세계의 레저용 차량 시장 예측(-2030년) : 차종, 연료 유형, 가격대, 용도, 최종 사용자, 지역별 분석

According to Stratistics MRC, the Global Recreational Vehicle Market is accounted for $49.9 billion in 2024 and is expected to reach $71.5 billion by 2030 growing at a CAGR of 6.2% during the forecast period. A Recreational Vehicle (RV) is a motorized or towable vehicle designed for travel, camping, and temporary living. It typically includes essential amenities such as sleeping areas, cooking facilities, and bathroom provisions. RVs come in various types, such as motorhomes, travel trailers, and campervans, offering flexibility for outdoor adventures. They provide a home-like experience while on the road, allowing people to explore destinations comfortably without sacrificing basic living comforts. RVs are popular for vacations, road trips, and full-time living.

Market Dynamics:

Driver:

Increased interest in outdoor activities

The rising interest in outdoor activities has led to a surge in the market. With more people seeking adventure, travel, and a connection to nature, RVs offer the ideal solution, combining comfort with mobility. The pandemic further fueled this trend, as individuals turned to RVs for socially distanced vacations and outdoor exploration. This shift has prompted increased demand for RVs, resulting in innovations in design and features to cater to a growing base of outdoor enthusiasts.

Restraint:

Competition from alternative travel options

Competition from alternative travel options, such as budget airlines, trains, and car rentals, poses a challenge for the market. These alternatives often offer more convenience, affordability, and faster travel times, appealing to a broader range of consumers. Additionally, they don't require the investment in maintenance or storage that RVs do. As a result, potential RV buyers may opt for quicker and less expensive modes of transportation, slowing growth in the industry.

Opportunity:

Growing popularity of road trips

The rising popularity of road trips has driven significant growth in the market. As more people embrace the freedom and adventure of exploring diverse destinations, RVs offer an ideal solution for comfort and flexibility on the road. Factors like increased interest in outdoor experiences, the need for social distancing, and innovations in RV design have contributed to the surge in demand. This trend appeals to all ages, offering a unique travel experience and promoting longer, more personalized vacations.

Threat:

Fluctuating fuel prices

Fluctuating fuel prices can negatively impact the market by increasing travel costs for RV owners. Higher fuel prices make long road trips more expensive, potentially deterring consumers from purchasing or using RVs as frequently. This added financial strain could also reduce the appeal of RV travel for budget-conscious travelers. Furthermore, prolonged periods of high fuel prices might limit the overall demand for larger, less fuel-efficient RVs, affecting manufacturers and rental companies within the industry.

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the market. While initial disruptions caused by travel restrictions and factory shutdowns slowed production, the pandemic also sparked a surge in demand as people sought safe, socially distanced travel options. RVs became a popular choice for vacations, offering both mobility and isolation. This shift towards outdoor adventures led to a boom in RV sales and rentals, though supply chain challenges and rising demand created inventory shortages.

The motorhomes segment is expected to be the largest market share during the forecast period

The motorhomes segment is expected to account for the largest market share during the forecast period. With built-in living spaces, kitchens, and bathrooms, they allow travelers to explore distant destinations without sacrificing modern amenities. The increasing desire for road trips, especially post-pandemic, has driven demand for motorhomes. They cater to a wide range of consumers, from families to retirees, and are available in various sizes and price points, making them a popular choice for extended vacations.

The gasoline segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the gasoline segment is predicted to witness the highest growth rate. These RVs are typically lighter and less expensive than their diesel counterparts, making them attractive to budget-conscious buyers. Gasoline engines also offer easier maintenance and availability of fuel, especially for shorter trips. However, rising fuel costs and fuel efficiency concerns can impact operating expenses for RV owners, especially on long road trips, pushing some consumers to consider more fuel-efficient or diesel alternatives.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. With a focus on comfort, convenience, and adventure, RVs cater to various demographics, including families, retirees, and younger travelers seeking flexible vacations. Advances in technology, sustainability, and design are transforming the market, while the growing trend of remote work further fuels demand. The RV industry continues to expand, supported by increasing disposable incomes and a desire for unique travel experiences.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by a rising interest in domestic tourism, increasing disposable incomes. The increasing number of domestic travelers, particularly within countries like China, Japan, and Australia, has contributed significantly to the demand for RVs. Additionally, as more people in the region experience rising income levels, there is a growing trend toward luxury spending, including on leisure vehicles like RVs.

Key players in the market

Some of the key players in Recreational Vehicle market include Winnebago Industries, Inc., Thor Industries, Inc., Forest River, Inc., Airstream, Inc., Jayco, Inc., Little Guy Trailers, Outdoors RV Manufacturing, Forest River RV, Highland Ridge RV, The Swift Group, Gulf Stream Coach, Inc., Pleasure-Way Industries, Dutchmen Manufacturing, Crossroads RV and Atwood Mobile Products.

Key Developments:

In September 2024, THOR Industries, Inc. reinforced its position as the recreational vehicle (RV) industry innovation leader by unveiling the world's first hybrid Class A motorhome, the

THOR Test Vehicle. The vehicle is built on an electric vehicle (EV) platform developed by EV manufacturer Harbinger.

In January 2024, RV manufacturing company Lightship announced to have initiated manufacturing of its electric RV models. The company received USD 34 million financing and have leased a 32,000 sqft manufacturing facility in Colorado.

Vehicle Types Covered:

• Motorhomes
• Towable
• Other Vehicle Types

Fuel Types Covered:

• Gasoline
• Diesel
• Electric

Price Ranges Covered:

• Economy
• Mid-Range
• Luxury

Applications Covered:

• Residential
• Leisure
• Outdoor Activities
• Other Applications

End Users Covered:

• Individual Users
• Commercial Users
• Rental Services
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Recreational Vehicle Market, By Vehicle Type

• 5.1 Introduction
• 5.2 Motorhomes
  • 5.2.1 Class A Motorhomes
  • 5.2.2 Class B Motorhomes
  • 5.2.3 Class C Motorhomes
• 5.3 Towable
  • 5.3.1 Travel Trailers
  • 5.3.2 Fifth Wheel Trailers
  • 5.3.3 Pop-up Trailers
  • 5.3.4 Teardrop Trailers
• 5.4 Other Vehicle Types

6 Global Recreational Vehicle Market, By Fuel Type

• 6.1 Introduction
• 6.2 Gasoline
• 6.3 Diesel
• 6.4 Electric

7 Global Recreational Vehicle Market, By Price Range

• 7.1 Introduction
• 7.2 Economy
• 7.3 Mid-Range
• 7.4 Luxury

8 Global Recreational Vehicle Market, By Application

• 8.1 Introduction
• 8.2 Residential
• 8.3 Leisure
• 8.4 Outdoor Activities
• 8.5 Other Applications

9 Global Recreational Vehicle Market, By End User

• 9.1 Introduction
• 9.2 Individual Users
• 9.3 Commercial Users
• 9.4 Rental Services
• 9.5 Other End Users

10 Global Recreational Vehicle Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Winnebago Industries, Inc.
• 12.2 Thor Industries, Inc.
• 12.3 Forest River, Inc.
• 12.4 Airstream, Inc.
• 12.5 Jayco, Inc.
• 12.6 Little Guy Trailers
• 12.7 Outdoors RV Manufacturing
• 12.8 Forest River RV
• 12.9 Highland Ridge RV
• 12.10 The Swift Group
• 12.12 Gulf Stream Coach, Inc.
• 12.12 Pleasure-Way Industries
• 12.13 Dutchmen Manufacturing
• 12.14 Crossroads RV
• 12.15 Atwood Mobile Products