디지털 헬스 코칭 시장 : 산업 규모, 점유율, 동향, 기회, 예측, 서비스별, 지불 모델별, 지역별, 경쟁별(2020-2030년)

Global Digital health coaching market was valued at USD 4.58 billion in 2024 and is projected to reach USD 6.17 billion by 2030, expanding at a compound annual growth rate (CAGR) of 5.30% over the forecast period. This growth is fueled by increasing demand for personalized healthcare, rapid advancements in digital technologies, and a heightened focus on preventive care.

Digital health coaching utilizes technology to deliver customized support and guidance, helping individuals manage their health and wellness more proactively. The market is evolving rapidly, underpinned by innovations in mobile health applications, wearable devices, and artificial intelligence. These advancements empower users to monitor, manage, and improve their health outcomes with greater efficiency and convenience.

A key driver of this market is the global shift toward preventive healthcare. As healthcare costs escalate and populations continue to age, there is a growing emphasis on managing chronic diseases, enhancing general well-being, and preventing illness before it occurs. Digital health coaching platforms offer tailored interventions, guiding individuals in adopting healthier lifestyles, managing chronic conditions such as diabetes or hypertension, and improving nutrition, fitness, and mental well-being. This transformation aligns with the broader trend of patients becoming more engaged and proactive in their personal healthcare management.

Key Market Drivers

Expansion of Digital Healthcare Ecosystem

The widespread integration of digital technologies is reshaping traditional healthcare delivery, with digital health coaching emerging as a core component of this transformation. By 2024, more than 1.3 billion people worldwide had adopted digital health tools-including fitness trackers, smartwatches, virtual consultations, and other online health services.

The adoption of telehealth and other digital care modalities accelerated sharply during the COVID-19 pandemic, as healthcare systems sought alternatives to in-person visits. Wearables such as smartwatches have maintained strong consumer demand and continue to demonstrate sustained growth. In 2024, the global digital health market reached a valuation of approximately USD 172 billion, with strong prospects for continued expansion.

The ubiquity of smartphones, tablets, and wearable technologies has facilitated the seamless incorporation of digital coaching into daily routines. These tools enable real-time health tracking, immediate feedback, and continuous interaction between coaches and clients, significantly enhancing user engagement and outcomes.

Key Market Challenges

Limited Consumer Awareness and Education

A significant barrier to market growth lies in the limited awareness and understanding among consumers regarding digital health coaching. Despite the growing availability of digital health services, many individuals remain unaware of the potential benefits and applications of digital coaching platforms.

As a relatively new concept, digital health coaching is not yet widely recognized as a valuable complement or alternative to traditional healthcare services. Many individuals continue to rely primarily on face-to-face consultations with healthcare professionals, often overlooking the convenience, flexibility, and ongoing support that digital health coaching can provide.

Without adequate education and promotion, consumers may struggle to appreciate the relevance of these solutions-particularly in managing chronic conditions, supporting mental health, or engaging in preventive care. This knowledge gap restricts the market's ability to reach its full potential.

Key Market Trends

Integration of Wearables and Health Monitoring Devices

The integration of wearable technology into digital health coaching platforms represents a major trend shaping the market. From 2014 to 2020, global shipments of wearable activity trackers increased by approximately 1444%. In 2020 alone, consumer spending on these devices reached an estimated USD 2.8 billion.

This surge has been accompanied by growing academic and clinical interest in the role of wearables in promoting physical activity and tracking key health indicators. Devices such as smartwatches and fitness bands continuously collect data on heart rate, activity levels, and sleep quality-providing a holistic picture of an individual's health.

When combined with digital health coaching platforms, these insights allow for highly personalized coaching experiences. For instance, WHOOP's wearable technology monitors metrics such as sleep patterns and heart rate variability to deliver individualized recovery scores and exertion targets. Such tailored feedback enhances user engagement and improves health outcomes by aligning interventions with each individual's specific physiological data and health goals.

Key Market Players

• Atlantis Health Group
• Naluri Therapeutics Pte. Ltd.
• Noom, Inc.
• Lark Technologies, Inc.
• Omada Health Inc.
• Advanced Wellness Systems, LLC
• Choose Health Services LLC
• Avidon Health LLC
• Quartet Health, Inc.
• Lyra Health, Inc.

Report Scope

In this report, the Global Digital Health Coaching Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Health Coaching Market, By Service:

• Nutrition and Diet Coaching
• Fitness and Exercise Coaching
• Women's Health Coaching
• Chronic Condition Coaching
• Mental Wellbeing Coaching
• Others

Digital Health Coaching Market, By Payment Model:

• Monthly Subscription
• Annual Subscription
• Per Session
• Others

Digital Health Coaching Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Health Coaching Market.

Available Customizations:

Global Digital Health Coaching Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Impact of COVID-19 on Global Digital Health Coaching Market

5. Global Digital Health Coaching Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Service (Nutrition and Diet Coaching, Fitness and Exercise Coaching, Women's Health Coaching, Chronic Condition Coaching, Mental Wellbeing Coaching, Others)
  • 5.2.2. By Payment Model (Monthly Subscription, Annual Subscription, Per Session, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Digital Health Coaching Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Service
  • 6.2.2. By Payment Model
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Digital Health Coaching Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Service
      • 6.3.1.2.2. By Payment Model
  • 6.3.2. Mexico Digital Health Coaching Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Service
      • 6.3.2.2.2. By Payment Model
  • 6.3.3. Canada Digital Health Coaching Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Service
      • 6.3.3.2.2. By Payment Model

7. Europe Digital Health Coaching Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Service
  • 7.2.2. By Payment Model
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Digital Health Coaching Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Service
      • 7.3.1.2.2. By Payment Model
  • 7.3.2. Germany Digital Health Coaching Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Service
      • 7.3.2.2.2. By Payment Model
  • 7.3.3. United Kingdom Digital Health Coaching Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Service
      • 7.3.3.2.2. By Payment Model
  • 7.3.4. Italy Digital Health Coaching Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Service
      • 7.3.4.2.2. By Payment Model
  • 7.3.5. Spain Digital Health Coaching Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Service
      • 7.3.5.2.2. By Payment Model

8. Asia Pacific Digital Health Coaching Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Service
  • 8.2.2. By Payment Model
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Digital Health Coaching Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Service
      • 8.3.1.2.2. By Payment Model
  • 8.3.2. India Digital Health Coaching Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Service
      • 8.3.2.2.2. By Payment Model
  • 8.3.3. South Korea Digital Health Coaching Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Service
      • 8.3.3.2.2. By Payment Model
  • 8.3.4. Japan Digital Health Coaching Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Service
      • 8.3.4.2.2. By Payment Model
  • 8.3.5. Australia Digital Health Coaching Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Service
      • 8.3.5.2.2. By Payment Model

9. South America Digital Health Coaching Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Service
  • 9.2.2. By Payment Model
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Digital Health Coaching Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Service
      • 9.3.1.2.2. By Payment Model
  • 9.3.2. Argentina Digital Health Coaching Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Service
      • 9.3.2.2.2. By Payment Model
  • 9.3.3. Colombia Digital Health Coaching Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Service
      • 9.3.3.2.2. By Payment Model

10. Middle East and Africa Digital Health Coaching Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Service
  • 10.2.2. By Payment Model
  • 10.2.3. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Digital Health Coaching Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Service
      • 10.3.1.2.2. By Payment Model
  • 10.3.2. Saudi Arabia Digital Health Coaching Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Service
      • 10.3.2.2.2. By Payment Model
  • 10.3.3. UAE Digital Health Coaching Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Service
      • 10.3.3.2.2. By Payment Model

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Digital Health Coaching Market: SWOT Analysis

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Atlantis Health Group
  • 15.1.1. Business Overview
  • 15.1.2. Company Snapshot
  • 15.1.3. Products & Services
  • 15.1.4. Financials (As Reported)
  • 15.1.5. Recent Developments
  • 15.1.6. Key Personnel Details
  • 15.1.7. SWOT Analysis
• 15.2. Naluri Therapeutics Pte. Ltd.
• 15.3. Noom, Inc.
• 15.4. Lark Technologies, Inc.
• 15.5. Omada Health Inc.
• 15.6. Advanced Wellness Systems, LLC
• 15.7. Choose Health Services LLC
• 15.8. Avidon Health LLC
• 15.9. Quartet Health, Inc.
• 15.10. Lyra Health, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer