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시장보고서
상품코드
1397788
세계의 비디오 인코더 시장 - 시장 규모, 점유율, 산업 동향 분석 보고서 : 유형별, 용도별, 채널 수별, 지역별 전망 및 예측(2023-2030년)Global Video Encoders Market Size, Share & Industry Trends Analysis Report By Type (Rack-Mounted, and Standalone), By Application (Broadcast, and Surveillance), By Number of Channel, By Regional Outlook and Forecast, 2023 - 2030 |
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비디오 인코더 시장 규모는 예측 기간 동안 CAGR 7.1%로 성장할 전망이며, 2030년에는 37억 달러에 이를 것으로 예측됩니다. 2022년 시장 규모는 381만 2,500대로 평가되었고, 성장률은 6.9%로 되어 있습니다(2019-2022년).
KBV Cardinal Matrix에 표시된 분석에 따르면 Cisco Systems는 시장의 주요 선구자입니다. 2023년 10월, Cisco Systems는 Webex AI Assistant를 발표했습니다. 이 제품은 고객의 생산성 및 정확성을 향상시키는 새로운 기능을 갖추고 있습니다. Haivision Systems Inc., Zhejiang Dahua Technology Co.Ltd., Axis Communications AB 등의 기업은 이 시장의 주요 혁신자입니다.
시장 성장 요인
4K 및 고해상도 영상 채용 증가
고해상도 비디오는 정확한 얼굴 인식과 식별에 필수적입니다. 공항, 국경 관리, 고보안 시설 등 개인 식별이 필수적인 용도로 4K 카메라를 채택하면 보다 안정적이고 정확한 얼굴 인식 알고리즘을 지원합니다. 고해상도 비디오의 채택은 비디오 감시 시스템에서 고급 분석의 통합과 밀접한 관련이 있습니다. 행동 분석 및 비정상 탐지와 같은 분석은 고해상도 카메라가 제공하는 풍부한 영상 데이터로부터 혜택을 누리고 전체 모니터링 솔루션의 인텔리전스를 향상시킵니다. 따라서 4K 및 고해상도 비디오 채택이 증가하고 시장에 큰 영향을 미치고 있습니다.
기업 커뮤니케이션에서 비디오 이용 확대
엔터프라이즈 이벤트, 회의 및 모임에서는 이벤트 보안 및 관리를 위해 동영상을 활용합니다. 비디오 감시 시스템은 이벤트의 실시간 감시, 사고 대응, 문서화를 제공하여 안전하고 조직적인 환경을 보장합니다. 또한 기업의 위기 관리 및 긴급 상황 대응에도 도움이 됩니다. 실시간 비디오 피드와 녹화된 영상은 긴급 상황을 평가하고 대응을 조정하며 직원과 자산의 안전을 보장하는 데 도움이 됩니다. 보안과 커뮤니케이션 기능의 융합은 종합적인 기업 환경을 위해 비디오 솔루션을 활용하는 경향 증가를 반영하여 시장의 지속적인 진화 및 확대로 이어지고 있습니다.
시장 성장 억제요인
데이터 저장 및 검색 문제
특히 법 집행기관, 교통기관, 중요 인프라 모니터링 등의 응용 분야에서 기업은 종종 비디오 데이터를 장기간 저장해야 합니다. 장기 보존을 계획하고 보관된 동영상 컨텐츠의 무결성을 보장하는 것은 추가적인 과제입니다. 하이브리드 스토리지 솔루션과 클라우드 스토리지 솔루션을 채택하면 데이터 전송, 보안 및 컴플라이언스에 새로운 과제가 생깁니다. 비디오 인코더와의 원활한 통합을 실현하고 클라우드 환경에서의 데이터 소유권과 개인 정보 보호 문제를 해결하는 것은 복잡할 수 있습니다. 위의 요인은 앞으로 몇 년동안 시장 성장을 방해할 것으로 보입니다.
유형별 전망
유형별로 볼 때 시장은 랙 장착형과 독립형으로 세분화됩니다. 2022년에는 랙 장착형이 시장에서 가장 큰 판매 점유율을 차지했습니다. 랙 장착형 비디오 인코더는 서버 룸, 데이터센터, 방송 시설 및 기타 업무 환경에서 일반적으로 사용되는 표준 랙 장치(RU)에 맞도록 설계되었습니다. 일반적인 랙 크기에는 1U, 2U, 3U가 있으며 1U가 가장 컴팩트하고 공간 효율이 높습니다. 랙 장착형 비디오 인코더는 IP 기반 네트워크에 원활하게 통합할 수 있는 네트워크 인터페이스를 갖추고 있습니다. 이렇게 하면 근거리 통신망(LAN) 또는 광역 네트워크(WAN)를 통해 인코딩된 비디오를 전송할 수 있습니다.
용도 전망
용도별로 보면 시장은 감시용과 방송용으로 구분됩니다. 2022년 시장에서 감시 부문은 현저한 수익 점유율을 기록했습니다. 비디오 인코더에 의해 촉진되는 모니터링은 물리적 공간을 지속적으로 모니터링 함으로써 보안을 크게 향상시킵니다. 이 능동적인 접근은 잠재적 위협에 대한 억지력으로 작용하며 사건이 발생하면 감시 영상은 조사 및 해결을 위한 귀중한 증거가 됩니다. 모니터링 용도과 비디오 인코더를 통합함으로써 보안 강화, 비즈니스 효율성 최적화, 모니터링 및 대응을 위한 고급 기술 활용을 요구하는 조직에 종합적인 솔루션을 제공합니다. 이러한 장점은 안전한 환경을 만들고 위험을 줄이고 전체 조직의 탄력성을 향상시킵니다.
감시 전망
감시형에서는 시장은 소매, 운수, 상업, 군 및 방위, 시설 등으로 나뉩니다. 2022년에는 소매 부문이 시장에서 가장 높은 매출 점유율을 차지했습니다. 많은 소매업체는 기존의 아날로그 모니터링 시스템을 도입하고 있습니다. 비디오 인코더는 이러한 아날로그 카메라를 최신 IP 기반 모니터링 네트워크에 원활하게 통합할 수 있습니다. 비디오 인코더를 사용하여 소매점을 모니터링하면 고객과 직원 모두의 안전성이 향상됩니다. 주차장, 입구, 공유 공간 등의 지역을 조사함으로써 잠재적인 보안 문제를 실시간으로 확인하고 해결할 수 있어 더욱 안전한 쇼핑 환경에 기여할 수 있습니다.
채널 수 전망
채널 수에 따라 시장은 1채널, 2채널, 4채널, 8채널, 16채널 등으로 분류됩니다. 2022년에는 1채널 부문이 시장에서 가장 높은 수익 점유율을 획득했습니다. 1채널 비디오 인코더는 하나의 소스에서 비디오 신호를 처리하도록 설계되었습니다. 이것은 아날로그 카메라, 디지털 카메라 또는 호환 출력을 가진 다른 비디오 장비입니다. 1채널이기 때문에 1채널 비디오 인코더는 컴팩트하고 휴대용입니다. 따라서 공간을 고려해야 하는 다양한 배포 시나리오에 적합합니다. 1채널 비디오 인코더의 인터페이스는 일반적으로 사용자 친화적이므로 다양한 기술 전문 지식을 가진 사용자가 사용할 수 있습니다. 구성 및 모니터링을 위해 웹 기반 인터페이스와 전용 소프트웨어 애플리케이션이 제공될 수도 있습니다.
지역별 전망
지역별로 볼 때 시장은 북미, 유럽, 아시아태평양, LAMEA에서 분석됩니다. 아시아태평양은 2022년 시장에서 현저한 수익 점유율을 기록했습니다. 라이브 스트리밍 및 기타 방송 서비스는 소셜 네트워킹 사이트의 상승으로 강화되어 아시아태평양의 비디오 인코더에 대한 수요를 높이고 있습니다. 아시아태평양의 감시 카메라 수요의 급증에는 공공 인프라 확대, 테러 활동, 범죄율, 데이터 도난 증가, 원격 감시 등이 기여하고 있습니다. 향후 수년간 감시 카메라의 보급이 진행됨에 따라 아시아태평양 국가에서의 비디오 인코더 수요 및 보급이 촉진될 것으로 예상됩니다.
The Global Video Encoders Market size is expected to reach $3.7 billion by 2030, rising at a market growth of 7.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,812.5 thousand Units experiencing a growth of 6.9% (2019-2022).
Video surveillance systems with facial recognition capabilities find applications in security, law enforcement, and public spaces. This enables security personnel to respond promptly to potential threats or incidents. Therefore, Surveillance segment generated $808.1 million revenue in the market in 2022. Video analytics enables the analysis of behavioral patterns within video footage. Intelligent video analytics systems can generate automated alerts and notifications based on predefined rules or anomalies. This is crucial for securing critical infrastructure, facilities, and sensitive zones. Due to the above aspects the market growth is expected to boost in the coming years.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In November, 2023, Matrox Electronic Systems Ltd. rolled out Matrox Maevex 7100 Series of single-channel 4K60 AVC/HEVC encoders. The launched product would be available for low-latency, high-quality, low-bitrate encoding of single high-resolution HDMI sources for audio and video streaming, contribution, and collaboration. Moreover, In April, 2020, Bosch announced the launch of INTEOX, a camera platform developed for modernizing the safety and security industry. This is an open platform of its kind and provides unlimited freedom for customization and innovation to system integrators, users, and application developers.
Based on the Analysis presented in the KBV Cardinal matrix; Cisco Systems, Inc. is the major forerunner in the Market. In October, 2023, Cisco Systems, Inc. launched Webex AI Assistant, which used real-time communications for audio and video to solve everyday challenges. The launched product would have new capabilities that would bolster productivity and accuracy for customers. Companies such as Haivision Systems Inc., Zhejiang Dahua Technology Co., Ltd., and Axis Communications AB are some of the key innovators in the Market.
Market Growth Factors
Increasing adoption of 4K and high-resolution video
High-resolution video is crucial for accurate facial recognition and identification. In applications where identifying individuals is essential, such as airports, border control, or high-security facilities, the adoption of 4K cameras supports more reliable and precise facial recognition algorithms. The adoption of high-resolution video is closely linked to the integration of advanced analytics in video surveillance systems. Analytics, such as behavioral analysis and anomaly detection, benefit from the rich visual data provided by high-resolution cameras, enhancing the overall intelligence of surveillance solutions. Thus, the increasing adoption of 4K and high-resolution video profoundly impacts the market.
Expanding use of video in corporate communications
Corporate events, conferences, and gatherings utilize video for event security and management. Video surveillance systems provide real-time monitoring, incident response, and documentation of events, ensuring a secure and organized environment. They support corporate crisis management and emergency response efforts. Real-time video feeds and recorded footage aid in assessing situations, coordinating responses, and ensuring the safety of employees and assets during emergencies. The convergence of security and communication functionalities reflects a growing trend in leveraging video solutions for comprehensive corporate environments, leading to the continued evolution and expansion of the market.
Market Restraining Factors
Data storage and retrieval challenges
Organizations often need to store video data for extended periods, especially in applications such as law enforcement, transportation, or critical infrastructure monitoring. Planning for long-term storage and ensuring the integrity of archived video content pose additional challenges. Adopting hybrid and cloud storage solutions introduces new data transfer, security, and compliance challenges. Providing seamless integration with video encoders and addressing data ownership and privacy concerns in cloud environments can be complex. Due to the above factors, market growth will be hampered in the coming years.
Type Outlook
Based on type, the market is fragmented into rack-mounted and standalone. In 2022, the rack-mounted segment witnessed the largest revenue share in the market. Rack-mounted video encoders are designed to fit into standard rack units (RU) commonly used in server rooms, data centers, broadcasting facilities, and other professional environments. Common rack sizes include 1U, 2U, or 3U, with 1U being the most compact and space-efficient. Rack-mounted video encoders have network interfaces for seamless integration into IP-based networks. This allows the transmission of encoded video over local area networks (LANs) or wide area networks (WANs).
Application Outlook
On the basis of application, the market is segmented into surveillance and broadcast. The surveillance segment recorded a remarkable revenue share in the market in 2022. Surveillance, facilitated by video encoders, significantly improves security by continuously monitoring physical spaces. This proactive approach acts as a deterrent to potential threats, and in the event of an incident, surveillance footage serves as valuable evidence for investigation and resolution. Integrating surveillance applications with video encoders provides a comprehensive solution for organizations seeking to enhance security, optimize operational efficiency, and leverage advanced technologies for monitoring and response. These benefits collectively create safer environments, reduce risks, and improve overall organizational resilience.
Surveillance Outlook
Under surveillance type, the market is further divided into retail, transportation, commercial, military & defense, institutional, and other. In 2022, the retail segment held the highest revenue share in the market. Many retailers have legacy analog surveillance systems in place. Video encoders enable the seamless integration of these analog cameras into modern IP-based surveillance networks. Retail surveillance using video encoders enhances the safety of both customers and staff. Surveying areas such as parking lots, entrances, and common spaces helps identify and address potential security issues in real time, contributing to a safer shopping environment.
Number of Channel Outlook
By number of channel, the market is categorised into 1 channel, 2 channel, 4 channel, 8 channel, 16 channel, and others. In 2022, the 1 channel segment generated the highest revenue share in the market. A 1-channel video encoder is designed to handle video signals from a single source. This can be an analog camera, digital camera, or any other video device with compatible output. Due to its single-channel capacity, a 1-channel video encoder is often compact and portable. This makes it suitable for various deployment scenarios where space considerations are essential. The interfaces of 1-channel video encoders are typically user-friendly, making them accessible to users with varying technical expertise. Web-based interfaces or dedicated software applications may be provided for configuration and monitoring.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region recorded a remarkable revenue share in the market in 2022. Live streaming and other broadcasting services have been bolstered by the rising prominence of social networking sites, which has increased the demand for video encoders in the Asia-Pacific region. The expansion of public infrastructure, an increase in terrorist activities, crime rates, and data burglaries, as well as remote monitoring, have all contributed to the surge in demand for surveillance cameras in the Asia-Pacific region. In the coming years, the increasing prevalence of video surveillance cameras is anticipated to propel the demand for and acceptance of video encoders in several Asia-Pacific nations.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Harmonic Inc., Axis Communications AB (Canon, Inc.), Haivision Systems Inc., Zhejiang Dahua Technology Co., Ltd., Cisco Systems Inc., Robert Bosch GmbH, Matrox Electronic Systems Ltd., CommScope Holding Company, Inc., Delta Digital Video (Delta Information Systems, Inc.) and VITEC.
Recent Strategies Deployed in Video Encoders Market
Mergers & Acquisition
Aug-2021: Haivision Systems acquired CineMassive Displays, an industry leader in delivering visual collaboration solutions for mission-critical environments. This acquisition aimed to integrate the power of real-time secure video networking and data visualization to develop a distinct offering in the market, which fulfills the mission-critical challenges of complicated situations such as network, cybersecurity, and physical threats.
Jul-2020: Haivision acquired Teltoo (US), a key technology innovator for peer-to-peer (P2P) and WebRTC enabled real-time video delivery. This acquisition aimed to expand Haivision's expertise in cloud-connected live video from contribution & distribution, through to delivery. In addition, this deal would also allow Haivision to apply its machine learning and AI capabilities against real-time network analytics to maximize comprehensive edge-to-edge low latency video workflows.
Oct-2019: Haivision took over LightFlow Media Technologies, the advanced media optimization business of Epic Labs. This acquisition aimed to add AI and machine learning technologies to Haivision's innovative product line to form the basis for improvements in content-aware video encoding, object detection, content indexing, and also optimization of video contribution, delivery, and distribution for low-latency live feeds or video-on-demand.
Partnerships, Collaborations & Agreements
Nov-2022: Axis Communications announced its partnership with SecuriThings, an IoTOps solution provider. The partnership focuses on improving and simplifying the operational management of physical security infrastructure.
Jan-2022: Axis Communications came into partnership with Wasabi Technologies, the hot cloud storage company, for offering cloud storage for AXIS Camera Station (ACS) VMS. This solution integrates Wasabi's unlimited scalability and disruptively low, predictable cost with Axis's video technology for helping organizations in optimizing video surveillance deployments and manages the emerging longer retention periods and high-definition environments more effectively.
Nov-2021: Zhejiang Dahua Technology Co., Ltd. came into an agreement with HDL Automation Co., Ltd., a leading global provider of smart living solutions. Under this agreement, the video intercom systems of Dahua were combined with the smart home solutions of HDL to provide customers with a better smart home experience.
Sep-2019: Haivision joined hands with LightFlow by Epic Labs. This collaboration aimed to substantially improve live video encoding and processing. In addition, the collaboration would bring LightFlow's cloud workflow developments to Haivision's contribution edge devices. The first development combined LightFlow artificial intelligence (AI) technology among Haivision video encoders, allowing real-time content-aware video encoding for live contribution streams.
Apr-2019: VITEC partnered with Digistor, a leading innovator and manufacturer of industrial-grade flash storage products. This partnership aimed to offer a complete portfolio of streaming solutions across Australia and New Zealand.
Mar-2019: Haivision formed a partnership with DigiBox, the UK's leading product distribution company. This partnership aimed to represent the Haivision product offering for broadcast and enterprise markets in the United Kingdom.
Product Launches and Product Expansions
Nov-2023: Matrox Electronic Systems Ltd. rolled out Matrox Maevex 7100 Series of single-channel 4K60 AVC/HEVC encoders. The launched product would be available for low-latency, high-quality, low-bitrate encoding of single high-resolution HDMI sources for audio and video streaming, contribution, and collaboration.
Oct-2023: Cisco Systems, Inc. launched Webex AI Assistant, which used real-time communications for audio and video to solve everyday challenges. The launched product would have new capabilities that would bolster productivity and accuracy for customers.
Sep-2023: Harmonic Inc. introduced XOS Advanced Media Processor, a complete playout-to-delivery feature set, simplifying video streaming, distribution, and broadcast workflows. This launch would be aimed at expanding the XOS solution lowering costs and reducing energy consumption while streamlining operations for headend and edge applications by integrating broadcast-grade playout and extensive media processing features on a single software-based appliance.
Oct-2021: Haivision introduced Haivision Connect, an all-new cloud platform designed for churches. This live streaming solution opened the latest possibilities for churches to simply connect and engage with audiences from anywhere.
Jan-2021: Haivision launched its Haivision Play Pro app for usage on Android mobile devices, allowing remote broadcast video workflows. Haivision Play Pro is a free mobile app, which allows customers to safely play or stream live low latency video over SRT from anywhere.
May-2020: Haivision launched a new version of the Haivision Media Platform. This latest version is aimed at safe, multi-site live video distribution for streaming enterprise video content that includes all-hands webinars and IPTV to employees from anywhere inside & outside the corporate firewall.
Apr-2020: Bosch announced the launch of INTEOX, a camera platform developed for modernizing the safety and security industry. This is an open platform of its kind and provides unlimited freedom for customization and innovation to system integrators, users, and application developers.
Feb-2020: Dahua introduced HDCVI 6.0, the industry's first advanced AI and 4K real-time capabilities. This solution provides exceptional experience with security, intelligence & convenience while safeguarding HDCVI customers' investment.
Market Segments covered in the Report:
By Type (Volume, Thousand Units, USD Billion, 2019-2030)
By Application (Volume, Thousand Units, USD Billion, 2019-2030)
By Number of Channel (Volume, Thousand Units, USD Billion, 2019-2030)
By Geography (Volume, Thousand Units, USD Billion, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research