세계의 무알코올 음료 시장 예측(-2032년) - 제품 유형별, 맛별, 포장 유형별, 유통 채널별, 최종 사용자별, 지역별 분석

According to Stratistics MRC, the Global Non-Alcoholic Beverage Market is accounted for $1.42 trillion in 2025 and is expected to reach $2.46 trillion by 2032 growing at a CAGR of 8.1% during the forecast period. The Non-Alcoholic Beverage Market includes a wide range of drinks such as soft drinks, juices, bottled water, teas, coffees, and plant-based alternatives that contain no alcohol. Increasing health awareness, demand for low-sugar and functional variants and lifestyle changes drive market growth. Consumers increasingly prefer beverages with natural ingredients, sustainable packaging, and added functional benefits like vitamins and probiotics. Technological advancements in formulation, packaging, and distribution enable diversified product offerings.

Market Dynamics:

Driver:

Growth of non-alcoholic alternatives in social settings

Increasing health awareness and changing consumer lifestyles have fueled demand for beverages that provide the social experience of alcoholic drinks without the associated health risks or legal restrictions. Additionally, rising disposable incomes and a growing number of health-conscious millennials are shifting preferences toward healthier beverage options. Moreover, product innovations in flavors, functional ingredients, and packaging formats are enhancing consumer appeal. These factors collectively boost market expansion, especially in urban areas where consumers seek convenient yet healthy alternatives that align with evolving social and wellness trends.

Restraint:

Regulatory pressure on sugar content

Governments and health authorities worldwide are implementing stringent regulations to limit added sugar in beverages due to growing concerns about obesity, diabetes, and other lifestyle-related diseases. Additionally, labeling requirements and sugar taxes are increasing production costs and limiting product formulations, thereby affecting profit margins. Furthermore, consumers are becoming more informed about the nutritional content of beverages, demanding transparent ingredient disclosures. This regulatory environment compels manufacturers to invest in R&D for low-sugar or sugar-free alternatives, which, while necessary, can slow time-to-market and increase product development expenses, ultimately restraining market growth.

Opportunity:

Growing e-commerce distribution channels

The rise of digital platforms and online grocery retailing has transformed consumer purchasing behavior, offering convenience, wider product selections, and competitive pricing. Additionally, the COVID-19 pandemic accelerated the shift toward online shopping, creating lasting consumer habits. Moreover, e-commerce provides manufacturer's direct access to consumers, enabling personalized marketing, faster feedback collection, and data-driven decision-making. This channel reduces reliance on traditional brick-and-mortar stores, particularly in remote regions, allowing market players to expand geographically without extensive infrastructure investments. The opportunity to capture tech-savvy, urban consumers is further amplified as logistics and digital payment systems continue to improve.

Threat:

Brand dilution in crowded markets

With the rapid increase in the number of market entrants, including startups and established beverage giants expanding their portfolios, competition is intensifying. Additionally, overlapping product offerings lead to difficulties in establishing strong brand identity and consumer loyalty. Moreover, aggressive pricing strategies and frequent promotional campaigns erode profit margins and hinder sustainable brand equity development. The risk of commoditization increases, especially as consumers become less brand-loyal and more price-sensitive.

Covid-19 Impact:

The COVID-19 pandemic significantly influenced the Non-Alcoholic Beverage Market by accelerating consumer shifts toward health-oriented and e-commerce channels. Supply chain disruptions initially challenged production and distribution, while lockdown measures altered consumer buying patterns. Moreover, heightened health awareness drove demand for functional beverages supporting immunity and well-being. Online retail channels experienced notable growth, compensating for the temporary decline in on-premise consumption such as restaurants and cafes. Additionally, manufacturers rapidly adjusted strategies by enhancing digital presence and offering direct-to-consumer delivery options. Although the market faced initial setbacks, the pandemic ultimately acted as a catalyst for long-term structural changes favoring health-focused, convenient, and digitally accessible beverage products.

The adults segment is expected to be the largest during the forecast period

The adults segment is expected to account for the largest market share during the forecast period. Adults represent the primary consumer base for non-alcoholic beverages, driven by increasing health consciousness, lifestyle shifts, and a desire for functional nutrition. This demographic actively seeks beverages that offer health benefits, low-calorie content, and convenient packaging suited for on-the-go consumption. Additionally, adults aged 25-45 are the largest contributors to purchasing power globally, particularly in urban centers. Moreover, this segment embraces emerging trends such as plant-based drinks and low-sugar formulations. As a result, manufacturers focus product development and marketing strategies on the adult segment, solidifying its dominance in market share.

The online retail segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online retail segment is predicted to witness the highest growth rate. Rising consumer preference for convenience and home delivery solutions is driving the surge in online sales of non-alcoholic beverages. Additionally, enhanced digital infrastructure, increasing smartphone penetration, and improved payment systems facilitate seamless online purchasing experiences. Moreover, direct-to-consumer strategies allow manufacturers to offer personalized bundles, subscription models, and exclusive product launches, stimulating further growth. The COVID-19 pandemic accelerated this trend, with consumers increasingly adopting digital platforms for everyday purchases. As e-commerce platforms invest in logistics and customer experience, the online retail segment will continue to outpace traditional channels in CAGR.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share. This dominance is driven by large population size, growing urbanization, rising disposable income, and a burgeoning middle class, especially in countries such as China, India, and Japan. Additionally, changing consumer lifestyles and increasing health awareness contribute to higher demand for non-alcoholic alternatives. Moreover, the region's rapid retail modernization, expanding distribution networks, and increasing presence of global beverage players boost market penetration. Government initiatives promoting health and wellness further stimulate market growth, making Asia Pacific a critical hub for non-alcoholic beverage consumption and production.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, increasing digital adoption, and rising health consciousness are primary factors driving this accelerated growth. Additionally, the growing middle-class population with rising disposable income is fueling demand for premium and innovative beverage options. Moreover, expansion of e-commerce and modern retail chains supports accessibility and convenience for consumers across emerging markets. Market players are investing significantly in localized products, marketing strategies, and partnerships with regional distributors to capture market share.

Key players in the market

Some of the key players in Non-Alcoholic Beverage Market include The Coca-Cola Company, PepsiCo, Nestle, Keurig Dr Pepper, Danone, Suntory Beverage & Food Ltd, Red Bull, Monster Beverage Corporation, Asahi Group Holdings, Ltd., Unilever, Britvic, and Refresco Group.

Key Developments:

In July 2025, Asahi launched Asahi Super Dry FUSIONS Lemon Yuzu in Australia, marking the first flavored extension of the brand exclusively for markets outside Japan

In May 2025, PepsiCo, Inc. announced that it has closed the acquisition of poppi for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion. The transaction also includes a performance-based earnout contingent on achieving certain performance metrics.

In April 2025, Nestle introduced Bear Brand Milk N' Soy, a powdered milk and soy drink for school-age children in the Philippines.

Product Types Covered:

• Carbonated Soft Drinks
• Juices and Juice Drinks
• Bottled Water
• Functional Beverages
• Ready-to-Drink Tea & Coffee
• Dairy-Based Beverages
• Plant-Based Beverages

Flavors:

• Fruit-Flavored
• Vegetable-Flavored
• Herbal & Botanical
• Other Flavors

Packaging Types Covered:

• PET Bottles
• Glass Bottles
• Cans
• Cartons
• Other Packaging Types

Distribution Channels Covered:

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retail
• Vending Machines
• Foodservice Outlets
• Other Distribution Channels

End Users Covered:

• Adults
• Teenagers
• Children

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Non-Alcoholic Beverage Market, By Product Type

• 5.1 Introduction
• 5.2 Carbonated Soft Drinks
• 5.3 Juices and Juice Drinks
• 5.4 Bottled Water
• 5.5 Functional Beverages
• 5.6 Ready-to-Drink Tea & Coffee
• 5.7 Dairy-Based Beverages
• 5.8 Plant-Based Beverages

6 Global Non-Alcoholic Beverage Market, By Flavor

• 6.1 Introduction
• 6.2 Fruit-Flavored
• 6.3 Vegetable-Flavored
• 6.4 Herbal & Botanical
• 6.5 Other Flavors

7 Global Non-Alcoholic Beverage Market, By Packaging Type

• 7.1 Introduction
• 7.2 PET Bottles
• 7.3 Glass Bottles
• 7.4 Cans
• 7.5 Cartons
• 7.6 Other Packaging Types

8 Global Non-Alcoholic Beverage Market, By Distribution Channel

• 8.1 Introduction
• 8.2 Supermarkets & Hypermarkets
• 8.3 Convenience Stores
• 8.4 Online Retail
• 8.5 Vending Machines
• 8.6 Foodservice Outlets
• 8.7 Other Distribution Channels

9 Global Non-Alcoholic Beverage Market, By End User

• 9.1 Introduction
• 9.2 Adults
• 9.3 Teenagers
• 9.4 Children

10 Global Non-Alcoholic Beverage Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 The Coca-Cola Company
• 12.2 PepsiCo
• 12.3 Nestle
• 12.4 Keurig Dr Pepper
• 12.5 Danone
• 12.6 Suntory Beverage & Food Ltd
• 12.7 Red Bull
• 12.8 Monster Beverage Corporation
• 12.9 Asahi Group Holdings, Ltd.
• 12.10 Unilever
• 12.11 Britvic
• 12.12 Refresco Group