거래형 주문형 비디오(TVOD) 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 유형별, 업계별(미디어 및 엔터테인먼트, 교육, 기타), 지역별, 경쟁별(2020-2030년)

Global Transactional Video on Demand market was valued at USD 8.01 billion in 2024 and is expected to grow to USD 17.56 billion by 2030 with a CAGR of 14.04% during the forecast period. The Global Transactional Video on Demand (TVOD) market is expanding as consumers increasingly opt for pay-per-view digital content. Growth is driven by rising internet penetration, the proliferation of smart devices, and evolving consumer preferences for flexible, on-demand viewing experiences. Key market players focus on content exclusivity, regional expansion, and seamless payment options to attract users. The market benefits from advancements in streaming technology, high-quality content production, and collaborations with film studios. However, increasing demand for newly released movies and premium content continues to fuel market growth.

Key Market Drivers

Increasing Internet Penetration and Digital Transformation

One of the primary drivers of the TVOD market is the rapid expansion of internet connectivity and digital transformation across the globe. As broadband access improves, especially in emerging markets, more consumers are gaining the ability to stream high-quality video content seamlessly. The rollout of 5G technology further enhances streaming capabilities, reducing buffering times and improving user experience. In 2024, 5.35 billion people are using the internet, representing 66.2% of the global population. Over the past year, internet users increased by 1.8%, with 97 million new users joining in 2023.

Additionally, the proliferation of smart devices, including smartphones, tablets, smart TVs, and streaming sticks, has made on-demand content more accessible. These factors contribute to the growing adoption of TVOD services, as users can conveniently rent or purchase content without the need for long-term commitments.

Key Market Challenges

Competition from Subscription-Based (SVOD) and Ad-Supported (AVOD) Models

One of the most significant challenges for the TVOD market is the growing dominance of Subscription Video on Demand (SVOD) and Ad-Supported Video on Demand (AVOD) platforms. Consumers are increasingly opting for SVOD services like Netflix, Disney+, and HBO Max, which offer unlimited access to vast content libraries for a fixed monthly fee. The convenience of an all-inclusive subscription model makes it more attractive than TVOD, where users must pay for each movie or TV show individually.

Similarly, AVOD platforms, such as YouTube and Pluto TV, provide free access to content supported by advertisements, further reducing the appeal of TVOD. As consumers seek cost-effective entertainment options, TVOD platforms struggle to differentiate themselves and justify their pay-per-view pricing structure. To remain competitive, TVOD providers must focus on exclusive content offerings, early access to new releases, and seamless user experiences to retain their audience.

Key Market Trends

Early Access and Premium Digital Releases

One of the most significant trends in the TVOD market is the growing demand for early access to new movie releases. Traditionally, films were released in theaters before becoming available for home viewing. However, changing consumer preferences and disruptions caused by the COVID-19 pandemic accelerated the shift toward premium digital releases. Major studios are increasingly adopting a direct-to-digital strategy, allowing users to rent or purchase new movies shortly after, or even on the same day as, their theatrical release.

Platforms such as Apple iTunes, Amazon Prime Video, and Google Play Movies have capitalized on this trend by offering early-access titles at premium prices. This approach benefits both consumers, who prefer the convenience of home viewing, and studios, which can generate additional revenue without relying solely on box office sales. As streaming adoption grows, TVOD is expected to play a crucial role in film distribution, particularly for high-budget productions and exclusive content.

Key Market Players

• Amazon.com, Inc.
• Apple Inc.
• Rakuten Group, Inc.
• The Walt Disney Company
• Vudu LLC
• Redbox Automated Retail LLC
• Bigtree Entertainment Pvt. Ltd
• Alphabet Inc.
• Hulu LLC
• DIRECTV, LLC.

Report Scope:

In this report, the Global Transactional Video on Demand Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Transactional Video on Demand Market, By Type:

• Electronic Sell Through
• Download to Rent

Transactional Video on Demand Market, By Vertical:

• Media & Entertainment
• Education
• Others

Transactional Video on Demand Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Transactional Video on Demand Market.

Available Customizations:

Global Transactional Video on Demand Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Voice of Customers

• 4.1. Brand Awareness
• 4.2. Frequency of Advertisement

5. Global Transactional Video on Demand Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type Market Share Analysis (Electronic Sell Through, Download to Rent)
  • 5.2.2. By Vertical Market Share Analysis (Media & Entertainment, Education, Others (Sports, etc.))
  • 5.2.3. By Regional Market Share Analysis
    • 5.2.3.1. North America Market Share Analysis
    • 5.2.3.2. Europe Market Share Analysis
    • 5.2.3.3. Asia Pacific Market Share Analysis
    • 5.2.3.4. Middle East & Africa Market Share Analysis
    • 5.2.3.5. South America Market Share Analysis
  • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Transactional Video on Demand Market Mapping & Opportunity Assessment
  • 5.3.1. By Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Vertical Market Mapping & Opportunity Assessment
  • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Transactional Video on Demand Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type Market Share Analysis
  • 6.2.2. By Vertical Market Share Analysis
  • 6.2.3. By Country Market Share Analysis
• 6.3. North America: Country Analysis
  • 6.3.1. United States Transactional Video on Demand Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type Market Share Analysis
      • 6.3.1.2.2. By Vertical Market Share Analysis
  • 6.3.2. Canada Transactional Video on Demand Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type Market Share Analysis
      • 6.3.2.2.2. By Vertical Market Share Analysis
  • 6.3.3. Mexico Transactional Video on Demand Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type Market Share Analysis
      • 6.3.3.2.2. By Vertical Market Share Analysis

7. Asia Pacific Transactional Video on Demand Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type Market Share Analysis
  • 7.2.2. By Vertical Market Share Analysis
  • 7.2.3. By Country Market Share Analysis
• 7.3. Asia Pacific: Country Analysis
  • 7.3.1. China Transactional Video on Demand Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type Market Share Analysis
      • 7.3.1.2.2. By Vertical Market Share Analysis
  • 7.3.2. Japan Transactional Video on Demand Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type Market Share Analysis
      • 7.3.2.2.2. By Vertical Market Share Analysis
  • 7.3.3. India Transactional Video on Demand Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type Market Share Analysis
      • 7.3.3.2.2. By Vertical Market Share Analysis
  • 7.3.4. Australia Transactional Video on Demand Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type Market Share Analysis
      • 7.3.4.2.2. By Vertical Market Share Analysis
  • 7.3.5. South Korea Transactional Video on Demand Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type Market Share Analysis
      • 7.3.5.2.2. By Vertical Market Share Analysis
  • 7.3.6. Indonesia Transactional Video on Demand Market Outlook
    • 7.3.6.1. Market Size & Forecast
      • 7.3.6.1.1. By Value
    • 7.3.6.2. Market Share & Forecast
      • 7.3.6.2.1. By Type Market Share Analysis
      • 7.3.6.2.2. By Vertical Market Share Analysis

8. Europe Transactional Video on Demand Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type Market Share Analysis
  • 8.2.2. By Vertical Market Share Analysis
  • 8.2.3. By Country Market Share Analysis
• 8.3. Europe: Country Analysis
  • 8.3.1. France Transactional Video on Demand Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type Market Share Analysis
      • 8.3.1.2.2. By Vertical Market Share Analysis
  • 8.3.2. United Kingdom Transactional Video on Demand Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type Market Share Analysis
      • 8.3.2.2.2. By Vertical Market Share Analysis
  • 8.3.3. Italy Transactional Video on Demand Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type Market Share Analysis
      • 8.3.3.2.2. By Vertical Market Share Analysis
  • 8.3.4. Germany Transactional Video on Demand Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type Market Share Analysis
      • 8.3.4.2.2. By Vertical Market Share Analysis
  • 8.3.5. Spain Transactional Video on Demand Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type Market Share Analysis
      • 8.3.5.2.2. By Vertical Market Share Analysis

9. South America Transactional Video on Demand Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type Market Share Analysis
  • 9.2.2. By Vertical Market Share Analysis
  • 9.2.3. By Country Market Share Analysis
• 9.3. South America: Country Analysis
  • 9.3.1. Argentina Transactional Video on Demand Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type Market Share Analysis
      • 9.3.1.2.2. By Vertical Market Share Analysis
  • 9.3.2. Colombia Transactional Video on Demand Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type Market Share Analysis
      • 9.3.2.2.2. By Vertical Market Share Analysis
  • 9.3.3. Brazil Transactional Video on Demand Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type Market Share Analysis
      • 9.3.3.2.2. By Vertical Market Share Analysis

10. Middle East & Africa Transactional Video on Demand Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type Market Share Analysis
  • 10.2.2. By Vertical Market Share Analysis
  • 10.2.3. By Country Market Share Analysis
• 10.3. Middle East & Africa: Country Analysis
  • 10.3.1. South Africa Transactional Video on Demand Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type Market Share Analysis
      • 10.3.1.2.2. By Vertical Market Share Analysis
  • 10.3.2. Saudi Arabia Transactional Video on Demand Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type Market Share Analysis
      • 10.3.2.2.2. By Vertical Market Share Analysis
  • 10.3.3. UAE Transactional Video on Demand Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type Market Share Analysis
      • 10.3.3.2.2. By Vertical Market Share Analysis
  • 10.3.4. Turkey Transactional Video on Demand Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Type Market Share Analysis
      • 10.3.4.2.2. By Vertical Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Impact of COVID-19 on Global Transactional Video on Demand Market

• 12.1. Impact Assessment Model
  • 12.1.1. Key Segments Impacted
  • 12.1.2. Key Region Impacted
  • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Amazon.com, Inc.
    • 14.1.1.1. Company Details
    • 14.1.1.2. Products
    • 14.1.1.3. Financials (As Per Availability)
    • 14.1.1.4. Key Market Focus & Geographical Presence
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Management Personnel
  • 14.1.2. Apple Inc.
    • 14.1.2.1. Company Details
    • 14.1.2.2. Products
    • 14.1.2.3. Financials (As Per Availability)
    • 14.1.2.4. Key Market Focus & Geographical Presence
    • 14.1.2.5. Recent Developments
    • 14.1.2.6. Key Management Personnel
  • 14.1.3. Rakuten Group, Inc.
    • 14.1.3.1. Company Details
    • 14.1.3.2. Products
    • 14.1.3.3. Financials (As Per Availability)
    • 14.1.3.4. Key Market Focus & Geographical Presence
    • 14.1.3.5. Recent Developments
    • 14.1.3.6. Key Management Personnel
  • 14.1.4. The Walt Disney Company
    • 14.1.4.1. Company Details
    • 14.1.4.2. Products
    • 14.1.4.3. Financials (As Per Availability)
    • 14.1.4.4. Key Market Focus & Geographical Presence
    • 14.1.4.5. Recent Developments
    • 14.1.4.6. Key Management Personnel
  • 14.1.5. Vudu LLC
    • 14.1.5.1. Company Details
    • 14.1.5.2. Products
    • 14.1.5.3. Financials (As Per Availability)
    • 14.1.5.4. Key Market Focus & Geographical Presence
    • 14.1.5.5. Recent Developments
    • 14.1.5.6. Key Management Personnel
  • 14.1.6. Redbox Automated Retail LLC
    • 14.1.6.1. Company Details
    • 14.1.6.2. Products
    • 14.1.6.3. Financials (As Per Availability)
    • 14.1.6.4. Key Market Focus & Geographical Presence
    • 14.1.6.5. Recent Developments
    • 14.1.6.6. Key Management Personnel
  • 14.1.7. Bigtree Entertainment Pvt. Ltd
    • 14.1.7.1. Company Details
    • 14.1.7.2. Products
    • 14.1.7.3. Financials (As Per Availability)
    • 14.1.7.4. Key Market Focus & Geographical Presence
    • 14.1.7.5. Recent Developments
    • 14.1.7.6. Key Management Personnel
  • 14.1.8. Alphabet Inc.
    • 14.1.8.1. Company Details
    • 14.1.8.2. Products
    • 14.1.8.3. Financials (As Per Availability)
    • 14.1.8.4. Key Market Focus & Geographical Presence
    • 14.1.8.5. Recent Developments
    • 14.1.8.6. Key Management Personnel
  • 14.1.9. Hulu LLC
    • 14.1.9.1. Company Details
    • 14.1.9.2. Products
    • 14.1.9.3. Financials (As Per Availability)
    • 14.1.9.4. Key Market Focus & Geographical Presence
    • 14.1.9.5. Recent Developments
    • 14.1.9.6. Key Management Personnel
  • 14.1.10. DIRECTV, LLC.
    • 14.1.10.1. Company Details
    • 14.1.10.2. Products
    • 14.1.10.3. Financials (As Per Availability)
    • 14.1.10.4. Key Market Focus & Geographical Presence
    • 14.1.10.5. Recent Developments
    • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
• 15.2. Target By Type
• 15.3. Target By Region

16. About Us & Disclaimer