세계의 대화형 AI 시장(2025-2029년)

'Conversational AI to Generate $57 Billion of Revenue Globally Over Next Three Years'

Overview

Our latest "Conversational AI" research suite comprises a comprehensive analysis of the key factors driving this evolving market in 2025, with specific focus on technological advancements enabling greater automation of business communications; including generative AI and agentic AI. The report enables stakeholders, from conversational AI vendors and communication service providers, to understand where the key investment opportunities are for conversational AI next year.

The conversational AI market report includes several different options that can be purchased separately. This includes access to a market forecast of the enterprise adoption and future growth of the conversational AI market, and a detailed study highlighting the latest market trends and opportunities. It also includes a Competitor Leaderboard document containing an analysis of the major players in the conversational AI space. The coverage can also be purchased as a full research suite, containing all these elements and including a substantial discount.

The study will provide stakeholders with key information on how to succeed in the conversational AI market, particularly as the market moves at a rapid pace. With many vendors offering competing conversational AI services, the report provides insight into the tools vendors must offer to provide the highest value to enterprises. Its extensive coverage makes the conversational AI research suite an incredibly valuable resource for examining the future of this market.

Key Features

• Market Dynamics: Provides detailed insight into the future outlook of the conversational AI market; assessing key drivers to future market growth, including the impact that generative AI and agentic AI will have on the future of business communication automation. It addresses the key factors that will impact the growth of the conversational AI market this year, including the technological advancements driving adoption, the importance of cost predictability, and increased enterprise demand for conversational messaging use cases. The research also explores enterprise demand for conversational AI services across key industries, including banking and finance, retail, healthcare, and transport. Moreover, it includes a Country Readiness Index which assesses the market opportunities across 61 countries, identifying countries which must be of focus for conversational AI vendors this year.
• Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, industry trends and findings within the conversational AI market; accompanied by key strategic recommendations for stakeholders.
• Benchmark Industry Forecasts: This provides market size and forecasts for conversational AI, including 5-year forecasts for total number of enterprises implementing conversational AI, and total revenue from conversational AI. It also forecasts the total number of chatbot users and accesses by chatbot type, including web-based, app-based, over-the-top (OTT)-based, and rich communications services (RCS)-based chatbots, as well as voicebots. It also looks at conversational commerce revenue across each chatbot type.
• Juniper Research Competitor Leaderboard: Key industry player capability and capacity assessment for 22 conversational AI vendors, via the Juniper Research Competitor Leaderboard.

SAMPLE VIEW

Market Data & Forecasting Report

The numbers tell you what's happening, but our written report details why, alongside the methodologies.

Market Trends & Strategies Report

A comprehensive analysis of the current market landscape, alongside strategic recommendations.

Market Data & Forecasting Report

The market-leading research suite for the "Conversational AI" market includes access to the full set of market forecast data of 68 tables and over 31,000 datapoints. Metrics in the research suite include:

• Total Number of Chatbot Users and Accesses, split into:
  • Web-based
  • App-based
  • OTT-based
  • RCS-based
  • Voicebots
• Total Spend on Conversational Commerce
• Total Number of Businesses Implementing Conversational AI
• Total Revenue from Conversational AI

Juniper Research Interactive Forecast Excel contains the following functionality:

• Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
• Country Data Tool: This tool lets users look at metrics for all key regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
• Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
• What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.

Market Trends & Strategies Report

This market study examines the "Conversational AI" landscape in detail; assessing the impact of technological advancements with large language models and agentic AI frameworks. The report delivers an in-depth analysis of the strategic opportunities for vendors; addressing key technological advancements, industry demand, and considerations for navigating the regulatory landscape surrounding AI.

It also evaluates country level opportunities for conversational AI growth via Juniper Research's Country Readiness Index; identifying the key markets that conversational AI vendors should focus on next year.

Competitor Leaderboard Report

This Conversational AI market study includes a Competitor Leaderboard report, which provides detailed evaluation and market positioning of 22 conversational AI vendors. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers based on product and capability assessments.

Juniper Research Competitor Leaderboard for Conversational AI, includes the following key players:

This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.

Table of Contents

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

• 1.1 Key Takeaways
• 1.2. Strategic Recommendations

2. Future Market Outlook

• 2.1. Introduction
• 2.2. Future Market Outlook - Conversational AI
  • Figure 2.1: Total Conversational AI Service Revenue ($m), 2025-2029, Split by 8 Key Regions
  • Figure 2.2: Total Number of Chatbot Users in 2025 (m), Split by 8 Key Regions
• 2.2.1 Key Drivers of the Conversational AI Market
  • i. Technological Advancements Driving Conversational AI Adoption
  • ii. Reduced Cost and Cost Predictability of Conversational AI Services will Drive Higher Adoption Rates
  • iii. Increased Consumer Demand for Conversational Messaging
    • Figure 2.3: Countries With the Highest Number of OTT Messaging Users in 2025 (m)
• 2.3. Future Market Outlook - Conversational Commerce
  • Figure 2.4: Total Spend on Goods or Services via Chatbots ($m), 2025-2029, Split by 8 Key Regions
  • 2.3.1. Key Drivers of the Conversational Commerce Market
    • i. Growing Popularity of Superapps
• 2.4. Navigating the Regulatory Landscape
  • i. Provide Guidance when Creating Guardrails

3. Industry Demand

• 3.1.1. Industry Demand
  • i. Banking and Finance
  • ii. Retail
  • iii. Healthcare
  • iv. Transport

4. Country Readiness Index

• 4.1. Conversational AI Country Readiness Index
  • Figure 4.1: Countries in Each Region
  • Table 4.2: Juniper Research Conversational AI Country Readiness Index: Scoring Criteria
  • Figure 4.3: Juniper Research Country Readiness Index - Conversational AI
  • Table 4.4: Conversational AI Country Readiness Index: Market Segments
  • 4.1.1. Focus Markets
    • i. Focus Markets Have Started to Implement More Comprehensive AI Regulations and Frameworks
      • Figure 4.5: Proportion of B2C Businesses Implementing Conversational AI (%), Key Focus Markets in West Europe in 2025
    • ii. Notable Deployments of Conversational AI Will Accelerate Enterprise Adoption
  • 4.1.2. Growth Markets
    • i. High Number of OTT Messaging Users
      • Figure 4.6: Proportion of Mobile Subscribers that are Active OTT Messaging Users in Growth Markets in 2025 (%)
  • 4.1.3. Saturated Markets
    • i. High A2P Traffic but Limited Opportunity for Conversational Messaging Across Rich Media Channels
      • Figure 4.7: Proportion of Mobile Subscribers that are Active OTT Messaging Users (%) in Saturated Markets in 2025
  • 4.1.4. Developing Markets
    • i. Lower A2P Messaging Traffic Volumes Indicates Lower Enterprise Readiness for Conversational AI
      • Figure 4.8: Average Number of A2P Messages Received per Mobile Subscriber per Month in Select Developing Markets, Compared with Select Focus Markets
    • Table 4.9: Juniper Research Country Readiness Index Heatmap: North America

Competitor Leaderboard

1. Competitor Leaderboard

• Table 1.1: Juniper Research Leaderboard: Conversational AI Vendors Included & Product Portfolio
• Figure 1.2: Juniper Research Competitor Leaderboard: Conversational AI Vendors
• Figure 1.3: Juniper Research Leaderboard: Conversational AI Vendors & Positioning
• Figure 1.4: Juniper Research Competitor Leaderboard Heatmap: Conversational AI Vendors: Part 1 of 2
• Table 1.5: Juniper Research Competitor Leaderboard Heatmap: Conversational AI Vendors - Part 2 of 2

2. Vendor Profiles

• 2.1.1. AWS
  • i. Corporate Information
    • Table 2.1: AWS' Revenue ($bn), 2021-2023
  • ii. Geographical Spread
    • Figure 2.2: Amazon Web Service Infrastructure Deployments Map, 2023
  • iii. Key Clients & Strategic Partnerships
  • iv. High-level View of Offerings
  • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.2. Cisco Webex
    • i. Corporate Information
      • Table 2.3: Cisco's Relevant Acquisitions, 2023 - Present
      • Table 2.4: Cisco's Selected Financial Information ($bn), 2021-2023
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.3. CM.com
    • i. Corporate Information
      • Table 2.5: Acquisitions Made by CM.com, 2021-present
      • Table 2.6: CM.com's Select Financial Information (Euro-m), 2022-2023
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.4. Cognigy
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.7: Cognigy.AI Platform
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.5. Genesys
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.6. Google
    • i. Corporate Information
      • Table 2.8: Google's Relevant Acquisitions, 2014-present
      • Table 2.9: Google's Select Financial Information ($billion), 2022-2023
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.7. Gupshup
    • i. Corporate Information
      • Table 2.10: Gupshup's Acquisitions, 2021-present
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.8. IBM
    • i. Corporate Information
      • Table 2.11: IBM's Select Financial Information ($m), 2022-2023
      • Table 2.12: IBM Recent Acquisitions Relevant to its AI and Software Solutions, 2023-present
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.9. Infobip
    • i. Corporate Information
      • Table 2.13: Infobip's Acquisitions - April 2021 to Present
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.10. IntelePeer
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.11. Kore.ai
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.12. LivePerson
    • i. Corporate Information
      • Table 2.14: LivePerson's Financial Revenue ($m) 2021-2023, Split by Segment
      • Table 2.15: LivePerson Acquisitions 2018-present
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.13. Microsoft Azure
    • i. Corporate Information
      • Table 2.16: Relevant Microsoft Acquisitions, 2018-present
      • Table 2.17: Microsoft's Select Financial Information ($billion), FY 2022-FY 2024
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.14. Route Mobile
    • i. Corporate Information
      • Table 2.18: Route Mobile's Financial Information (Indian Rupee Cr), FY 2021-22 - FY 2023-24
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.15. Sinch
    • i. Corporate Information
      • Table 2.19: Sinch's Most Recent Acquisitions, 2020-2021
      • Table 2.20: Sinch's Select Financial Information (SEKm), 2022-2023
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.16. Soprano Design
    • i. Corporate Information
    • ii. Geographical Spread
      • Figure 2.21: Soprano Design's Global Reach and Support Network
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.17. Sprinklr
    • i. Corporate Information
      • Table 2.22: Sprinklr's Select Financial Information ($m), FY 2022-FY 2024
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.18. Tata Communications
    • i. Corporate Information
      • Table 2.23: Tata Communications' Select Financial Information (Indian Rupee in crore), FY 2022-23 & FY 2023-24
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.19. Unifonic
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.20. Vonage
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.21. Yellow.ai
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.22. Zendesk
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
• 2.2. Juniper Research Leaderboard Assessment Methodology
• 2.3. Limitations & Interpretations
  • Table 2.24: Juniper Research Competitor Leaderboard Scoring Criteria
• 2.4. Related Research

Data & Forecasting

1. Key Market Forecasts & Takeaways

• 1.1. Conversational AI Market Summary & Future Outlook
  • Conversational AI Market Summary Forecast Methodology
    • Figure 1.1: Conversational AI Market Summary Forecast Methodology
  • Chatbot Users
    • Figure & Table 1.2: Total Number of Chatbot Users (m), Split by 8 Key Regions, 2025-2029

2. Conversational Commerce

• Conversational Commerce over Chatbots
  • Web-based Chatbots Forecast Methodology
  • App-based Chatbots Forecast Methodology
  • RCS-based Chatbots Forecast Methodology
  • OTT-based Chatbots Forecast Methodology
  • Voice Bots Forecast Methodology
    • Figure 2.1: Web-based Chatbots Forecast Methodology
    • Figure 2.2: App-based Chatbots Forecast Methodology
    • Figure 2.3: RCS-based Chatbots Forecast Methodology
    • Figure 2.4: OTT-based Chatbots Forecast Methodology
    • Figure 2.5: Voice Bots Forecast Methodology
  • 2.1.1. Chatbots Accessed
    • Figure & Table 2.6: Total Number of Chatbots Accessed (m), Split by Chatbot Technologies, 2025-2029
  • 2.1.2. Spend over Conversational Commerce
    • Figure & Table 2.7: Total Spend over Conversational Commerce Channels ($m), Split by Chatbot Technologies, 2025-2029

3. Conversational AI Service Spend

• 3.1. Conversational AI Service Spend
  • 3.1.1. Conversational AI Service Spend Forecast Methodology
    • Figure 3.1: Conversational AI Service Spend Forecast Methodology
  • 3.1.2. Businesses Using Conversational AI
    • Figure & Table 3.2: Total Number of Businesses Using Conversational AI Services (m), Split by 8 Key Regions, 2025-2029
  • 3.1.3. Conversational AI Service Revenue
    • Figure & Table 3.3: Total Conversational AI Services Revenue ($m), Split by 8 Key Regions, 2025-2029