세계의 디지털 커머스 시장(2024-2028년)

The digital commerce market is forecasted to grow by USD 3634 bn during 2023-2028, accelerating at a CAGR of 16.6% during the forecast period. The report on the digital commerce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by robust internet penetration, increasing penetration of smartphones, and small and medium-sized businesses adopting digital commerce.

Technavio's digital commerce market is segmented as below:

By Business Segment

• Business to business
• Business to consumer

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the advancements in technological digital commerce platforms as one of the prime reasons driving the digital commerce market growth during the next few years. Also, inclination toward online shopping and growth of e-commerce startups will lead to sizable demand in the market.

The report on the digital commerce market covers the following areas:

• Digital commerce market sizing
• Digital commerce market forecast
• Digital commerce market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital commerce market vendors that include Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Flipkart Internet Pvt. Ltd., JD.com Inc., Meituan Dianping, MercadoLibre Inc., NASPERS Ltd., Otto GmbH and Co. KG, Rakuten Group Inc., Shopee Ltd., Shopify Inc., The Home Depot Inc., Trendyol BV, Walmart Inc., Wayfair Inc., and Zalando SE. Also, the digital commerce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Business Segment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Digital Commerce Market 2018 - 2022
  • Historic Market Size - Data Table on Global Digital Commerce Market 2018 - 2022 ($ billion)
• 4.2 Business segment analysis 2018 - 2022
  • Historic Market Size - Business Segment 2018 - 2022 ($ billion)
• 4.3 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.4 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Business Segment

• 6.1 Market segments
  • Chart on Market Segmentation by Business Segment - Market share 2023-2028 (%)
  • Data Table on Market Segmentation by Business Segment - Market share 2023-2028 (%)
• 6.2 Comparison by Market Segmentation by Business Segment
  • Chart on Comparison by Market Segmentation by Business Segment
  • Data Table on Comparison by Market Segmentation by Business Segment
• 6.3 Business to business - Market size and forecast 2023-2028
  • Chart on Business to business - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Business to business - Market size and forecast 2023-2028 ($ billion)
  • Chart on Business to business - Year-over-year growth 2023-2028 (%)
  • Data Table on Business to business - Year-over-year growth 2023-2028 (%)
• 6.4 Business to consumer - Market size and forecast 2023-2028
  • Chart on Business to consumer - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Business to consumer - Market size and forecast 2023-2028 ($ billion)
  • Chart on Business to consumer - Year-over-year growth 2023-2028 (%)
  • Data Table on Business to consumer - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Market Segmentation by Business Segment
  • Market opportunity by Market Segmentation by Business Segment ($ billion)
  • Data Table on Market opportunity by Market Segmentation by Business Segment ($ billion)

7 Customer Landscape

• 7.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 8.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 8.3 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 8.4 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 8.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 8.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 8.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 8.8 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 8.9 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 8.10 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 8.11 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 8.12 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 8.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

9 Drivers, Challenges, and Opportunity/Restraints

• 9.1 Market drivers
• 9.2 Market challenges
• 9.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 9.4 Market opportunities/restraints

10 Competitive Landscape

• 10.1 Overview
• 10.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 10.3 Landscape disruption
  • Overview on factors of disruption
• 10.4 Industry risks
  • Impact of key risks on business

11 Competitive Analysis

• 11.1 Companies profiled
  • Companies covered
• 11.2 Market positioning of companies
  • Matrix on companies position and classification
• 11.3 Alibaba Group Holding Ltd.
  • Alibaba Group Holding Ltd. - Overview
  • Alibaba Group Holding Ltd. - Business segments
  • Alibaba Group Holding Ltd. - Key news
  • Alibaba Group Holding Ltd. - Key offerings
  • Alibaba Group Holding Ltd. - Segment focus
• 11.4 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
• 11.5 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
• 11.6 Best Buy Co. Inc.
  • Best Buy Co. Inc. - Overview
  • Best Buy Co. Inc. - Business segments
  • Best Buy Co. Inc. - Key news
  • Best Buy Co. Inc. - Key offerings
  • Best Buy Co. Inc. - Segment focus
• 11.7 eBay Inc.
  • eBay Inc. - Overview
  • eBay Inc. - Product / Service
  • eBay Inc. - Key news
  • eBay Inc. - Key offerings
• 11.8 Flipkart Internet Pvt. Ltd.
  • Flipkart Internet Pvt. Ltd. - Overview
  • Flipkart Internet Pvt. Ltd. - Product / Service
  • Flipkart Internet Pvt. Ltd. - Key offerings
• 11.9 JD.com Inc.
  • JD.com Inc. - Overview
  • JD.com Inc. - Business segments
  • JD.com Inc. - Key offerings
  • JD.com Inc. - Segment focus
• 11.10 The Home Depot Inc.
  • The Home Depot Inc. - Overview
  • The Home Depot Inc. - Business segments
  • The Home Depot Inc. - Key news
  • The Home Depot Inc. - Key offerings
  • The Home Depot Inc. - Segment focus
• 11.11 Walmart Inc.
  • Walmart Inc. - Overview
  • Walmart Inc. - Business segments
  • Walmart Inc. - Key news
  • Walmart Inc. - Key offerings
  • Walmart Inc. - Segment focus
• 11.12 Zalando SE
  • Zalando SE - Overview
  • Zalando SE - Product / Service
  • Zalando SE - Key offerings

12 Appendix

• 12.1 Scope of the report
• 12.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 12.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 12.4 Research methodology
  • Research methodology
• 12.5 Data procurement
  • Information sources
• 12.6 Data validation
  • Data validation
• 12.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 12.8 Data synthesis
  • Data synthesis
• 12.9 360 degree market analysis
  • 360 degree market analysis
• 12.10 List of abbreviations
  • List of abbreviations