세계의 무글루텐 제품 시장 평가 : 제품 유형별, 형상별, 유통 채널별, 지역별, 기회, 예측(2018-2032년)

The global gluten free product market is projected to witness a CAGR of 7.66% during the forecast period 2025-2032, growing from USD 7.56 billion in 2024 to USD 13.64 billion in 2032, owing to rising awareness and diagnosis of celiac disease and gluten sensitivity, alongside increasing health consciousness among consumers. Demand for clean-label, allergen-free foods has surged, supported by improved product quality and wider availability in supermarkets and online. Lifestyle trends emphasizing digestive wellness and weight management further boost adoption. Expansion of specialty and private-label gluten-free options, along with more effective digital marketing and distribution strategies, also pushes market growth and accessibility for diverse consumer groups.

The global gluten-free products market is expanding significantly, driven by rising health consciousness, increased diagnosis of gluten-related conditions, and growing demand for simple, allergen-free ingredients. The growing public awareness of digestive health and wellness trends has driven consumer interest in gluten-free products, encouraging food companies to develop new product lines. Major mainstream food companies have revised their product offerings to meet consumer demand for accessible and enjoyable gluten-free alternatives, while niche brands also follow the trend.

For instance, in May 2024, Mondelez Global LLC launched a gluten-free version of Chips Ahoy, representing the best-selling chocolate chip cookie brand in America. The launch demonstrates the strategy of major food companies that create gluten-free versions of their popular products to reach wider customer groups. Well-known brands introducing gluten-free products create normalcy around gluten-free options, thereby building consumer confidence and driving market growth.

The accessibility and appeal of gluten-free products have increased through better ingredient sourcing methods, enhanced product quality, and broadened retail and online distribution channels. The promotion of gluten-free lifestyles relies heavily on social media and digital marketing platforms, which also help consumers better understand this lifestyle. The current market drivers are evolving the gluten-free market from its original niche position into an expanding mainstream industry, which shows strong potential for future growth.

Rising Health Awareness propelled the Global Gluten Free Product Market Demand

The global gluten free products market has experienced significant growth as consumers increasingly prioritize health. People who understand how diet affects their health have driven gluten-free choices from being a specialized option to becoming a widespread market trend. The global population shows increasing numbers of people who either have celiac disease or gluten sensitivity, along with those who choose gluten-free products because they view them as healthier or better suited to current wellness trends.

The rising number of people diagnosed with gluten-related illnesses serves as a primary reason for the growing market for gluten-free products. The market growth extends past health-related requirements because numerous buyers view gluten-free products as healthier options that provide benefits for body wellness, weight control, and digestive system ease. The widespread promotion of gluten-free diets through books, diet experts, and marketing efforts creates this perception about gluten-free benefits, which scientific research shows mainly applies to those with medical conditions.

Product Innovation Fuels the Global Gluten Free Product Market Growth

The rapid expansion of the global gluten-free product market is driven by product innovation, which enables manufacturers to address changing consumer requirements along with dietary limitation needs. Companies create new formulations with textures and flavors to enhance the attractiveness and reach of gluten-free choices among a wider audience. Innovation in the gluten-free market has moved beyond basic bread and pasta to encompass a wide range of products, including snacks, ethnic specialties, and desserts.

For instance, in June 2024, Wow! Momo Foods Private Limited, India's largest homegrown quick-service restaurant brand, launched the country's first gluten-free momos. The street food favorite, momos, has kept gluten-sensitive individuals from enjoying them because the wrappers contain wheat. Wow! Momo solved the problem by launching a new lineup that uses quinoa and chickpeas as base ingredients. The product achieves both taste satisfaction and wellness benefits, targeting fitness enthusiasts, gluten-sensitive, and health-conscious consumers.

The innovative product development companies expand their market presence in significant ways. The new product developments open doors for customers who previously lacked alternatives while helping mainstream brands reach a wider consumer base. Manufacturers who invest in ingredient research, alternative flour development and processing method creation create gluten-free products that appeal to all customers. Wow! Momo showcases these collaborative efforts with culinary experts who support their marketing partnerships to increase consumer trust and product acceptance.

Bakery Products Segment Dominates the Global Gluten Product Market

The bakery products segment dominates the global gluten-free product market by maintaining its position as the market leader. The segment contains multiple bakery products, including bread, rolls, buns, cakes, cookies, crackers, wafers, biscuits, baking mixes, and specialty flours. The bakery industry has experienced significant advancements, with bread and crackers receiving strong acceptance from consumers because manufacturers work to develop better-tasting products with improved texture and nutritional value for both medical patients and health-conscious buyers.

For instance, in September 2024, Once Again Nut Butter launched new gluten-free graham crackers and graham sandwiches. These products hold certifications for organic status and gluten-free standards. They are made from sorghum, oat, and cassava flours with reduced sugar content, free from synthetic preservatives and artificial additives. The cinnamon and dark chocolate graham crackers satisfy vegan criteria, thus serving consumers who prefer plant-based products and allergen-safe options. The new chocolate peanut butter graham sandwich from the brand offers an additional variant of gluten-free indulgent snacks designed for busy consumers on the move. This new product line caters to gluten-sensitive customers and celiac patients while also attracting health-focused families who want wholesome alternatives to traditional snacks.

North America Region Dominates the Global Gluten Product Market Share

The global gluten-free products market is led by North America, which accounts for the largest share of worldwide sales. In recent years, the region has captured over one-third of the global market, driven by rising awareness of gluten-related health issues, stronger retail environments, and a growing consumer focus on health and wellness. The United States remains a leading market, supported by a sophisticated regulatory framework. The FDA's strict gluten-free labeling standards, requiring products to contain less than 20 parts per million of gluten, have strengthened consumer trust and encouraged manufacturers to expand their product lines.

The North American market is further energized by continuous product innovation and the widespread availability of gluten-free options. For instance, in August 2024, Lancaster Colony Corporation introduced a new product line that included Garlic Texas Toast and Five Cheese Texas Toast after extensive research to maintain the original taste and texture while obtaining gluten-free certification. Major retailers distribute these products nationwide to consumers, which highlights the regional push to make gluten-free choices more accessible to all customers.

Impact of U.S. Tariffs on the Global Gluten Free Product Market

The implementation of U.S. tariffs makes imported gluten-free basics such as rice, sorghum, and tapioca more expensive, which are necessary components for multiple product lines. This raises production costs for manufacturers, forcing them to either absorb the expenses or pass them on to consumers, ultimately making gluten-free products more expensive.

The imposition of tariffs leads to increased retail prices of gluten-free products because food costs go up by 2.2% during the initial period. People who suffer from celiac disease or gluten sensitivity must bear higher costs because of this price increase, since they need to buy medically essential gluen-free items.

The implementation of trade restrictions interrupts worldwide supply networks, resulting in specialty ingredient delivery delays and shortages. Manufacturers' challenges to maintain product availability and quality create a risk of out-of-stocks, which diminishes consumer trust in gluten-free products.

Market accessibility for foreign gluten-free brands decreases because of tariff barriers, together with reciprocal trade restrictions, which reduce both competitive forces and innovative developments. These restrictions on new product introductions and limited consumer choices allow domestic producers to dominate yet hinder market expansion and product diversity.

Key Players Landscape and Outlook

The gluten-free products sector has grown from a niche market for individuals with celiac disease or gluten sensitivity to a mainstream segment, attracting health-conscious consumers and those seeking alternative dietary options. Leading global food companies, such as Barilla, Dr. Schar, Nestle, Mondelez, Kellogg, General Mills, Kraft Heinz, and Hain Celestial, alongside specialized brands such as Enjoy Life, Udi's, Glutino, Bob's Red Mill, and Pamela's, are shaping the competitive landscape. These players are making investments in product innovation, adding bakery, snacks, pasta, and ready-to-eat meals to their portfolios, and enhancing taste and texture to address consumers' evolving needs.

Market growth is driven by rising health consciousness, increased diagnosis of gluten-related conditions, and the widespread perception that gluten-free diets offer overall health benefits. Gluten-free foods are now widely available in supermarkets and online stores, with many retailers dedicating entire sections to these products.

The market is also filled with an increasing number of plant-based and allergen-free products, further expanding its reach. Although North America and Europe still lead markets, Asia-Pacific and Latin America are growing rapidly driven by urbanization and increasing disposable incomes.

For instance, in October 2025, PepsiCo, Inc., the USD 1.2 billion acquisition of Siete Foods, highlights strong market confidence in the gluten-free sector. This move expands PepsiCo's access to high-growth, multicultural, and grain-free products, leveraging Siete's innovation and increasing availability. The deal supports a positive outlook for continued expansion and innovation in the gluten-free market.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. Global Gluten Free Products Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Bakery Products
    • 6.2.1.2. Savory and Snacks
    • 6.2.1.3. Condiments
    • 6.2.1.4. Seasonings and Spreads
    • 6.2.1.5. Beverages
    • 6.2.1.6. Desserts and Ice-creams
    • 6.2.1.7. Others
  • 6.2.2. By Form
    • 6.2.2.1. Solid
    • 6.2.2.2. Liquid
  • 6.2.3. By Distribution Channel
    • 6.2.3.1. Supermarkets/Hypermarkets
    • 6.2.3.2. Convenience Stores
    • 6.2.3.3. Online
    • 6.2.3.4. Others
  • 6.2.4. By Region
    • 6.2.4.1. North America
    • 6.2.4.2. Europe
    • 6.2.4.3. Asia-Pacific
    • 6.2.4.4. South America
    • 6.2.4.5. Middle East and Africa
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Form
  • 6.3.3. By Distribution Channel
  • 6.3.4. By Region

7. North America Gluten Free Products Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Product Type
    • 7.2.1.1. Bakery Products
    • 7.2.1.2. Savory and Snacks
    • 7.2.1.3. Condiments
    • 7.2.1.4. Seasonings and Spreads
    • 7.2.1.5. Beverages
    • 7.2.1.6. Desserts and Ice-creams
    • 7.2.1.7. Others
  • 7.2.2. By Form
    • 7.2.2.1. Solid
    • 7.2.2.2. Liquid
  • 7.2.3. By Distribution Channel
    • 7.2.3.1. Supermarkets/Hypermarkets
    • 7.2.3.2. Convenience Stores
    • 7.2.3.3. Online
    • 7.2.3.4. Others
  • 7.2.4. By Country
    • 7.2.4.1. United States
    • 7.2.4.2. Canada
    • 7.2.4.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Gluten Free Products Market Outlook, 2018-2032F*
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Product Type
        • 7.3.1.2.1.1. Bakery Products
        • 7.3.1.2.1.2. Savory and Snacks
        • 7.3.1.2.1.3. Condiments
        • 7.3.1.2.1.4. Seasonings and Spreads
        • 7.3.1.2.1.5. Beverages
        • 7.3.1.2.1.6. Desserts and Ice-creams
        • 7.3.1.2.1.7. Others
      • 7.3.1.2.2. By Form
        • 7.3.1.2.2.1. Solid
        • 7.3.1.2.2.2. Liquid
      • 7.3.1.2.3. By Distribution Channel
        • 7.3.1.2.3.1. Supermarkets/Hypermarkets
        • 7.3.1.2.3.2. Convenience Stores
        • 7.3.1.2.3.3. Online
        • 7.3.1.2.3.4. Others
  • 7.3.2. Canada
  • 7.3.3. Mexico

All the segments will be provided for all the regions and countries covered.

8. Europe Gluten Free Products Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Turkey
• 8.9. Poland

9. Asia-Pacific Gluten Free Products Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Gluten Free Products Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Gluten Free Products Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Demand Supply Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Pricing Analysis

16. Market Dynamics

• 16.1. Market Drivers
• 16.2. Market Challenges

17. Market Trends and Developments

18. Case Studies

19. Competitive Landscape

• 19.1. Competition Matrix of Top 5 Market Leaders
• 19.2. SWOT Analysis for Top 5 Players
• 19.3. Key Players Landscape for Top 10 Market Players
  • 19.3.1. The Kraft Heinz Company
    • 19.3.1.1. Company Details
    • 19.3.1.2. Key Management Personnel
    • 19.3.1.3. Key Products Offered
    • 19.3.1.4. Key Financials (As Reported)
    • 19.3.1.5. Key Market Focus and Geographical Presence
    • 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 19.3.2. General Mills, Inc.
  • 19.3.3. Conagra Foodservice, Inc
  • 19.3.4. Kellogg (Aust.) Pty Ltd
  • 19.3.5. Barilla America, Inc.
  • 19.3.6. The Hain Celestial Group, Inc.
  • 19.3.7. Raisio Plc
  • 19.3.8. DR Schar Ag/S.p.A.
  • 19.3.9. Enjoy Life Natural Brands
  • 19.3.10. Wild Drum Beverages Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

20. Strategic Recommendations

21. About Us and Disclaimer