세계의 AR(증강현실) 기술 : 시장 점유율과 순위, 전체 매출 및 수요 예측(2025-2031년)

The global market for Augmented Reality Technology was estimated to be worth US$ 747 million in 2024 and is forecast to a readjusted size of US$ 3109 million by 2031 with a CAGR of 22.6% during the forecast period 2025-2031.

In 2024, global sales of AR devices was approximately 600,000 units, with an average price of approximately US$600 per unit. Augmented Reality (AR) is a technology that overlays virtual information, such as images, sounds, text, or other sensory data, onto the real-world environment to enhance a user's perception and interaction with their surroundings. AR integrates computer-generated content with real-world scenes in real time through devices such as smartphones, tablets, AR glasses, or head-mounted displays, allowing virtual elements to seamlessly blend with reality. Unlike Virtual Reality (VR), AR does not replace the real world but enriches it by adding interactive and informative layers.

The augmented reality (AR) technology market is primarily driven by the growing digitalization and widespread adoption of smart devices, the increasing demand from both businesses and consumers for immersive interactive experiences, and the pursuit of greater efficiency and cost reduction across various industries. With the widespread use of smartphones, tablets, and AR headsets, users can more easily access AR applications, accelerating technology adoption. Simultaneously, sectors such as education, healthcare, retail, manufacturing, and entertainment are increasingly seeking innovative solutions, prompting companies to leverage AR technology to enhance training effectiveness, optimize operational processes, improve customer experiences, and strengthen brand competitiveness. Technological advancements also play a crucial role, as improvements in AR hardware, more user-friendly software development tools, and the integration of computer vision and artificial intelligence make AR applications more stable, efficient, and intelligent. Additionally, global emphasis on digital transformation and smart production, along with government support policies for innovation and information technology development, provide further impetus for market growth. Overall, increasing technology maturity, device proliferation, expanded industry applications, and policy support collectively drive the rapid development of the augmented reality technology market.

North America is the largest Augmented Reality Technology market with about 43% market share. Asia-Pacific is follower, accounting for about 30% market share.The key manufacturers are Microsoft, Magic Leap, Epson, Google, Toshiba, Vuzix, DAQRI, Everysight, ThirdEye Gen, Realmax, HiScene, Vuforia (PTC), Wikitude, ViewAR etc. Top 3 companies occupied about 44% market share.

This report aims to provide a comprehensive presentation of the global market for Augmented Reality Technology, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Augmented Reality Technology by region & country, by Type, and by Application.

The Augmented Reality Technology market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Augmented Reality Technology.

Market Segmentation

By Company

• Microsoft
• Magic Leap
• Epson
• Google
• Toshiba
• Vuzix
• Everysight
• ThirdEye Gen
• Realmax
• HiScene
• Vuforia (PTC)
• Wikitude
• ViewAR
• Optinvent
• Lenovo
• MAD Gaze

