프로그래매틱 광고 시장 : 세계 산업 분석, 규모, 점유율, 성장, 동향, 예측(2024-2031년)

Persistence Market Research has recently released a comprehensive report on the global Programmatic Advertising market. This report provides an in-depth evaluation of critical market dynamics, including drivers, trends, opportunities, and challenges, delivering detailed insights into the market structure.

Key Insights:

• Programmatic Advertising Market Size (2024E): USD 595.3 Bn
• Projected Market Value (2031F): USD 1,991.70 Bn
• Global Market Growth Rate (CAGR 2024 to 2031): 18.8%

Programmatic Advertising Market - Report Scope:

Programmatic Advertising is an automated process of buying and selling online ad space through real-time bidding (RTB) and other technologies, significantly transforming the advertising industry. This market primarily serves advertisers, agencies, publishers, and ad networks. Growth in the Programmatic Advertising market is driven by increased digitalization, advancements in AI and data analytics, and the shift toward personalized marketing strategies.

Market Growth Drivers:

The global Programmatic Advertising market is driven by various key factors, including the growing need for automation and efficiency in ad placements. Advertisers benefit from real-time analytics, enabling them to optimize ad spend and target specific audiences more effectively. The increasing adoption of artificial intelligence and machine learning in ad technologies also drives market growth, as these innovations enable advertisers to deliver highly personalized ads to their audiences. Moreover, the rise of social media platforms and digital streaming services has expanded the avenues for programmatic ads, fueling further growth.

Market Restraints:

While the Programmatic Advertising market has promising growth prospects, it faces challenges related to data privacy concerns and ad fraud. Growing regulatory measures, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), impose restrictions on data collection practices, affecting advertisers' ability to track consumer behavior. Additionally, fraudulent activities like bot traffic and fake ad impressions pose risks to advertisers' return on investment. To overcome these challenges, companies need to invest in anti-fraud technologies and compliance measures to ensure transparency and build consumer trust.

Market Opportunities:

The Programmatic Advertising market presents significant opportunities with the expansion of mobile advertising and connected devices. As mobile device usage continues to grow, there is an increasing demand for mobile-optimized ad solutions. The development of programmatic audio and video advertising formats also provides new avenues for advertisers to reach audiences on streaming platforms. Additionally, integrating AI-based predictive analytics into programmatic platforms can enhance ad targeting accuracy. Partnerships with data providers and investment in advanced ad technologies offer avenues for market players to capitalize on these opportunities.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the Programmatic Advertising market globally?
• Which sectors are leading the adoption of programmatic advertising solutions?
• How are technological advancements influencing the competitive landscape of the Programmatic Advertising market?
• Who are the key players in the Programmatic Advertising market, and what strategies are they employing to stay competitive?
• What are the emerging trends and future prospects in the global Programmatic Advertising market?

Competitive Intelligence and Business Strategy:

Leading players in the global Programmatic Advertising market, including Google LLC, The Trade Desk, Inc., and MediaMath, Inc., focus on innovation, data analytics integration, and strategic partnerships to maintain a competitive edge. These companies invest in developing advanced AI-driven ad platforms and partnering with social media platforms to enhance programmatic ad reach. Collaborations with content streaming services also facilitate new market access and enable new product development. Emphasis on data security, fraud detection, and compliance with regulatory frameworks supports market growth and helps attract new advertisers to programmatic solutions.

Key Companies Profiled:

• AppNexus Inc.
• AOL Inc. (Verizon Communications Inc.)
• Yahoo! Inc.
• DataXu Inc.
• Adroll.com
• Google Inc. (Doubleclick)
• Adobe Systems Incorporated
• Rubicon Project Inc.

Programmatic Advertising Industry Segmentation:

By Transaction Mode

• Real Time Bidding
• Private Marketplace
• Automated Guaranteed

By Ad Format

• Desktop Display
• Desktop Video
• Mobile Display
• Mobile Video

By Enterprise Size

• SMBs
• Large Enterprises

By Region

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

Table of Contents

1. Executive Summary

• 1.1. Market Overview
• 1.2. Market Analysis
• 1.3. PMR Analysis and Recommendations
• 1.4. Wheel of Fortune

2. Market Introduction

• 2.1. Market Definition
• 2.2. Market Taxonomy
• 2.3. Parent Market Overview
• 2.4. Value Chain Analysis

3. Market View Point

• 3.1. Macro-Economic Factors
• 3.2. Opportunity Analysis

4. North America Programmatic Advertising Platform Market Analysis and Forecast

• 4.1. Introduction
• 4.2. Regional Market Dynamics
  • 4.2.1. Drivers
  • 4.2.2. Restraints
  • 4.2.3. Trends
• 4.3. Drivers and Restraints: Impact Analysis
• 4.4. Historical Market Size (US$ Bn) Analysis 2019-2023, By Country
  • 4.4.1. U.S.
  • 4.4.2. Canada
• 4.5. Current Market Size (US$ Bn) Forecast 2024-2031, By Country
  • 4.5.1. U.S.
  • 4.5.2. Canada
• 4.6. Market Size (US$ Bn) Forecast By Transaction Mode
  • 4.6.1. Real Time Bidding
  • 4.6.2. Private Marketplace
  • 4.6.3. Automated Guaranteed
• 4.7. Market Size (US$ Bn) Forecast By Ad Format
  • 4.7.1. Desktop Display
  • 4.7.2. Desktop Video
  • 4.7.3. Mobile Display
  • 4.7.4. Mobile Video
• 4.8. Market Size (US$ Bn) Forecast By Enterprise Size
  • 4.8.1. SMBs
  • 4.8.2. Large Enterprise
• 4.9. Market Attractiveness Analysis
  • 4.9.1. By Country
  • 4.9.2. By Transaction Mode
  • 4.9.3. By Ad Format
  • 4.9.4. By Enterprise Size
• 4.10. Key Representative Market Participants
• 4.11. Market Presence (Intensity Map)

5. Latin America Programmatic Advertising Platform Market Analysis and Forecast

• 5.1. Introduction
• 5.2. Regional Market Dynamics
  • 5.2.1. Drivers
  • 5.2.2. Restraints
  • 5.2.3. Trends
• 5.3. Drivers and Restraints: Impact Analysis
• 5.4. Historical Market Size (US$ Bn) Analysis 2019-2023, By Country
  • 5.4.1. Brazil
  • 5.4.2. Mexico
  • 5.4.3. Rest of Latin America
• 5.5. Current Market Size (US$ Bn) Forecast 2024-2031, By Country
  • 5.5.1. Brazil
  • 5.5.2. Mexico
  • 5.5.3. Rest of Latin America
• 5.6. Market Size (US$ Bn) Forecast By Transaction Mode
  • 5.6.1. Real Time Bidding
  • 5.6.2. Private Marketplace
  • 5.6.3. Automated Guaranteed
• 5.7. Market Size (US$ Bn) Forecast By Ad Format
  • 5.7.1. Desktop Display
  • 5.7.2. Desktop Video
  • 5.7.3. Mobile Display
  • 5.7.4. Mobile Video
• 5.8. Market Size (US$ Bn) Forecast By Enterprise Size
  • 5.8.1. SMBs
  • 5.8.2. Large Enterprise
• 5.9. Market Attractiveness Analysis
  • 5.9.1. By Country
  • 5.9.2. By Transaction Mode
  • 5.9.3. By Ad Format
  • 5.9.4. By Enterprise Size
• 5.10. Key Representative Market Participants
• 5.11. Market Presence (Intensity Map)

6. Europe Programmatic Advertising Platform Market Analysis and Forecast

• 6.1. Introduction
• 6.2. Regional Market Dynamics
  • 6.2.1. Drivers
  • 6.2.2. Restraints
  • 6.2.3. Trends
• 6.3. Drivers and Restraints: Impact Analysis
• 6.4. Historical Market Size (US$ Bn) Analysis 2019-2023, By Country
  • 6.4.1. Germany
  • 6.4.2. U.K.
  • 6.4.3. France
  • 6.4.4. Spain
  • 6.4.5. Italy
  • 6.4.6. Poland
  • 6.4.7. Russia
  • 6.4.8. Rest of Europe
• 6.5. Current Market Size (US$ Bn) Forecast 2024-2031, By Country
  • 6.5.1. Germany
  • 6.5.2. U.K.
  • 6.5.3. France
  • 6.5.4. Spain
  • 6.5.5. Italy
  • 6.5.6. Poland
  • 6.5.7. Russia
  • 6.5.8. Rest of Europe
• 6.6. Market Size (US$ Bn) Forecast By Transaction Mode
  • 6.6.1. Real Time Bidding
  • 6.6.2. Private Marketplace
  • 6.6.3. Automated Guaranteed
• 6.7. Market Size (US$ Bn) Forecast By Ad Format
  • 6.7.1. Desktop Display
  • 6.7.2. Desktop Video
  • 6.7.3. Mobile Display
  • 6.7.4. Mobile Video
• 6.8. Market Size (US$ Bn) Forecast By Enterprise Size
  • 6.8.1. SMBs
  • 6.8.2. Large Enterprise
• 6.9. Market Attractiveness Analysis
  • 6.9.1. By Country
  • 6.9.2. By Transaction Mode
  • 6.9.3. By Ad Format
  • 6.9.4. By Enterprise Size
• 6.10. Key Representative Market Participants
• 6.11. Market Presence (Intensity Map)

7. Asia Pacific Programmatic Advertising Platform Market Analysis and Forecast

• 7.1. Introduction
• 7.2. Regional Market Dynamics
  • 7.2.1. Drivers
  • 7.2.2. Restraints
  • 7.2.3. Trends
• 7.3. Drivers and Restraints: Impact Analysis
• 7.4. Historical Market Size (US$ Bn) Analysis 2019-2023, By Country
  • 7.4.1. China
  • 7.4.2. Japan
  • 7.4.3. India
  • 7.4.4. ASEAN
  • 7.4.5. Australia and New Zealand
  • 7.4.6. Rest of Asia Pacific
• 7.5. Current Market Size (US$ Bn) Forecast 2024-2031, By Country
  • 7.5.1. China
  • 7.5.2. Japan
  • 7.5.3. India
  • 7.5.4. ASEAN
  • 7.5.5. Australia and New Zealand
  • 7.5.6. Rest of Asia Pacific
• 7.6. Market Size (US$ Bn) Forecast By Transaction Mode
  • 7.6.1. Real Time Bidding
  • 7.6.2. Private Marketplace
  • 7.6.3. Automated Guaranteed
• 7.7. Market Size (US$ Bn) Forecast By Ad Format
  • 7.7.1. Desktop Display
  • 7.7.2. Desktop Video
  • 7.7.3. Mobile Display
  • 7.7.4. Mobile Video
• 7.8. Market Size (US$ Bn) Forecast By Enterprise Size
  • 7.8.1. SMBs
  • 7.8.2. Large Enterprise
• 7.9. Market Attractiveness Analysis
  • 7.9.1. By Country
  • 7.9.2. By Transaction Mode
  • 7.9.3. By Ad Format
  • 7.9.4. By Enterprise Size
• 7.10. Key Representative Market Participants
• 7.11. Market Presence (Intensity Map)

8. Middle East & Africa Programmatic Advertising Platform Market Analysis and Forecast

• 8.1. Introduction
• 8.2. Regional Market Dynamics
  • 8.2.1. Drivers
  • 8.2.2. Restraints
  • 8.2.3. Trends
• 8.3. Drivers and Restraints: Impact Analysis
• 8.4. Historical Market Size (US$ Bn) Analysis 2019-2023, By Country
  • 8.4.1. GCC Countries
  • 8.4.2. Northern Africa
  • 8.4.3. South Africa
  • 8.4.4. Turkey
  • 8.4.5. Rest of Middle East and Africa
• 8.5. Current Market Size (US$ Bn) Forecast 2024-2031, By Country
  • 8.5.1. GCC Countries
  • 8.5.2. Northern Africa
  • 8.5.3. South Africa
  • 8.5.4. Turkey
  • 8.5.5. Rest of Middle East and Africa
• 8.6. Market Size (US$ Bn) Forecast By Transaction Mode
  • 8.6.1. Real Time Bidding
  • 8.6.2. Private Marketplace
  • 8.6.3. Automated Guaranteed
• 8.7. Market Size (US$ Bn) Forecast By Ad Format
  • 8.7.1. Desktop Display
  • 8.7.2. Desktop Video
  • 8.7.3. Mobile Display
  • 8.7.4. Mobile Video
• 8.8. Market Size (US$ Bn) Forecast By Enterprise Size
  • 8.8.1. SMBs
  • 8.8.2. Large Enterprise
• 8.9. Market Attractiveness Analysis
  • 8.9.1. By Country
  • 8.9.2. By Transaction Mode
  • 8.9.3. By Ad Format
  • 8.9.4. By Enterprise Size
• 8.10. Key Representative Market Participants
• 8.11. Market Presence (Intensity Map)

9. Competition Landscape

• 9.1. Market Structure
• 9.2. Market Share Analysis
• 9.3. Competition Intensity Mapping By Market Taxonomy
• 9.4. Competition Dashboard
• 9.5. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
  • 9.5.1. AppNexus Inc.
  • 9.5.2. AOL Inc. (Verizon Communications Inc.)
  • 9.5.3. Yahoo! Inc.
  • 9.5.4. DataXu Inc.
  • 9.5.5. Adroll.com
  • 9.5.6. Google Inc. (Doubleclick)
  • 9.5.7. Adobe Systems Incorporated
  • 9.5.8. Rubicon Project Inc.
  • 9.5.9. Rocket Fuel Inc.
  • 9.5.10. MediaMath Inc.
  • 9.5.11. IPONWEB Holding Limited (BidSwitch)
  • 9.5.12. Between Digital
  • 9.5.13. Fluct
  • 9.5.14. Adform
  • 9.5.15. The Trade Desk
  • 9.5.16. Turn Inc.
  • 9.5.17. Beeswax
  • 9.5.18. Connexity, Inc.
  • 9.5.19. Centro, Inc.
  • 9.5.20. RadiumOne, Inc.

10. Global Programmatic Advertising Platform Market Analysis, By Region

• 10.1. Introduction
• 10.2. Historical Market Size (US$ Bn) Analysis 2019-2023, By Region
  • 10.2.1. North America
  • 10.2.2. Latin America
  • 10.2.3. Europe
  • 10.2.4. Asia Pacific
  • 10.2.5. Middle East and Africa
• 10.3. Current Market Size (US$ Bn) Forecast 2024-2031, By Region
  • 10.3.1. North America
  • 10.3.2. Latin America
  • 10.3.3. Europe
  • 10.3.4. Asia Pacific
  • 10.3.5. Middle East and Africa
• 10.4. Market Attractiveness Analysis By Region

11. Global Programmatic Advertising Platform Market Analysis, By Transaction Mode

• 11.1. Introduction
• 11.2. Historical Market Size (US$ Bn) Analysis 2019-2023, By Transaction Mode
  • 11.2.1. Real Time Bidding
  • 11.2.2. Private Marketplace
  • 11.2.3. Automated Guaranteed
• 11.3. Current Market Size (US$ Bn) Forecast 2024-2031, By Transaction
  • 11.3.1. Real Time Bidding
  • 11.3.2. Private Marketplace
  • 11.3.3. Automated Guaranteed
• 11.4. Market Attractiveness Analysis By Transaction
• 11.5. Key Trends

12. Global Programmatic Advertising Platform Market Analysis, By Ad Format

• 12.1. Introduction
• 12.2. Historical Market Size (US$ Bn) Analysis 2019-2023, By Ad Format
  • 12.2.1. Desktop Display
  • 12.2.2. Desktop Video
  • 12.2.3. Mobile Display
  • 12.2.4. Mobile Video
• 12.3. Current Market Size (US$ Bn) Forecast 2024-2031, By Ad Format
  • 12.3.1. Desktop Display
  • 12.3.2. Desktop Video
  • 12.3.3. Mobile Display
  • 12.3.4. Mobile Video
• 12.4. Market Attractiveness Analysis By Ad Format
• 12.5. Key Trends

13. Global Programmatic Advertising Platform Market Analysis, By Enterprise Size

• 13.1. Introduction
• 13.2. Historical Market Size (US$ Bn) Analysis 2019-2023, By Enterprise Size
  • 13.2.1. SMBs
  • 13.2.2. Large Enterprise
• 13.3. Current Market Size (US$ Bn) Forecast 2024-2031, By Enterprise Size
  • 13.3.1. SMBs
  • 13.3.2. Large Enterprise
• 13.4. Market Attractiveness Analysis By Enterprise Type
• 13.5. Key Trends

14. Assumptions and Acronyms Used

15. Research Methodology