.04.13

The global non-alcoholic beverage market size was valued at USD 1,013.6 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 1,476.6 Billion by 2034, exhibiting a CAGR of 4.14% from 2026-2034. Asia Pacific currently dominates the market, holding a market share of over 34.7% in 2025. The non-alcoholic beverage market share is primarily driven by the increasing demand for healthier beverage options, the elevating requirement for single-serve, ready-to-drink non-alcoholic variants, and the inflating income levels of consumers.

The global non-alcoholic beverage market demand is witnessing remarkable expansion, primarily fueled by growing consumer awareness of health and wellness. Research published in Nature Medicine underscores the serious health implications of consuming sugar-sweetened beverages (SSBs), linking them to nearly 2.2 million new cases of type 2 diabetes and 1.2 million new cases of heart disease each year. In response to such findings, the World Health Organization (WHO) reports that, as of July 2022, 108 countries have implemented national-level excise taxes on at least one type of SSB to curb consumption and promote healthier choices. This shift in consumer behavior is further evidenced by the rising popularity of no- and low-alcohol beverages, particularly among millennials. A study by IWSR reveals that, between 2022 and 2024, the number of consumers opting for no-alcohol products increased by 61 million across ten key countries, including the United States, United Kingdom, and Canada. These trends underscore a growing global preference for healthier beverage options, significantly influencing the expansion of the non-alcoholic beverage market share.

The non-alcoholic beverage market growth in the United States is undergoing significant expansion, propelled by a combination of influential factors. Health-conscious consumers are increasingly seeking low- or no-alcohol alternatives, leading to a surge in non-alcoholic beverage options. This shift is especially prominent among millennials and Generation Z, who emphasize wellness and adopt a lifestyle centered on balance and moderation. The market's expansion is also fueled by the introduction of innovative products, such as functional beverages that offer added health benefits, and the rising popularity of plant-based and organic drinks. Moreover, the rising popularity of ready-to-drink options aligns with the fast-paced lifestyles of many Americans, contributing significantly to the market's expansion. This upward trend highlights the industry's adaptability in meeting changing consumer preferences and lifestyle demands.

NON-ALCOHOLIC BEVERAGE MARKET TRENDS:

Escalating Demand from Fitness-Conscious Consumers

The growing demand for healthy drinks along with the changing preferences of consumers toward something different and unique flavors is the primary reason behind market demand in the non-alcoholic beverage market. Further, the health-conscious nature of the youth leads to increased demand for beverages that hold fewer or no calories. In addition, athletes, gym-goers, sportspersons, and fitness enthusiasts characteristically take sports and energy drinks while engaging in high-intensity exercise, which replenishes fluids and electrolytes and gives them instant energy. For example, Applied Nutrition just launched its new L-Carnitine sports drink that contains no sugar, no calories, 1,500 mg of L-Carnitine, and vitamins B3, B6, and B12. In addition to this, the growing functional beverage market and rising sport-specific participation are also helping fuel the market around the world. In 2023, approximately 242 million individuals in the United States engaged in sports and fitness activities, according to the 15th Annual State of the Industry Report published by the Sports & Fitness Industry Association in collaboration with Sports Marketing Surveys USA. For instance, GO MATE launched a natural energy drink line. The firm has developed a set of flavors using all-natural ingredients. As an extension to this, Red Bull launched the summer edition dragon fruit flavored beverage. This Summer Edition was derived from the Asian native and exotic fruit called dragonfruit or pitaya and comes in 250 ml and 350 ml cans.

Increasing Need for Ready-to-Drink Beverages

With the growing awareness of overall wellness, consumers seek alternatives to the traditional sugary sodas and prefer non-alcoholic ready-to-drink beverages that usually include natural ingredients and functional benefits, which is driving market growth forward. The percentage of RTD drinkers who consume RTDs more than once a week grew from 39% in 2022 to 43% in 2023, reports indicate. In addition, the growing personal demand for healthier and more innovative drink formulations is also driving the non-alcoholic beverage market outlook. For instance, in February 2024, the Coca-Cola Company released Coca-Cola Spiced in North America. The beverage is available in two flavors: Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar. In addition, PepsiCo, Inc. launched the new and improved Pepsi Zero. This beverage includes new sweeteners and tastes refreshing. This new product launch highlights the company's commitment to stay competitive in this changing beverage landscape, to maintain alignment with consumers, and to satisfy the increasing requirement for innovation. Apart from that, large players are also considering adding natural ingredients, functional benefits, and new flavors to outstrip the competition and boost the market globally.

Innovative Product Launches

Health awareness is one of the most prominent trends driving up revenue in the market for non-alcoholic beverages as consumers seek out healthier alternatives to traditional sweet beverages. Increasingly, they are choosing beverages that provide a functional benefit-such as hydration, vitamins, or antioxidants-while eliminating calories, sugars, and artificial ingredients. Such a trend has boosted the fortunes of several categories, including bottled water, flavored water, herbal teas, and natural fruit juices. Other players, including soft drinks companies, also are finding this trend with their low-calorie formulations, natural sweeteners, and functional ingredients to fit customer preferences. An example would be that based on industry reports, searches for non-alcoholic beverages are on an increase, a 22% rise year by year. It is noted as well that a U.S. tea company Good Earth broadened its distribution in the UK. The company portfolio holds an assortment of fruit & herbal, green, and black teas along with original and flavored kombucha, blended with natural ingredients. Besides this, it is further estimated that according to the Bacardi Cocktail Trends Report, globally about 58% of the consumers are opting for non-alcoholic and low-ABV cocktails and drinks.

NON-ALCOHOLIC BEVERAGE INDUSTRY SEGMENTATION:

Analysis by Product Type:

  • Carbonated Soft Drinks
  • Juices
  • Bottled Water
  • Sports and Energy Drinks
  • RTD Tea and Coffee
  • Others

As per the latest non-alcoholic beverage market outlook, carbonated soft drinks accounted for the largest share of 29.8% in the non-alcoholic beverage market. They are recognized for their effervescence and wide array of flavors, catering to diverse taste and preferences. The convenience and availability of CSDs in various packaging sizes further contribute to their popularity, making them a go-to choice for individuals seeking a quick and satisfying thirst-quencher. For instance, United Kingdom-based start-up PerfectTed launched a range of canned natural energy drinks powered by matcha green tea. The three flavors include pineapple yuzu, apple raspberry, and pear ginger, all made from real fruit juice. The drinks are 100% natural, plant-based, gluten-free, and free from additives, preservatives, and added sugars.

Analysis by Packaging Type:

  • Bottles
  • Cans
  • Cartons
  • Others

Based on the recent non-alcoholic beverage market forecast, packaging is also essential in the non-alcoholic beverages market to attract consumers and ensure that the final product stays fresh. Bottles, cans, and cartons are the most common packaging formats for these various beverages. Bottles are versatile and convenient with options including glass and plastic in different sizes and shapes. PepsiCo, for example, opened its largest US bottling plant in Colorado. The new facility could realize 100% renewable electricity, the best class of water efficiency, and less usage of virgin plastic. Packaging formats like cans will support transportability and reusability, widely used with carbonated and energy drinks, whereas cartons are the package of the future for juices, flavored water, and dairy-based beverages with light weight and environmental sustainability. Different packing format will provide different benefits in terms of convenience, shelf-life, and environmental sustainability.

Analysis by Distribution Channel:

  • Retail
  • Food Service
  • Supermarkets and Hypermarkets
  • Online Stores
  • Others

Owing to the availability of a broad category of brands and goods under one roof, retail stores in this subsection hold the largest market share. In addition to this, several retail stores are increasing their selections in the alcohol-free market, including Whole Foods, Target, Aldi, and Walmart. For instance, Red Bull launched its limited-edition strawberry and apricot-flavored extension. Red Bull Summer Edition Strawberry Apricot was made available on Walmart's shelves in the United States from April 4, 2022, and was sold in single cans in both 8.4oz (25cl) and 12oz (35cl) formats.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

As per the non-alcoholic beverage market report, Asia Pacific accounted for the largest segment of the market, holding 34.7% share. This is attributed to the expanding food and beverage industry and the rising demand for cleaner and more minimalistic drinks. In addition to this, the elevating individual requirement for variants that claim to be 'free from' or 'organic', on account of the rising awareness towards allergies, hormones, and unethical animal husbandry practices used, is also catalyzing the market growth. Moreover, the widespread adoption of plant-based drinks and the rising popularity of veganism are further affecting non-alcoholic beverage market recent prices across the region. For instance, in July 2022, GO MATE launched a product line of natural energy drinks. The company has made a set of flavors that utilize all-natural ingredients. Furthermore, in developing countries, such as China, India, etc., consumers' inclination and participation in fitness activities and sports have significantly increased to attain a healthy lifestyle. For example, Red Bull released the summer edition dragon fruit flavored drink. This Summer Edition was inspired by the Asian native and exotic fruit called dragonfruit or pitaya, depending on the location, which is available in 250 ml and 350 ml cans.

KEY REGIONAL TAKEAWAYS:

NORTH AMERICA NON-ALCOHOLIC BEVERAGE MARKET ANALYSIS

The market for non-carbonated, non-alcoholic beverages in North America is being led by health, innovation, and shifting attitudes and preferences of consumers. Consumers are increasingly switching to beverages that promote their health, such as functionals, plant-based, and flavored water-from sugary drinks and carbonated ones. Consumers are opting for beverages that can provide additional nutritional benefits to them, like vitamins-enriched energy drinks and probiotic-rich drinks which benefit their gut. According to the U.S. Department of Agriculture, per capita consumption of bottled water has overtaken that of soft drinks, a clear sign of this movement toward healthier alternatives. Innovation in products is the key driver here, as companies introduce new flavors, low-sugar products, and eco-friendly packaging to grab the consumer's attention. Among these, plant-based milk alternatives, such as oat and almond milk, are especially in demand, given the increasing vegan and flexitarian lifestyle. Reflecting this trend, the United States is the world's largest plant-based beverages market. E-commerce and direct-to-consumer channels are also driving growth, offering convenience, product variety, and allowing for greater opportunities for market outreach by leading regional players. Heavy investment in digital marketing and social media campaigns to target a younger demographic with diversified distribution networks catering to diverse consumer needs is continuing to drive North America's market momentum.

UNITED STATES NON-ALCOHOLIC BEVERAGE MARKET ANALYSIS

The United States non-alcoholic beverage market is being driven by the evolution of consumer preferences, increased focus on health and wellness, and new product offerings. There is an increasing health consciousness among consumers that has led to an increase in the demand for functional beverages such as fortified water, energy drinks, and plant-based beverages. People are also opting for beverages that have low sugar content. This is accompanied by innovations in product development, such as the addition of natural ingredients, adaptogens, and probiotics, which is driving market growth. Companies are investing in product transparency and clean labeling to meet consumer demand for healthier alternatives. For example, sparkling water brands and kombucha have experienced significant market penetration due to their perceived health benefits. Besides this, environmental awareness is increasingly shaping purchasing behavior. Most consumers prefer sustainable packaging solutions, including aluminum cans and biodegradable bottles. In addition, the market is further supported by the increasing availability of these beverages across various retail channels, including e-commerce platforms and convenience stores. People in the region are increasingly preferring online channels for product purchases owing to their enhanced convenience. Reports claim that the number of consumers shopping online in the United States is estimated to increase 5.6% in 2024 to 273.49 Million. Last but not least, the marketing strategies of millennials and Gen Z, focusing on experiences and wellness, play a significant role in the market's growth.

EUROPE NON-ALCOHOLIC BEVERAGE MARKET ANALYSIS

The European non-alcoholic beverage market is driven by stringent health regulations, shifting consumer preferences, and growing demand for sustainable products. Health-conscious consumers are at the forefront of this trend, with rising awareness about the adverse effects of sugary beverages leading to increased demand for sugar-free and functional drinks. The guidelines on nutritional labeling issued by the European Food Safety Authority are actively empowering consumers to make more informed and healthier choices. It remains a significant growth driver in Europe, where the consumers are pretty eco-conscious. The European Union's Green Deal has focused significantly on reducing plastic waste, encouraging manufacturers to incorporate recyclable packaging solutions. With consumers preferring the products that seem to be earth-friendly, sustainability is strengthening market performance for brands putting it first. Other than that, innovation in product offerings would be another very critical driver. Functional drinks, vitamin, mineral, and probiotic fortified, are becoming popular among beverage consumers today. These health-conscious consumers are consistently seeking beverages that offer additional health benefits. Furthermore, plant-based alternatives, such as oat milk and almond milk, are experiencing rapid growth, driven by the increasing prevalence of veganism and the rising number of individuals with lactose intolerance. There were 6.62 million estimated vegans in the European Union by 2023. The market is projected to grow to 8.25 million by 2033, reports. Besides that, convenience and accessibility are also molding the market. With the emergence of on-the-go beverages and online retail platforms, non-alcoholic beverages are now more accessible.

ASIA PACIFIC NON-ALCOHOLIC BEVERAGE MARKET ANALYSIS

The non-alcoholic beverage market in the Asia Pacific region is experiencing significant growth, fueled by demographic changes, urbanization, and evolving consumer preferences. According to the Press Information Bureau (PIB), it is projected that more than 40% of India's population will be living in urban areas by 2030. This is raising concerns over higher demand for convenient and ready-to-drink options. A primary driver is the region's huge and growing middle-class population, which is increasingly spending on premium and functional beverages. The market's expansion is further propelled by the increasing focus on health and wellness, especially in countries like China, Japan, and India, where consumers are prioritizing healthier lifestyle choices. Herbal and traditional beverages, such as green tea, infused water, and functional drinks, are highly in vogue. With this, government moves towards healthier consumption patterns, like India's sugary drink taxation under the GST, are driving demand for low-sugar versions. Additionally, advancements in technology and innovations in flavor profiles are playing a significant role in driving the market's growth. Region-specific flavors from local and international brands, like matcha in Japan and lychee-infused drinks in Southeast Asia, are being used to cater to different consumer preferences. Besides, e-commerce platforms is making non-alcoholic drinks more accessible across the country and particularly in the rural areas which further boosts up the market.

LATIN AMERICA NON-ALCOHOLIC BEVERAGE MARKET ANALYSIS

Latin America's non-alcoholic beverage market is being driven by rapid urbanization and the increasing middle class. According to the CIA, in 2023, the urban population of Brazil accounted for 87.8% of total population. Urbanization is also boosting the demand for ready-to-drink convenient products because people have busier lifestyles. Additionally, health trends are pushing consumers towards natural and low-sugar beverages such as coconut water, herbal teas, and fortified drinks. New-age, local, and traditional beverages such as aguas frescas in Mexico are gaining renewed enthusiasm, aided by innovations in flavors and packaging. Sustainability efforts are also gaining momentum; consumers are eager to see eco-friendly packaging solutions for them. Along these lines, social media campaigns, influencer collaborations, and targeted online advertising are amplifying brand engagement and maintaining consistent consumer interest in this area.

MIDDLE EAST AND AFRICA NON-ALCOHOLIC BEVERAGE MARKET ANALYSIS

The Middle Eastern and African markets for non-alcoholic drinks benefit from an increase in their population, which is predominantly younger, besides spinning off to a more consciencious consumer upon healthy drinking habits. Demand of non-alcoholic beverages in the region is stimulated by the combination of the high percentage of cultural and religious conformance that disfavor other beverages that grow demand for such popular soft drink brands-like juices, teas, and carbonated soft drinks-out in the market. The young demographic is an encouraging factor in the growth of the market. They are interested in novelty products that cater to needs for energy drinks or flavored water. The figure on Arab youth aged 15 to 24 has gone up from 51 Million in 1995 to about 82 Million in 2023 as stated in the report. The rise in health and wellness consciousness results in increased demand for functional and sugar-free beverages. Excise tax on sugar-rich drinks in the effort to curb obesity, as exemplified by Saudi Arabia, is another instrument that will encourage this in the Middle Eastern market. Provisions are also maturing through e-commerce channels for the internet access of the markets and underserved areas, ushering in relative market stability.

COMPETITIVE LANDSCAPE:

As per the emerging non-alcoholic beverage market trends, major players are seeking innovation, sustainability, and consumer-centric strategies to create competitive advantages for themselves. A portfolio expansion plan by the companies involved in launching a range of new functional beverages: probiotic drinks, energy boosters, and plant-based alternatives meet growing health-conscious demand. Major brands are using technological developments and ingredient innovations to develop low sugar, or less sugar, and nutritionally improved consumer foods and beverages featuring more exciting flavors. Sustainability has captured the focus, with investments in eco-friendly packaging solutions, such as recyclable bottles and aluminum cans, in keeping with the conscientious, environmentally aware consumer trend. The players are increasingly moving toward operation and supply chain carbon neutrality, partly a reflection of increased emphasis on corporate social responsibility.

The report provides a comprehensive analysis of the competitive landscape in the non-alcoholic beverage market with detailed profiles of all major companies, including:

  • AriZona Beverages USA
  • Asahi Group Holdings Ltd.
  • Danone S.A.
  • Keurig Dr Pepper Inc.
  • Nestle S.A.
  • Parle Agro Pvt. Ltd.
  • PepsiCo Inc.
  • Primo Brands
  • Red Bull GmbH
  • Suntory Holdings Limited
  • The Coca-Cola Company

KEY QUESTIONS ANSWERED IN THIS REPORT

1. How big is the non-alcoholic beverage market?

2. What is the future outlook of non-alcoholic beverage market?

3. What are the key factors driving the non-alcoholic beverage market?

4. Which region accounts for the largest non-alcoholic beverage market share?

5. Which are the leading companies in the global non-alcoholic beverage market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Non-Alcoholic Beverage Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Carbonated Soft Drinks
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Juices
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Bottled Water
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Sports and Energy Drinks
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 RTD Tea and Coffee
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Others
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast

7 Market Breakup by Packaging Type

  • 7.1 Bottles
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cans
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Cartons
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Retail
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Food Service
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Supermarkets and Hypermarkets
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Stores
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 AriZona Beverages USA
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Asahi Group Holdings Ltd.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Danone S.A.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Keurig Dr Pepper Inc.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
    • 14.3.5 Nestle S.A.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Parle Agro Pvt. Ltd.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 PepsiCo Inc.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Primo Brands
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 SWOT Analysis
    • 14.3.9 Red Bull GmbH
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 SWOT Analysis
    • 14.3.10 Suntory Holdings Limited
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
    • 14.3.11 The Coca-Cola Company
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis
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