남미의 페인트 및 코팅 : 시장 점유율 분석, 업계 동향과 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the South America paints and Coatings Market size was valued at USD 7.36 billion in 2025 and estimated to grow from USD 7.52 billion in 2026 to reach USD 8.37 billion by 2031, at a CAGR of 2.17% during the forecast period (2026-2031).

This report is Segmented by Resin Type (Acrylics, Epoxy, Alkyd, Polyester, and More), Technology (Water-Borne, Solvent-Borne, Powder, and More), End-User Industry (Architectural, Automotive, Industrial Wood, Industrial General, General Industrial, and More), and Geography (Brazil, Argentina, Chile, Colombia, Peru, and Rest of South America). The Market Forecasts are Provided in Terms of Value (USD).

South America Paints And Coatings Market Trends and Insights

Rapid Growth of Residential and Commercial Construction Projects

Elevated housing and infrastructure spending in Colombia and Chile offset Brazil's early-2025 slowdown and underpin steady architectural volume. Social-housing programs favor low-cost acrylic emulsions, whereas commercial builders increasingly require low-emission, mold-resistant interior finishes that meet green-building criteria. Water-borne acrylic systems share the win because Brazilian life-cycle studies show superior performance in seven of eight environmental metrics compared to solvent-borne coatings. Government procurements also prioritize bio-based and recycled-content formulas, prompting suppliers to broaden sustainable product lines.

Recovery of Regional Automotive Production and Exports

Brazil produced 2.5 million vehicles in 2024, a 9.7% increase, reviving OEM (Original Equipment Manufacturer) basecoat and refinish consumption. Automakers demand durable, low-VOC finishes that comply with stricter emission rules and withstand tropical climates, spurring investment in water-borne basecoats and high-solid clearcoats. PPG's Latin America sales climbed 14.1% in 2024, driven largely by automotive OEM and refinish lines. Mexico-border assembly plants that export to North America require coatings certified to US quality standards, widening the addressable market for premium chemistries.

Stricter VOC and Solvent-Emission Limits Across Mercosur

Regulators enforce tighter limits on architectural and industrial coatings, mirroring US Rule 1113 benchmarks. Larger suppliers leverage global R&D to launch ultra-low-VOC lines, while smaller firms struggle with the costs of reformulation. Compliance spurs demand for water-borne and powder technologies but introduces transitional dual inventories as legacy solvent grades sell through.

Other drivers and restraints analyzed in the detailed report include:

1. Rapid Adoption of Cool-Roof Reflective Coatings in Tropical Cities
2. Lithium-ion Battery Gigafactory Build-outs Demanding Specialty Coatings
3. Currency Volatility Inflating Imported Raw-Material Costs

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Acrylics retained a 35.78% revenue share in 2025, anchoring the South America paints and coatings market through their versatility in water-borne architectural finishes. Polyurethane volumes are climbing at a 5.62% CAGR as lithium battery and automotive customers favor superior chemical and abrasion resistance. Epoxies serve as a protective coating for marine and metal-fabrication assets exposed to corrosive environments, whereas alkyds are being replaced by cost-competitive acrylic emulsions that now meet mid-tier durability needs. Polyester resins support growing powder-coating output for appliances and automotive trim, helping Brazil emerge as one of the fastest-expanding powder pretreatment hubs outside Asia. Specialty silicone and fluoropolymer chemistries fill niches requiring extreme UV or chemical protection on reflective roofs and process equipment.

Market momentum indicates that acrylic-emulsion suppliers are investing in bio-based monomers to differentiate themselves amid tightening VOC rules. Meanwhile, polyurethane formulators add UV-stable aliphatic systems tailored to lithium-hydroxide facilities. Epoxy vendors emphasize rapid-cure novolac blends for minimizing downtime in bulk cargo port maintenance. Thus, resin demand patterns mirror the region's shifting industrial mix while aligning with environmental policy trajectories.

Complete Report Scope:

• By Resin Type
  • Acrylics
  • Epoxy
  • Alkyd
  • Polyester
  • Polyurethane
  • Other Resins (Silicone, Fluoropolymer, etc.)
• By Technology
  • Water-borne
  • Solvent-borne
  • Powder
  • UV-cured
• By End-User Industry
  • Architectural
  • Automotive
  • Industrial Wood
  • Industrial General
  • General Industrial
  • Transportation
  • Packaging
• By Geography
  • Brazil
  • Argentina
  • Chile
  • Colombia
  • Peru
  • Rest of South America

List of Companies Covered in this Report:

1. Akzo Nobel N.V.
2. Axalta Coating Systems
3. BASF SE
4. Belacor Tintas
5. Coral Paints
6. Hempel
7. Hidracor
8. Iquine.
9. JAT HOLDINGS PLC,
10. Jotun
11. Lanco Paints
12. Montana Quimica
13. Pinturas Popular
14. PPG Industries, Inc.
15. Renner Herrmann SA
16. Sinteplast
17. The Sherwin-William Company
18. Tigre S/A
19. WEG Coatings

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rapid Growth of Residential and Commercial Construction Projects
  • 4.2.2 Recovery of Regional Automotive Production and Exports
  • 4.2.3 Rapid Adoption of Cool-roof Reflective Coatings in Tropical Cities
  • 4.2.4 Lithium-ion Battery Gigafactory Build-outs Demanding Specialty Coatings
  • 4.2.5 Rise of Online DIY Micro-brands for Decorative Paints
• 4.3 Market Restraints
  • 4.3.1 Stricter VOC and Solvent-emission Limits Across Mercosur
  • 4.3.2 Currency Volatility Inflating Imported Raw-material Costs
  • 4.3.3 Shift to Composite Facade Panels Reducing Paint Demand in Premium Offices
• 4.4 Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Porter's Five Forces
  • 4.6.1 Bargaining Power of Suppliers
  • 4.6.2 Bargaining Power of Buyers
  • 4.6.3 Threat of New Entrants
  • 4.6.4 Threat of Substitute Products and Services
  • 4.6.5 Degree of Competition

5 Market Size & Growth Forecasts (Value)

• 5.1 By Resin Type
  • 5.1.1 Acrylics
  • 5.1.2 Epoxy
  • 5.1.3 Alkyd
  • 5.1.4 Polyester
  • 5.1.5 Polyurethane
  • 5.1.6 Other Resins (Silicone, Fluoropolymer, etc.)
• 5.2 By Technology
  • 5.2.1 Water-borne
  • 5.2.2 Solvent-borne
  • 5.2.3 Powder
  • 5.2.4 UV-cured
• 5.3 By End-User Industry
  • 5.3.1 Architectural
  • 5.3.2 Automotive
  • 5.3.3 Industrial Wood
  • 5.3.4 Industrial General
  • 5.3.5 General Industrial
  • 5.3.6 Transportation
  • 5.3.7 Packaging
• 5.4 By Geography
  • 5.4.1 Brazil
  • 5.4.2 Argentina
  • 5.4.3 Chile
  • 5.4.4 Colombia
  • 5.4.5 Peru
  • 5.4.6 Rest of South America

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share**/Ranking Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, Recent Developments)
  • 6.4.1 Akzo Nobel N.V.
  • 6.4.2 Axalta Coating Systems
  • 6.4.3 BASF SE
  • 6.4.4 Belacor Tintas
  • 6.4.5 Coral Paints
  • 6.4.6 Hempel
  • 6.4.7 Hidracor
  • 6.4.8 Iquine.
  • 6.4.9 JAT HOLDINGS PLC,
  • 6.4.10 Jotun
  • 6.4.11 Lanco Paints
  • 6.4.12 Montana Quimica
  • 6.4.13 Pinturas Popular
  • 6.4.14 PPG Industries, Inc.
  • 6.4.15 Renner Herrmann SA
  • 6.4.16 Sinteplast
  • 6.4.17 The Sherwin-William Company
  • 6.4.18 Tigre S/A
  • 6.4.19 WEG Coatings

7 Market Opportunities & Future Outlook

• 7.1 White-space and Unmet-need Assessment