감정 분석 시장 규모, 점유율, 성장 분석 : 유형별, 도입 형태별, 기업 규모별, 애플리케이션별, 최종사용자별, 지역별 - 업계 예측(2026-2033년)

Emotion Analytics Market size was valued at USD 2.47 Billion in 2024 and is poised to grow from USD 3.31 Billion in 2025 to USD 34.6 Billion by 2033, growing at a CAGR of 34.1% during the forecast period (2026-2033).

The emotion analytics market is witnessing significant expansion due to the heightened recognition of emotions' influence on human behavior across various sectors. Key technologies driving this growth include facial expression recognition, speech and voice analytics, biometric sensors, and natural language processing, all crucial for effectively interpreting human emotions. Diverse applications span retail and e-commerce, enhancing customer experiences; healthcare, prioritizing patient welfare; finance, gauging investor sentiments; and human resources, where emotional intelligence improves talent management. North America stands out as the leading region in this market, reflecting its pivotal role in shaping industry trends. The competitive environment is dynamic, with major players such as Affectiva, Beyond Verbal, IBM, and Microsoft leading innovation and setting industry standards.

Top-down and bottom-up approaches were used to estimate and validate the size of the Emotion Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Emotion Analytics Market Segments Analysis

Global Emotion Analytics Market is segmented by Type, Deployment Mode, Enterprise Size, Application, End User and region. Based on Type, the market is segmented into Text Analytics, Facial Analytics, Speech Analytics and Video Analytics. Based on Deployment Mode, the market is segmented into On-Premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises (SMEs). Based on Application, the market is segmented into Customer Experience Management, Sales and Marketing Management, Competitive Intelligence, Public Safety and Law Enforcement and Workforce Management. Based on End User, the market is segmented into Retail, IT and Telecom, BFSI (Banking, Financial Services, and Insurance), Government, Defense and Security and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Emotion Analytics Market

A significant catalyst for the growth of the emotion analytics market is the heightened emphasis on enhancing customer experience. Emotions are crucial in influencing customer preferences and fostering loyalty, a realization embraced by businesses across various sectors. Technologies such as facial expression recognition and speech analytics enable organizations to decode and interpret customer emotions, allowing them to tailor interactions effectively. This personalization not only boosts customer satisfaction but also fosters lasting relationships over time. Consequently, industries like retail, e-commerce, and customer service are increasingly adopting emotion analytics solutions as part of their strategies to achieve exceptional customer experiences.

Restraints in the Emotion Analytics Market

A significant obstacle hindering the growth of the emotion analytics market is the pressing concern regarding data privacy and security. This field heavily relies on the collection and analysis of personal information, including facial expressions, voice recordings, and physiological signals. As the use of such technologies becomes more widespread, both consumers and regulatory organizations express heightened anxiety about the potential for misuse or unauthorized access to sensitive emotional data. Companies in this sector face the dual challenge of adhering to stringent data protection regulations and addressing these privacy concerns. Striking a balance between extracting valuable insights from emotional data and ensuring robust privacy safeguards is vital for the market's sustainability.

Market Trends of the Emotion Analytics Market

The Emotion Analytics market is witnessing a notable shift as organizations increasingly integrate these technologies into their human resources practices. Recognizing the critical link between employee emotional health and organizational performance, companies are adopting emotion analytics tools for enhanced employee engagement, sentiment analysis, and effective talent management. This proactive approach fosters positive workplace environments, ultimately boosting productivity and job satisfaction. By leveraging these insights, HR professionals can monitor employee sentiments, pinpoint cultural improvement opportunities, and develop targeted strategies to enhance overall employee well-being. This trend underscores a growing commitment to employee-centric initiatives that prioritize emotional intelligence as a cornerstone of successful workplace culture.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Emotion Analytics Market Size by Type & CAGR (2026-2033)

• Market Overview
• Text Analytics
• Facial Analytics
• Speech Analytics
• Video Analytics

Global Emotion Analytics Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• On-Premise
• Cloud

Global Emotion Analytics Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• Small and Medium-Sized Enterprises (SMEs)

Global Emotion Analytics Market Size by Application & CAGR (2026-2033)

• Market Overview
• Customer Experience Management
• Sales and Marketing Management
• Competitive Intelligence
• Public Safety and Law Enforcement
• Workforce Management

Global Emotion Analytics Market Size by End User & CAGR (2026-2033)

• Market Overview
• Retail
• IT and Telecom
• BFSI (Banking, Financial Services, and Insurance)
• Government
• Defense and Security
• Others

Global Emotion Analytics Market Size & CAGR (2026-2033)

• North America (Type, Deployment Mode, Enterprise Size, Application, End User)
  • US
  • Canada
• Europe (Type, Deployment Mode, Enterprise Size, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Deployment Mode, Enterprise Size, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Deployment Mode, Enterprise Size, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Deployment Mode, Enterprise Size, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kairos AR, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eyeris (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Realeyes (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Noldus Information Technology (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tobii AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognitec Systems GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sentiance (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarabridge (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVISO SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adoreboard (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations