세계의 목테일(Mocktails) 시장(2024-2028년)

The mocktails market is forecasted to grow by USD 142.65 mn during 2023-2028, accelerating at a CAGR of 8.05% during the forecast period. The report on the mocktails market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased preference for premium and artisanal mocktails, growing demand for low-sugar, low-calorie mocktails, and incorporation of functional and health-enhancing ingredients into mocktails.

Technavio's mocktails market is segmented as below:

By Packaging

• Bottle
• Can
• Cup

By Distribution Channel

• Offline
• Online

By Geography

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the emergence of cbd and cannabis-infused mocktails as one of the prime reasons driving the mocktails market growth during the next few years. Also, rise of diy and home mixology culture for mocktails and growing launches of seasonal and limited-edition mocktails by market vendors will lead to sizable demand in the market.

The report on the mocktails market covers the following areas:

• Mocktails market sizing
• Mocktails market forecast
• Mocktails market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mocktails market vendors that include Athletic Brewing Company LLC, Axiom Ayurveda Pvt. Ltd., Britvic plc, clevermocktails, CRAVOVA, De Soi Inc, Drink Mockly Inc, House of Love Cocktails, Kul Beverages LLC, Leilo, Little Saints LLC, Manama Farms and Foods, Manek Food Products, Mingle Mocktails, Mocktail Club, Mocktails Uniquely Crafted, Ole Cocktails Co., Reeds Inc, SEEDLIP, The Coca Cola Co., The Mocktail Co, and Waterloo Sparkling Water Corp. Also, the mocktails market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global mocktails market 2018 - 2022
• 4.2 Packaging Segment Analysis 2018 - 2022
• 4.3 Distribution Channel Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Packaging

• 6.1 Market segments
• 6.2 Comparison by Packaging
• 6.3 Bottle - Market size and forecast 2023-2028
• 6.4 Can - Market size and forecast 2023-2028
• 6.5 Cup - Market size and forecast 2023-2028
• 6.6 Market opportunity by Packaging

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• 7.2 Comparison by Distribution Channel
• 7.3 Offline - Market size and forecast 2023-2028
• 7.4 Online - Market size and forecast 2023-2028
• 7.5 Market opportunity by Distribution Channel

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 UK - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 Japan - Market size and forecast 2023-2028
• 9.13 Market opportunity by geography

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Athletic Brewing Company LLC
• 12.4 clevermocktails
• 12.5 De Soi Inc
• 12.6 House of Love Cocktails
• 12.7 Kul Beverages LLC
• 12.8 Leilo
• 12.9 Little Saints LLC
• 12.10 Manama Farms and Foods
• 12.11 Manek Food Products
• 12.12 Mingle Mocktails
• 12.13 Mocktails Uniquely Crafted
• 12.14 Ole Cocktails Co.
• 12.15 Reeds Inc
• 12.16 SEEDLIP
• 12.17 The Mocktail Co

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations