전자가격표시기(ESL) 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 유형별, 통신기술별, 사이즈별, 용도별, 지역별 - 산업 예측(2025-2032년)

Global Electronic Shelf Label Market size was valued at USD 2.2 billion in 2023 and is poised to grow from USD 2.56 billion in 2024 to USD 8.7 billion by 2032, growing at a CAGR of 16.5% during the forecast period (2025-2032).

The shift towards e-commerce is prompting retailers to enhance in-store experiences with innovative and cost-effective solutions like Electronic Shelf Labels (ESLs). These smart labels provide customized information and offers, delivering a personalized shopping experience that resonates with customers. The ESL market has expanded significantly due to the ability to implement dynamic marketing strategies in real time, allowing for instant pricing updates across the enterprise. Additionally, the growing integration of digital technologies is replacing traditional paper labels, driving further market growth. As automation becomes increasingly vital within the retail sector, businesses are prioritizing operational efficiency and customer satisfaction, facilitating smoother inventory management and improved shopping experiences across the board, ultimately aligning with evolving consumer expectations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electronic Shelf Label market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electronic Shelf Label Market Segments Analysis

Global Electronic Shelf Label Market is segmented by Component, Type, Communication Technology, Size, Application and region. Based on Component, the market is segmented into Displays, Batteries, Transceivers, Microprocessors and Others. Based on Type, the market is segmented into E-paper Displays, Graphic E-paper Displays and LCDs. Based on Communication Technology, the market is segmented into Radio Frequency, Infrared, Near-field Communications and Others. Based on Size, the market is segmented into <= 3 inches, 3 to 7 inches, 7 to 10 inches and >= 10 inches. Based on Application, the market is segmented into Retail and Industrial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electronic Shelf Label Market

The growing need for intelligent inventory management solutions is a significant driver in the Global Electronic Shelf Label (ESL) market. Businesses are recognizing the advantages of integrating ESL technology to streamline their inventory processes, improve accuracy, and enhance operational efficiency. By leveraging ESL systems, retailers can monitor stock levels in real-time and respond swiftly to changes in inventory needs, reducing the risk of overstocking or stockouts. As competitive pressure mounts in the retail sector, the adoption of ESL-assisted inventory management becomes essential for enhancing customer satisfaction and driving sales, making it a critical factor influencing market growth.

Restraints in the Global Electronic Shelf Label Market

One significant restraint facing the Global Electronic Shelf Label market is the substantial upfront costs associated with implementation. The initial investment required for purchasing the electronic shelf labels, along with the necessary infrastructure and integration into existing systems, can deter potential adopters, particularly smaller retailers and businesses with limited budgets. These high expenses may lead to apprehension regarding the return on investment, causing companies to hesitate in transitioning from traditional pricing methods to more advanced electronic solutions. Consequently, the financial burden can limit the market's overall growth and expansion, as many organizations opt to maintain their current practices instead of upgrading to electronic alternatives.

Market Trends of the Global Electronic Shelf Label Market

The Global Electronic Shelf Label (ESL) market is witnessing a significant trend driven by the rising adoption of in-store Internet of Things (IoT) technologies. Retailers are increasingly leveraging IoT to enhance operational efficiency and customer experiences. By integrating advanced ESL systems, which enable real-time price updates and inventory management, businesses can streamline their procedures and reduce overhead costs. Collaborations between technology providers are further propelling advancements in ultra-low power and secure communication solutions, fostering a seamless connection between digital displays and retail infrastructure. This convergence of ESL and IoT is revolutionizing traditional retail environments, enabling automated, data-driven decision-making processes that boost profitability and optimize consumer engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Electronic Shelf Label Market Size by Component & CAGR (2025-2032)

• Market Overview
• Displays
• Batteries
• Transceivers
• Microprocessors
• Others

Global Electronic Shelf Label Market Size by Type & CAGR (2025-2032)

• Market Overview
• E-paper Displays
• Graphic E-paper Displays
• LCDs

Global Electronic Shelf Label Market Size by Communication Technology & CAGR (2025-2032)

• Market Overview
• Radio Frequency
• Infrared
• Near-field Communications
• Others

Global Electronic Shelf Label Market Size by Size & CAGR (2025-2032)

• Market Overview
• <= 3 inches
• 3 to 7 inches
• 7 to 10 inches
• >= 10 inches

Global Electronic Shelf Label Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail
• Industrial

Global Electronic Shelf Label Market Size & CAGR (2025-2032)

• North America (Component, Type, Communication Technology, Size, Application)
  • US
  • Canada
• Europe (Component, Type, Communication Technology, Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Type, Communication Technology, Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Type, Communication Technology, Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Type, Communication Technology, Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• VusionGroup (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pricer AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOLUM Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanshow Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E Ink Holdings Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Displaydata Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teraoka Seiko Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opticon Sensors Europe B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M2COMM (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diebold Nixdorf, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electro-Mechanics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NCR Voyix (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altierre Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai SUNMI Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zkong Networks (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dalian Sertag Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minewtag (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• tronitAG GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YalaTech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations