모바일 부가가치 서비스 시장 예측 : 산업 규모, 점유율, 동향, 기회, 솔루션별, 위치정보 기반별, 최종 사용자별, 업계별, 지역별, 경쟁 구도(2021-2031년)

The Global Mobile Value-added Services Market will grow from USD 1.36 Trillion in 2025 to USD 3.14 Trillion by 2031 at a 14.96% CAGR. Mobile Value-added Services encompass non-core telecommunication solutions including mobile money, infotainment, and messaging applications that extend beyond standard voice capabilities. The market growth is primarily supported by the extensive proliferation of smartphones and the simultaneous reduction in data tariff costs which collectively enhance consumer accessibility to digital content.

Key Market Drivers

The widespread deployment of 5G networks and high-speed connectivity is the primary technological catalyst reshaping the Global Mobile Value-added Services Market. This next-generation infrastructure provides the necessary bandwidth and low latency required for sophisticated, real-time applications such as cloud gaming, augmented reality, and ultra-high-definition video streaming. By eliminating the data bottlenecks of previous generations, operators can deploy premium content bundles and enterprise-grade IoT solutions that were previously unfeasible, directly increasing average revenue per user.

Key Market Challenges

Stringent regulatory frameworks constitute a significant impediment to the expansion of the Global Mobile Value-added Services Market. Diverse legal requirements across different jurisdictions regarding data sovereignty, content licensing, and financial transaction monitoring create a fragmented operating environment. Service providers are frequently compelled to modify their platforms to meet specific local mandates, which disrupts the scalability of standardized products. This necessity for localization increases operational expenditures and diverts resources that could otherwise be allocated to innovation and infrastructure development.

Key Market Trends

Adoption of Rich Communication Services (RCS) for Enterprise Engagement is fundamentally altering the business messaging landscape by enabling verified, interactive experiences that traditional SMS cannot support. Enterprises are aggressively migrating to RCS to leverage features such as high-resolution media, branded sender identities, and carousel menus, which drive higher conversion rates for marketing and customer support campaigns. This transition allows mobile operators and content aggregators to monetize message termination at higher value points while reducing the dependency on fragmented third-party applications.

Key Market Players

• AT&T Inc
• Vodafone Group Plc
• Bharti Airtel Limited
• China Mobile Limited
• Alphabet Inc.
• Apple Inc.
• Tencent Holdings Limited
• Netflix Inc.
• Spotify Technology S.A.
• OnMobile Global Limited

Report Scope:

In this report, the Global Mobile Value-added Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Value-added Services Market, By Solution:

• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)

Mobile Value-added Services Market, By Location Based:

• Services
• Mobile Email & IM
• Mobile Money
• Mobile Advertising
• Mobile Infotainment
• Others

Mobile Value-added Services Market, By End-User:

• SMB
• Large Enterprises

Mobile Value-added Services Market, By Vertical:

• Media and Entertainment
• Healthcare
• Education
• Retail
• Government
• Telecom and IT
• Others

Mobile Value-added Services Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Value-added Services Market.

Available Customizations:

Global Mobile Value-added Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Value-added Services Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS))
  • 5.2.2. By Location Based (Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others)
  • 5.2.3. By End-User (SMB, Large Enterprises)
  • 5.2.4. By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Mobile Value-added Services Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Solution
  • 6.2.2. By Location Based
  • 6.2.3. By End-User
  • 6.2.4. By Vertical
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile Value-added Services Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Solution
      • 6.3.1.2.2. By Location Based
      • 6.3.1.2.3. By End-User
      • 6.3.1.2.4. By Vertical
  • 6.3.2. Canada Mobile Value-added Services Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Solution
      • 6.3.2.2.2. By Location Based
      • 6.3.2.2.3. By End-User
      • 6.3.2.2.4. By Vertical
  • 6.3.3. Mexico Mobile Value-added Services Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Solution
      • 6.3.3.2.2. By Location Based
      • 6.3.3.2.3. By End-User
      • 6.3.3.2.4. By Vertical

7. Europe Mobile Value-added Services Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Solution
  • 7.2.2. By Location Based
  • 7.2.3. By End-User
  • 7.2.4. By Vertical
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile Value-added Services Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Solution
      • 7.3.1.2.2. By Location Based
      • 7.3.1.2.3. By End-User
      • 7.3.1.2.4. By Vertical
  • 7.3.2. France Mobile Value-added Services Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Solution
      • 7.3.2.2.2. By Location Based
      • 7.3.2.2.3. By End-User
      • 7.3.2.2.4. By Vertical
  • 7.3.3. United Kingdom Mobile Value-added Services Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Solution
      • 7.3.3.2.2. By Location Based
      • 7.3.3.2.3. By End-User
      • 7.3.3.2.4. By Vertical
  • 7.3.4. Italy Mobile Value-added Services Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Solution
      • 7.3.4.2.2. By Location Based
      • 7.3.4.2.3. By End-User
      • 7.3.4.2.4. By Vertical
  • 7.3.5. Spain Mobile Value-added Services Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Solution
      • 7.3.5.2.2. By Location Based
      • 7.3.5.2.3. By End-User
      • 7.3.5.2.4. By Vertical

8. Asia Pacific Mobile Value-added Services Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Solution
  • 8.2.2. By Location Based
  • 8.2.3. By End-User
  • 8.2.4. By Vertical
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile Value-added Services Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Solution
      • 8.3.1.2.2. By Location Based
      • 8.3.1.2.3. By End-User
      • 8.3.1.2.4. By Vertical
  • 8.3.2. India Mobile Value-added Services Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Solution
      • 8.3.2.2.2. By Location Based
      • 8.3.2.2.3. By End-User
      • 8.3.2.2.4. By Vertical
  • 8.3.3. Japan Mobile Value-added Services Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Solution
      • 8.3.3.2.2. By Location Based
      • 8.3.3.2.3. By End-User
      • 8.3.3.2.4. By Vertical
  • 8.3.4. South Korea Mobile Value-added Services Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Solution
      • 8.3.4.2.2. By Location Based
      • 8.3.4.2.3. By End-User
      • 8.3.4.2.4. By Vertical
  • 8.3.5. Australia Mobile Value-added Services Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Solution
      • 8.3.5.2.2. By Location Based
      • 8.3.5.2.3. By End-User
      • 8.3.5.2.4. By Vertical

9. Middle East & Africa Mobile Value-added Services Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Solution
  • 9.2.2. By Location Based
  • 9.2.3. By End-User
  • 9.2.4. By Vertical
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile Value-added Services Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Solution
      • 9.3.1.2.2. By Location Based
      • 9.3.1.2.3. By End-User
      • 9.3.1.2.4. By Vertical
  • 9.3.2. UAE Mobile Value-added Services Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Solution
      • 9.3.2.2.2. By Location Based
      • 9.3.2.2.3. By End-User
      • 9.3.2.2.4. By Vertical
  • 9.3.3. South Africa Mobile Value-added Services Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Solution
      • 9.3.3.2.2. By Location Based
      • 9.3.3.2.3. By End-User
      • 9.3.3.2.4. By Vertical

10. South America Mobile Value-added Services Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Solution
  • 10.2.2. By Location Based
  • 10.2.3. By End-User
  • 10.2.4. By Vertical
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile Value-added Services Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Solution
      • 10.3.1.2.2. By Location Based
      • 10.3.1.2.3. By End-User
      • 10.3.1.2.4. By Vertical
  • 10.3.2. Colombia Mobile Value-added Services Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Solution
      • 10.3.2.2.2. By Location Based
      • 10.3.2.2.3. By End-User
      • 10.3.2.2.4. By Vertical
  • 10.3.3. Argentina Mobile Value-added Services Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Solution
      • 10.3.3.2.2. By Location Based
      • 10.3.3.2.3. By End-User
      • 10.3.3.2.4. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Mobile Value-added Services Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. AT&T Inc
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Vodafone Group Plc
• 15.3. Bharti Airtel Limited
• 15.4. China Mobile Limited
• 15.5. Alphabet Inc.
• 15.6. Apple Inc.
• 15.7. Tencent Holdings Limited
• 15.8. Netflix Inc.
• 15.9. Spotify Technology S.A.
• 15.10. OnMobile Global Limited

16. Strategic Recommendations

17. About Us & Disclaimer