세계의 전기 SUV 시장 예측(-2032년) : 차종별, 추진 방식별, 항속거리별, 구동 방식별, 최종사용자별, 지역별 분석

According to Stratistics MRC, the Global Electric SUV Market is accounted for $179.1 billion in 2025 and is expected to reach $370.6 billion by 2032 growing at a CAGR of 10.9% during the forecast period. An Electric SUV is a sport utility vehicle powered entirely by electricity rather than gasoline or diesel. It uses rechargeable batteries and electric motors to drive, offering quiet operation and reduced emissions. These vehicles often feature regenerative braking, advanced infotainment systems, and spacious interiors. Charging can be done at home or public stations. Electric SUVs combine the size and versatility of traditional SUVs with the environmental benefits and energy efficiency of electric propulsion.

According to BloombergNEF, consumer preference for spacious, high-riding vehicles is a primary driver, with automakers launching over 50 new electric SUV models globally in the next two years to meet demand.

Market Dynamics:

Driver:

Environmental awareness and EV incentives

The Electric SUV market is being propelled by heightened environmental awareness and robust government incentives promoting cleaner mobility solutions. Fueled by stringent emission norms and climate policies, consumers are rapidly shifting toward sustainable alternatives. Subsidies, tax exemptions, and rebates are motivating buyers to opt for electric SUVs over conventional models. Additionally, automakers are investing heavily in eco-friendly technologies to align with global carbon neutrality goals. Collectively, these factors are accelerating EV adoption.

Restraint:

High upfront vehicle cost

Despite technological progress, the high initial cost of electric SUVs remains a key barrier to market expansion. The expensive nature of lithium-ion batteries, coupled with advanced onboard electronics, inflates vehicle pricing compared to ICE counterparts. Moreover, limited economies of scale further elevate production expenses. Although operational savings exist through reduced fuel and maintenance costs, affordability continues to challenge mass adoption. Manufacturers are thus focusing on cost optimization through modular platforms and localized sourcing.

Opportunity:

Emerging market growth

Emerging economies present lucrative opportunities for electric SUV manufacturers due to rising disposable incomes and urbanization. Spurred by government initiatives for electrification and local production incentives, countries like India, Brazil, and Indonesia are witnessing increased EV interest. Expanding charging networks and renewable energy integration further enhance adoption feasibility. Automakers entering these regions benefit from first-mover advantages and evolving consumer preferences. Consequently, emerging markets are set to become pivotal growth engines for electric SUVs globally.

Threat:

Limited charging infrastructure

The inadequate availability of charging infrastructure continues to hinder widespread electric SUV deployment. Range anxiety among consumers persists due to insufficient fast-charging networks and uneven geographic distribution. Moreover, high installation costs and grid limitations delay large-scale infrastructure development. This shortfall particularly affects long-distance travel and rural connectivity. Unless significant investments are made in public and home charging systems, this threat could restrain the pace of global EV transition.

Covid-19 Impact:

The COVID-19 pandemic initially disrupted electric SUV production due to supply chain bottlenecks and semiconductor shortages. However, post-pandemic recovery accelerated EV adoption as governments prioritized green stimulus packages. Consumer behavior also shifted toward sustainable mobility, boosting electric SUV sales in developed economies. Manufacturers adopted digital retail models and online financing options to maintain sales continuity. Consequently, despite early setbacks, the pandemic ultimately reinforced long-term momentum for electric mobility.

The mid-size segment is expected to be the largest during the forecast period

The mid-size segment is expected to account for the largest market share during the forecast period, resulting from its balance of affordability, performance, and range. Consumers favor these SUVs for their practicality in both urban and intercity travel. Manufacturers are increasingly launching models in this class to capture mainstream demand. Moreover, improvements in battery density and vehicle efficiency enhance their appeal. This segment's versatility and moderate pricing are expected to sustain its dominance.

The plug-in hybrid electric vehicle (PHEV) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the plug-in hybrid electric vehicle (PHEV) segment is predicted to witness the highest growth rate, propelled by its dual energy flexibility and lower range anxiety. Consumers appreciate PHEVs' ability to combine electric efficiency with gasoline backup for longer journeys. Growing public charging networks further complement their usability. Additionally, favorable regulatory credits and hybrid technology innovation stimulate adoption. Automakers are expanding PHEV portfolios to serve transition-oriented consumers.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to strong government mandates, manufacturing capacity, and consumer demand in China, Japan, and South Korea. Massive investments in EV infrastructure, battery production, and local OEM collaborations further enhance market strength. Rising fuel prices and urban pollution concerns are also encouraging EV transitions. The region's extensive supply chain ecosystem cements its leadership in global electric SUV production.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with expanding EV infrastructure, consumer awareness, and regulatory support. The U.S. and Canada are witnessing significant increases in EV adoption backed by federal tax credits and automaker commitments. Rising fuel costs and sustainability targets drive consumer preference toward electric SUVs. Furthermore, growing collaborations between OEMs and energy providers will accelerate infrastructure expansion and market growth.

Key players in the market

Some of the key players in Electric SUV Market include Tesla Inc., Volkswagen AG, Hyundai Motor Group, BYD Auto, SAIC Motor, Ford Motor Company, Toyota Motor Corporation, Honda Motor Co., Kia Corporation, Mercedes-Benz, Nissan Motor Corporation, BMW, AB Volvo, Lucid Motors, Rivian Automotive, and XPeng Motors.

Key Developments:

In October 2025, Tesla reported over 71,000 EVs sold in China, with the Model Y leading SUV sales. The company also expanded its India footprint with localized Model Y production.

In September 2025, Hyundai committed ₹45,000 crore through FY2030 to launch five new EVs in India, including electric SUVs. The investment includes local manufacturing and exports.

In September 2025, Mercedes-Benz reported positive MoM growth in India's premium EV segment, led by electric SUV variants. The company reaffirmed its electric-only architecture rollout from 2025.

In August 2025, Ford announced a strategic pivot toward hybrids and affordable EVs after reporting $12B in losses. The company delayed premium EV launches and focused on BlueOval battery production.

Vehicle Types Covered:

• Compact
• Mid-Size
• Full-Size

Propulsion Types Covered:

• Battery Electric Vehicle (BEV)
• Plug-in Hybrid Electric Vehicle (PHEV)
• Hybrid Electric Vehicle (HEV)

Vehicle Ranges Covered:

• Up to 250 Km
• 250-500 Km
• Above 500 Km

Drive Types Covered:

• Front-Wheel Drive (FWD)
• Rear-Wheel Drive (RWD)
• All-Wheel Drive (AWD)

End Users Covered:

• Individual Customers
• Fleet Operators
• Commercial Customers

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Electric SUV Market, By Vehicle Type

• 5.1 Introduction
• 5.2 Compact
• 5.3 Mid-Size
• 5.4 Full-Size

6 Global Electric SUV Market, By Propulsion Type

• 6.1 Introduction
• 6.2 Battery Electric Vehicle (BEV)
• 6.3 Plug-in Hybrid Electric Vehicle (PHEV)
• 6.4 Hybrid Electric Vehicle (HEV)

7 Global Electric SUV Market, By Vehicle Range

• 7.1 Introduction
• 7.2 Up to 250 Km
• 7.3 250-500 Km
• 7.4 Above 500 Km

8 Global Electric SUV Market, By Drive Type

• 8.1 Introduction
• 8.2 Front-Wheel Drive (FWD)
• 8.3 Rear-Wheel Drive (RWD)
• 8.4 All-Wheel Drive (AWD)

9 Global Electric SUV Market, By End User

• 9.1 Introduction
• 9.2 Individual Customers
• 9.3 Fleet Operators
• 9.4 Commercial Customers

10 Global Electric SUV Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Tesla Inc.
• 12.2 Volkswagen AG
• 12.3 Hyundai Motor Group
• 12.4 BYD Auto
• 12.5 SAIC Motor
• 12.6 Ford Motor Company
• 12.7 Toyota Motor Corporation
• 12.8 Honda Motor Co.
• 12.9 Kia Corporation
• 12.10 Mercedes-Benz
• 12.11 Nissan Motor Corporation
• 12.12 BMW
• 12.13 AB Volvo
• 12.14 Lucid Motors
• 12.15 Rivian Automotive
• 12.16 XPeng Motors