세계의 알코올 크래프트 음료 시장 예측(-2032년) : 제품 유형, 포장 유형별, 유통 채널별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Alcoholic Craft Beverages Market is accounted for $60.1 billion in 2025 and is expected to reach $101.1 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Alcoholic Craft Beverages are artisanal, small-batch drinks like beers, ciders, and spirits made using unique recipes and local ingredients. Produced by independent makers, they highlight quality, creativity, and authenticity. Each batch showcases distinct flavor profiles, traditional techniques, or bold infusions. These beverages celebrate craftsmanship and individuality, attracting consumers who prefer flavor exploration and artisanal production over mass-market options. The craft movement fosters community, innovation, and a deeper connection to the origins and artistry behind every sip.

Market Dynamics:

Driver:

Shift toward small-batch artisanal drinks

The shift toward small-batch artisanal drinks is fueling robust expansion in the alcoholic craft beverages market. Consumers are increasingly gravitating toward authentic, locally sourced, and premium-quality brews that emphasize craftsmanship and origin. Fueled by changing consumption preferences, microbreweries and craft distilleries are leveraging distinctive flavor profiles and sustainability-driven production methods. Additionally, experiential marketing and taproom culture are reshaping on-premise consumption trends, positioning artisanal beverages as an expression of lifestyle individuality and cultural sophistication.

Restraint:

Strict excise and production regulations

Strict excise and production regulations pose significant challenges for craft beverage producers. Government-imposed licensing restrictions, taxation policies, and labeling standards often create barriers to scalability and market entry. Smaller distilleries and breweries face heightened operational costs and administrative burdens that constrain innovation and profitability. Consequently, industry participants are advocating for policy reforms and streamlined compliance frameworks to ensure fair competition, enabling smaller craft brands to expand without compromising regulatory adherence or quality assurance.

Opportunity:

New fusion and experimental flavor trends

New fusion and experimental flavor trends present lucrative opportunities across the craft beverage ecosystem. Consumers are increasingly open to cross-category innovation, combining traditional brewing techniques with exotic fruits, spices, and botanicals. This experimental approach enables producers to cater to diverse palates and seasonal demands while creating differentiated product portfolios. Moreover, the rise of premium hybrid beverages-such as barrel-aged cocktails and coffee-infused beers-continues to redefine consumer engagement and drive premiumization within the global craft alcohol landscape.

Threat:

Supply disruptions for small producers

Supply disruptions for small producers remain a major threat to operational stability. Fluctuating availability of specialty ingredients, coupled with packaging shortages and logistics constraints, impacts consistency in production cycles. Smaller craft manufacturers are particularly vulnerable due to limited procurement power and dependency on local suppliers. To counter these challenges, market players are diversifying sourcing channels, investing in supply chain digitalization, and adopting localized procurement strategies to ensure product availability and maintain brand credibility.

Covid-19 Impact:

The COVID-19 pandemic significantly influenced the alcoholic craft beverages market, disrupting on-premise sales but spurring online retail growth. Lockdowns accelerated e-commerce adoption, prompting brands to strengthen direct-to-consumer channels and digital engagement. Simultaneously, home mixology trends and virtual tasting sessions sustained consumer interest in artisanal drinks. Post-pandemic, the market has rebounded strongly as craft brewers and distillers re-emphasize sustainability, authenticity, and experiential consumption, reflecting a renewed appreciation for premium, locally crafted alcoholic beverages among discerning consumers.

The craft beer segment is expected to be the largest during the forecast period

The craft beer segment is expected to account for the largest market share during the forecast period, owing to its widespread acceptance and evolving consumer preference for distinctive brews. Fueled by the proliferation of microbreweries and regional craft brands, this segment benefits from innovation in fermentation, flavoring, and small-batch production techniques. Additionally, the rise in tourism-driven brewery experiences and evolving pub culture continue to strengthen craft beer's dominance within the global alcoholic beverage ecosystem.

The bottles segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the bottles segment is predicted to witness the highest growth rate, reinforced by its premium aesthetic appeal and sustainability benefits. Consumers increasingly associate bottled craft beverages with authenticity, freshness, and collectability. Furthermore, advancements in lightweight glass manufacturing and eco-friendly packaging enhance product differentiation. As a result, bottled formats are becoming the preferred choice for both on-premise and off-premise sales, amplifying brand recognition and consumer loyalty across craft beverage categories.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to growing urbanization, premiumization trends, and expanding craft brewery culture. Countries such as Japan, India, and Australia are witnessing surging consumer interest in artisanal alcoholic beverages. Increasing disposable incomes, coupled with exposure to Western drinking patterns, are accelerating market penetration. Additionally, regional players are emphasizing unique local ingredients and flavors, enriching the diversity of craft beverage offerings.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong consumer affinity for innovation and quality-driven craft beverages. The U.S. and Canada dominate with their extensive network of microbreweries and distilleries embracing experimental brewing styles and sustainable sourcing. Fueled by premiumization and authenticity trends, North American consumers increasingly prefer locally brewed products. This cultural shift continues to position the region as a global hub for craft beverage innovation.

Key players in the market

Some of the key players in Alcoholic Craft Beverages Market include Boston Beer Company, Constellation Brands, Anheuser-Busch InBev, Heineken N.V., Molson Coors Beverage Company, Diageo, Asahi Group Holdings, Kirin Holdings, Carlsberg Group, SABMiller, Pabst Brewing Company, Stone Brewing, BrewDog, Sierra Nevada Brewing Co., New Belgium Brewing, Lagunitas Brewing Company, and Ballast Point Brewing Company.

Key Developments:

In September 2025, Constellation Brands unveiled a major expansion of its "Craft Ventures & Beyond" division, focusing on acquiring and scaling non-alcoholic craft-style beers. Their first launch under this initiative is the "Athletic Brewing Reserve Series," featuring limited-run, AI-curated hop blends based on popular flavor profiles from their craft portfolio.

In August 2025, BrewDog announced the launch of its "BrewDog Neurological Nectar" series. This new line of craft beers uses an AI algorithm to analyze data from its global beer community to design hyper-targeted, small-batch IPAs and stouts, with the first release being a "Tropical Haze IPA" optimized for summer drinking patterns in North America and Europe.

In July 2025, Stone Brewing introduced its "Stone Delivered Freshness" program, a direct-to-consumer subscription service powered by an AI "IPA Sommelier." The platform curates monthly shipments of limited-release IPAs based on a subscriber's past ratings and current seasonal hop availability, guaranteeing peak freshness and personalized discovery.

Product Types Covered:

• Craft Beer
• Craft Spirits
• Craft Cider
• Craft Wine
• Ready-to-Drink Cocktails

Packaging Types Covered:

• Bottles
• Cans
• Kegs
• Cartons

Distribution Channels Covered:

• Brewpubs & Taprooms
• Bars & Restaurants
• Retail Stores
• E-commerce Platforms
• Specialty Liquor Stores

End Users Covered:

• Millennials
• Gen X
• Gen Z
• Baby Boomers

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Alcoholic Craft Beverages Market, By Product Type

• 5.1 Introduction
• 5.2 Craft Beer
• 5.3 Craft Spirits
• 5.4 Craft Cider
• 5.5 Craft Wine
• 5.6 Ready-to-Drink Cocktails

6 Global Alcoholic Craft Beverages Market, By Packaging Type

• 6.1 Introduction
• 6.2 Bottles
• 6.3 Cans
• 6.4 Kegs
• 6.5 Cartons

7 Global Alcoholic Craft Beverages Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Brewpubs & Taprooms
• 7.3 Bars & Restaurants
• 7.4 Retail Stores
• 7.5 E-commerce Platforms
• 7.6 Specialty Liquor Stores

8 Global Alcoholic Craft Beverages Market, By End User

• 8.1 Introduction
• 8.2 Millennials
• 8.3 Gen X
• 8.4 Gen Z
• 8.5 Baby Boomers

9 Global Alcoholic Craft Beverages Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Boston Beer Company
• 11.2 Constellation Brands
• 11.3 Anheuser-Busch InBev
• 11.4 Heineken N.V.
• 11.5 Molson Coors Beverage Company
• 11.6 Diageo
• 11.7 Asahi Group Holdings
• 11.8 Kirin Holdings
• 11.9 Carlsberg Group
• 11.10 SABMiller
• 11.11 Pabst Brewing Company
• 11.12 Stone Brewing
• 11.13 BrewDog
• 11.14 Sierra Nevada Brewing Co.
• 11.15 New Belgium Brewing
• 11.16 Lagunitas Brewing Company
• 11.17 Ballast Point Brewing Company