모바일 부가가치 서비스 시장 규모, 점유율, 동향 및 성장 분석 보고서(2026-2034년)

The global mobile value-added services market size is expected to reach USD 4088.58 Billion in 2034 from USD 1327.88 Billion in 2025, growing at a CAGR of 13.31 during 2026-2034.The mobile value-added services (MVAS) market is experiencing robust growth as mobile technology continues to evolve and consumer preferences shift towards enhanced digital experiences. MVAS encompasses a wide range of services, including mobile payments, location-based services, mobile advertising, and content delivery, which provide additional value to users beyond standard voice and messaging services. As smartphone penetration increases and mobile internet access becomes more widespread, the demand for innovative MVAS solutions is expected to surge, positioning the market for significant expansion.

Moreover, the rise of mobile commerce is a key driver of growth in the MVAS market. As consumers increasingly turn to their mobile devices for shopping, businesses are leveraging MVAS to enhance customer engagement and streamline transactions. Mobile payment solutions, loyalty programs, and personalized marketing campaigns are becoming essential tools for retailers seeking to capture the attention of tech-savvy consumers. This trend is further supported by the growing adoption of contactless payment methods, which have gained popularity in the wake of the COVID-19 pandemic, driving demand for secure and convenient mobile payment solutions.

Additionally, advancements in technology are reshaping the MVAS landscape, enabling the development of more sophisticated and personalized services. The integration of artificial intelligence (AI) and machine learning (ML) is allowing businesses to analyze consumer behavior and preferences, leading to targeted marketing strategies and improved customer experiences. As the MVAS market continues to evolve, the combination of increasing mobile device usage, the rise of mobile commerce, and technological advancements positions it for sustained growth, catering to the diverse needs of consumers and businesses alike.

Our reports are carefully developed to deliver comprehensive and actionable insights across a wide range of industries and markets. Each report includes several essential components designed to provide a complete understanding of the market environment:

Market Overview: This section provides a clear introduction to the market, including key definitions, classifications, and an overview of the current industry landscape.

Market Dynamics: A detailed evaluation of the primary drivers, restraints, opportunities, and challenges shaping market growth. It covers factors such as technological developments, regulatory frameworks, and evolving industry trends.

Segmentation Analysis: A structured breakdown of the market into key segments based on product type, application, end-user, and geographic region. This section highlights the performance, growth potential, and contribution of each segment.

Competitive Landscape: An in-depth assessment of leading market participants, including their market positioning, product portfolios, strategic initiatives, and financial performance. It provides valuable insights into competitive dynamics and the strategies adopted by key players.

Market Forecast: Data-driven projections of market size and growth patterns over a defined forecast period. This section incorporates historical trends, current market conditions, and quantitative analysis to illustrate expected future developments.

Regional Analysis: A comprehensive review of market performance across major geographic regions, identifying high-growth areas and regional trends to better understand localized market opportunities.

Emerging Trends and Opportunities: Identification of significant market trends, technological advancements, and new investment opportunities. This section highlights potential growth areas and future industry developments.

Customization Options: We offer flexible customization services to tailor reports according to specific client requirements. This may include additional segmentation, country-level analysis, competitor profiling, customized data points, or focused insights on particular market segments to better support strategic decision-making.

MARKET SEGMENTATION

By Service

• Mobile Infotainment
• Mobile Business (Enterprise)
• Mobile Commerce
• Mobile Health
• Mobile Education
• Others (Mobile Governance, Mobile Advertisement, etc.)

By End-user

• Individual
• Enterprise (Small and Medium Enterprises (SMEs), Large Enterprises)

COMPANIES PROFILED

• Apple Inc., Vodafone Group Plc, Bharti Airtel Limited, AT&T Inc., OnMobile, Spice Digital Limited, Comverse Technology Inc., One97 Communications, Google LLC, InMobi, China Mobile Ltd., Verizon Communications Inc., Telefonica, S.A., Deutsche Telekom AG, Etisalat

TABLE OF CONTENTS

Chapter 1. PREFACE

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1 Information Analysis
  • 1.3.2 Market Formulation & Data Visualization
  • 1.3.3 Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1 List of Data Sources

Chapter 2. EXECUTIVE SUMMARY

• 2.1. Market Snapshot
• 2.2. Segmental Outlook
• 2.3. Competitive Outlook

Chapter 3. MARKET VARIABLES, TRENDS, FRAMEWORK

• 3.1. Market Lineage Outlook
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Value Chain Analysis
• 3.4. Regulatory Framework
  • 3.4.1 Standards & Compliance
  • 3.4.2 Regulatory Impact Analysis
• 3.5. Market Dynamics
  • 3.5.1 Market Drivers
  • 3.5.2 Market Restraints
  • 3.5.3 Market Opportunities
  • 3.5.4 Market Challenges
• 3.6. Porter's Five Forces Analysis
• 3.7. PESTLE Analysis

Chapter 4. GLOBAL MOBILE VALUE ADDED SERVICES MARKET: BY SERVICE 2022-2034 (USD MN)

• 4.1. Market Analysis, Insights and Forecast Service
• 4.2. Mobile Infotainment Estimates and Forecasts By Regions 2022-2034 (USD MN)
• 4.3. Mobile Business (Enterprise) Estimates and Forecasts By Regions 2022-2034 (USD MN)
• 4.4. Mobile Commerce Estimates and Forecasts By Regions 2022-2034 (USD MN)
• 4.5. Mobile Health Estimates and Forecasts By Regions 2022-2034 (USD MN)
• 4.6. Mobile Education Estimates and Forecasts By Regions 2022-2034 (USD MN)
• 4.7. Others (Mobile Governance, Mobile Advertisement, etc.) Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 5. GLOBAL MOBILE VALUE ADDED SERVICES MARKET: BY END-USER 2022-2034 (USD MN)

• 5.1. Market Analysis, Insights and Forecast End-user
• 5.2. Individual Estimates and Forecasts By Regions 2022-2034 (USD MN)
• 5.3. Enterprise (Small and Medium Enterprises (SMEs), Large Enterprises) Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 6. GLOBAL MOBILE VALUE ADDED SERVICES MARKET: BY REGION 2022-2034 (USD MN)

• 6.1. Regional Outlook
• 6.2. North America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
  • 6.2.1 By Service
  • 6.2.2 By End-user
  • 6.2.3 United States
  • 6.2.4 Canada
  • 6.2.5 Mexico
• 6.3. Europe Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
  • 6.3.1 By Service
  • 6.3.2 By End-user
  • 6.3.3 United Kingdom
  • 6.3.4 France
  • 6.3.5 Germany
  • 6.3.6 Italy
  • 6.3.7 Russia
  • 6.3.8 Rest Of Europe
• 6.4. Asia-Pacific Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
  • 6.4.1 By Service
  • 6.4.2 By End-user
  • 6.4.3 India
  • 6.4.4 Japan
  • 6.4.5 South Korea
  • 6.4.6 Australia
  • 6.4.7 South East Asia
  • 6.4.8 Rest Of Asia Pacific
• 6.5. Latin America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
  • 6.5.1 By Service
  • 6.5.2 By End-user
  • 6.5.3 Brazil
  • 6.5.4 Argentina
  • 6.5.5 Peru
  • 6.5.6 Chile
  • 6.5.7 Rest of Latin America
• 6.6. Middle East & Africa Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
  • 6.6.1 By Service
  • 6.6.2 By End-user
  • 6.6.3 Saudi Arabia
  • 6.6.4 UAE
  • 6.6.5 Israel
  • 6.6.6 South Africa
  • 6.6.7 Rest of the Middle East And Africa

Chapter 7. COMPETITIVE LANDSCAPE

• 7.1. Recent Developments
• 7.2. Company Categorization
• 7.3. Supply Chain & Channel Partners (based on availability)
• 7.4. Market Share & Positioning Analysis (based on availability)
• 7.5. Vendor Landscape (based on availability)
• 7.6. Strategy Mapping

Chapter 8. COMPANY PROFILES OF GLOBAL MOBILE VALUE ADDED SERVICES INDUSTRY

• 8.1. Top Companies Market Share Analysis
• 8.2. Company Profiles
  • 8.2.1 Apple Inc
  • 8.2.2 Vodafone Group Plc
  • 8.2.3 Bharti Airtel Limited
  • 8.2.4 AT&T Inc
  • 8.2.5 OnMobile
  • 8.2.6 Spice Digital Limited
  • 8.2.7 Comverse Technology Inc
  • 8.2.8 One97 Communications
  • 8.2.9 Google LLC
  • 8.2.10 InMobi
  • 8.2.11 China Mobile Ltd
  • 8.2.12 Verizon Communications Inc
  • 8.2.13 Telefonica
  • 8.2.14 S.A
  • 8.2.15 Deutsche Telekom AG
  • 8.2.16 Etisalat