커넥티드 모터사이클 시장 평가 : 서비스별, 하드웨어별, 네트워크 유형별, 통신 유형별, 최종 사용자별, 지역별, 기회 및 예측(2017-2031년)

Global connected motorcycle market is projected to witness a CAGR of 24.64% during the forecast period 2024-2031, growing from USD 62.51 million in 2023 to USD 364.09 million in 2031. A connected motorcycle uses internet of things (IoT) technology to enable smart, intelligent two-wheeler movement. It uses a network of connected gadgets to gather and send data, providing real-time alerts and reducing road hazards. It covers charging, ride data sharing, bike status notifications, and system upgrades. Technology improvements, advancements in vehicle safety, the introduction of driver-assist systems on bikes, and fast expanding logistics in retail and e-commerce sectors have contributed considerably to the growth of the connected motorcycle market.

Furthermore, growing smartphone usage and internet penetration may accelerate the market's growth in the future. However, a lack of adequate network infrastructure and rising cyber dangers such as data hacking are expected to limit the market's growth. Furthermore, the rising popularity of long-distance bike riding and off-road biking are expected to drive motorcycle industry growth in the coming years. Additionally, the growing demand for electric motorbikes, which are one of the latest cutting-edge technologies in the two-wheeler industry, is expected to boost market expansion.

For instance, in July 2023, BMW Motorrad unveiled its new ConnectedRide Smartglasses, motorcycle goggles that project a head-up display into the rider's field of view, allowing them to keep their eyes on the road. BMW and Eversight, an Israeli technology company known for their Raptor Smartglasses for bikers, collaborated on the goggles. The display shows the rider's current speed, gear position, navigation directions, and current speed limit.

Expanding Role of Connectivity Solutions in Road Vehicles

Over time, smartphones' definition of connectivity has evolved. Even when traveling, people want to keep connected to the outside world. Now that connectivity is a need, automobile manufacturers are incorporating connectivity technologies into their vehicles to increase vehicle sales. Connected motorcycles offer features like real-time GPS navigation, collision warning systems, blind-spot detection, and cruise control. These features help the rider to avoid accidents and increase their safety, thereby appealing to safety-conscious customers. Connectivity solutions in automobiles have risen to the top of the priority list for automakers. Many connectivity solutions are implemented in current motorcycles that require internet service to complete their respective roles. Users of connected motorcycles can remotely monitor their vehicles via smartphone apps. It involves verifying the bike's state, position, and maintenance intervals. Such features benefit the riser and can extend the life of a motorcycle, offering an incentive for riders to use connected technology.

For instance, in September 2023, connected vehicle technology company, Sibros, announced a partnership with PIERER Mobility to enable its advanced connected capabilities for its line-up of high-performance motorcycle and offroad bikes including V-Twin Series, Supe Adventure, and Super Duke. Its Deep Connected Platform will provide the ability to collect live microcontroller and sensor data, deploy over-the-air updates (OTA), and dispatch remote diagnostic and end-user commands.

Increased Traffic in Urban Areas to Drive the Growth

Most of the people prefer to live in urban locations due to the ease of accessibility and connectivity, which has led to rapid growth of urban regions and metropolitan cities. However, this has led to a massive shift in the urban population, thereby leading to increased vehicles and motorcycles on the road. It resulted in congestion of roads and long traffic breaks. A lot of people are switching towards a cheaper and more efficient mode of transportation by choosing scooters and motorcycles, which has led to an increase in demand for two-wheelers in densely populated regions like Asia-Pacific and Europe. Due to these factors, urban regions are expected to drive market demand for connected bike technology in the future.

For instance, in November 2023, TVS Motor partnered with Emil Frey to leverage its extensive distribution network to sell its products in Europe. The company plans to sell various two-wheeler models including iQube S and X electric scooters as well as other models including Jupiter 125, Raider, Ronin, Apache RR 310, and Apache RTR 310.

Government Initiatives

Government regulations and safety standards in various geographies may promote or mandate the integration of certain features to improve road safety. Strict compliance of these regulations will drive manufacturers to develop and invest in connected motorcycle technology. The system may include social and community features, like group ride coordination, ride data sharing with friends, and connecting with other riders. The industry wide adoption of IoT technology has led to the development of interconnected ecosystems. Motorcycles are becoming an integral part of the huge IoT ecosystem, which includes vehicles, road infrastructure, and smart cities.

For instance, in April 2023, the central government implemented the updated BS6 Phase 2 emission norms in India, which includes On-Board Diagnostics (OBD 2) for two-wheelers. OBD is a computer system that monitors and regulates the vehicle's operation. An onboard computer collects data from a wide range of sensors throughout a vehicle and uses it to ensure correct operation and to inform the operator if something goes wrong.

Dominance of Infotainment Segment

The infotainment segment is currently dominating the global connected motorcycle market as it offers the rider an immersive experience through features such as touchscreen display, navigation systems, music streaming, and smartphone connectivity. Infotainment systems have become an integral part of motorcycles as they are used to gather motorcycle information to keep the ride informed about the vehicle and enhance the overall riding experience. Furthermore, it can serve as a platform for over-the-air updates, allowing for continuous improvement and customization, which firmly signify their importance in the connected motorcycle market.

For instance, in September 2023, Australia based company Spedal launched NaviCam, a weatherproof, 6.8 inch, auto-dimming, ultrawide touchscreen infotainment dash which can be retrofitted on any old motorcycle. It is compatible with dual dashcams, Apple CarPlay or Android Auto and is equipped with dual Bluetooth and tire pressure monitors.

Asia-Pacific Dominates Connected Motorcycle Market

Asia-Pacific is exerting its dominance in the global connected motorcycle market. It includes significant production hubs in China, India, Indonesia, Philippines, and Vietnam. As two-wheelers have become a popular mode of transportation due to affordability and low maintenance, the Asia-Pacific has higher market penetration for motorcycles. Furthermore, as consumers become more aware of high-end motorcycle specifications, the market for connected motorcycles will rise. Major motorcycle manufacturers such as Bajaj, Honda, Yamaha, and KTM have already ventured into the connected motorcycle market.

For instance, in September 2021, Suzuki announced the GTX 1000, which includes the Bosch developed mySPIN linked automobile application. The app offers features such as course sharing, climate management, and navigation control, among others. In October 2020, Yamaha released its FZS-FI bike, which includes the Connect-X linked bike application.

Future Market Scenario (2024 - 2031F)

Technological advancements in vehicle safety, introduction of driver-assists systems, navigation, and GPS monitoring are expected to drive the connected motorcycle market.

Increasing smartphone usage, internet penetration, improvements in connectivity and 5G will support vehicle-to-vehicle and vehicle-to-infrastructure connectivity, which is expected to increase the demand of connected motorcycles.

Compliance of government regulations and safety standards will drive motorcycle manufacturers to develop and invest in connected technology platforms.

Product launches, strategic alliances, and agreements between key players may potentially contribute to the growth of the industry.

Key Players Landscape and Outlook

Key participants in global connected motorcycle market include BMW Motorrad, Robert Bosch GmbH, TE Connectivity Ltd., Vodafone PLC, and KPIT Technologies Ltd., and others. Major market players are investing strongly in research and development to expand their product offerings, which is expected to contribute positively to market growth. They are undertaking various strategic initiatives to increase their global footprint, with the help of contractual agreements, mergers and acquisitions, higher investments, and partnerships with other organizations. To survive and expand in a highly competitive and growing market scenario, the connected motorcycle industry must offer cheaper and more efficient products.

In May 2023, Qualcomm, Inc. announced the acquisition of Israel's Autotalks Ltd. With the acquisition, the company hopes to expand its automotive-related business and develop dedicated chips for manned and driverless vehicles to increase road safety.

In January 2023, Robert Bosch GmbH partnered with Qualcomm Technologies Inc., to develop a platform for connected vehicles. The platform will be based on Qualcomm's Snapdragon Ride platform and integrate Bosch's motorcycle sensors, software, and services.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Factors Considered in Purchase Decisions
  • 4.2.1. Connectivity Features
  • 4.2.2. User Interface
  • 4.2.3. Compatibility
  • 4.2.4. Reliability
  • 4.2.5. Safety Features
  • 4.2.6. Upgradability
  • 4.2.7. Integration with Motorcycle Controls
  • 4.2.8. Cost
  • 4.2.9. Brand Reputation
  • 4.2.10. After-sales Support

5. Global Connected Motorcycle Market Outlook, 2017-2031F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Service
  • 5.2.1. Drive Assistance
  • 5.2.2. Infotainment
  • 5.2.3. Safety
  • 5.2.4. Vehicle Management and Telematics
  • 5.2.5. Insurance
• 5.3. By Hardware
  • 5.3.1. Embedded
  • 5.3.2. Tethered
• 5.4. By Network Type
  • 5.4.1. Cellular V2X (C-V2X)
  • 5.4.2. Dedicated Short Range Communication (DSRC)
• 5.5. By Communication Type
  • 5.5.1. Vehicle-to-Vehicle (V2V)
  • 5.5.2. Vehicle-to-Infrastructure (V2I)
• 5.6. By End-user
  • 5.6.1. Commercial
  • 5.6.2. Private
• 5.7. By Region
  • 5.7.1. North America
  • 5.7.2. Europe
  • 5.7.3. Asia-Pacific
  • 5.7.4. South America
  • 5.7.5. Middle East and Africa
• 5.8. By Company Market Share (%), 2023

6. Global Connected Motorcycle Market Outlook, By Region, 2017-2031F

• 6.1. North America*
  • 6.1.1. Market Size & Forecast
    • 6.1.1.1. By Value
    • 6.1.1.2. By Volume
  • 6.1.2. By Service
    • 6.1.2.1. Drive Assistance
    • 6.1.2.2. Infotainment
    • 6.1.2.3. Safety
    • 6.1.2.4. Vehicle Management and Telematics
    • 6.1.2.5. Insurance
  • 6.1.3. By Hardware
    • 6.1.3.1. Embedded
    • 6.1.3.2. Tethered
  • 6.1.4. By Network Type
    • 6.1.4.1. Cellular V2X (C-V2X)
    • 6.1.4.2. Dedicated Short Range Communication (DSRC)
  • 6.1.5. By Communication Type
    • 6.1.5.1. Vehicle-to-Vehicle (V2V)
    • 6.1.5.2. Vehicle-to-Infrastructure (V2I)
  • 6.1.6. By End-user
    • 6.1.6.1. Commercial
    • 6.1.6.2. Private
  • 6.1.7. United States*
    • 6.1.7.1. Market Size & Forecast
    • 6.1.7.1.1. By Value
    • 6.1.7.1.2. By Volume
    • 6.1.7.2. By Service
    • 6.1.7.2.1. Drive Assistance
    • 6.1.7.2.2. Infotainment
    • 6.1.7.2.3. Safety
    • 6.1.7.2.4. Vehicle Management and Telematics
    • 6.1.7.2.5. Insurance
    • 6.1.7.3. By Hardware
    • 6.1.7.3.1. Embedded
    • 6.1.7.3.2. Tethered
    • 6.1.7.4. By Network Type
    • 6.1.7.4.1. Cellular V2X (C-V2X)
    • 6.1.7.4.2. Dedicated Short Range Communication (DSRC)
    • 6.1.7.5. By Communication Type
    • 6.1.7.5.1. Vehicle-to-Vehicle (V2V)
    • 6.1.7.5.2. Vehicle-to-Infrastructure (V2I)
    • 6.1.7.6. By End-user
    • 6.1.7.6.1. Commercial
    • 6.1.7.6.2. Private
  • 6.1.8. Canada
  • 6.1.9. Mexico

All segments will be provided for all regions and countries covered

• 6.2. Europe
  • 6.2.1. Germany
  • 6.2.2. France
  • 6.2.3. Italy
  • 6.2.4. United Kingdom
  • 6.2.5. Russia
  • 6.2.6. Netherlands
  • 6.2.7. Spain
  • 6.2.8. Turkey
  • 6.2.9. Poland
• 6.3. Asia-Pacific
  • 6.3.1. India
  • 6.3.2. China
  • 6.3.3. Japan
  • 6.3.4. Australia
  • 6.3.5. Vietnam
  • 6.3.6. South Korea
  • 6.3.7. Indonesia
  • 6.3.8. Philippines
• 6.4. South America
  • 6.4.1. Brazil
  • 6.4.2. Argentina
• 6.5. Middle East & Africa
  • 6.5.1. Saudi Arabia
  • 6.5.2. UAE
  • 6.5.3. South Africa

7. Market Mapping, 2023

• 7.1. By Service
• 7.2. By Hardware
• 7.3. By Network Type
• 7.4. By Communication Type
• 7.5. By End-user
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Demand Supply Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTLE Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.4.6. Environmental Impacts
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. BMW Motorrad
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Continental AG
• 13.3. Robert Bosch GmbH
• 13.4. Vodafone Group PLC
• 13.5. Panasonic Corporation
• 13.6. Aeris Communication Inc.
• 13.7. TE Connectivity Ltd.
• 13.8. Qualcomm, Inc.
• 13.9. Starcom Systems Ltd.
• 13.10. KPIT Technologies Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer