모바일 마케팅 시장 - 산업 규모, 점유율, 동향, 기회 및 예측 : 컴포넌트별, 채널별, 조직규모별, 산업별, 지역별 경쟁(2021-2031년)

The Global Mobile Marketing Market will grow from USD 20.29 Billion in 2025 to USD 53.28 Billion by 2031 at a 17.46% CAGR. Mobile marketing is defined as a multi-channel digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices through channels such as websites, email, SMS, social media, and mobile applications.

Key Market Drivers

The integration of artificial intelligence and machine learning serves as a primary catalyst for the industry, enabling hyper-personalization that was previously unattainable. Marketers leverage these technologies to analyze real-time user data, predicting consumer intent to deliver tailored messages across mobile interfaces.

Key Market Challenges

The enforcement of stringent data privacy regulations and the deprecation of third-party cookies represent a formidable obstacle to the growth of the Global Mobile Marketing Market. This regulatory tightening disrupts the ecosystem's reliance on precise consumer tracking and behavioral targeting, which have long been the primary value drivers for mobile advertisers. As operating systems restrict access to device identifiers and legal frameworks mandate explicit user consent, marketers face a severe reduction in the granularity of actionable data. This signal loss degrades the ability to attribute conversions accurately and optimize campaigns in real-time, resulting in diminished return on investment and forcing brands to reconsider their allocation of resources toward mobile channels.

Key Market Trends

The growth of in-game and rewarded mobile video advertising is fundamentally reshaping monetization strategies as developers move beyond direct consumer spending to hybrid models. This format leverages a value-exchange mechanism where players voluntarily consume video advertisements to receive virtual goods or gameplay advantages, significantly enhancing user retention and ad tolerance compared to intrusive display formats. This shift is substantiated by robust adoption rates among developers seeking stable revenue streams amidst fluctuating in-app purchase volumes.

Key Market Players

• Google LLC
• Facebook, Inc.
• Apple Inc.
• Amazon.com, Inc.
• Twitter, Inc.
• Adobe Inc.
• Salesforce.com, Inc.
• IBM Corporation
• Oracle Corporation
• SAP SE

Report Scope:

In this report, the Global Mobile Marketing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Marketing Market, By Component:

• Platform and Services

Mobile Marketing Market, By Channel:

• Messaging
• Push Notifications
• Mobile Emails
• Quick Response (QR) Code
• and Others

Mobile Marketing Market, By Organization Size:

• SMEs and Large Enterprise

Mobile Marketing Market, By Vertical:

• Retail and E-Commerce
• Travel & Logistics
• Automotive
• BFSI
• Telecom & IT
• and Others

Mobile Marketing Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Marketing Market.

Available Customizations:

Global Mobile Marketing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Marketing Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Platform and Services)
  • 5.2.2. By Channel (Messaging, Push Notifications, Mobile Emails, Quick Response (QR) Code, and Others)
  • 5.2.3. By Organization Size (SMEs and Large Enterprise)
  • 5.2.4. By Vertical (Retail and E-Commerce, Travel & Logistics, Automotive, BFSI, Telecom & IT, and Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Mobile Marketing Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Channel
  • 6.2.3. By Organization Size
  • 6.2.4. By Vertical
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile Marketing Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Channel
      • 6.3.1.2.3. By Organization Size
      • 6.3.1.2.4. By Vertical
  • 6.3.2. Canada Mobile Marketing Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Channel
      • 6.3.2.2.3. By Organization Size
      • 6.3.2.2.4. By Vertical
  • 6.3.3. Mexico Mobile Marketing Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Channel
      • 6.3.3.2.3. By Organization Size
      • 6.3.3.2.4. By Vertical

7. Europe Mobile Marketing Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Channel
  • 7.2.3. By Organization Size
  • 7.2.4. By Vertical
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile Marketing Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Channel
      • 7.3.1.2.3. By Organization Size
      • 7.3.1.2.4. By Vertical
  • 7.3.2. France Mobile Marketing Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Channel
      • 7.3.2.2.3. By Organization Size
      • 7.3.2.2.4. By Vertical
  • 7.3.3. United Kingdom Mobile Marketing Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Channel
      • 7.3.3.2.3. By Organization Size
      • 7.3.3.2.4. By Vertical
  • 7.3.4. Italy Mobile Marketing Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Channel
      • 7.3.4.2.3. By Organization Size
      • 7.3.4.2.4. By Vertical
  • 7.3.5. Spain Mobile Marketing Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Channel
      • 7.3.5.2.3. By Organization Size
      • 7.3.5.2.4. By Vertical

8. Asia Pacific Mobile Marketing Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Channel
  • 8.2.3. By Organization Size
  • 8.2.4. By Vertical
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile Marketing Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Channel
      • 8.3.1.2.3. By Organization Size
      • 8.3.1.2.4. By Vertical
  • 8.3.2. India Mobile Marketing Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Channel
      • 8.3.2.2.3. By Organization Size
      • 8.3.2.2.4. By Vertical
  • 8.3.3. Japan Mobile Marketing Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Channel
      • 8.3.3.2.3. By Organization Size
      • 8.3.3.2.4. By Vertical
  • 8.3.4. South Korea Mobile Marketing Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Channel
      • 8.3.4.2.3. By Organization Size
      • 8.3.4.2.4. By Vertical
  • 8.3.5. Australia Mobile Marketing Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Channel
      • 8.3.5.2.3. By Organization Size
      • 8.3.5.2.4. By Vertical

9. Middle East & Africa Mobile Marketing Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Channel
  • 9.2.3. By Organization Size
  • 9.2.4. By Vertical
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile Marketing Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Channel
      • 9.3.1.2.3. By Organization Size
      • 9.3.1.2.4. By Vertical
  • 9.3.2. UAE Mobile Marketing Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Channel
      • 9.3.2.2.3. By Organization Size
      • 9.3.2.2.4. By Vertical
  • 9.3.3. South Africa Mobile Marketing Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Channel
      • 9.3.3.2.3. By Organization Size
      • 9.3.3.2.4. By Vertical

10. South America Mobile Marketing Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Channel
  • 10.2.3. By Organization Size
  • 10.2.4. By Vertical
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile Marketing Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Channel
      • 10.3.1.2.3. By Organization Size
      • 10.3.1.2.4. By Vertical
  • 10.3.2. Colombia Mobile Marketing Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Channel
      • 10.3.2.2.3. By Organization Size
      • 10.3.2.2.4. By Vertical
  • 10.3.3. Argentina Mobile Marketing Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Channel
      • 10.3.3.2.3. By Organization Size
      • 10.3.3.2.4. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Mobile Marketing Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Google LLC
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Facebook, Inc.
• 15.3. Apple Inc.
• 15.4. Amazon.com, Inc.
• 15.5. Twitter, Inc.
• 15.6. Adobe Inc.
• 15.7. Salesforce.com, Inc.
• 15.8. IBM Corporation
• 15.9. Oracle Corporation
• 15.10. SAP SE

16. Strategic Recommendations

17. About Us & Disclaimer