상업 인쇄 시장 보고서 : 동향, 예측, 경쟁 분석(-2030년)

Commercial Printing Trends and Forecast

The future of the global commercial printing market looks promising with opportunities in the packaging, advertising, and publishing markets. The global commercial printing market is expected to reach an estimated $541.1 billion by 2030 with a CAGR of 2.5% from 2024 to 2030. The major drivers for this market are the growing demand for advertisements among businesses and enterprises worldwide, and the rising usage of customized marketing messages in promotional strategies.

• Lucintel forecasts that, within the printing technology category, digital printing is expected to witness the highest growth over the forecast period due to the affordability and flexible nature of the technology.
• Within the application category, packaging will remain the largest segment due to the growing need for printing on labels, tags, and flexible packaging.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to innovations in the print industry like digital technologies, particularly in China and India.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Commercial Printing Market

The commercial printing market is shifting due to several emerging trends that are impacting design trends and consumption patterns.

• Expansion of Digital Printing: The transition from traditional printing methods to digital printing is progressing rapidly. Digital printing technologies allow for quicker turnaround, short-run flexible jobs, and time savings at lower costs. This is changing the market landscape by enabling access to high-quality, quick-response print-on-demand services.
• Printing Industry Going Green: Sustainable development is becoming a priority in every sector, including the printing industry. Organizations are adopting green printing inks, recyclable substrates, and energy-saving production methods to comply with regulations and meet consumers' demand for environmentally friendly practices.
• Connectivity with E-Commerce: Order handling and fulfillment in commercial printing have evolved with integration into e-commerce platforms. This trend enables businesses to reach the end consumer easily, streamline processes, and increase sales through online sales models.
• Incorporation of Smart Printing: Smart printing is on the rise, with equipment such as printers integrated with IoT and other automated processes. These technologies improve operational efficiency, minimize errors, and allow printing activities to be supervised and managed in real time.
• Advancements in 3D Printing: 3D printing is making significant inroads into various industries, opening the door to bespoke products and prototypes. This continues to expand the volume of commercial printing and creates new revenue streams and business opportunities.

These trends are driving innovation and transformation in the commercial printing market, shaping the way companies operate and meet the changing needs of their customers.

Recent Developments in the Commercial Printing Market

There have also been several notable developments in the commercial printing market, mainly attributed to improvements in technology and shifting market dynamics.

• Digital Printing Technology: Digital printing technology is still redefining the printing market. Newer digital presses operate at high speed, providing high quality and a wide variety of options without the "one-size-fits-all" approach, optimizing their general-purpose use.
• Sustainable Printing Initiatives: More companies are adopting sustainable printing practices by incorporating the use of additives and recyclable materials. This shift is largely influenced by regulations and consumer demand for products made in environmentally friendly ways.
• Automation and Smart Technologies: Automation and intelligent technologies in printing systems are increasing productivity and lowering costs. Innovations, such as the incorporation of AI into print management systems and workflow automation, are contributing to these improvements.
• Expansion into Packaging: The growth of e-commerce and the retail sector is leading the commercial printing industry to diversify into the packaging segment. Improved digital printing technology and flexographic printing have made it possible to create flexible, high-quality packaging.
• Customization and Personalization: There is a growing demand for custom and personalized printed products. Newer digital printing technologies provide more specific and varied options to meet consumer desires for unique and distinct products.

These developments are impacting the commercial printing space by adding capabilities, meeting regulatory requirements, and targeting new market segments.

Strategic Growth Opportunities for Commercial Printing Market

The commercial printing market presents several strategic growth opportunities, driven by key applications, emerging technologies, and changing consumer demands.

• Digital Printing Expansion: Growth opportunities are made possible by investing in digital printing technologies, which shorten production schedules and allow for greater customization. Digital printing is ideal for short-run and on-demand printing, making it a perfect solution for today's fast-paced business environments.
• Sustainable Printing Practices: There is significant growth potential in adopting sustainable printing practices. By using green inks, recyclable materials, and energy-efficient operations, companies can gain a competitive edge and capture market share while meeting consumer demand for environmentally friendly solutions.
• E-commerce Integration: The move toward e-commerce provides growth opportunities by broadening the target customer base and streamlining order execution. Online sales can be integrated with order fulfillment and customer interaction into a single system, enhancing efficiency and customer experience.
• Innovations in Packaging: There is growth potential in packaging applications, particularly as demand from the retail and e-commerce industries continues to rise. Developing innovative packaging technologies and solutions can help companies tap into emerging revenue opportunities and new markets.
• 3D Printing Applications: 3D printing technologies enable the development of advanced, custom-tailored products that meet customers' specific needs. This trend can drive growth by creating new applications for commercial printers and opening up new markets.

These growth opportunities are responding to the changing needs of customers, promoting innovation, and expanding the market scope of the commercial printing industry.

Commercial Printing Market Driver and Challenges

Technological changes, economic factors, regulations, and other forces and challenges affect the growing demand for commercial printing services.

The factors responsible for driving the commercial printing market include:

• Technological Advancement: The market is driven by advanced technologies and innovations in digital printing, automation, and smart technology, which help improve efficiency, cut costs, and optimize capabilities. These trends enable printers to produce better-quality products and address a wider market.
• Growth of the E-commerce Market: The growth and popularity of e-commerce has raised the demand for commercial printing services such as packaging and mailings for direct marketing. This trend pushes market growth by creating a demand for better and more tailored print products.
• Sustainable Practices: With more consumers and regulatory authorities pushing for sustainability, the adoption of green printing methods is increasing. This trend encourages the use of reusable resources and processes that are environmentally friendly, which is the way forward worldwide.
• Customization Demand: The increasing demand for unique and individualized print products catalyzes innovation and development in the industry. With the help of technology, personalized digital printing is faster and more precise.
• Market Expansion: Expanding into new geographical regions as well as non-traditional markets (e.g., packaging and 3D printing) creates more opportunities for commercial printers. These developments introduce new prospects and revenue opportunities within the market.

Challenges in the commercial printing market are:

• Cost Pressures: Factors such as rising prices for resources, materials, technology, and labor can constrain profit margins. Cost management is a core component for commercial printers to keep their prices, quality, and turnaround times competitive.
• Regulatory Compliance: Regulatory and compliance issues related to environmental and safety concerns can be tricky to implement. The costs of compliance can sometimes become additional expenses, rather than enhancing productivity.
• Market Competition: Companies involved in commercial printing face stiff competition, which can undermine profitability and market share. The competitive dynamics are such that each player must be innovative and add more value to their products and services.

All in all, these drivers and challenges define the landscape of the commercial printing market in terms of technology, market dynamics, and operational practices.

List of Commercial Printing Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies commercial printing companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the commercial printing companies profiled in this report include-

• Quad/Graphics
• Acme Printing
• Cenveo
• RR Donnelley
• Transcontinental

Commercial Printing by Segment

The study includes a forecast for the global commercial printing by printing technology, application, and region.

Commercial Printing Market by Printing Technology [Analysis by Value from 2018 to 2030]:

• Digital Printing
• Lithography Printing
• Flexographic
• Screen Printing
• Gravure Printing

Commercial Printing Market by Application [Analysis by Value from 2018 to 2030]:

• Packaging
• Advertising
• Publishing

Commercial Printing Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Commercial Printing Market

The commercial printing market is undergoing complex transformations due to changes in technology, consumer behavior, and industry standards. The fact that this industry produces most of the items has led to greater recognition of emerging trends such as digitalization, eco-friendliness, and personalization. The United States, China, Germany, India, and Japan are leading these changes, with each country having its developments and trends that influence the global printing market.

• United States: The U.S. commercial printing market is focused on the adoption of new printing processes, with a growing penetration of digital and hybrid printing practices. Areas of growth include enhanced inkjet and laser printing techniques that offer better functionality and quicker turnaround times. Organizations are also implementing environmentally conscious projects, such as the use of green and recycled printing materials.
• China: East Asia, particularly China, has seen increased construction and marketing activities, driving growth in the commercial printing sector. Key advancements include the launch of cutting-edge digital devices and the computerization of printing processes. Furthermore, there is a push toward smart printed technology, which connects to online shopping to meet high business demand.
• Germany: Germany's commercial printing industry is known for its technological advancements, combined with a strong commitment to environmental responsibility. Other recent developments include the digitalization of printing through the use of high-definition digital presses and eco-friendly printing methods. Recently, Germany has begun exploring 3D printing technologies, as the potential of commercial printing progresses toward being both cost-effective and responsible.
• India: Commercial printing in India is growing due to increased activity in the retail and packaging industries. Major developments include the use of cost-effective digital printing systems and improvements in speed and quality. There is also a greater emphasis on using both digital and offset printing to meet the diverse demands of customers.
• Japan: Japan's commercial printing industry is highly advanced in terms of technology and innovation. Recent techniques, such as UV printing, have emerged, alongside a move toward more automation and AI in production. Japanese firms are also adopting eco-friendly production techniques and pursuing new business opportunities in the packaging and book publishing industries.

Features of the Global Commercial Printing Market

Market Size Estimates: Commercial printing market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Commercial printing market size by printing technology, application, and region in terms of value ($B).

Regional Analysis: Commercial printing market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different printing technologies, applications, and regions for the commercial printing market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the commercial printing market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the commercial printing market by printing technology (digital printing, lithography printing, flexographic, screen printing, and gravure printing), application (packaging, advertising, and publishing), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Commercial Printing Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Commercial Printing Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Commercial Printing Market by Printing Technology
  • 3.3.1: Digital Printing
  • 3.3.2: Lithography Printing
  • 3.3.3: Flexographic
  • 3.3.4: Screen Printing
  • 3.3.5: Gravure Printing
• 3.4: Global Commercial Printing Market by Application
  • 3.4.1: Packaging
  • 3.4.2: Advertising
  • 3.4.3: Publishing

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Commercial Printing Market by Region
• 4.2: North American Commercial Printing Market
  • 4.2.1: North American Market by Printing Technology: Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Gravure Printing
  • 4.2.2: North American Market by Application: Packaging, Advertising, and Publishing
• 4.3: European Commercial Printing Market
  • 4.3.1: European Market by Printing Technology: Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Gravure Printing
  • 4.3.2: European Market by Application: Packaging, Advertising, and Publishing
• 4.4: APAC Commercial Printing Market
  • 4.4.1: APAC Market by Printing Technology: Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Gravure Printing
  • 4.4.2: APAC Market by Application: Packaging, Advertising, and Publishing
• 4.5: ROW Commercial Printing Market
  • 4.5.1: ROW Market by Printing Technology: Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Gravure Printing
  • 4.5.2: ROW Market by Application: Packaging, Advertising, and Publishing

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Commercial Printing Market by Printing Technology
  • 6.1.2: Growth Opportunities for the Global Commercial Printing Market by Application
  • 6.1.3: Growth Opportunities for the Global Commercial Printing Market by Region
• 6.2: Emerging Trends in the Global Commercial Printing Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Commercial Printing Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Commercial Printing Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Quad/Graphics
• 7.2: Acme Printing
• 7.3: Cenveo
• 7.4: RR Donnelley
• 7.5: Transcontinental