세계의 장식용 코팅 시장(2024-2028년)

Decorative Coatings Market 2024-2028

The decorative coatings market is forecasted to grow by USD 15.80 bn during 2023-2028, accelerating at a CAGR of 4.1% during the forecast period. The report on the decorative coatings market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand from emerging economies, growing construction industry, and advantages offered by waterborne coatings.

Technavio's decorative coatings market is segmented as below:

By Technology

• Waterborne coatings
• Solvent-borne coatings
• Powder coatings

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the increasing focus on bio-based and eco-friendly products as one of the prime reasons driving the decorative coatings market growth during the next few years. Also, growing popularity of nanocoatings and development of self-cleaning and self-healing coatings will lead to sizable demand in the market.

The report on the decorative coatings market covers the following areas:

• Decorative Coatings Market sizing
• Decorative Coatings Market forecast
• Decorative Coatings Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading decorative coatings market vendors that include Akzo Nobel NV, Asian Paints Ltd., BASF SE, Benjamin Moore and Co., Carpoly Chemical Group Co. Ltd., Cloverdale Paint Inc., Cromology, DAW SE, Diamond Vogel, Fujikura Co. Ltd., Guangdong Maydos Building Materials Ltd. Co., Hempel AS, Jotun AS, Kansai Paint Co. Ltd., Lanco Paints, Masco Corp., PPG Industries Inc., RPM International Inc., STO Corp., and The Sherwin Williams Co.. Also, the decorative coatings market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Decorative Coatings Market 2018 - 2022
  • Historic Market Size - Data Table on Global Decorative Coatings Market 2018 - 2022 ($ billion)
• 4.2 Technology segment analysis 2018 - 2022
  • Historic Market Size - Technology Segment 2018 - 2022 ($ billion)
• 4.3 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.4 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Technology

• 6.1 Market segments
  • Chart on Technology - Market share 2023-2028 (%)
  • Data Table on Technology - Market share 2023-2028 (%)
• 6.2 Comparison by Technology
  • Chart on Comparison by Technology
  • Data Table on Comparison by Technology
• 6.3 Waterborne coatings - Market size and forecast 2023-2028
  • Chart on Waterborne coatings - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Waterborne coatings - Market size and forecast 2023-2028 ($ billion)
  • Chart on Waterborne coatings - Year-over-year growth 2023-2028 (%)
  • Data Table on Waterborne coatings - Year-over-year growth 2023-2028 (%)
• 6.4 Solvent-borne coatings - Market size and forecast 2023-2028
  • Chart on Solvent-borne coatings - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Solvent-borne coatings - Market size and forecast 2023-2028 ($ billion)
  • Chart on Solvent-borne coatings - Year-over-year growth 2023-2028 (%)
  • Data Table on Solvent-borne coatings - Year-over-year growth 2023-2028 (%)
• 6.5 Powder coatings - Market size and forecast 2023-2028
  • Chart on Powder coatings - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Powder coatings - Market size and forecast 2023-2028 ($ billion)
  • Chart on Powder coatings - Year-over-year growth 2023-2028 (%)
  • Data Table on Powder coatings - Year-over-year growth 2023-2028 (%)
• 6.6 Market opportunity by Technology
  • Market opportunity by Technology ($ billion)
  • Data Table on Market opportunity by Technology ($ billion)

7 Customer Landscape

• 7.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 8.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 8.3 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 8.4 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 8.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 8.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 8.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 8.8 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 8.9 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 8.10 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 8.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 8.12 India - Market size and forecast 2023-2028
  • Chart on India - Market size and forecast 2023-2028 ($ billion)
  • Data Table on India - Market size and forecast 2023-2028 ($ billion)
  • Chart on India - Year-over-year growth 2023-2028 (%)
  • Data Table on India - Year-over-year growth 2023-2028 (%)
• 8.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

9 Drivers, Challenges, and Opportunity/Restraints

• 9.1 Market drivers
• 9.2 Market challenges
• 9.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 9.4 Market opportunities/restraints

10 Competitive Landscape

• 10.1 Overview
• 10.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 10.3 Landscape disruption
  • Overview on factors of disruption
• 10.4 Industry risks
  • Impact of key risks on business

11 Competitive Analysis

• 11.1 Companies profiled
  • Companies covered
• 11.2 Market positioning of companies
  • Matrix on companies position and classification
• 11.3 Akzo Nobel NV
  • Akzo Nobel NV - Overview
  • Akzo Nobel NV - Business segments
  • Akzo Nobel NV - Key news
  • Akzo Nobel NV - Key offerings
  • Akzo Nobel NV - Segment focus
• 11.4 Asian Paints Ltd.
  • Asian Paints Ltd. - Overview
  • Asian Paints Ltd. - Business segments
  • Asian Paints Ltd. - Key offerings
  • Asian Paints Ltd. - Segment focus
• 11.5 BASF SE
  • BASF SE - Overview
  • BASF SE - Business segments
  • BASF SE - Key news
  • BASF SE - Key offerings
  • BASF SE - Segment focus
• 11.6 Hempel AS
  • Hempel AS - Overview
  • Hempel AS - Product / Service
  • Hempel AS - Key offerings
• 11.7 Jotun AS
  • Jotun AS - Overview
  • Jotun AS - Product / Service
  • Jotun AS - Key offerings
• 11.8 Kansai Paint Co. Ltd.
  • Kansai Paint Co. Ltd. - Overview
  • Kansai Paint Co. Ltd. - Business segments
  • Kansai Paint Co. Ltd. - Key news
  • Kansai Paint Co. Ltd. - Key offerings
  • Kansai Paint Co. Ltd. - Segment focus
• 11.9 Masco Corp.
  • Masco Corp. - Overview
  • Masco Corp. - Business segments
  • Masco Corp. - Key news
  • Masco Corp. - Key offerings
  • Masco Corp. - Segment focus
• 11.10 PPG Industries Inc.
  • PPG Industries Inc. - Overview
  • PPG Industries Inc. - Business segments
  • PPG Industries Inc. - Key news
  • PPG Industries Inc. - Key offerings
  • PPG Industries Inc. - Segment focus
• 11.11 RPM International Inc.
  • RPM International Inc. - Overview
  • RPM International Inc. - Business segments
  • RPM International Inc. - Key news
  • RPM International Inc. - Key offerings
  • RPM International Inc. - Segment focus
• 11.12 The Sherwin Williams Co.
  • The Sherwin Williams Co. - Overview
  • The Sherwin Williams Co. - Business segments
  • The Sherwin Williams Co. - Key news
  • The Sherwin Williams Co. - Key offerings
  • The Sherwin Williams Co. - Segment focus

12 Appendix

• 12.1 Scope of the report
• 12.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 12.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 12.4 Research methodology
  • Research methodology
• 12.5 Data procurement
  • Information sources
• 12.6 Data validation
  • Data validation
• 12.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 12.8 Data synthesis
  • Data synthesis
• 12.9 360 degree market analysis
  • 360 degree market analysis
• 12.10 List of abbreviations
  • List of abbreviations