장식용 코팅 시장 : 기술별, 제품별, 수지 유형별, 코팅 유형별, 용도별, 지역별(2025-2033년)

The global decorative coatings market size reached USD 72.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 100.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.43% during 2025-2033.

Decorative coatings are used on the interior and exterior surfaces of different structures to enhance their aesthetics and protect them against moisture, ultraviolet (UV) radiations, corrosion, blistering, chalking, fading, and peeling. They have anti-slip, anti-graffiti, anti-microbial, urine repellant, and scratch and fire-resistant properties. Besides this, as they offer bright colors to metal and plastic substrates and assist in light absorption and insulation, decorative coatings are utilized in the commercial, industrial, and residential sectors around the world.

Decorative Coatings Market Trends:

Rapid infrastructural development across the globe represents one of the key factors stimulating the growth of the market. Moreover, leading players operating in the industry are focusing on product innovations to offer a better customer experience. They are also engaging in partnerships and collaborations to increase their brand presence. Apart from this, decorative coatings find extensive applications in mobile phones, computers, cameras, watches, door handles, eyewear, furniture, automotive parts, and bathroom equipment. They are also utilized in transparent glass-ceramic cookers and packaging materials that are employed in the food and beverage (F&B) industry. In addition, water-based decorative coating additives aid in color tinting or enhancing the luster of textiles with fabric dyes and preventing oxidation of metal substrates using rust inhibitors. Moreover, there is a considerable rise in the number of people using adornment made from plastics or paper machetes on account of the increasing costs of gold and other precious metals. This, along with the rising demand for eco-friendly decorative coatings, is driving the market. Furthermore, increasing renovations and refurbishments of homes and offices, coupled with the increasing trend of do-it-yourself (DIY) among individuals, are impelling the growth of the market.

Key Market Segmentation:

Breakup by Technology:

• Waterborne Coatings
• Solvent-borne Coatings
• Powder Coatings

Breakup by Product:

• Primer
• Enamel
• Emulsions
• Others

Breakup by Resin Type:

• Acrylic
• Polyurethane
• Alkyd
• Vinyl
• Epoxy
• Others

Breakup by Coating Type:

• Interior
• Exterior

Breakup by Application:

• Residential
• Commercial

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Akzo Nobel N.V., Arkema S.A, Ashland Global Holdings Inc., Asian Paints Limited, Axalta Coating Systems Ltd., BASF SE, Berger Paints India Limited, Clariant AG, Eastman Chemical Company, Kansai Paint Co. Ltd., KCC Corporation, Nippon Paint Holdings Co. Ltd., PPG Industries Inc., RPM International Inc. and The Sherwin-Williams Company.

Key Questions Answered in This Report

• 1.What was the size of the global decorative coatings market in 2024?
• 2.What is the expected growth rate of the global decorative coatings market during 2025-2033?
• 3.What are the key factors driving the global decorative coatings market?
• 4.What has been the impact of COVID-19 on the global decorative coatings market?
• 5.What is the breakup of the global decorative coatings market based on the technology?
• 6.What is the breakup of the global decorative coatings market based on the product?
• 7.What is the breakup of the global decorative coatings market based on the application?
• 8.What are the key regions in the global decorative coatings market?
• 9.Who are the key players/companies in the global decorative coatings market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Decorative Coatings Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Technology

• 6.1 Waterborne Coatings
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Solvent-borne Coatings
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Powder Coatings
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Product

• 7.1 Primer
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Enamel
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Emulsions
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Resin Type

• 8.1 Acrylic
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Polyurethane
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Alkyd
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Vinyl
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Epoxy
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast
• 8.6 Others
  • 8.6.1 Market Trends
  • 8.6.2 Market Forecast

9 Market Breakup by Coating Type

• 9.1 Interior
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Exterior
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Application

• 10.1 Residential
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Commercial
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast

11 Market Breakup by Region

• 11.1 North America
  • 11.1.1 United States
    • 11.1.1.1 Market Trends
    • 11.1.1.2 Market Forecast
  • 11.1.2 Canada
    • 11.1.2.1 Market Trends
    • 11.1.2.2 Market Forecast
• 11.2 Asia-Pacific
  • 11.2.1 China
    • 11.2.1.1 Market Trends
    • 11.2.1.2 Market Forecast
  • 11.2.2 Japan
    • 11.2.2.1 Market Trends
    • 11.2.2.2 Market Forecast
  • 11.2.3 India
    • 11.2.3.1 Market Trends
    • 11.2.3.2 Market Forecast
  • 11.2.4 South Korea
    • 11.2.4.1 Market Trends
    • 11.2.4.2 Market Forecast
  • 11.2.5 Australia
    • 11.2.5.1 Market Trends
    • 11.2.5.2 Market Forecast
  • 11.2.6 Indonesia
    • 11.2.6.1 Market Trends
    • 11.2.6.2 Market Forecast
  • 11.2.7 Others
    • 11.2.7.1 Market Trends
    • 11.2.7.2 Market Forecast
• 11.3 Europe
  • 11.3.1 Germany
    • 11.3.1.1 Market Trends
    • 11.3.1.2 Market Forecast
  • 11.3.2 France
    • 11.3.2.1 Market Trends
    • 11.3.2.2 Market Forecast
  • 11.3.3 United Kingdom
    • 11.3.3.1 Market Trends
    • 11.3.3.2 Market Forecast
  • 11.3.4 Italy
    • 11.3.4.1 Market Trends
    • 11.3.4.2 Market Forecast
  • 11.3.5 Spain
    • 11.3.5.1 Market Trends
    • 11.3.5.2 Market Forecast
  • 11.3.6 Russia
    • 11.3.6.1 Market Trends
    • 11.3.6.2 Market Forecast
  • 11.3.7 Others
    • 11.3.7.1 Market Trends
    • 11.3.7.2 Market Forecast
• 11.4 Latin America
  • 11.4.1 Brazil
    • 11.4.1.1 Market Trends
    • 11.4.1.2 Market Forecast
  • 11.4.2 Mexico
    • 11.4.2.1 Market Trends
    • 11.4.2.2 Market Forecast
  • 11.4.3 Others
    • 11.4.3.1 Market Trends
    • 11.4.3.2 Market Forecast
• 11.5 Middle East and Africa
  • 11.5.1 Market Trends
  • 11.5.2 Market Breakup by Country
  • 11.5.3 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Akzo Nobel N.V.
    • 16.3.1.1 Company Overview
    • 16.3.1.2 Product Portfolio
    • 16.3.1.3 Financials
    • 16.3.1.4 SWOT Analysis
  • 16.3.2 Arkema S.A
    • 16.3.2.1 Company Overview
    • 16.3.2.2 Product Portfolio
    • 16.3.2.3 Financials
    • 16.3.2.4 SWOT Analysis
  • 16.3.3 Ashland Global Holdings Inc.
    • 16.3.3.1 Company Overview
    • 16.3.3.2 Product Portfolio
    • 16.3.3.3 Financials
    • 16.3.3.4 SWOT Analysis
  • 16.3.4 Asian Paints Limited
    • 16.3.4.1 Company Overview
    • 16.3.4.2 Product Portfolio
  • 16.3.5 Axalta Coating Systems Ltd.
    • 16.3.5.1 Company Overview
    • 16.3.5.2 Product Portfolio
    • 16.3.5.3 Financials
    • 16.3.5.4 SWOT Analysis
  • 16.3.6 BASF SE
    • 16.3.6.1 Company Overview
    • 16.3.6.2 Product Portfolio
    • 16.3.6.3 Financials
    • 16.3.6.4 SWOT Analysis
  • 16.3.7 Berger Paints India Limited
    • 16.3.7.1 Company Overview
    • 16.3.7.2 Product Portfolio
    • 16.3.7.3 Financials
    • 16.3.7.4 SWOT Analysis
  • 16.3.8 Clariant AG
    • 16.3.8.1 Company Overview
    • 16.3.8.2 Product Portfolio
    • 16.3.8.3 Financials
  • 16.3.9 Eastman Chemical Company
    • 16.3.9.1 Company Overview
    • 16.3.9.2 Product Portfolio
    • 16.3.9.3 Financials
    • 16.3.9.4 SWOT Analysis
  • 16.3.10 Kansai Paint Co. Ltd.
    • 16.3.10.1 Company Overview
    • 16.3.10.2 Product Portfolio
    • 16.3.10.3 Financials
    • 16.3.10.4 SWOT Analysis
  • 16.3.11 KCC Corporation
    • 16.3.11.1 Company Overview
    • 16.3.11.2 Product Portfolio
    • 16.3.11.3 Financials
  • 16.3.12 Nippon Paint Holdings Co. Ltd.
    • 16.3.12.1 Company Overview
    • 16.3.12.2 Product Portfolio
    • 16.3.12.3 Financials
    • 16.3.12.4 SWOT Analysis
  • 16.3.13 PPG Industries Inc.
    • 16.3.13.1 Company Overview
    • 16.3.13.2 Product Portfolio
    • 16.3.13.3 Financials
    • 16.3.13.4 SWOT Analysis
  • 16.3.14 RPM International Inc.
    • 16.3.14.1 Company Overview
    • 16.3.14.2 Product Portfolio
    • 16.3.14.3 Financials
    • 16.3.14.4 SWOT Analysis
  • 16.3.15 The Sherwin-Williams Company
    • 16.3.15.1 Company Overview
    • 16.3.15.2 Product Portfolio
    • 16.3.15.3 Financials
    • 16.3.15.4 SWOT Analysis