베트남의 디지털 워크플레이스 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the Vietnam digital workplace market size was valued at USD 0.24 billion in 2025 and is projected to reach USD 1.14 billion by 2031, growing at a CAGR of 29.95% during 2026-2031.

This report is Segmented by Component (Solutions, and Services), Deployment Mode (Cloud, On-Premises, and Hybrid), Organization Size (Large Enterprises, and Small and Medium-Sized Enterprises), End-User Industry (IT and Telecommunications, BFSI, Healthcare, Manufacturing, Retail, Government and Public Sector, Energy and Utilities, and More). The Market Forecasts are Provided in Terms of Value (USD).

Vietnam Digital Workplace Market Trends and Insights

Rapid Enterprise Digitization in Ho Chi Minh City and Hanoi

Ho Chi Minh City and Hanoi continue to set the pace for enterprise workplace modernization in the Vietnam digital workplace market because they contain the country's largest concentration of business activity. Together, these 2 cities housed more than 50% of Vietnam's enterprises, which gives them a clear lead in software adoption, procurement scale, and systems integration depth. They also led the 2025 Vietnam eBusiness Index, with Hanoi scoring 74.7 points and Ho Chi Minh City scoring 73.5 points, which shows stronger readiness for digital business operations than the rest of the country. The policy push became more concrete when Hanoi's Department of Science and Technology co-hosted a 2025 workshop with Microsoft Vietnam focused on Microsoft 365 and Copilot adoption in the public sector. As these 2 cities keep setting enterprise standards, nearby industrial centers are likely to face stronger pressure from domestic and foreign parent organizations to follow the same workplace architecture.

Hybrid Work Normalization Across Knowledge-Heavy Sectors

Hybrid work is now a lasting operating model in the Vietnam digital workplace market, especially across technology, finance, marketing, and media roles that rely on digital coordination. ManpowerGroup's 2026 employment outlook showed strong hiring intent in Vietnam, with 63% of employers planning to increase headcount, which supports continued demand for collaboration, communication, and employee experience tools. A 2026 study by Reeracoen and Rakuten Insight found that 74% of Vietnamese workers wanted hybrid arrangements while only 51% had access, leaving a large flexibility gap for employers to address. Research published in Humanities and Social Sciences Communications also found that foreign-owned and domestic firms in Vietnam manage hybrid work differently, which points to varied demand for governance, workflow, and policy-management features inside workplace platforms. This pattern keeps the Vietnam digital workplace market tied not only to hiring growth but also to the gap between worker expectations and the tools currently available inside local organizations.

Skills Gaps in Workplace Transformation and Admin Tooling

Skills gaps remain a clear brake on the Vietnam digital workplace market because many organizations can buy platforms faster than they can manage or optimize them. The pressure is strongest outside Hanoi and Ho Chi Minh City, where specialist administrators, workplace architects, and integration staff remain less available than in the 2 major metro areas. This makes many deployments more dependent on outside service partners, which raises costs and can slow adoption in firms with tighter budgets. The government acknowledged the issue in its 2026-2030 SME digital transformation project, which aims to support 300,000 firms and build a network of at least 500 professional consultants for digital and AI adoption. Until internal skills become more evenly distributed, the Vietnam digital workplace market is likely to see uneven usage depth between large-city enterprises and provincial adopters.

Other drivers and restraints analyzed in the detailed report include:

1. Cloud-First Workplace Modernization by Multinationals and Large Local Firms
2. Rising Security and Compliance Pressure for Managed Endpoints and Identity Control
3. Integration Friction With Legacy ERP, HR, and Document Systems

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Solutions captured 73.43% of the Vietnam digital workplace market share in 2025 and is projected to grow at 30.12% CAGR through 2031, which showed a clear enterprise preference for integrated platforms instead of fragmented point tools. In the Vietnam digital workplace market, unified communication and collaboration and unified endpoint management drew the broadest deployments because buyers wanted fewer vendors and lower administrative complexity. Demand also remained strong for workflow automation and knowledge management tools as enterprises looked for better search, task routing, and internal content access inside the same environment. Microsoft Vietnam's 2025 Work Trend Index said that 65% of Vietnamese organizations were already using AI agents to fully automate specific workflows, compared with 46% globally, which supports continued demand for automation layers inside workplace suites This kept the Vietnam digital workplace market centered on solutions that can combine communication, device control, and workflow support in one operating layer.

Services remained smaller in revenue share, but they played a strategic role in the Vietnam digital workplace industry because implementation, integration, and managed support often determined how much long-term value a client received after purchase. The Vietnam digital workplace market continued to reward firms that could turn one-time software projects into recurring support relationships tied to user adoption and system performance. Meta's shutdown of Workplace on September 1, 2025 created a direct migration event in internal communications, and FPT responded by launching its own intranet platform, FPT Place, for its 85,000-member workforce. In January 2026, Kingsoft Office and FPT also signed an agreement to localize WPS 365 for Vietnam and expand enterprise workplace delivery. These moves show why service-led localization remains an important part of the Vietnam digital workplace market and why the services layer can shape future solution choice.

Cloud held 70.27% of the Vietnam digital workplace market size in 2025 and is projected to grow at a 30.29% CAGR through 2031, which keeps it as the largest and fastest-expanding deployment mode. This reflects a clear shift in the Vietnam digital workplace market toward hosted platforms that support distributed workforces, easier updates, and lower infrastructure management needs. Multinational companies have reinforced this direction because many of them have already standardized workplace tools across regional entities and want Vietnam teams to operate in the same environment. The policy backdrop also supports cloud adoption, with the national cloud agenda encouraging both public-sector use and broader private-sector participation. As a result, the Vietnam digital workplace market is seeing cloud move from a preferred option to a default architecture for many large organizations.

On-premises deployments still matter in the Vietnam digital workplace market for ministries, state-linked institutions, and other users that remain cautious about data exposure and long-standing infrastructure change. Hybrid setups also retain importance because many organizations still need to connect older systems with newer cloud collaboration layers rather than replace everything at once. A 2025 study in Humanities and Social Sciences Communications identified security concerns and integration challenges as major barriers to full cloud migration among Vietnamese enterprises. That finding helps explain why the Vietnam digital workplace industry continues to support mixed deployment models even while cloud leads overall growth. It also suggests that suppliers able to manage both migration and coexistence should remain better positioned than vendors focused on a single deployment path.

Complete Report Scope:

• By Component
  • Solutions
    • Unified Communication and Collaboration
    • Unified Endpoint Management
    • Enterprise Mobility and Management
    • Employee Experience Platforms and Intranet
    • Workflow Automation and Knowledge Management
    • Virtual Desktop Infrastructure and Cloud PC
  • Services
• By Deployment Mode
  • Cloud
  • On-premises
  • Hybrid
• By Organization Size
  • Large Enterprises
  • Small and Medium-sized Enterprises
• By End-user Industry
  • Information Technology and Telecommunications
  • Banking, Financial Services, and Insurance
  • Healthcare
  • Manufacturing
  • Retail
  • Government and Public Sector
  • Education
  • Energy and Utilities
  • Legal and Professional Services
  • Other End-user Industries

List of Companies Covered in this Report:

1. Microsoft Corporation
2. Cisco Systems, Inc.
3. Zoom Communications, Inc.
4. Google LLC
5. ServiceNow
6. VMware, Inc.
7. Citrix Systems, Inc.
8. HCL Technologies Limited
9. Accenture plc
10. Capgemini SE
11. Fujitsu Limited
12. Nutanix
13. Unisys Corporation
14. NTT DATA Group Corporation
15. DXC Technology Company
16. IBM Corporation
17. Dell Technologies Inc.
18. Lenovo Group Limited
19. Zoho Corporation Pvt. Ltd.
20. Viettel Group
21. FPT Corporation
22. CMC Corporation

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rapid Enterprise Digitization in Ho Chi Minh City and Hanoi
  • 4.2.2 Hybrid Work Normalization Across Knowledge-Heavy Sectors
  • 4.2.3 Cloud-First Workplace Modernization by Multinationals and Large Local Firms
  • 4.2.4 Rising Security and Compliance Pressure for Managed Endpoints and Identity Control
  • 4.2.5 AI-Enabled Productivity, Search, and Automation Inside Collaboration Suites
  • 4.2.6 Rising Demand for Virtual Desktops and Secure Remote Access in Regulated Roles
• 4.3 Market Restraints
  • 4.3.1 Skills Gaps in Workplace Transformation and Admin Tooling
  • 4.3.2 Integration Friction With Legacy ERP, HR, and Document Systems
  • 4.3.3 Cost Sensitivity Among SMEs for Multi-Vendor Digital Workplace Stacks
  • 4.3.4 Data Residency, Sovereignty, and Procurement Complexity for Foreign Vendors
• 4.4 Industry Value Chain Analysis
• 4.5 Impact of Macroeconomic Factors on the Market
• 4.6 Regulatory Landscape
• 4.7 Technological Outlook
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Buyers
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Industry Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Component
  • 5.1.1 Solutions
    • 5.1.1.1 Unified Communication and Collaboration
    • 5.1.1.2 Unified Endpoint Management
    • 5.1.1.3 Enterprise Mobility and Management
    • 5.1.1.4 Employee Experience Platforms and Intranet
    • 5.1.1.5 Workflow Automation and Knowledge Management
    • 5.1.1.6 Virtual Desktop Infrastructure and Cloud PC
  • 5.1.2 Services
• 5.2 By Deployment Mode
  • 5.2.1 Cloud
  • 5.2.2 On-premises
  • 5.2.3 Hybrid
• 5.3 By Organization Size
  • 5.3.1 Large Enterprises
  • 5.3.2 Small and Medium-sized Enterprises
• 5.4 By End-user Industry
  • 5.4.1 Information Technology and Telecommunications
  • 5.4.2 Banking, Financial Services, and Insurance
  • 5.4.3 Healthcare
  • 5.4.4 Manufacturing
  • 5.4.5 Retail
  • 5.4.6 Government and Public Sector
  • 5.4.7 Education
  • 5.4.8 Energy and Utilities
  • 5.4.9 Legal and Professional Services
  • 5.4.10 Other End-user Industries

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Microsoft Corporation
  • 6.4.2 Cisco Systems, Inc.
  • 6.4.3 Zoom Communications, Inc.
  • 6.4.4 Google LLC
  • 6.4.5 ServiceNow
  • 6.4.6 VMware, Inc.
  • 6.4.7 Citrix Systems, Inc.
  • 6.4.8 HCL Technologies Limited
  • 6.4.9 Accenture plc
  • 6.4.10 Capgemini SE
  • 6.4.11 Fujitsu Limited
  • 6.4.12 Nutanix
  • 6.4.13 Unisys Corporation
  • 6.4.14 NTT DATA Group Corporation
  • 6.4.15 DXC Technology Company
  • 6.4.16 IBM Corporation
  • 6.4.17 Dell Technologies Inc.
  • 6.4.18 Lenovo Group Limited
  • 6.4.19 Zoho Corporation Pvt. Ltd.
  • 6.4.20 Viettel Group
  • 6.4.21 FPT Corporation
  • 6.4.22 CMC Corporation

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment