영어 학습 : 세계 시장 점유율과 순위, 총판매량 및 수요 예측(2025-2031년)

The global market for English Language Learning was estimated to be worth US$ 18500 million in 2024 and is forecast to a readjusted size of US$ 35725 million by 2031 with a CAGR of 11.0% during the forecast period 2025-2031.

English language learning refers to the process of improving one's proficiency in English through various methods and channels. With the deepening of globalization, English has become the primary tool for global communication, business collaboration, and academic research. English language learning not only involves mastering basic grammar, vocabulary, and pronunciation but also includes the comprehensive development of the four core language skills: listening, speaking, reading, and writing. The products and services in English language learning cover multiple areas, including traditional language schools, online education platforms, mobile applications, learning software, exam preparation, and language exchange programs.

In terms of product scope, the forms and channels of English learning have become increasingly diversified. This includes traditional face-to-face classes, online courses, intelligent learning tools, and personalized learning solutions. Modern English learning is no longer limited to classroom teaching; more learners are opting for flexible and personalized learning through online platforms, apps, and social media. With the continuous progress in intelligent technologies, learners can use big data analysis and artificial intelligence to create personalized learning plans based on their own learning habits and needs, thus enhancing learning outcomes.

Furthermore, with technological innovation, the scope of English learning products has expanded to language training software, speech recognition systems, and virtual English assistants. Modern English learning products emphasize interactivity and immersion, helping learners apply their language skills more effectively in real-life scenarios. Whether it is business English, academic English, or everyday English, the variety and choices of English learning products are increasing, catering to the needs of diverse learners.

The growth of the English language learning market is driven by several factors. First, as globalization progresses, multinational companies and international organizations increasingly demand talent with English proficiency. Whether in education, business, technology, or even tourism and cultural exchange, English plays a critical role. Additionally, the development of internet technologies, especially the widespread use of mobile devices, allows learners to access a variety of online learning resources anytime and anywhere. The rise of online education platforms and intelligent learning apps has made English learning more accessible and innovative, enabling learners to arrange their study time and progress flexibly.

However, the English language learning market also faces certain challenges. First, competition is intensifying, particularly as localized products from emerging markets are becoming more prominent, putting pressure on international brands. Secondly, although technological advancements and smart learning tools offer personalized learning paths, the imperfection of technology and variations in learning outcomes remain concerns. For beginners, excessive reliance on smart tools may lead to fragmented learning and inefficiency. Additionally, as the market continues to grow, the diversification of user demands presents challenges in designing and developing learning content that meets different users' needs.

Regarding downstream demand trends, young people and professionals will continue to drive the demand for English learning, especially as multinational companies increasingly require business English. With the rise of online education, learners are gravitating toward flexible and customized learning products. In terms of the latest technologies, advances in artificial intelligence, speech recognition, and natural language processing are transforming the way English is learned, making the process more intelligent and interactive. By leveraging these technologies, English learning products can provide personalized learning plans based on the learner's actual level and habits.

This report aims to provide a comprehensive presentation of the global market for English Language Learning, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of English Language Learning by region & country, by Type, and by Application.

The English Language Learning market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding English Language Learning.

Market Segmentation

By Company

• Berlitz Languages
• Pearson ELT
• Sanako Corporation
• Inlingua International
• Houghton Mifflin Harcourt
• McGraw-Hill Education
• Rosetta Stone
• Transparent Language
• Voxy
• EF Education First
• New Oriental
• VIPKID
• Wall Street English
• iTutorGroup
• 51talk
• Duolingo
• Hujiang
• Preply
• Memrise

Segment by Type

• Digital Learning
• Through Books
• In Person Courses

Segment by Application

• For Kids and Teens
• For Adults
• For Businesses
• For Educational and Tests

By Region

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Nordic Countries
  • Rest of Europe
• Latin America
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of English Language Learning company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of English Language Learning in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of English Language Learning in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

• 1.1 English Language Learning Product Introduction
• 1.2 Global English Language Learning Market Size Forecast (2020-2031)
• 1.3 English Language Learning Market Trends & Drivers
  • 1.3.1 English Language Learning Industry Trends
  • 1.3.2 English Language Learning Market Drivers & Opportunity
  • 1.3.3 English Language Learning Market Challenges
  • 1.3.4 English Language Learning Market Restraints
• 1.4 Assumptions and Limitations
• 1.5 Study Objectives
• 1.6 Years Considered

2 Competitive Analysis by Company

• 2.1 Global English Language Learning Players Revenue Ranking (2024)
• 2.2 Global English Language Learning Revenue by Company (2020-2025)
• 2.3 Key Companies English Language Learning Manufacturing Base Distribution and Headquarters
• 2.4 Key Companies English Language Learning Product Offered
• 2.5 Key Companies Time to Begin Mass Production of English Language Learning
• 2.6 English Language Learning Market Competitive Analysis
  • 2.6.1 English Language Learning Market Concentration Rate (2020-2025)
  • 2.6.2 Global 5 and 10 Largest Companies by English Language Learning Revenue in 2024
  • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in English Language Learning as of 2024)
• 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

• 3.1 Introduction by Type
  • 3.1.1 Digital Learning
  • 3.1.2 Through Books
  • 3.1.3 In Person Courses
• 3.2 Global English Language Learning Sales Value by Type
  • 3.2.1 Global English Language Learning Sales Value by Type (2020 VS 2024 VS 2031)
  • 3.2.2 Global English Language Learning Sales Value, by Type (2020-2031)
  • 3.2.3 Global English Language Learning Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

• 4.1 Introduction by Application
  • 4.1.1 For Kids and Teens
  • 4.1.2 For Adults
  • 4.1.3 For Businesses
  • 4.1.4 For Educational and Tests
• 4.2 Global English Language Learning Sales Value by Application
  • 4.2.1 Global English Language Learning Sales Value by Application (2020 VS 2024 VS 2031)
  • 4.2.2 Global English Language Learning Sales Value, by Application (2020-2031)
  • 4.2.3 Global English Language Learning Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

• 5.1 Global English Language Learning Sales Value by Region
  • 5.1.1 Global English Language Learning Sales Value by Region: 2020 VS 2024 VS 2031
  • 5.1.2 Global English Language Learning Sales Value by Region (2020-2025)
  • 5.1.3 Global English Language Learning Sales Value by Region (2026-2031)
  • 5.1.4 Global English Language Learning Sales Value by Region (%), (2020-2031)
• 5.2 North America
  • 5.2.1 North America English Language Learning Sales Value, 2020-2031
  • 5.2.2 North America English Language Learning Sales Value by Country (%), 2024 VS 2031
• 5.3 Europe
  • 5.3.1 Europe English Language Learning Sales Value, 2020-2031
  • 5.3.2 Europe English Language Learning Sales Value by Country (%), 2024 VS 2031
• 5.4 Asia Pacific
  • 5.4.1 Asia Pacific English Language Learning Sales Value, 2020-2031
  • 5.4.2 Asia Pacific English Language Learning Sales Value by Region (%), 2024 VS 2031
• 5.5 South America
  • 5.5.1 South America English Language Learning Sales Value, 2020-2031
  • 5.5.2 South America English Language Learning Sales Value by Country (%), 2024 VS 2031
• 5.6 Middle East & Africa
  • 5.6.1 Middle East & Africa English Language Learning Sales Value, 2020-2031
  • 5.6.2 Middle East & Africa English Language Learning Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

• 6.1 Key Countries/Regions English Language Learning Sales Value Growth Trends, 2020 VS 2024 VS 2031
• 6.2 Key Countries/Regions English Language Learning Sales Value, 2020-2031
• 6.3 United States
  • 6.3.1 United States English Language Learning Sales Value, 2020-2031
  • 6.3.2 United States English Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.3.3 United States English Language Learning Sales Value by Application, 2024 VS 2031
• 6.4 Europe
  • 6.4.1 Europe English Language Learning Sales Value, 2020-2031
  • 6.4.2 Europe English Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.4.3 Europe English Language Learning Sales Value by Application, 2024 VS 2031
• 6.5 China
  • 6.5.1 China English Language Learning Sales Value, 2020-2031
  • 6.5.2 China English Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.5.3 China English Language Learning Sales Value by Application, 2024 VS 2031
• 6.6 Japan
  • 6.6.1 Japan English Language Learning Sales Value, 2020-2031
  • 6.6.2 Japan English Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.6.3 Japan English Language Learning Sales Value by Application, 2024 VS 2031
• 6.7 South Korea
  • 6.7.1 South Korea English Language Learning Sales Value, 2020-2031
  • 6.7.2 South Korea English Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.7.3 South Korea English Language Learning Sales Value by Application, 2024 VS 2031
• 6.8 Southeast Asia
  • 6.8.1 Southeast Asia English Language Learning Sales Value, 2020-2031
  • 6.8.2 Southeast Asia English Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.8.3 Southeast Asia English Language Learning Sales Value by Application, 2024 VS 2031
• 6.9 India
  • 6.9.1 India English Language Learning Sales Value, 2020-2031
  • 6.9.2 India English Language Learning Sales Value by Type (%), 2024 VS 2031
  • 6.9.3 India English Language Learning Sales Value by Application, 2024 VS 2031

7 Company Profiles

• 7.1 Berlitz Languages
  • 7.1.1 Berlitz Languages Profile
  • 7.1.2 Berlitz Languages Main Business
  • 7.1.3 Berlitz Languages English Language Learning Products, Services and Solutions
  • 7.1.4 Berlitz Languages English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.1.5 Berlitz Languages Recent Developments
• 7.2 Pearson ELT
  • 7.2.1 Pearson ELT Profile
  • 7.2.2 Pearson ELT Main Business
  • 7.2.3 Pearson ELT English Language Learning Products, Services and Solutions
  • 7.2.4 Pearson ELT English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.2.5 Pearson ELT Recent Developments
• 7.3 Sanako Corporation
  • 7.3.1 Sanako Corporation Profile
  • 7.3.2 Sanako Corporation Main Business
  • 7.3.3 Sanako Corporation English Language Learning Products, Services and Solutions
  • 7.3.4 Sanako Corporation English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.3.5 Sanako Corporation Recent Developments
• 7.4 Inlingua International
  • 7.4.1 Inlingua International Profile
  • 7.4.2 Inlingua International Main Business
  • 7.4.3 Inlingua International English Language Learning Products, Services and Solutions
  • 7.4.4 Inlingua International English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.4.5 Inlingua International Recent Developments
• 7.5 Houghton Mifflin Harcourt
  • 7.5.1 Houghton Mifflin Harcourt Profile
  • 7.5.2 Houghton Mifflin Harcourt Main Business
  • 7.5.3 Houghton Mifflin Harcourt English Language Learning Products, Services and Solutions
  • 7.5.4 Houghton Mifflin Harcourt English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.5.5 Houghton Mifflin Harcourt Recent Developments
• 7.6 McGraw-Hill Education
  • 7.6.1 McGraw-Hill Education Profile
  • 7.6.2 McGraw-Hill Education Main Business
  • 7.6.3 McGraw-Hill Education English Language Learning Products, Services and Solutions
  • 7.6.4 McGraw-Hill Education English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.6.5 McGraw-Hill Education Recent Developments
• 7.7 Rosetta Stone
  • 7.7.1 Rosetta Stone Profile
  • 7.7.2 Rosetta Stone Main Business
  • 7.7.3 Rosetta Stone English Language Learning Products, Services and Solutions
  • 7.7.4 Rosetta Stone English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.7.5 Rosetta Stone Recent Developments
• 7.8 Transparent Language
  • 7.8.1 Transparent Language Profile
  • 7.8.2 Transparent Language Main Business
  • 7.8.3 Transparent Language English Language Learning Products, Services and Solutions
  • 7.8.4 Transparent Language English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.8.5 Transparent Language Recent Developments
• 7.9 Voxy
  • 7.9.1 Voxy Profile
  • 7.9.2 Voxy Main Business
  • 7.9.3 Voxy English Language Learning Products, Services and Solutions
  • 7.9.4 Voxy English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.9.5 Voxy Recent Developments
• 7.10 EF Education First
  • 7.10.1 EF Education First Profile
  • 7.10.2 EF Education First Main Business
  • 7.10.3 EF Education First English Language Learning Products, Services and Solutions
  • 7.10.4 EF Education First English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.10.5 EF Education First Recent Developments
• 7.11 New Oriental
  • 7.11.1 New Oriental Profile
  • 7.11.2 New Oriental Main Business
  • 7.11.3 New Oriental English Language Learning Products, Services and Solutions
  • 7.11.4 New Oriental English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.11.5 New Oriental Recent Developments
• 7.12 VIPKID
  • 7.12.1 VIPKID Profile
  • 7.12.2 VIPKID Main Business
  • 7.12.3 VIPKID English Language Learning Products, Services and Solutions
  • 7.12.4 VIPKID English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.12.5 VIPKID Recent Developments
• 7.13 Wall Street English
  • 7.13.1 Wall Street English Profile
  • 7.13.2 Wall Street English Main Business
  • 7.13.3 Wall Street English English Language Learning Products, Services and Solutions
  • 7.13.4 Wall Street English English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.13.5 Wall Street English Recent Developments
• 7.14 iTutorGroup
  • 7.14.1 iTutorGroup Profile
  • 7.14.2 iTutorGroup Main Business
  • 7.14.3 iTutorGroup English Language Learning Products, Services and Solutions
  • 7.14.4 iTutorGroup English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.14.5 iTutorGroup Recent Developments
• 7.15 51talk
  • 7.15.1 51talk Profile
  • 7.15.2 51talk Main Business
  • 7.15.3 51talk English Language Learning Products, Services and Solutions
  • 7.15.4 51talk English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.15.5 51talk Recent Developments
• 7.16 Duolingo
  • 7.16.1 Duolingo Profile
  • 7.16.2 Duolingo Main Business
  • 7.16.3 Duolingo English Language Learning Products, Services and Solutions
  • 7.16.4 Duolingo English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.16.5 Duolingo Recent Developments
• 7.17 Hujiang
  • 7.17.1 Hujiang Profile
  • 7.17.2 Hujiang Main Business
  • 7.17.3 Hujiang English Language Learning Products, Services and Solutions
  • 7.17.4 Hujiang English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.17.5 Hujiang Recent Developments
• 7.18 Preply
  • 7.18.1 Preply Profile
  • 7.18.2 Preply Main Business
  • 7.18.3 Preply English Language Learning Products, Services and Solutions
  • 7.18.4 Preply English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.18.5 Preply Recent Developments
• 7.19 Memrise
  • 7.19.1 Memrise Profile
  • 7.19.2 Memrise Main Business
  • 7.19.3 Memrise English Language Learning Products, Services and Solutions
  • 7.19.4 Memrise English Language Learning Revenue (US$ Million) & (2020-2025)
  • 7.19.5 Memrise Recent Developments

8 Industry Chain Analysis

• 8.1 English Language Learning Industrial Chain
• 8.2 English Language Learning Upstream Analysis
  • 8.2.1 Key Raw Materials
  • 8.2.2 Raw Materials Key Suppliers
  • 8.2.3 Manufacturing Cost Structure
• 8.3 Midstream Analysis
• 8.4 Downstream Analysis (Customers Analysis)
• 8.5 Sales Model and Sales Channels
  • 8.5.1 English Language Learning Sales Model
  • 8.5.2 Sales Channel
  • 8.5.3 English Language Learning Distributors

9 Research Findings and Conclusion

10 Appendix

• 10.1 Research Methodology
  • 10.1.1 Methodology/Research Approach
    • 10.1.1.1 Research Programs/Design
    • 10.1.1.2 Market Size Estimation
    • 10.1.1.3 Market Breakdown and Data Triangulation
  • 10.1.2 Data Source
    • 10.1.2.1 Secondary Sources
    • 10.1.2.2 Primary Sources
• 10.2 Author Details
• 10.3 Disclaimer