세계의 프로바이오틱스 시장 평가 : 제품 유형별, 성분별, 유통 채널별, 지역별 - 기회 및 예측(2018-2032년)

The global probiotics market is projected to witness a CAGR of 9.31% during the forecast period, 2025-2032, growing from USD 82.14 billion in 2024 to USD 167.43 billion in 2032. The growth is driven by various factors. One of the key factors leading the growth of the market is raising awareness of gut health among the consumers. This shift is driving the demand for probiotics products with increasing consumer interest in preventive healthcare measures.

The global demand for probiotics has significantly grown in 2024, primarily due to greater awareness and consumer push towards recognizing the criticality of gut health for overall health and wellness. Consumers are becoming self-aware and conscientious about their digestive health, thereby generating great demand for probiotics as a natural, preventive healthcare option. According to the National Institutes of Health (NIH), Dysbiosis of the gut bacteria communities can cause many chronic diseases, such as inflammatory bowel disease, obesity, cancer, and autism. Probiotics restore the gut microbiomes and boost immunity. For instance, in June 2025, MicrobioTx launched India's first Hyper-Personalised Probiotic. The company introduced two unique offerings for their consumers. Also, for expanding the awareness and availability of gut health solutions, MicrobioTx has collaborated with various partners such as Alyve Health, Bridge Health and Biomylz.

Increasing Awareness of Gut Health Contributing to Market Growth

The continuous growth of probiotics is largely due to growing consumer knowledge of how gut health is connected to their overall health. Over the past few years, research has amped up our knowledge about gut microbiomes and how a healthy gut microbiome is connected to many different bodily processes, including digestion, immunity, mental health, and even skin conditions. Consumers are becoming knowledgeable and interested in improving their digestive health, either through probiotics, food, or combinations of both, which they are increasingly exposed to through social media, health blogs, and wellness influencers. It is the surging consumer knowledge and awareness that serves as an impetus to move them toward probiotics and other forms of digestive support. Today, people believe consuming food items like yoghurt and kimchi helps support gut health in addition to pursuing high-quality probiotic capsules. As such, demand has risen not just for probiotic capsules, but also for probiotic-enriched foods and beverages.

Health Benefits Derived from the Use of Probiotics Drive Demand

Most consumers nowadays look for healthy food products for their daily consumption. Due to various benefits associated with probiotics, consumers prefer probiotic yoghurts and fermented milks. According to the National Institutes of Health, probiotic yoghurts and fermented milks are rich in nutrients and are good sources of calcium, phosphorus, potassium, vitamin A, vitamin B2, and vitamin B12. Due to unhealthy lifestyles and modern dietary habits, consumers are facing problems such as gut health, gastrointestinal disorders, allergies, and inflammation. The global probiotic market is growing rapidly, especially via dairy products and dietary supplements. According to the International Probiotics Association, understanding the role of microbiota in preserving health is one of the crucial reasons behind the probiotics market's expansion.

Higher Technological Advancements and Increasing Disposable Income Drive the Market Growth

Another major factor that has a significant influence on the demand for probiotics is the increasing disposable income of consumers and technological advancements in the probiotic industry. Technological advancement is gaining popularity in the probiotic industry. Key players are introducing new technologies in the probiotics industry to enhance the features and reliability of the product, and those who can afford, are buying those products. According to Unilever, in April 2025, to bring a wave of change in the industry, Cif Infinite introduced a home cleaning product using bioscience technology and probiotics. They introduced an all-in-one cleaner spray to keep the home cleaner for a longer duration, and 45% of home care consumers are seeking cleaning products with non-toxic ingredients.

Future Market Scenario (2025 - 2032F)

Consumers are shifting from traditional food to probiotic supplements, due to their advantages for health and wellness. Also, probiotics are not limited to yoghurts, but they have been added to more edible items such as snack bars, chocolates, and beverages as well.

Many companies, such as Danone, Yakult, BioGaia are focusing on expanding their product portfolio by integrating probiotics into different ranges of products. This includes chocolates, snacks and even beverages.

Consumers are being cautious and more informed about what they eat in their daily routine. Probiotics not only improve physical health but also the mental well-being of an individual, as this helps in boosting digestion, reducing the risk of allergies, and improving an individual's overall emotional and social well-being.

Ongoing research and technological advancements assist in delivering effective and efficient products to consumers.

While North America continues to dominate the probiotic industry, followed by Asia-Pacific in terms of demand and consumption of probiotics, it holds the largest share, which drives the global probiotic market.

Key Players Landscape and Outlook

The global probiotics market continues to witness dynamic growth, as they are dominated by industry giants such as Nestle, Danone, Yakult Honsha, and Procter & Gamble. These companies are proactively investing in product innovation, R&D, and strategic partnerships to differentiate offerings and cater to evolving consumer preferences. For instance, Danone has expanded its portfolio with plant-based probiotic lines, while Nestle has integrated personalized nutrition into its probiotic products. Alongside established firms, emerging players such as BioGaia, Chr. Hansen, and ADM are pushing boundaries through cutting-edge strain development and expanding regional footprints, particularly in Asia-Pacific and Latin America - regions showing the fastest growth rates due to rising disposable incomes and increased health consciousness.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. Global Probiotics Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Food & Beverages
    • 6.2.1.2. Dietary Supplements
    • 6.2.1.3. Animal Feed
  • 6.2.2. By Ingredient
    • 6.2.2.1. Bacteria
    • 6.2.2.2. Yeast
  • 6.2.3. By Distribution Channel
    • 6.2.3.1. Supermarkets/Hypermarkets
    • 6.2.3.2. Convenience Stores
    • 6.2.3.3. Pharmacies
    • 6.2.3.4. Online
    • 6.2.3.5. Others
  • 6.2.4. By Region
    • 6.2.4.1. North America
    • 6.2.4.2. Europe
    • 6.2.4.3. Asia-Pacific
    • 6.2.4.4. South America
    • 6.2.4.5. Middle East and Africa
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Ingredient
  • 6.3.3. By Distribution Channel
  • 6.3.4. By Region

7. North America Probiotics Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Product Type
    • 7.2.1.1. Food & Beverages
    • 7.2.1.2. Dietary Supplements
    • 7.2.1.3. Animal Feed
  • 7.2.2. By Ingredient
    • 7.2.2.1. Bacteria
    • 7.2.2.2. Yeast
  • 7.2.3. By Distribution Channel
    • 7.2.3.1. Supermarkets/Hypermarkets
    • 7.2.3.2. Convenience Stores
    • 7.2.3.3. Pharmacies
    • 7.2.3.4. Online
    • 7.2.3.5. Others
  • 7.2.4. By Country
    • 7.2.4.1. United States
    • 7.2.4.2. Canada
    • 7.2.4.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Probiotics Market Outlook, 2018-2032F*
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Product Type
        • 7.3.1.2.1.1. Food & Beverages
        • 7.3.1.2.1.2. Dietary Supplements
        • 7.3.1.2.1.3. Animal Feed
      • 7.3.1.2.2. By Ingredient
        • 7.3.1.2.2.1. Bacteria
        • 7.3.1.2.2.2. Yeast
      • 7.3.1.2.3. By Distribution Channel
        • 7.3.1.2.3.1. Supermarkets/Hypermarkets
        • 7.3.1.2.3.2. Convenience Stores
        • 7.3.1.2.3.3. Pharmacies
        • 7.3.1.2.3.4. Online
        • 7.3.1.2.3.5. Others
  • 7.3.2. Canada
  • 7.3.3. Mexico

All the segments will be provided for all the regions and countries covered.

8. Europe Probiotics Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Poland

9. Asia-Pacific Probiotics Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Probiotics Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Probiotics Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Demand Supply Analysis

13. Import and Export Analysis

14. Value Chain Analysis

15. Porter's Five Forces Analysis

16. PESTLE Analysis

17. Pricing Analysis

18. Market Dynamics

• 18.1. Market Drivers
• 18.2. Market Challenges

19. Market Trends and Developments

20. Case Studies

21. Competitive Landscape

• 21.1. Competition Matrix of Top 5 Market Leaders
• 21.2. SWOT Analysis for Top 5 Players
• 21.3. Key Players Landscape for Top 10 Market Players
  • 21.3.1. Danone S.A.
    • 21.3.1.1. Company Details
    • 21.3.1.2. Key Management Personnel
    • 21.3.1.3. Key Products Offered
    • 21.3.1.4. Key Financials (As Reported)
    • 21.3.1.5. Key Market Focus and Geographical Presence
    • 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 21.3.2. Yakult Honsha Co., Ltd.
  • 21.3.3. Chobani Global Holdings, LLC
  • 21.3.4. Lifeway Foods, Inc.
  • 21.3.5. Tropicana Brands Group
  • 21.3.6. Fage International S.A.
  • 21.3.7. BioGaia USA
  • 21.3.8. Lactalis Australia Pty Ltd
  • 21.3.9. Meiji Holdings Co., Ltd.
  • 21.3.10. Nestle S.A.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

22. Strategic Recommendations

23. About Us and Disclaimer