세계의 마테크(MarTech) 시장(-2030년) : 소프트웨어 유형별(마케팅 자동화, 애드테크, CDP, CEM, 컨텐츠 관리, CRM, SEO 툴, 소셜 미디어 관리)

The MarTech market is projected to grow from USD 175.95 billion in 2025 to USD 296.88 billion by 2030, at a compound annual growth rate (CAGR) of 11.0% during the forecast period. Businesses are prioritizing social media to reach wider audiences, build brand awareness, and drive sales. This software streamlines content creation, scheduling, analytics, and engagement across multiple platforms, saving time and improving efficiency. The rise of influencer marketing and the need for real-time interaction further fuel demand. Additionally, the growing emphasis on data-driven decision-making and ROI tracking makes these tools indispensable. As social media continues to dominate digital marketing strategies, the demand for advanced management solutions is expected to grow, solidifying its position as the fastest-growing segment in the MarTech market.

"By end user, retail & ecommerce segment will register the highest market share during the forecast period."

The retail and ecommerce sector holds the highest market share in MarTech due to its heavy reliance on digital channels to drive sales and customer engagement. With the rapid growth of online shopping, retailers need advanced tools to manage omnichannel marketing, personalize customer experiences, and optimize campaigns. MarTech enables them to analyze consumer behavior, automate processes, and deliver targeted promotions, enhancing conversion rates and customer retention. Additionally, the competitive nature of ecommerce pushes businesses to adopt innovative solutions like AI-driven analytics, CRM systems, and advertising platforms to stay ahead. As retail continues to shift online, the demand for MarTech in this sector remains strong, solidifying its dominant market share.

"By region, North America will hold the largest market share of the MarTech market during the forecast period."

North America dominates the MarTech market due to its advanced digital infrastructure, high internet penetration, and early adoption of innovative technologies. The region, particularly the US and Canada, is home to numerous tech giants, startups, and leading MarTech companies, fostering a competitive ecosystem. US accounts for the majority of MarTech investments, driven by its large ecommerce market, data-driven marketing strategies, and high demand for personalized customer experiences. Canada complements this growth with its thriving tech hubs like Toronto and Vancouver, supported by government initiatives promoting digital transformation. Additionally, North America's strong focus on AI, automation, and analytics in marketing further solidifies its leadership. This combination of innovation, infrastructure, and market demand ensures the region's continued dominance in MarTech.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the MarTech market.

• By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
• By Designation: C-Level: 35%, Director Level: 25%, and Others: 40%
• By Region: North America: 40%, Europe: 25%, Asia Pacific: 20%, Middle East & Africa: 10%, and Latin America: 5%.

Google (US), Microsoft (US), Oracle (US), HubSpot (US), NICE (Israel), Sprout Social (US), Hootsuite (Canada); are some of the key players in the MarTech market.

The study includes an in-depth competitive analysis of these key players in the MarTech market, including their company profiles, recent developments, and key market strategies.

Research Coverage

This research report categorizes the MarTech market by software type (marketing automation, customer relationship management, customer experience management, social media management, content management, E-commerce and sales enablement, customer data platform, SEO tools, Adtech and others), services (professional services and managed services), by marketing type (online/digital, offline), by organization size (SMB and large enterprises) by End user (enterprise users and individual users), enterprise users (BFSI, media & entertainment, telecommunications, real estate & construction, healthcare & life sciences, manufacturing, retail & e-commerce, education, travel & hospitality, transportation & logistics, and other enterprise users) and individual users and by region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the MarTech market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions and services, key strategies, Contracts, partnerships, and agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the MarTech market. Competitive analysis of upcoming startups in the MarTech market ecosystem is covered in this report.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall MarTech market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

• Analysis of key drivers (driving engagement and conversions with AI-powered personalization, embracing AI-powered contextual advertising and first-party data strategies and delivering seamless and personalized experiences through omnichannel marketing integration), restraints (declining email engagement and third-party data loss in marketing), opportunities (embracing blockchain for enhanced ad transparency and efficiency, revolutionize MarTech with AR/VR for deeper engagement and conversions, MarTech success with eco-friendly campaigns and brand trust), and challenges (AI bias in marketing undermines fairness, trust and representation and ad fraud and bot traffic weaken digital marketing effectiveness) influencing the growth of the MarTech market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the MarTech market
• Market Development: Comprehensive information about lucrative markets - the report analyses the MarTech market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the MarTech market
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India) among others in MarTech market.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 STUDY OBJECTIVES
• 1.2 MARKET DEFINITION
  • 1.2.1 INCLUSIONS & EXCLUSIONS
• 1.3 STUDY SCOPE
  • 1.3.1 MARKET SEGMENTATION
  • 1.3.2 YEARS CONSIDERED
• 1.4 CURRENCY CONSIDERED
• 1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY

• 2.1 RESEARCH DATA
  • 2.1.1 SECONDARY DATA
  • 2.1.2 PRIMARY DATA
    • 2.1.2.1 Breakup of primary profiles
    • 2.1.2.2 Key industry insights
• 2.2 DATA TRIANGULATION
• 2.3 MARKET SIZE ESTIMATION
  • 2.3.1 TOP-DOWN APPROACH
  • 2.3.2 BOTTOM-UP APPROACH
• 2.4 MARKET FORECAST
• 2.5 RESEARCH ASSUMPTIONS
• 2.6 RISK ASSESSMENT
• 2.7 RESEARCH LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

• 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN MARTECH MARKET
• 4.2 MARTECH MARKET: TOP THREE PROFESSIONAL SERVICES
• 4.3 NORTH AMERICA: MARTECH MARKET, BY OFFERING AND ORGANIZATION SIZE
• 4.4 MARTECH MARKET: BY REGION

5 MARKET OVERVIEW AND INDUSTRY TRENDS

• 5.1 INTRODUCTION
• 5.2 MARKET DYNAMICS
  • 5.2.1 DRIVERS
    • 5.2.1.1 Driving engagement and conversions with AI-powered personalization
    • 5.2.1.2 Embracing AI-powered contextual advertising and first-party data strategies
    • 5.2.1.3 Delivering seamless and personalized experiences through omnichannel marketing integration
  • 5.2.2 RESTRAINTS
    • 5.2.2.1 Declining email engagement and third-party data loss in marketing
  • 5.2.3 OPPORTUNITIES
    • 5.2.3.1 Embracing blockchain for enhanced ad transparency and efficiency
    • 5.2.3.2 AR/VR for deeper engagement and conversions
    • 5.2.3.3 Eco-friendly campaigns and brand trust
  • 5.2.4 CHALLENGES
    • 5.2.4.1 AI bias in marketing undermines fairness, trust, and representation
    • 5.2.4.2 Ad fraud and bot traffic weaken digital marketing effectiveness
• 5.3 INDUSTRY TRENDS
  • 5.3.1 EVOLUTION OF MARTECH MARKET
  • 5.3.2 CASE STUDY ANALYSIS
    • 5.3.2.1 Go Geothermal streamlined processes with Zoho Expense and transformed expense management
    • 5.3.2.2 Nubank and OpenAI enhanced digital banking with AI-powered customer service
    • 5.3.2.3 PrettyLitter and Klaviyo enhanced customer engagement with data-driven marketing automation
    • 5.3.2.4 Tonies and Braze overcame engagement challenges with personalized customer communication solutions
  • 5.3.3 ECOSYSTEM
    • 5.3.3.1 Marketing automation
    • 5.3.3.2 CRM
    • 5.3.3.3 Customer experience management
    • 5.3.3.4 Social media management
    • 5.3.3.5 Content management
    • 5.3.3.6 eCommerce and sales enablement
    • 5.3.3.7 CDPs
    • 5.3.3.8 SEO tools
    • 5.3.3.9 AdTech
    • 5.3.3.10 Web & marketing, event, and webinar marketing
    • 5.3.3.11 End users
  • 5.3.4 TECHNOLOGY ANALYSIS
    • 5.3.4.1 Key technologies
      • 5.3.4.1.1 Generative AI
      • 5.3.4.1.2 NLP
      • 5.3.4.1.3 Predictive analytics
      • 5.3.4.1.4 Content-aware AI
      • 5.3.4.1.5 Geofencing and GIS
    • 5.3.4.2 Adjacent technologies
      • 5.3.4.2.1 Blockchain
      • 5.3.4.2.2 Augmented Reality (AR) & Virtual Reality (VR)
      • 5.3.4.2.3 Internet of Things (IoT)
    • 5.3.4.3 Complementary technologies
      • 5.3.4.3.1 Cloud computing
      • 5.3.4.3.2 Cybersecurity
      • 5.3.4.3.3 Edge computing
  • 5.3.5 REGULATORY LANDSCAPE
    • 5.3.5.1 Regulatory bodies, government agencies, and other organizations
    • 5.3.5.2 Regulatory framework
      • 5.3.5.2.1 North America
        • 5.3.5.2.1.1 US
        • 5.3.5.2.1.2 Canada
      • 5.3.5.2.2 Europe
        • 5.3.5.2.2.1 UK
        • 5.3.5.2.2.2 Germany
        • 5.3.5.2.2.3 France
        • 5.3.5.2.2.4 Italy
      • 5.3.5.2.3 Asia Pacific
        • 5.3.5.2.3.1 India
        • 5.3.5.2.3.2 China
        • 5.3.5.2.3.3 Japan
        • 5.3.5.2.3.4 South Korea
        • 5.3.5.2.3.5 Australia
      • 5.3.5.2.4 Middle East & Africa
        • 5.3.5.2.4.1 Saudi Arabia
        • 5.3.5.2.4.2 UAE
        • 5.3.5.2.4.3 Bahrain
        • 5.3.5.2.4.4 Kuwait
        • 5.3.5.2.4.5 Africa
      • 5.3.5.2.5 Latin America
        • 5.3.5.2.5.1 Brazil
        • 5.3.5.2.5.2 Mexico
        • 5.3.5.2.5.3 Argentina
  • 5.3.6 SUPPLY CHAIN ANALYSIS
  • 5.3.7 PORTER'S FIVE FORCES ANALYSIS
    • 5.3.7.1 Threat of new entrants
    • 5.3.7.2 Threat of substitutes
    • 5.3.7.3 Bargaining power of suppliers
    • 5.3.7.4 Bargaining power of buyers
    • 5.3.7.5 Intensity of competitive rivalry
  • 5.3.8 KEY CONFERENCES AND EVENTS
  • 5.3.9 KEY STAKEHOLDERS AND BUYING CRITERIA
    • 5.3.9.1 Key stakeholders in buying process
    • 5.3.9.2 Buying criteria
  • 5.3.10 PRICING ANALYSIS
    • 5.3.10.1 Average selling price of MarTech, by software type, 2025
    • 5.3.10.2 Average selling price of MarTech, by organization size, 2025
  • 5.3.11 PATENT ANALYSIS
    • 5.3.11.1 Methodology
    • 5.3.11.2 Patents filed, by document type
    • 5.3.11.3 Innovations and patent applications
  • 5.3.12 TRENDS/DISRUPTIONS IMPACTING MARTECH BUSINESS
  • 5.3.13 INVESTMENT LANDSCAPE AND FUNDING SCENARIO
  • 5.3.14 IMPACT OF GENERATIVE AI ON MARTECH MARKET
    • 5.3.14.1 Top use cases and market potential
    • 5.3.14.2 Key use cases
      • 5.3.14.2.1 AI copy generation
      • 5.3.14.2.2 AI sales support
      • 5.3.14.2.3 AI image creation
      • 5.3.14.2.4 AI social media management
      • 5.3.14.2.5 AI video production
      • 5.3.14.2.6 AI data analysis and insights

6 MARTECH MARKET, BY OFFERING

• 6.1 INTRODUCTION
  • 6.1.1 OFFERINGS: MARKET DRIVERS
• 6.2 SOFTWARE BY TYPE
  • 6.2.1 MARKETING AUTOMATION
    • 6.2.1.1 Marketing automation to streamline campaigns, personalize engagement, and boost ROI with automation
    • 6.2.1.2 Email marketing automation
    • 6.2.1.3 Marketing management & workflow
    • 6.2.1.4 Project & asset management
    • 6.2.1.5 Cross-channel campaign management
    • 6.2.1.6 Lead nurturing/lead generation
    • 6.2.1.7 Other marketing automations
  • 6.2.2 CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
    • 6.2.2.1 CRM to improve relationships, enhance customer satisfaction, and drive sales growth
    • 6.2.2.2 Sales automation
    • 6.2.2.3 Lead management
    • 6.2.2.4 Pipeline management
    • 6.2.2.5 Customer service & support
    • 6.2.2.6 Other CRM
  • 6.2.3 CUSTOMER EXPERIENCE MANAGEMENT (CEM)
    • 6.2.3.1 CEM to deliver unified messaging, automate engagement, strengthen customer connections
    • 6.2.3.2 Voice of Customer (VOC) analytics
    • 6.2.3.3 Experience management platforms/omnichannel experience platforms
    • 6.2.3.4 Customer feedback & sentiment analysis
    • 6.2.3.5 Customer journey orchestration
    • 6.2.3.6 Other customer experience managements
  • 6.2.4 SOCIAL MEDIA MANAGEMENT
    • 6.2.4.1 Social media management to leverage AI for trends, personalization, and real-time customer engagement
    • 6.2.4.2 Influencer marketing platforms
    • 6.2.4.3 Social media publishing & scheduling
    • 6.2.4.4 Social listening & analytics
    • 6.2.4.5 Community & engagement management
    • 6.2.4.6 Other social media management systems
  • 6.2.5 CONTENT MANAGEMENT
    • 6.2.5.1 Content management to help businesses maintain consistency, accessibility, and engagement
    • 6.2.5.2 Web content management
    • 6.2.5.3 Digital asset management
    • 6.2.5.4 AI-powered content generation
    • 6.2.5.5 Content collaboration & workflow tools
    • 6.2.5.6 Other content management systems
  • 6.2.6 ECOMMERCE AND SALES ENABLEMENT
    • 6.2.6.1 Automation, and analytics to redefine eCommerce and sales enablement
    • 6.2.6.2 eCommerce platforms & marketplaces
    • 6.2.6.3 Sales enablement & Account-Based Marketing (ABM) tools
    • 6.2.6.4 Mobile commerce solutions
    • 6.2.6.5 Product Information Management (PIM)
    • 6.2.6.6 Other eCommerce and sales enablement
  • 6.2.7 CUSTOMER DATA PLATFORMS (CDP)
    • 6.2.7.1 CDPs to enable hyper-personalization, enhance journeys, and boost growth
    • 6.2.7.2 Unified customer profiles & segmentation
    • 6.2.7.3 Real-time data integration
    • 6.2.7.4 Personalization engines
    • 6.2.7.5 Audience segmentation tools
    • 6.2.7.6 Other CDPs
  • 6.2.8 SEO TOOLS
    • 6.2.8.1 SEO tools to leverage enhanced brand visibility and maximum ROI
    • 6.2.8.2 Keyword research tools
    • 6.2.8.3 On-page SEO tools
    • 6.2.8.4 Technical SEO auditing tools
    • 6.2.8.5 Backlink analysis tools
    • 6.2.8.6 Rank tracking tools
  • 6.2.9 ADTECH
    • 6.2.9.1 AdTech in MarTech to enhance digital advertising strategies through data-driven insights, automation, and AI-driven targeting
    • 6.2.9.2 Programmatic advertising
    • 6.2.9.3 Ad campaign management
    • 6.2.9.4 Ad verification tools
    • 6.2.9.5 Retargeting platforms
    • 6.2.9.6 Ad performance analytics
  • 6.2.10 OTHER SOFTWARE TYPES
• 6.3 SERVICES
  • 6.3.1 PROFESSIONAL SERVICES
    • 6.3.1.1 Professional services in MarTech to enhance online marketing with AI-driven automation and analytics
      • 6.3.1.1.1 Consulting & training
      • 6.3.1.1.2 Support & maintenance
      • 6.3.1.1.3 System integration & implementation
  • 6.3.2 MANAGED SERVICES
    • 6.3.2.1 Managed services in MarTech to streamline marketing operations with expert martech managed services

7 MARTECH MARKET, BY MARKETING TYPE

• 7.1 INTRODUCTION
  • 7.1.1 MARKETING TYPES: MARKET DRIVERS
• 7.2 ONLINE/DIGITAL
  • 7.2.1 MARTECH TO ENHANCE ONLINE MARKETING WITH AI-DRIVEN AUTOMATION AND ANALYTICS
• 7.3 OFFLINE
  • 7.3.1 TRANSFORMATION OF OFFLINE MARKETING WITH AI-POWERED INNOVATION TO DRIVE MARKET

8 MARTECH MARKET, BY ORGANIZATION SIZE

• 8.1 INTRODUCTION
  • 8.1.1 ORGANIZATION TYPES: MARKET DRIVERS
• 8.2 SMB
  • 8.2.1 AFFORDABLE, SCALABLE MARTECH SOLUTIONS FOR SMB GROWTH AND CUSTOMER ENGAGEMENT
• 8.3 LARGE ENTERPRISES
  • 8.3.1 LARGE ENTERPRISES TO IMPLEMENT MARTECH SOLUTIONS TO ENHANCE MARKETING STRATEGIES AND STREAMLINE OPERATIONS

9 MARTECH MARKET, BY END USER

• 9.1 INTRODUCTION
  • 9.1.1 END USERS: MARKET DRIVERS
• 9.2 ENTERPRISE
  • 9.2.1 BFSI
    • 9.2.1.1 MarTech to boost engagement and sales with AI-driven marketing in BFSI
  • 9.2.2 MEDIA & ENTERTAINMENT
    • 9.2.2.1 MarTech to leverage AI, data analytics, and automation to enhance audience engagement, content distribution, and monetization
    • 9.2.2.2 Broadcasting & streaming
    • 9.2.2.3 Film & video production
    • 9.2.2.4 Music industry
    • 9.2.2.5 Publishing & print media
    • 9.2.2.6 Gaming & esports
    • 9.2.2.7 Live entertainment & events
  • 9.2.3 TELECOMMUNICATIONS
    • 9.2.3.1 MarTech to advance global connectivity through innovative technologies
  • 9.2.4 REAL ESTATE & CONSTRUCTION
    • 9.2.4.1 MarTech to revolutionize marketing with AI-powered personalization strategies
  • 9.2.5 HEALTHCARE & LIFE SCIENCES
    • 9.2.5.1 MarTech to transform health through innovation and scientific discovery
  • 9.2.6 MANUFACTURING
    • 9.2.6.1 MarTech to optimize manufacturing with AI, automation, and smart technologies
  • 9.2.7 RETAIL & ECOMMERCE
    • 9.2.7.1 MarTech to revolutionize retail with data-driven eCommerce and Sales enablement solutions
  • 9.2.8 EDUCATION
    • 9.2.8.1 MarTech transforming Education by enhancing student engagement
  • 9.2.9 TRAVEL & HOSPITALITY
    • 9.2.9.1 MarTech to enhance supply chain management, personalization, and booking efficiency
    • 9.2.9.2 Airlines & aviation
    • 9.2.9.3 Hotels & lodging
    • 9.2.9.4 Cruise lines & maritime tourism
    • 9.2.9.5 Tourism & destination management
    • 9.2.9.6 Online Travel Agencies (OTAs) & travel booking platforms
    • 9.2.9.7 Other travel & hospitality applications
  • 9.2.10 TRANSPORTATION & LOGISTICS
    • 9.2.10.1 Transportation & logistics to enhance customer engagement with AI-powered martech solutions
  • 9.2.11 OTHER END USERS
• 9.3 INDIVIDUAL USERS
  • 9.3.1 MARTECH TO EMPOWER INDIVIDUAL USERS WITH AI-DRIVEN MARKETING TECHNOLOGY SOLUTIONS

10 MARTECH MARKET, BY REGION

• 10.1 INTRODUCTION
• 10.2 NORTH AMERICA
  • 10.2.1 NORTH AMERICA: MARTECH MARKET DRIVERS
  • 10.2.2 NORTH AMERICA: MACROECONOMIC IMPACT
  • 10.2.3 US
    • 10.2.3.1 AR and blockchain to transform market
  • 10.2.4 CANADA
    • 10.2.4.1 Consumer-driven banking act strengthening data security to propel market
• 10.3 EUROPE
  • 10.3.1 EUROPE: MARKET DRIVERS
  • 10.3.2 EUROPE: MACROECONOMIC IMPACT
  • 10.3.3 UK
    • 10.3.3.1 Adobe-Microsoft and HubSpot-TikTok to redefine MarTech integration
  • 10.3.4 GERMANY
    • 10.3.4.1 Start-ups to drive martech innovation in across key tech hubs
  • 10.3.5 FRANCE
    • 10.3.5.1 Investment driving ethical development and innovation to fuel market growth
  • 10.3.6 ITALY
    • 10.3.6.1 Adoption of EU Digital Regulations for fair, transparent advertising to fuel market growth
  • 10.3.7 SPAIN
    • 10.3.7.1 Selligent to partner with Microsoft for AI-driven CRM integration
  • 10.3.8 REST OF EUROPE
• 10.4 ASIA PACIFIC
  • 10.4.1 ASIA PACIFIC: MARKET DRIVERS
  • 10.4.2 ASIA PACIFIC: MACROECONOMIC IMPACT
  • 10.4.3 CHINA
    • 10.4.3.1 MarTech to driving growth through AI, 5G, IoT, and smart policies
  • 10.4.4 JAPAN
    • 10.4.4.1 Advanced technological infrastructure and high digital adoption to accelerate market growth
  • 10.4.5 INDIA
    • 10.4.5.1 India's MarTech to advance with AI, personalization, and programmatic advertising
  • 10.4.6 SOUTH KOREA
    • 10.4.6.1 Strong technological infrastructure, high internet penetration, and digitally engaged population to drive market growth
  • 10.4.7 AUSTRALIA & NEW ZEALAND
    • 10.4.7.1 Technological advancements, regulatory developments, and strategic collaborations to propel market
  • 10.4.8 ASEAN
    • 10.4.8.1 Government support to accelerate SME digitalization to enhance market growth
  • 10.4.9 REST OF ASIA PACIFIC
• 10.5 MIDDLE EAST & AFRICA
  • 10.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
  • 10.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC IMPACT
  • 10.5.3 MIDDLE EAST
    • 10.5.3.1 Saudi Arabia
      • 10.5.3.1.1 Kingdom's Vision 2030 initiative to foster demand for MarTech
    • 10.5.3.2 UAE
      • 10.5.3.2.1 UAE's MarTech Growth and Innovation Surge to propel market
    • 10.5.3.3 Kuwait
      • 10.5.3.3.1 Zain Kuwait and KFH to lead way with AI and advanced analytics
    • 10.5.3.4 Bahrain
      • 10.5.3.4.1 Digital transformation and government support to bolster market growth
    • 10.5.3.5 Rest of Middle East
  • 10.5.4 AFRICA
• 10.6 LATIN AMERICA
  • 10.6.1 LATIN AMERICA: MARKET DRIVERS
  • 10.6.2 LATIN AMERICA: MACROECONOMIC IMPACT
  • 10.6.3 BRAZIL
    • 10.6.3.1 High internet penetration and rapidly growing digital economy to fuel market growth
  • 10.6.4 MEXICO
    • 10.6.4.1 AI and analytics to drive MarTech transformation
  • 10.6.5 ARGENTINA
    • 10.6.5.1 Tech-savvy population and robust digital economy to foster market growth
  • 10.6.6 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE

• 11.1 OVERVIEW
• 11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021-2025
• 11.3 REVENUE ANALYSIS, 2020-2024
• 11.4 MARKET SHARE ANALYSIS, 2024
  • 11.4.1 MARKET SHARE ANALYSIS OF KEY PLAYERS
  • 11.4.2 MARKET RANKING ANALYSIS
• 11.5 COMPARATIVE ANALYSIS OF PRODUCTS OFFERED
  • 11.5.1 PRODUCT COMPARATIVE ANALYSIS, BY MARKETING AUTOMATION
    • 11.5.1.1 Pardot (by Salesforce)
    • 11.5.1.2 Oracle Eloqua
    • 11.5.1.3 Zoho marketing automation
  • 11.5.2 PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA MANAGEMENT
    • 11.5.2.1 Hootsuite
    • 11.5.2.2 Sprout Social
    • 11.5.2.3 Later
  • 11.5.3 PRODUCT COMPARATIVE ANALYSIS, BY CONTENT MANAGEMENT
    • 11.5.3.1 HubSpot CMS
    • 11.5.3.2 Contentful (Headless CMS)
    • 11.5.3.3 Adobe Experience Manager
• 11.6 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS
• 11.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
  • 11.7.1 STARS
  • 11.7.2 EMERGING LEADERS
  • 11.7.3 PERVASIVE PLAYERS
  • 11.7.4 PARTICIPANTS
  • 11.7.5 COMPANY FOOTPRINT: KEY PLAYERS
    • 11.7.5.1 Company footprint
    • 11.7.5.2 Regional footprint
    • 11.7.5.3 Software type footprint
    • 11.7.5.4 Organization size footprint
    • 11.7.5.5 End-user footprint
• 11.8 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2024
  • 11.8.1 PROGRESSIVE COMPANIES
  • 11.8.2 RESPONSIVE COMPANIES
  • 11.8.3 DYNAMIC COMPANIES
  • 11.8.4 STARTING BLOCKS
  • 11.8.5 COMPETITIVE BENCHMARKING: START-UPS/SMES, 2025
    • 11.8.5.1 Detailed list of key startups/SMEs
    • 11.8.5.2 Competitive benchmarking of key start-ups/SMEs
• 11.9 COMPETITIVE SCENARIO
  • 11.9.1 PRODUCT LAUNCHES & ENHANCEMENTS
  • 11.9.2 DEALS

12 COMPANY PROFILES

• 12.1 INTRODUCTION
• 12.2 KEY PLAYERS
  • 12.2.1 GOOGLE
    • 12.2.1.1 Business overview
    • 12.2.1.2 Products/Solutions/Services offered
    • 12.2.1.3 Recent developments
      • 12.2.1.3.1 Product enhancements
      • 12.2.1.3.2 Deals
    • 12.2.1.4 MnM view
      • 12.2.1.4.1 Key strengths
      • 12.2.1.4.2 Strategic choices
      • 12.2.1.4.3 Weaknesses and competitive threats
  • 12.2.2 MICROSOFT
    • 12.2.2.1 Business overview
    • 12.2.2.2 Products/Solutions/Services offered
    • 12.2.2.3 Recent developments
      • 12.2.2.3.1 Product enhancements
      • 12.2.2.3.2 Deals
    • 12.2.2.4 MnM view
      • 12.2.2.4.1 Key strengths
      • 12.2.2.4.2 Strategic choices
      • 12.2.2.4.3 Weaknesses and competitive threats
  • 12.2.3 ORACLE
    • 12.2.3.1 Business overview
    • 12.2.3.2 Products/Solutions/Services offered
    • 12.2.3.3 Recent developments
      • 12.2.3.3.1 Product launches
    • 12.2.3.4 MnM view
      • 12.2.3.4.1 Key strengths
      • 12.2.3.4.2 Strategic choices
      • 12.2.3.4.3 Weaknesses and competitive threats
  • 12.2.4 SALESFORCE
    • 12.2.4.1 Business overview
    • 12.2.4.2 Products/Solutions/Services offered
    • 12.2.4.3 Recent developments
      • 12.2.4.3.1 Product enhancements
      • 12.2.4.3.2 Deals
    • 12.2.4.4 MnM view
      • 12.2.4.4.1 Key strengths
      • 12.2.4.4.2 Strategic choices
      • 12.2.4.4.3 Weaknesses and competitive threats
  • 12.2.5 IBM
    • 12.2.5.1 Business overview
    • 12.2.5.2 Products/Solutions/Services offered
    • 12.2.5.3 Recent developments
      • 12.2.5.3.1 Product launches
      • 12.2.5.3.2 Deals
    • 12.2.5.4 MnM view
      • 12.2.5.4.1 Key strengths
      • 12.2.5.4.2 Strategic choices
      • 12.2.5.4.3 Weaknesses and competitive threats
  • 12.2.6 HUBSPOT
    • 12.2.6.1 Business overview
    • 12.2.6.2 Products/Solutions/Services offered
    • 12.2.6.3 Recent developments
      • 12.2.6.3.1 Deals
  • 12.2.7 ADOBE
    • 12.2.7.1 Business overview
    • 12.2.7.2 Products/Solutions/Services offered
    • 12.2.7.3 Recent developments
      • 12.2.7.3.1 Deals
  • 12.2.8 GENESYS
    • 12.2.8.1 Business overview
    • 12.2.8.2 Products/Solutions/Services offered
    • 12.2.8.3 Recent developments
      • 12.2.8.3.1 Product enhancements
    • 12.2.8.4 Recent developments
      • 12.2.8.4.1 Deals
  • 12.2.9 AWS
    • 12.2.9.1 Business overview
    • 12.2.9.2 Products/Solutions/Services offered
    • 12.2.9.3 Recent developments
      • 12.2.9.3.1 Product enhancements
  • 12.2.10 NICE
    • 12.2.10.1 Business overview
    • 12.2.10.2 Products/Solutions/Services offered
    • 12.2.10.3 Recent developments
      • 12.2.10.3.1 Product launches
    • 12.2.10.4 Recent developments
      • 12.2.10.4.1 Deals
  • 12.2.11 META
    • 12.2.11.1 Business overview
    • 12.2.11.2 Products/Solutions/Services offered
    • 12.2.11.3 Recent developments
      • 12.2.11.3.1 Product enhancements
      • 12.2.11.3.2 Deals
• 12.3 OTHER PLAYERS
  • 12.3.1 SPROUT SOCIAL
  • 12.3.2 HOOTSUITE
  • 12.3.3 TABOOLA
  • 12.3.4 WORDPRESS
  • 12.3.5 ZOHO
  • 12.3.6 SAP
  • 12.3.7 OPENAI
  • 12.3.8 TWILIO
  • 12.3.9 THE TRADE DESK
  • 12.3.10 CRITEO
  • 12.3.11 INTUIT MAILCHIMP
  • 12.3.12 KLAVIYO
  • 12.3.13 BRAZE
  • 12.3.14 ITERABLE
  • 12.3.15 AMPLITUDE
  • 12.3.16 SEMRUSH
  • 12.3.17 OPTIMIZELY
  • 12.3.18 BRIGHTEDGE
• 12.4 STARTUPS/SMES
  • 12.4.1 SUBSTACK
  • 12.4.2 MANYCHAT
  • 12.4.3 FLODESK
  • 12.4.4 ASPIRE.IO
  • 12.4.5 HEEPSY
  • 12.4.6 VISME
  • 12.4.7 MANGOOLS
  • 12.4.8 CONTENTFUL
  • 12.4.9 CLEVERTAP
  • 12.4.10 THOUGHTSPOT
  • 12.4.11 FUNNEL
  • 12.4.12 MOZ
  • 12.4.13 AHREFS
  • 12.4.14 INSTAPAGE
  • 12.4.15 LATER
  • 12.4.16 MIXPANEL
  • 12.4.17 BUFFER
  • 12.4.18 HOTJAR

13 ADJACENT AND RELATED MARKETS

• 13.1 INTRODUCTION
• 13.2 AI IN SOCIAL MEDIA MARKET - GLOBAL FORECAST TO 2029
  • 13.2.1 MARKET DEFINITION
  • 13.2.2 MARKET OVERVIEW
    • 13.2.2.1 AI in Social Media Market, by product type
    • 13.2.2.2 AI in social media market, by deployment mode
    • 13.2.2.3 AI in social media market, by use case
    • 13.2.2.4 AI in social media market, by end user
    • 13.2.2.5 AI in social media market, by region
• 13.3 AI FOR SALES AND MARKETING MARKET - GLOBAL FORECAST TO 2030
  • 13.3.1 MARKET DEFINITION
  • 13.3.2 MARKET OVERVIEW
    • 13.3.2.1 AI for sales and marketing market, by offering
    • 13.3.2.2 AI for sales and marketing market, by deployment mode
    • 13.3.2.3 AI for sales and marketing market, by application
    • 13.3.2.4 AI for sales and marketing market, by technology
    • 13.3.2.5 AI for sales and marketing market, by end user
    • 13.3.2.6 AI for sales and marketing market, by region

14 APPENDIX

• 14.1 DISCUSSION GUIDE
• 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
• 14.3 CUSTOMIZATION OPTIONS
• 14.4 RELATED REPORTS
• 14.5 AUTHOR DETAILS