세계의 마케팅 자동화 소프트웨어 시장(2025-2029년)

The marketing automation software market is forecasted to grow by USD 4359.6 mn during 2024-2029, accelerating at a CAGR of 14.7% during the forecast period. The report on the marketing automation software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing need for lead nurturing, increased need for improved customer digital experience, and rising adoption of social, mobile, analytical, and cloud (SMAC) technologies.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's marketing automation software market is segmented as below:

By Deployment

• Cloud-based
• On-premises

By Business Segment

• Large enterprises
• Small and medium enterprises

By End-user

• Financial services
• Retail
• Healthcare
• Others

By Application

• Campaign management
• Lead management
• Analytics and reporting
• Sales enablement
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the use of ai with marketing automation software as one of the prime reasons driving the marketing automation software market growth during the next few years. Also, emergence of location-based marketing and growing need for improved marketing asset visibility will lead to sizable demand in the market.

The report on the marketing automation software market covers the following areas:

• Marketing Automation Software Market sizing
• Marketing Automation Software Market forecast
• Marketing Automation Software Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading marketing automation software market vendors that include Acoustic LP, Act On Software Inc., ActiveCampaign LLC, Adobe Inc., ClickDimensions LLC, EngageBay Inc., GetResponse Sp zoo, HubSpot Inc., International Business Machines Corp., Intuit Inc., Lead Liaison LLC, Madgicx Ltd, Net results, Ontraport, Oracle Corp., Salesforce Inc., SAS Institute Inc., Sendinblue SAS, SimplyCast Interactive Marketing Ltd., and Zoho Corp. Pvt. Ltd.. Also, the marketing automation software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by Business Segment
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Marketing Automation Software Market 2019 - 2023
  • Historic Market Size - Data Table on Global Marketing Automation Software Market 2019 - 2023 ($ million)
• 5.2 Deployment segment analysis 2019 - 2023
  • Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
• 5.3 Business segment analysis 2019 - 2023
  • Historic Market Size - Business Segment 2019 - 2023 ($ million)
• 5.4 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.5 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.6 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.7 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of Ai in the Global Marketing Automation Software Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Deployment

• 8.1 Market segments
  • Chart on Deployment - Market share 2024-2029 (%)
  • Data Table on Deployment - Market share 2024-2029 (%)
• 8.2 Comparison by Deployment
  • Chart on Comparison by Deployment
  • Data Table on Comparison by Deployment
• 8.3 Cloud-based - Market size and forecast 2024-2029
  • Chart on Cloud-based - Market size and forecast 2024-2029 ($ million)
  • Data Table on Cloud-based - Market size and forecast 2024-2029 ($ million)
  • Chart on Cloud-based - Year-over-year growth 2024-2029 (%)
  • Data Table on Cloud-based - Year-over-year growth 2024-2029 (%)
• 8.4 On-premises - Market size and forecast 2024-2029
  • Chart on On-premises - Market size and forecast 2024-2029 ($ million)
  • Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
  • Chart on On-premises - Year-over-year growth 2024-2029 (%)
  • Data Table on On-premises - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)
  • Data Table on Market opportunity by Deployment ($ million)

9 Market Segmentation by Business Segment

• 9.1 Market segments
  • Chart on Market Segmentation by Business Segment - Market share 2024-2029 (%)
  • Data Table on Market Segmentation by Business Segment - Market share 2024-2029 (%)
• 9.2 Comparison by Business Segment
  • Chart on Comparison by Business Segment
  • Data Table on Comparison by Business Segment
• 9.3 Large enterprises - Market size and forecast 2024-2029
  • Chart on Large enterprises - Market size and forecast 2024-2029 ($ million)
  • Data Table on Large enterprises - Market size and forecast 2024-2029 ($ million)
  • Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
  • Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
• 9.4 Small and medium enterprises - Market size and forecast 2024-2029
  • Chart on Small and medium enterprises - Market size and forecast 2024-2029 ($ million)
  • Data Table on Small and medium enterprises - Market size and forecast 2024-2029 ($ million)
  • Chart on Small and medium enterprises - Year-over-year growth 2024-2029 (%)
  • Data Table on Small and medium enterprises - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Market Segmentation by Business Segment
  • Market opportunity by Market Segmentation by Business Segment ($ million)
  • Data Table on Market opportunity by Market Segmentation by Business Segment ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
• 10.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 10.3 Financial services - Market size and forecast 2024-2029
  • Chart on Financial services - Market size and forecast 2024-2029 ($ million)
  • Data Table on Financial services - Market size and forecast 2024-2029 ($ million)
  • Chart on Financial services - Year-over-year growth 2024-2029 (%)
  • Data Table on Financial services - Year-over-year growth 2024-2029 (%)
• 10.4 Retail - Market size and forecast 2024-2029
  • Chart on Retail - Market size and forecast 2024-2029 ($ million)
  • Data Table on Retail - Market size and forecast 2024-2029 ($ million)
  • Chart on Retail - Year-over-year growth 2024-2029 (%)
  • Data Table on Retail - Year-over-year growth 2024-2029 (%)
• 10.5 Healthcare - Market size and forecast 2024-2029
  • Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
  • Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
  • Chart on Healthcare - Year-over-year growth 2024-2029 (%)
  • Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
• 10.6 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 10.7 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

11 Market Segmentation by Application

• 11.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 11.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 11.3 Campaign management - Market size and forecast 2024-2029
  • Chart on Campaign management - Market size and forecast 2024-2029 ($ million)
  • Data Table on Campaign management - Market size and forecast 2024-2029 ($ million)
  • Chart on Campaign management - Year-over-year growth 2024-2029 (%)
  • Data Table on Campaign management - Year-over-year growth 2024-2029 (%)
• 11.4 Lead management - Market size and forecast 2024-2029
  • Chart on Lead management - Market size and forecast 2024-2029 ($ million)
  • Data Table on Lead management - Market size and forecast 2024-2029 ($ million)
  • Chart on Lead management - Year-over-year growth 2024-2029 (%)
  • Data Table on Lead management - Year-over-year growth 2024-2029 (%)
• 11.5 Analytics and reporting - Market size and forecast 2024-2029
  • Chart on Analytics and reporting - Market size and forecast 2024-2029 ($ million)
  • Data Table on Analytics and reporting - Market size and forecast 2024-2029 ($ million)
  • Chart on Analytics and reporting - Year-over-year growth 2024-2029 (%)
  • Data Table on Analytics and reporting - Year-over-year growth 2024-2029 (%)
• 11.6 Sales enablement - Market size and forecast 2024-2029
  • Chart on Sales enablement - Market size and forecast 2024-2029 ($ million)
  • Data Table on Sales enablement - Market size and forecast 2024-2029 ($ million)
  • Chart on Sales enablement - Year-over-year growth 2024-2029 (%)
  • Data Table on Sales enablement - Year-over-year growth 2024-2029 (%)
• 11.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 11.8 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 13.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 13.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 13.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 13.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 13.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 13.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 13.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 13.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 13.10 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 13.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 13.12 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 13.13 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 13.14 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 13.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 13.16 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 13.17 Australia - Market size and forecast 2024-2029
  • Chart on Australia - Market size and forecast 2024-2029 ($ million)
  • Data Table on Australia - Market size and forecast 2024-2029 ($ million)
  • Chart on Australia - Year-over-year growth 2024-2029 (%)
  • Data Table on Australia - Year-over-year growth 2024-2029 (%)
• 13.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

14 Drivers, Challenges, and Opportunity/Restraints

• 14.1 Market drivers
• 14.2 Market challenges
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 14.4 Market opportunities/restraints

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Acoustic LP
  • Acoustic LP - Overview
  • Acoustic LP - Product / Service
  • Acoustic LP - Key offerings
  • SWOT
• 16.5 Act On Software Inc.
  • Act On Software Inc. - Overview
  • Act On Software Inc. - Product / Service
  • Act On Software Inc. - Key offerings
  • SWOT
• 16.6 ActiveCampaign LLC
  • ActiveCampaign LLC - Overview
  • ActiveCampaign LLC - Product / Service
  • ActiveCampaign LLC - Key news
  • ActiveCampaign LLC - Key offerings
  • SWOT
• 16.7 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 16.8 ClickDimensions LLC
  • ClickDimensions LLC - Overview
  • ClickDimensions LLC - Product / Service
  • ClickDimensions LLC - Key offerings
  • SWOT
• 16.9 EngageBay Inc.
  • EngageBay Inc. - Overview
  • EngageBay Inc. - Product / Service
  • EngageBay Inc. - Key offerings
  • SWOT
• 16.10 GetResponse Sp zoo
  • GetResponse Sp zoo - Overview
  • GetResponse Sp zoo - Product / Service
  • GetResponse Sp zoo - Key offerings
  • SWOT
• 16.11 HubSpot Inc.
  • HubSpot Inc. - Overview
  • HubSpot Inc. - Product / Service
  • HubSpot Inc. - Key news
  • HubSpot Inc. - Key offerings
  • SWOT
• 16.12 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
  • SWOT
• 16.13 Lead Liaison LLC
  • Lead Liaison LLC - Overview
  • Lead Liaison LLC - Product / Service
  • Lead Liaison LLC - Key offerings
  • SWOT
• 16.14 Net results
  • Net results - Overview
  • Net results - Product / Service
  • Net results - Key offerings
  • SWOT
• 16.15 Ontraport
  • Ontraport - Overview
  • Ontraport - Product / Service
  • Ontraport - Key offerings
  • SWOT
• 16.16 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 16.17 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • SWOT
• 16.18 Sendinblue SAS
  • Sendinblue SAS - Overview
  • Sendinblue SAS - Product / Service
  • Sendinblue SAS - Key offerings
  • SWOT

17 Appendix

• 17.1 Scope of the report
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations