향미 증류주 시장 : 규모, 점유율, 성장 분석, 유형별, 풍미별, 유통 채널별, 최종 사용자별, 지역별, 업계 예측(2025-2032년)

Global Flavored Spirits Market size was valued at USD 13.4 billion in 2023 and is poised to grow from USD 15.76 billion in 2024 to USD 57.65 billion by 2032, growing at a CAGR of 17.6% during the forecast period (2025-2032).

The global flavored spirits market is experiencing significant growth driven by evolving consumer preferences for robust flavors, the rising cocktail culture, and a focus on immersive drinking experiences. Vodka, whiskey, and gin infusions remain popular as brands innovate with unique combinations of fruits, spices, botanicals, and herbs to attract younger, urban consumers. The mid-range and premium segments are thriving, fueled by lifestyle branding, experiential marketing, and limited-edition seasonal releases. Convenient ready-to-drink flavored spirits cater particularly well to urban millennials and Gen Z, who prioritize convenience and trend relevance. North America leads in consumption, especially for bold whiskeys and tequilas, while Europe shows a steady appetite for herb-infused spirits and flavored gin. Meanwhile, Asia-Pacific emerges as the fastest-growing market, led by Japan, South Korea, and India, driven by premiumization and urban retail expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Flavored Spirits market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Flavored Spirits Market Segments Analysis

Global Flavored Spirits Market is segmented by Spirit Type, Flavor, Distribution Channel, End-User and region. Based on Spirit Type, the market is segmented into Flavored Vodka, Flavored Rum, Flavored Whiskey, Flavored Gin and Other Flavored Spirits. Based on Flavor, the market is segmented into Fruit & Citrus Flavors, Spiced / Herbal Flavors, Cream & Dessert Flavors and Limited Edition / Craft Infusions. Based on Distribution Channel, the market is segmented into On-Trade, Off-Trade and E-Commerce / Online Liquor Sales. Based on End-User, the market is segmented into Millennial & Gen Z Consumers, Premium & Super-Premium Segment Consumers and Casual Drinkers / Mixology Enthusiasts. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Flavored Spirits Market

The global flavored spirits market is experiencing significant growth driven by the preferences of Gen Z and millennials, who seek distinctive and customized flavor profiles. The infusion of botanicals, along with dessert and citrus flavors, has led to a rise in product innovation as companies strive to meet this evolving demand. This trend towards experimentation has not only enhanced consumer loyalty but also encouraged repeat purchases, reinforcing flavored spirits as a dynamic segment in both established and emerging markets. As a result, the global flavored spirits market continues to thrive, reflecting the changing tastes and preferences of contemporary consumers.

Restraints in the Global Flavored Spirits Market

The global flavored spirits market faces significant challenges due to the rising restrictions on alcohol promotion, sugar consumption, and the prohibition of certain flavors. These regulations have hindered brand visibility and extended the time required for products to reach consumers. Particularly in regions like Europe and Asia-Pacific, the increased regulatory measures have stifled innovation and creativity within the industry. Manufacturers are finding it increasingly difficult to differentiate their flavored spirits, as they must navigate public health campaigns and advertising limitations imposed by governments. These barriers ultimately impede the growth and expansion of the global flavored spirits market.

Market Trends of the Global Flavored Spirits Market

The global flavored spirits market is currently experiencing a significant transformation driven by premiumization and a growing affinity for craft beverages. Consumers are increasingly seeking authenticity, quality, and unique drinking experiences, which has resulted in a surge in artisanal offerings from distillers. These include barrel-aged infusions, botanicals, and exclusive limited-edition releases that particularly resonate with urban millennials and Generation Z. As brands capitalize on these trends, they not only enhance their profit margins but also foster strong brand loyalty through lifestyle alignment with premium positioning. This evolving landscape is pivotal in shaping the future growth trajectory of the flavored spirits market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Flavored Spirits Market Size by Spirit Type & CAGR (2025-2032)

• Market Overview
• Flavored Vodka
• Flavored Rum
• Flavored Whiskey
• Flavored Gin
• Other Flavored Spirits

Global Flavored Spirits Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Fruit & Citrus Flavors
• Spiced / Herbal Flavors
• Cream & Dessert Flavors
• Limited Edition / Craft Infusions

Global Flavored Spirits Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-Trade
• Off-Trade
• E-Commerce / Online Liquor Sales

Global Flavored Spirits Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Millennial & Gen Z Consumers
• Premium & Super-Premium Segment Consumers
• Casual Drinkers / Mixology Enthusiasts

Global Flavored Spirits Market Size & CAGR (2025-2032)

• North America (Spirit Type, Flavor, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Spirit Type, Flavor, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Spirit Type, Flavor, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Spirit Type, Flavor, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Spirit Type, Flavor, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bacardi Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Grant & Sons
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belvedere Vodka (LVMH)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Distell Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. & J. Gallo Winery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sazerac Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mast-Jagermeister SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proximo Spirits
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gruppo Montenegro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven Hill Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Halewood Artisanal Spirits
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stoli Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations