로케이션 애널리틱스 시장 규모, 점유율, 성장 분석 : 제공별, 장소 유형별, 용도별, 업계별, 지역별 - 산업 예측(2025-2032년)

Global Location Analytics Market size was valued at USD 22.5 billion in 2023 and is poised to grow from USD 25.72 billion in 2024 to USD 74.92 billion by 2032, growing at a CAGR of 14.3% during the forecast period (2025-2032).

Location analytics, which integrate business and geographic data for enhanced location-based intelligence, are witnessing significant market growth due to rising demand from governments and various industries like retail. Technological advancements such as cloud computing, AI, big data, and IoT are poised to further drive this category's adoption. The automotive sector's substantial use of GPS technology in vehicles and mobile devices has revitalized its application. Retailers, like Walgreens, are strategically leveraging location data to engage customers, enhancing loyalty through targeted notifications. As businesses increasingly recognize the necessity of geographical data to navigate evolving market dynamics, the proliferation of disparate location-based information is prompting a shift away from traditional BI tools, ultimately fueling further market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Location Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Location Analytics Market Segments Analysis

Global Location Analytics Market is segmented by Offering, Location Type, Application, Vertical and region. Based on Offering, the market is segmented into Solutions, Deployment and Services. Based on Location Type, the market is segmented into Indoor Location and Outdoor Location. Based on Application, the market is segmented into Risk Management, Emergency Response Management, Customer Experience Management, Supply Chain Planning and Optimization, Sales & Marketing Optimization, Location Selection & Optimization and Other Applications. Based on Vertical, the market is segmented into Retail & Ecommerce, Manufacturing, Government & Defense, Media & Entertainment, Automotive, Transportation & Logistics, Energy & Utility, Telecommunication, BFSI, IT/ITES, Healthcare & Life Sciences, Agriculture and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Location Analytics Market

The Global Location Analytics market is significantly influenced by the expansion of big data and Internet of Things (IoT) technologies. As data pours in from diverse channels like social media, mobile applications, and GPS devices, organizations can utilize location-based insights to enhance decision-making, streamline operations, and expand customer reach. This convergence of big data, IoT, and location analytics fosters real-time analytics that generates actionable insights, propelling the growth of the market. As businesses increasingly recognize the value of these technologies, their adoption continues to rise, further stimulating the demand for advanced location analytics solutions across various sectors.

Restraints in the Global Location Analytics Market

The Global Location Analytics market faces notable restraints stemming from privacy and security concerns related to the use of location data. Businesses are challenged to navigate intricate legal frameworks to ensure compliance with stringent regulations such as the CCPA and GDPR. As companies prioritize the protection of sensitive user information, their ability to collect and leverage location data may be constrained, potentially hindering market growth. Additionally, apprehensions surrounding data breaches and the potential for data misuse create further hurdles for the widespread adoption of location-based solutions, impacting the overall development of the location analytics sector.

Market Trends of the Global Location Analytics Market

The Global Location Analytics market is witnessing a significant trend driven by the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These advanced analytics solutions harness location data derived from various signatures and pattern recognition methodologies, enabling businesses to make data-driven decisions with enhanced precision. Companies are increasingly investing in AI and ML to develop practical simulators and high-definition maps for effective data visualization, thus improving operational efficiency and customer engagement. This growing focus on AI and ML not only provides a competitive edge but also enhances the capability to analyze spatial data, leading to more strategic business outcomes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Location Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Solutions
  • Geocoding & reverse geocoding
  • Data integration & ETL
  • Reporting & visualization
  • Thematic mapping & spatial analysis
  • Other solutions
• Deployment
  • On-Premises
  • Cloud
• Services
  • Professional Services
  • Consulting Services
  • Deployment & Integration
  • Training, Support, and Maintenance
  • Managed Services

Global Location Analytics Market Size by Location Type & CAGR (2025-2032)

• Market Overview
• Indoor Location
• Outdoor Location

Global Location Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Risk Management
• Emergency Response Management
• Customer Experience Management
• Supply Chain Planning and Optimization
• Sales & Marketing Optimization
• Location Selection & Optimization
• Other Applications

Global Location Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Retail & Ecommerce
• Manufacturing
• Government & Defense
• Media & Entertainment
• Automotive, Transportation & Logistics
• Energy & Utility
• Telecommunication
• BFSI
• IT/ITES
• Healthcare & Life Sciences
• Agriculture
• Other Verticals

Global Location Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Location Type, Application, Vertical)
  • US
  • Canada
• Europe (Offering, Location Type, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Location Type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Location Type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Location Type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Oracle (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hexagon (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERE (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Galigeo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IndoorAtlas (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Locale.ai (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nrby (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations