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시장보고서
상품코드
2109531
마케팅 분야 인공지능 시장(2026-2030년)Global Artificial Intelligence In Marketing Market 2026-2030 |
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세계의 마케팅 분야 인공지능(AI) 시장은 2025년부터 2030년까지 544억 1,540만 달러 증가하고, 예측 기간 동안 CAGR은 27.5%에 달할 것으로 예측됩니다.
전 세계 마케팅 분야 인공지능(AI) 시장에 관한 본 보고서는 종합적인 분석, 시장 규모 및 전망, 동향, 성장 요인, 과제는 물론 약 25개 업체를 대상으로 한 벤더 분석을 제공합니다.
본 보고서는 현재의 시장 상황, 최신 동향 및 촉진요인, 그리고 전반적인 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 하이퍼 퍼소나라이제이션에 대한 수요 급증, 고급 데이터 분석의 보급, 마케팅 자동화 플랫폼의 확장에 힘입어 성장하고 있습니다.
본 조사는 업계 주요 관계자로부터 얻은 정보를 포함한 1차 및 2차 정보를 객관적으로 결합하여 수행되었습니다. 본 보고서에는 주요 기업에 대한 분석 외에도 종합적인 시장 규모 데이터, 지역별 분석을 포함한 부문, 그리고 벤더 현황이 수록되어 있습니다. 보고서에는 과거 데이터 및 예측 데이터가 포함되어 있습니다.
| 시장 범위 | |
|---|---|
| 기준 연도 | 2025년 |
| 종료 연도 | 2030년 |
| 조사 대상 기간 | 2026-2030년 |
| 성장 모멘텀 | 가속 |
| 2026년 전년 대비 | 27.4% |
| CAGR | 27.5% |
| 증가액 | 544억 1,540만 달러 |
본 조사에서는 자율형 대화 에이전트 생태계의 부상이 향후 수년간 전 세계 마케팅 분야 인공지능 시장 성장을 견인할 주요 요인 중 하나라고 지적하고 있습니다. 또한, 윤리적인 ‘프라이버시 퍼스트(Privacy First)’ 마케팅 프레임워크의 도입과 옴니채널 어트리뷰션 및 측정 방식의 확대 역시 시장에서 상당한 수요를 창출할 것으로 전망됩니다.
목차
제1장 주요 요약
제2장 Technavio 분석
제3장 시장 구도
제4장 시장 규모
제5장 시장 규모 실적
제6장 정성 분석
제7장 Five Forces 분석
제8장 시장 세분화 : 전개별
제9장 시장 세분화 : 기술별
제10장 시장 세분화 : 최종사용자별
제11장 고객 상황
제12장 지역별 상황
제13장 촉진요인, 과제, 기회
제14장 경쟁 구도
제15장 경쟁 분석
제16장 부록
KSMThe global artificial intelligence in marketing market is forecasted to grow by USD 54415.4 mn during 2025-2030, accelerating at a CAGR of 27.5% during the forecast period. The report on the global artificial intelligence in marketing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by surge in demand for hyper-personalization, proliferation of advanced data analytics, expansion of marketing automation platforms.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2030 |
| Series Year | 2026-2030 |
| Growth Momentum | Accelerate |
| YOY 2026 | 27.4% |
| CAGR | 27.5% |
| Incremental Value | $54415.4 mn |
Technavio's global artificial intelligence in marketing market is segmented as below:
By Deployment
- On-premises
- Cloud
By Technology
- Machine learning
- Natural language processing
- Computer vision
- Others
By End-User
- Retail
- Media and entertainment
- BFSI
- Consumer goods
- Others
Geography
- North America
- US
- Canada
- Mexico
- APAC
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
- Middle East and Africa
- UAE
- South Africa
- Turkey
- South America
- Brazil
- Argentina
- Chile
- Rest of World (ROW)
This study identifies the rise of autonomous conversational agent ecosystems as one of the prime reasons driving the global artificial intelligence in marketing market growth during the next few years. Also, adoption of ethical privacy-first marketing frameworks and expansion of omnichannel attribution and measurement will lead to sizable demand in the market.
The report on the global artificial intelligence in marketing market covers the following areas:
- Global artificial intelligence in marketing market sizing
- Global artificial intelligence in marketing market forecast
- Global artificial intelligence in marketing market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global artificial intelligence in marketing market vendors that include 6sense Inc., Acrolinx GmbH, Albert Technologies, Anyword Inc., Blueshift Labs Inc., Conversica Inc., CopyAI Inc., Crayon Inc., Demandbase Inc., Invoca Inc., Jasper AI Inc., Mutiny HQ Corp, Omneky Inc., Optimove Inc., Pencil Technologies Pte. Ltd., Persado Holdings plc, Phrasee Ltd, Smartly.io Solutions Oy, Surfer Sp. z o.o., Typeface Inc, Writer Inc.. Also, the global artificial intelligence in marketing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2025
- 4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
- 5.1 Global Artificial Intelligence In Marketing Market 2020 - 2024
- Historic Market Size - Data Table on Global Artificial Intelligence In Marketing Market 2020 - 2024 ($ million)
- 5.2 Deployment segment analysis 2020 - 2024
- Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
- 5.3 Technology segment analysis 2020 - 2024
- Historic Market Size - Technology Segment 2020 - 2024 ($ million)
- 5.4 End-user segment analysis 2020 - 2024
- Historic Market Size - End-user Segment 2020 - 2024 ($ million)
- 5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
- 5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
- 6.1 Impact of geopolitical conflicts on Global Artificial Intelligence in Marketing Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
- 7.7 Market condition
8 Market Segmentation by Deployment
- 8.1 Market segments
- 8.2 Comparison by Deployment
- 8.3 On-premises - Market size and forecast 2025-2030
- 8.4 Cloud - Market size and forecast 2025-2030
- 8.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
9 Market Segmentation by Technology
- 9.1 Market segments
- 9.2 Comparison by Technology
- 9.3 Machine learning - Market size and forecast 2025-2030
- 9.4 Natural language processing - Market size and forecast 2025-2030
- 9.5 Computer vision - Market size and forecast 2025-2030
- 9.6 Others - Market size and forecast 2025-2030
- 9.7 Market opportunity by Technology
- Market opportunity by Technology ($ million)
10 Market Segmentation by End-user
- 10.1 Market segments
- 10.2 Comparison by End-user
- 10.3 Retail - Market size and forecast 2025-2030
- 10.4 Media and entertainment - Market size and forecast 2025-2030
- 10.5 BFSI - Market size and forecast 2025-2030
- 10.6 Consumer goods - Market size and forecast 2025-2030
- 10.7 Others - Market size and forecast 2025-2030
- 10.8 Market opportunity by End-user
- Market opportunity by End-user ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- 12.2 Geographic comparison
- 12.3 North America - Market size and forecast 2025-2030
- 12.3.1 US - Market size and forecast 2025-2030
- 12.3.2 Canada - Market size and forecast 2025-2030
- 12.3.3 Mexico - Market size and forecast 2025-2030
- 12.4 APAC - Market size and forecast 2025-2030
- 12.4.1 China - Market size and forecast 2025-2030
- 12.4.2 Japan - Market size and forecast 2025-2030
- 12.4.3 India - Market size and forecast 2025-2030
- 12.4.4 South Korea - Market size and forecast 2025-2030
- 12.4.5 Australia - Market size and forecast 2025-2030
- 12.4.6 Indonesia - Market size and forecast 2025-2030
- 12.5 Europe - Market size and forecast 2025-2030
- 12.5.1 Germany - Market size and forecast 2025-2030
- 12.5.2 UK - Market size and forecast 2025-2030
- 12.5.3 France - Market size and forecast 2025-2030
- 12.5.4 Italy - Market size and forecast 2025-2030
- 12.5.5 Spain - Market size and forecast 2025-2030
- 12.5.6 The Netherlands - Market size and forecast 2025-2030
- 12.6 Middle East and Africa - Market size and forecast 2025-2030
- 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
- 12.6.2 UAE - Market size and forecast 2025-2030
- 12.6.3 South Africa - Market size and forecast 2025-2030
- 12.6.4 Israel - Market size and forecast 2025-2030
- 12.6.5 Turkey - Market size and forecast 2025-2030
- 12.7 South America - Market size and forecast 2025-2030
- 12.7.1 Brazil - Market size and forecast 2025-2030
- 12.7.2 Argentina - Market size and forecast 2025-2030
- 12.7.3 Chile - Market size and forecast 2025-2030
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
- 13.1 Market drivers
- Surge in demand for hyper-personalization
- Proliferation of advanced data analytics
- Expansion of marketing automation platforms
- 13.2 Market challenges
- Data privacy regulations and consumer trust
- Algorithmic bias and brand reputation
- Integration complexity and skill deficits
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
- 13.4 Market opportunities
- Rise of autonomous conversational agent ecosystems
- Adoption of ethical privacy-first marketing frameworks
- Expansion of omnichannel attribution and measurement
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 6sense Inc.
- 6sense Inc. - Overview
- 6sense Inc. - Product / Service
- 6sense Inc. - Key offerings
- SWOT
- 15.5 Anyword Inc.
- Anyword Inc. - Overview
- Anyword Inc. - Product / Service
- Anyword Inc. - Key offerings
- SWOT
- 15.6 Blueshift Labs Inc.
- Blueshift Labs Inc. - Overview
- Blueshift Labs Inc. - Product / Service
- Blueshift Labs Inc. - Key offerings
- SWOT
- 15.7 Conversica Inc.
- Conversica Inc. - Overview
- Conversica Inc. - Product / Service
- Conversica Inc. - Key offerings
- SWOT
- 15.8 CopyAI Inc.
- CopyAI Inc. - Overview
- CopyAI Inc. - Product / Service
- CopyAI Inc. - Key offerings
- SWOT
- 15.9 Crayon Inc.
- Crayon Inc. - Overview
- Crayon Inc. - Product / Service
- Crayon Inc. - Key offerings
- SWOT
- 15.10 Demandbase Inc.
- Demandbase Inc. - Overview
- Demandbase Inc. - Product / Service
- Demandbase Inc. - Key offerings
- SWOT
- 15.11 Jasper AI Inc.
- Jasper AI Inc. - Overview
- Jasper AI Inc. - Product / Service
- Jasper AI Inc. - Key offerings
- SWOT
- 15.12 Optimove Inc.
- Optimove Inc. - Overview
- Optimove Inc. - Product / Service
- Optimove Inc. - Key offerings
- SWOT
- 15.13 Pencil Technologies Pte. Ltd.
- Pencil Technologies Pte. Ltd. - Overview
- Pencil Technologies Pte. Ltd. - Product / Service
- Pencil Technologies Pte. Ltd. - Key offerings
- SWOT
- 15.14 Persado Holdings plc
- Persado Holdings plc - Overview
- Persado Holdings plc - Product / Service
- Persado Holdings plc - Key offerings
- SWOT
- 15.15 Smartly.io Solutions Oy
- Smartly.io Solutions Oy - Overview
- Smartly.io Solutions Oy - Product / Service
- Smartly.io Solutions Oy - Key offerings
- SWOT
- 15.16 Surfer Sp. z o.o.
- Surfer Sp. z o.o. - Overview
- Surfer Sp. z o.o. - Product / Service
- Surfer Sp. z o.o. - Key offerings
- SWOT
- 15.17 Typeface Inc
- Typeface Inc - Overview
- Typeface Inc - Product / Service
- Typeface Inc - Key offerings
- SWOT
- 15.18 Writer Inc.
- Writer Inc. - Overview
- Writer Inc. - Product / Service
- Writer Inc. - Key offerings
- SWOT
16 Appendix
- 16.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
