세계의 농업용 증강현실(AR) 시장 예측(-2032년) : 컴퍼넌트별, 전개 모드별, 기술별, 용도별, 최종 사용자별, 지역별 분석

According to Stratistics MRC, the Global Augmented Reality in Agriculture Market is accounted for $3.09 billion in 2025 and is expected to reach $22.6 billion by 2032 growing at a CAGR of 32.9% during the forecast period. Augmented Reality (AR) in agriculture refers to the integration of digital information with the real-world farming environment to enhance decision-making, productivity, and efficiency. By overlaying data such as crop health, soil conditions, weather forecasts, and equipment status onto a farmer's view through AR glasses or mobile devices, it enables real-time insights and precision farming. AR helps in training, monitoring, and guiding agricultural operations, reducing resource wastage and improving yields. This technology transforms traditional farming by providing interactive and intuitive tools that support sustainable practices, streamline workflows, and empower farmers with actionable information directly in the field.

Market Dynamics:

Driver:

Precision Farming Demand

The growing demand for precision farming is absolutely driving the adoption of augmented reality (AR) in the agriculture market. As farmers seek data-driven solutions for optimizing crop yields, AR enhances real-time visualization of soil health, weather patterns, and crop conditions. This integration enables more accurate decision-making, efficient resource management, and reduced operational costs. The synergy between AR and precision farming empowers farmers with immersive insights, ultimately boosting productivity, sustainability, and technological advancement in modern agricultural practices.

Restraint:

High Initial Costs

High initial costs associated with augmented reality (AR) technology in agriculture hinder market growth by limiting adoption, especially among small and medium-sized farms. These costs include expensive hardware, software development, and integration, which can be a significant financial barrier. As a result, many potential users may delay or forgo implementing AR solutions, slowing the overall adoption and limiting the potential benefits of improved crop management and precision farming.

Opportunity:

Rising Adoption of Smart Farming Technologies

The rising adoption of smart farming technologies is positively driving the augmented reality (AR) in agriculture market by enhancing precision, efficiency, and decision-making. AR tools, integrated with IoT and data analytics, enable real-time visualization of field conditions, crop health, and equipment diagnostics. This synergy boosts productivity and reduces resource wastage. As farmers increasingly embrace digital solutions, the demand for AR applications grows, revolutionizing traditional farming practices and creating new opportunities for innovation across the agricultural value chain.

Threat:

Data Privacy and Security Concerns

Data privacy and security concerns present a significant hindrance to the Augmented Reality (AR) in agriculture market. The collection and sharing of sensitive farm data, such as soil conditions and crop health, raise privacy issues. Cybersecurity risks related to AR platforms can lead to data breaches or unauthorized access. These concerns deter farmers and stakeholders from fully adopting AR technologies, limiting market growth and innovation in the agricultural sector.

Covid-19 Impact

The COVID-19 pandemic accelerated the adoption of Augmented Reality (AR) in agriculture, as farmers sought innovative ways to maintain operations with limited physical interactions. AR facilitated remote training, virtual consultations, and equipment maintenance, ensuring business continuity. Additionally, the increased demand for contactless solutions boosted investments in AR technologies. As a result, AR became a key tool for improving efficiency, optimizing resource use, and supporting sustainable farming practices during the pandemic.

The crop monitoring segment is expected to be the largest during the forecast period

The crop monitoring segment is expected to account for the largest market share during the forecast period, as AR-powered crop monitoring tools enable farmers to visualize crop health, detect diseases early, and optimize irrigation and fertilization practices. This results in higher yields, reduced resource wastage, and improved sustainability. The integration of AR with drones and sensors further supports efficient field analysis and proactive management. As demand for smart farming grows, crop monitoring continues to be a key contributor to AR adoption in agriculture.

The agronomists segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the agronomists segment is predicted to witness the highest growth rate, because agronomists can deliver real-time, data-driven insights on crop health, soil conditions, and pest management, enhancing decision-making for farmers. Their expertise, combined with AR's visualization capabilities, improves precision farming techniques and boosts productivity. This integration accelerates the adoption of AR technologies across the agricultural sector, promoting efficiency and sustainability, and significantly contributing to the growth and innovation within the AR in agriculture market.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share owing to advancements in farming practices. AR enables real-time data visualization, improving crop management and precision farming techniques. Farmers can use AR for enhanced training, crop monitoring, and equipment maintenance, resulting in increased productivity and reduced resource waste. Additionally, AR aids in pest detection, irrigation optimization, and supply chain management, helping to address the region's growing demand for sustainable agriculture while boosting profitability and operational efficiency.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, because farmers can see data superimposed on real-world settings due to AR technology, which helps with soil management, crop monitoring, and pest control. With real-time information, it enhances decision-making, maximizes resource utilization, and boosts yields. AR-based resources, like smartphone apps and smart glasses, improve operational effectiveness and training. This technology development promotes sustainable practices, lowering costs and boosting North America's agricultural economy.

Key players in the market

Some of the key players profiled in the Augmented Reality in Agriculture Market include Trimble Inc., Raven Industries, AG Leader Technology, Deere & Company, CLAAS Group, Topcon Positioning Systems, Augmenta, Kubota Corporation, BASF Digital Farming GmbH, CropX, AgEagle Aerial Systems, Taranis, Ecorobotix, Gamaya, Sentera, Augmentir, Microsoft, Syngenta, Prospera Technologies and VineView.

Key Developments:

In February 2025, Microsoft and Anduril Industries announced an expanded partnership to advance the U.S. Army's Integrated Visual Augmentation System (IVAS) program. Additionally, Microsoft Azure will serve as Anduril's preferred cloud platform for all IVAS and Anduril AI technologies.

In January 2025, In January 2025, Microsoft and OpenAI announced an evolution of their strategic partnership, focusing on the next phase of AI development. Key elements of their 2019 agreement remain intact through 2030, including Microsoft's rights to OpenAI's intellectual property for integration into products like Copilot, exclusivity of the OpenAI API on Azure, and mutual revenue-sharing arrangements.

In June 2024, Hitachi and Microsoft announced a significant three-year strategic partnership aimed at accelerating business and social innovation through generative AI. This collaboration is projected to be worth several billion dollars and focuses on leveraging AI technologies to drive transformation across various industries.

Components Covered:

• Hardware
• Software
• Services

Deployment Modes Covered:

• On-Premises
• Cloud-Based

Technologies Covered:

• Marker-based AR
• Markerless AR
• Projection-based AR
• Superimposition-based AR

Applications Covered:

• Precision Farming
• Livestock Monitoring
• Smart Greenhouses
• Irrigation Management
• Crop Monitoring
• Farm Management
• Other Applications

End Users Covered:

• Farmers
• Agronomists
• Agriculture Equipment Manufacturers
• Research Institutions
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Augmented Reality in Agriculture Market, By Component

• 5.1 Introduction
• 5.2 Hardware
• 5.3 Software
• 5.4 Services

6 Global Augmented Reality in Agriculture Market, By Deployment Mode

• 6.1 Introduction
• 6.2 On-Premises
• 6.3 Cloud-Based

7 Global Augmented Reality in Agriculture Market, By Technology

• 7.1 Introduction
• 7.2 Marker-based AR
• 7.3 Markerless AR
• 7.4 Projection-based AR
• 7.5 Superimposition-based AR

8 Global Augmented Reality in Agriculture Market, By Application

• 8.1 Introduction
• 8.2 Precision Farming
• 8.3 Livestock Monitoring
• 8.4 Smart Greenhouses
• 8.5 Irrigation Management
• 8.6 Crop Monitoring
• 8.7 Farm Management
• 8.8 Other Applications

9 Global Augmented Reality in Agriculture Market, By End User

• 9.1 Introduction
• 9.2 Farmers
• 9.3 Agronomists
• 9.4 Agriculture Equipment Manufacturers
• 9.5 Research Institutions
• 9.6 Other End Users

10 Global Augmented Reality in Agriculture Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Trimble Inc.
• 12.2 Raven Industries
• 12.3 AG Leader Technology
• 12.4 Deere & Company
• 12.5 CLAAS Group
• 12.6 Topcon Positioning Systems
• 12.7 Augmenta
• 12.8 Kubota Corporation
• 12.9 BASF Digital Farming GmbH
• 12.10 CropX
• 12.11 AgEagle Aerial Systems
• 12.12 Taranis
• 12.13 Ecorobotix
• 12.14 Gamaya
• 12.15 Sentera
• 12.16 Augmentir
• 12.17 Microsoft
• 12.18 Syngenta
• 12.19 Prospera Technologies
• 12.20 VineView