Segment by Type

• Hardware
• Software

Segment by Application

• Enterprises Use
• Individual Consumer Use

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Augmented Reality Technology company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Augmented Reality Technology in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Augmented Reality Technology in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 Augmented Reality Technology Product Introduction
• 1.2 Global Augmented Reality Technology Market Size Forecast (2020-2031)
• 1.3 Augmented Reality Technology Market Trends & Drivers
  • 1.3.1 Augmented Reality Technology Industry Trends
  • 1.3.2 Augmented Reality Technology Market Drivers & Opportunity
  • 1.3.3 Augmented Reality Technology Market Challenges
  • 1.3.4 Augmented Reality Technology Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global Augmented Reality Technology Players Revenue Ranking (2024)
• 2.2 Global Augmented Reality Technology Revenue by Company (2020-2025)
• 2.3 Key Companies Augmented Reality Technology Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies Augmented Reality Technology Product Offered
• 2.5 Key Companies Time to Begin Mass Production of Augmented Reality Technology
• 2.6 Augmented Reality Technology Market Competitive Analysis
  • 2.6.1 Augmented Reality Technology Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by Augmented Reality Technology Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Augmented Reality Technology as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Hardware
  • 3.1.2 Software
• 3.2 Global Augmented Reality Technology Sales Value by Type
  • 3.2.1 Global Augmented Reality Technology Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global Augmented Reality Technology Sales Value, by Type (2020-2031)
  • 3.2.3 Global Augmented Reality Technology Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 Enterprises Use
  • 4.1.2 Individual Consumer Use
• 4.2 Global Augmented Reality Technology Sales Value by Application
  • 4.2.1 Global Augmented Reality Technology Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global Augmented Reality Technology Sales Value, by Application (2020-2031)
  • 4.2.3 Global Augmented Reality Technology Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global Augmented Reality Technology Sales Value by Region
  • 5.1.1 Global Augmented Reality Technology Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global Augmented Reality Technology Sales Value by Region (2020-2025)
  • 5.1.3 Global Augmented Reality Technology Sales Value by Region (2026-2031)
  • 5.1.4 Global Augmented Reality Technology Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America Augmented Reality Technology Sales Value, 2020-2031
  • 5.2.2 North America Augmented Reality Technology Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe Augmented Reality Technology Sales Value, 2020-2031
  • 5.3.2 Europe Augmented Reality Technology Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific Augmented Reality Technology Sales Value, 2020-2031
  • 5.4.2 Asia Pacific Augmented Reality Technology Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America Augmented Reality Technology Sales Value, 2020-2031
  • 5.5.2 South America Augmented Reality Technology Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa Augmented Reality Technology Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa Augmented Reality Technology Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions Augmented Reality Technology Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions Augmented Reality Technology Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States Augmented Reality Technology Sales Value, 2020-2031
  • 6.3.2 United States Augmented Reality Technology Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States Augmented Reality Technology Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe Augmented Reality Technology Sales Value, 2020-2031
  • 6.4.2 Europe Augmented Reality Technology Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe Augmented Reality Technology Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China Augmented Reality Technology Sales Value, 2020-2031
  • 6.5.2 China Augmented Reality Technology Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China Augmented Reality Technology Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan Augmented Reality Technology Sales Value, 2020-2031
  • 6.6.2 Japan Augmented Reality Technology Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan Augmented Reality Technology Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea Augmented Reality Technology Sales Value, 2020-2031
  • 6.7.2 South Korea Augmented Reality Technology Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea Augmented Reality Technology Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia Augmented Reality Technology Sales Value, 2020-2031
  • 6.8.2 Southeast Asia Augmented Reality Technology Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia Augmented Reality Technology Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India Augmented Reality Technology Sales Value, 2020-2031
  • 6.9.2 India Augmented Reality Technology Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India Augmented Reality Technology Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Microsoft
  • 7.1.1 Microsoft Profile
  • 7.1.2 Microsoft Main Business
  • 7.1.3 Microsoft Augmented Reality Technology Products, Services and Solutions
  • 7.1.4 Microsoft Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.1.5 Microsoft Recent Developments
• 7.2 Magic Leap
  • 7.2.1 Magic Leap Profile
  • 7.2.2 Magic Leap Main Business
  • 7.2.3 Magic Leap Augmented Reality Technology Products, Services and Solutions
  • 7.2.4 Magic Leap Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Magic Leap Recent Developments
• 7.3 Epson
  • 7.3.1 Epson Profile
  • 7.3.2 Epson Main Business
  • 7.3.3 Epson Augmented Reality Technology Products, Services and Solutions
  • 7.3.4 Epson Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.3.5 Epson Recent Developments
• 7.4 Google
  • 7.4.1 Google Profile
  • 7.4.2 Google Main Business
  • 7.4.3 Google Augmented Reality Technology Products, Services and Solutions
  • 7.4.4 Google Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Google Recent Developments
• 7.5 Toshiba
  • 7.5.1 Toshiba Profile
  • 7.5.2 Toshiba Main Business
  • 7.5.3 Toshiba Augmented Reality Technology Products, Services and Solutions
  • 7.5.4 Toshiba Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Toshiba Recent Developments
• 7.6 Vuzix
  • 7.6.1 Vuzix Profile
  • 7.6.2 Vuzix Main Business
  • 7.6.3 Vuzix Augmented Reality Technology Products, Services and Solutions
  • 7.6.4 Vuzix Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.6.5 Vuzix Recent Developments
• 7.7 Everysight
  • 7.7.1 Everysight Profile
  • 7.7.2 Everysight Main Business
  • 7.7.3 Everysight Augmented Reality Technology Products, Services and Solutions
  • 7.7.4 Everysight Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.7.5 Everysight Recent Developments
• 7.8 ThirdEye Gen
  • 7.8.1 ThirdEye Gen Profile
  • 7.8.2 ThirdEye Gen Main Business
  • 7.8.3 ThirdEye Gen Augmented Reality Technology Products, Services and Solutions
  • 7.8.4 ThirdEye Gen Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.8.5 ThirdEye Gen Recent Developments
• 7.9 Realmax
  • 7.9.1 Realmax Profile
  • 7.9.2 Realmax Main Business
  • 7.9.3 Realmax Augmented Reality Technology Products, Services and Solutions
  • 7.9.4 Realmax Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.9.5 Realmax Recent Developments
• 7.10 HiScene
  • 7.10.1 HiScene Profile
  • 7.10.2 HiScene Main Business
  • 7.10.3 HiScene Augmented Reality Technology Products, Services and Solutions
  • 7.10.4 HiScene Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.10.5 HiScene Recent Developments
• 7.11 Vuforia (PTC)
  • 7.11.1 Vuforia (PTC) Profile
  • 7.11.2 Vuforia (PTC) Main Business
  • 7.11.3 Vuforia (PTC) Augmented Reality Technology Products, Services and Solutions
  • 7.11.4 Vuforia (PTC) Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.11.5 Vuforia (PTC) Recent Developments
• 7.12 Wikitude
  • 7.12.1 Wikitude Profile
  • 7.12.2 Wikitude Main Business
  • 7.12.3 Wikitude Augmented Reality Technology Products, Services and Solutions
  • 7.12.4 Wikitude Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.12.5 Wikitude Recent Developments
• 7.13 ViewAR
  • 7.13.1 ViewAR Profile
  • 7.13.2 ViewAR Main Business
  • 7.13.3 ViewAR Augmented Reality Technology Products, Services and Solutions
  • 7.13.4 ViewAR Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.13.5 ViewAR Recent Developments
• 7.14 Optinvent
  • 7.14.1 Optinvent Profile
  • 7.14.2 Optinvent Main Business
  • 7.14.3 Optinvent Augmented Reality Technology Products, Services and Solutions
  • 7.14.4 Optinvent Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.14.5 Optinvent Recent Developments
• 7.15 Lenovo
  • 7.15.1 Lenovo Profile
  • 7.15.2 Lenovo Main Business
  • 7.15.3 Lenovo Augmented Reality Technology Products, Services and Solutions
  • 7.15.4 Lenovo Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.15.5 Lenovo Recent Developments
• 7.16 MAD Gaze
  • 7.16.1 MAD Gaze Profile
  • 7.16.2 MAD Gaze Main Business
  • 7.16.3 MAD Gaze Augmented Reality Technology Products, Services and Solutions
  • 7.16.4 MAD Gaze Augmented Reality Technology Revenue (US$ Million) & (2020-2025)
  • 7.16.5 MAD Gaze Recent Developments

8 Industry Chain Analysis

• 8.1 Augmented Reality Technology Industrial Chain
• 8.2 Augmented Reality Technology Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 Augmented Reality Technology Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 Augmented Reality Technology Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer