VaaS(Video as a Service) 시장 규모, 점유율, 성장 분석 : 용도별, 배포별, 업계별, 지역별 - 산업 예측(2025-2032년)

Video as a Service Market size was valued at USD 6.3 billion in 2023 and is poised to grow from USD 8.83 billion in 2024 to USD 131.85 billion by 2032, growing at a CAGR of 40.2% during the forecast period (2025-2032).

The video as a Service (VaaS) market is experiencing significant growth, driven by increased adoption of cloud-based solutions as businesses shift away from traditional on-premises video conferencing. With a surge of new entrants offering similar services, established providers are focusing on enhancing their platforms with advanced features and capabilities, such as AI, voice recognition, and immersive telepresence. This competitive landscape is encouraging Small and Medium Enterprises (SMEs) to explore cost-effective hybrid options. VaaS is particularly appealing for global companies seeking efficient communication across dispersed teams, enabling substantial cost savings by substituting travel with video meetings. As organizations integrate VaaS into their Unified Communications architectures, the demand for scalable, flexible, and comprehensive communication networks continues to rise, facilitating improved collaboration, decision-making, and productivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video As A Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video As A Service Market Segments Analysis

Global Video as a Service Market is segmented by Application, Deployment, Vertical and region. Based on Application, the market is segmented into Corporate Communications, Training and Development, Marketing and Client Engagement, Broadcast Distribution, Content Creation and Management and Others. Based on Deployment, the market is segmented into Public Cloud, Private Cloud and Hybrid Cloud. Based on Vertical, the market is segmented into BFSI, Healthcare and Life Sciences, Retail and E-commerce, IT and Telecom, Education, Government and Public Sector, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video As A Service Market

The surge in remote work and the need for virtual collaboration among businesses have led to a remarkable rise in the demand for video conferencing solutions. Video as a Service (VaaS) emerges as a budget-friendly option, enabling organizations to utilize top-notch video conferencing and collaborative tools without the burden of investing in costly hardware and infrastructure. This trend reflects the growing importance of seamless communication in today's digital workplace, as companies seek efficient methods to connect and collaborate with their teams and clients, ultimately driving the expansion of the VaaS market.

Restraints in the Video As A Service Market

A significant obstacle confronting the Video As A Service (VaaS) market is the inconsistent availability of dependable internet connectivity in various areas. This lack of reliable internet can lead to a range of problems, including subpar video quality, disrupted calls, and additional technical difficulties that negatively affect overall user satisfaction. As users increasingly demand seamless and high-quality video experiences, regions with inadequate internet infrastructure may struggle to fully adopt VaaS solutions, hindering overall market growth and limiting the potential reach of providers aiming to deliver exceptional video content to diverse audiences. Addressing these connectivity issues is crucial for the market's expansion.

Market Trends of the Video As A Service Market

The Video As A Service (VaaS) market is experiencing significant growth, fueled by an increasing shift toward cloud-based solutions. Organizations are seeking flexible, scalable, and cost-effective video conferencing options that can be easily deployed to accommodate remote workforces and global collaboration. This trend is exacerbated by the rise of hybrid work models and the need for efficient communication tools, prompting businesses to adopt cloud technologies that offer extensive features like real-time collaboration, high-definition streaming, and integrated analytics. As a result, the VaaS market is witnessing a robust transformation, with cloud solutions at its forefront, paving the way for innovative user experiences and enhanced operational efficiencies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Video as a Service Market Size by Application & CAGR (2025-2032)

• Market Overview
• Corporate Communications
• Training and Development
• Marketing and Client Engagement
• Broadcast Distribution
• Content Creation and Management
• Others

Global Video as a Service Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Public Cloud
• Private Cloud
• Hybrid Cloud

Global Video as a Service Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Healthcare and Life Sciences
• Retail and E-commerce
• IT and Telecom
• Education
• Government and Public Sector
• Media and Entertainment
• Others

Global Video as a Service Market Size & CAGR (2025-2032)

• North America (Application, Deployment, Vertical)
  • US
  • Canada
• Europe (Application, Deployment, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, Deployment, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, Deployment, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, Deployment, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Zoom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logitech (Switzerland/USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vonage (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brightcove (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (Amazon Web Services) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dolby Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panopto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daily.co (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations