로보콜 완화 및 브랜디드 콜링 시장(2025-2030년)

'Robocalling Fraud: Global Consumer Losses to Exceed $80bn in 2025, But Will Start Declining in 2026'

Overview

Our "Robocall Mitigation & Branded Calling" research suite provides a detailed analysis of this rapidly evolving market. It enables stakeholders, from mobile operators, regulators, robocall mitigation and branded calling vendors, to understand future growth, key trends, and the competitive environment. The suite also analyses changing regulatory environments and emerging frameworks.

The research suite includes several options that can be purchased separately, including access to data mapping the adoption and future growth of robocall mitigation and branded calling, and a thorough study uncovering the latest market opportunities. Additionally, it includes a document containing an extensive analysis of the 19 market leaders in the robocall mitigation and branded calling space. The coverage can also be purchased as a Full Research Suite, containing all these elements and a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly evolving market; allowing robocall mitigation vendors and mobile operators to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for projecting the future of such an uncertain and fast-growing market.

All report content is delivered in the English language.

Key Features

• Market Dynamics: Insights into key trends and market impacts resulting from challenges within the robocall mitigation and branded calling market. This research addresses challenges posed by bad actors utilising AI within illegal robocalling; specifically using AI-generated voices for illegal calls, and disruption caused by unlawful robocalls on over-the-top platforms and Wangiri 2.0. The research then assesses government interventions in illegal robocalls and regulations imposed by regulators, such as the Federal Communications Commission in North America, alongside alternative robocall mitigation efforts, such as branded calling. This robocall mitigation and branded calling research also includes a regional market growth analysis on the current development and future growth of robocall mitigation and branded calling across 61 key countries.
• Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the robocall mitigation and branded calling market, accompanied by strategic recommendations for stakeholders.
• Benchmark Industry Forecasts: 5-year forecast databases are provided for the market growth in legitimate calls, illegal robocall traffic, and branded authentication API calls.
• Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 19 leading robocall mitigation and branded calling vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.

SAMPLE VIEW

Market Data & Forecasts Report

The numbers tell you what's happening, but our written report details why, alongside the methodologies.

SAMPLE VIEW

Market Trends & Strategies Report

A comprehensive analysis of the current market landscape, alongside strategic recommendations.

Market Data & Forecasts Report

The market-leading research suite for the "Robocall Mitigation & Branded Calling" market includes access to comprehensive 5-year forecast datasets of 14 tables and over 6,380 datapoints.

Metrics in the research suite include:

• Total Number of Robocalls
• Total Number of Fraudulent Robocalls
• Total Number of Successful Robocalls
• Total Fraudulent Losses to Robocalling
• Total Number of Branded Calling Authentication API Calls
• Total Platform Revenue from Branded Calling Authentication API Calls

Juniper Research Interactive Forecast Excel contains the following functionality:

• Statistics Analysis: Users can search for specific metrics displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
• Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
• Country Comparison Tool: Users can select and compare specific countries. This tool also allows users to export graphs.
• What-if Analysis: Here, users can compare forecast metrics against their assumptions, via 5 interactive scenarios.

Market Trends & Strategies Report

This report examines the "Robocall Mitigation & Branded Calling" market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The report delivers a comprehensive analysis of the strategic opportunities for robocall mitigation and branded calling providers; addressing key verticals and developing challenges, and how stakeholders must navigate these. It also includes evaluation of key country-level opportunities for growth in the robocall mitigation and branded calling market.

Competitor Leaderboard Report

The Competitor Leaderboard report provides a detailed evaluation and market positioning for 19 leading Robocall Mitigation & Branded Calling vendors. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers based on capacity and capability assessments:

This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool backed by a robust methodology that provides an at-a-glance view of a market's competitive landscape.

Table of Contents

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

• 1.1. Key Takeaways and Strategic Recommendations
• 1.2. Key Takeaways
• 1.3. Strategic Recommendations

2. Robocall Mitigation: Future Market Outlook

• 2.1. Introduction to Robocall Mitigation
  • Table 2.1: Current Robocall Mitigation Solutions
  • Figure 2.2: Total Fraudulent Losses to Robocalling ($82.5 billion), Split by 8 Key Regions, 2025
• 2.2. Advancements in AI and ML
  • 2.2.1. AI in Fraudulent Activity
    • Figure 2.3: Average Loss to Fraudulent Robocalling per Mobile Subscriber ($), Split by 8 Key Regions, 2025-2030
  • 2.2.2. AI in Robocall Mitigation
• 2.3. Government and Regulatory Intervention
• 2.4. Shift to VoIP Networks
• 2.5. Robocall Mitigation at the Signalling Level
• 2.6. Omnichannel Attacks
• 2.7. Success in Robocall Mitigation
  • Figure 2.4: Total Fraudulent Losses to Robocalling ($m), Split by 8 Key Regions, 2025-2030
• 2.8. Requirement for Enhanced Network Security
• 2.9. Stakeholder Education and Awareness
• 2.10. Shift to 5G Networks

3. Branded Calling: Future Market Outlook

• 3.1. Introduction to Branded Calling
  • Figure 3.1: Total Number of Branded Calling Authentication Calls, Split by 8 Key Regions, 2025
• 3.2. Branded Calling Limitations
  • 3.2.1. BCID
• 3.3. Value of the Voice Channel
  • Figure 3.2: Total Voice Calls (m), Split by 8 Key Regions, 2025-2029
• 3.4. Mobile Subscriber Awareness and Education
  • 3.4.1. Operator Strategies to Increase the Value of the Voice Channel

4. Country Readiness Index

• 4.1. Introduction to Country Readiness Index
  • Figure 4.1: Robocall Mitigation & Branded Calling Country Readiness Index: Regional Definitions
  • Table 4.2: Juniper Research's Country Readiness Index Scoring Criteria: Robocall Mitigation & Branded Calling
  • Figure 4.3: Juniper Research's Country Readiness Index: Robocall Mitigation & Branded Calling
  • Table 4.4: Robocall Mitigation & Branded Calling Country Readiness Index: Market Segments
• 4.2. Focus Markets
  • Figure 4.5: Average Number of Branded Calls per Subscriber in 2030, Split by Focus Markets
  • 4.2.1. These Countries Rank as High-income Areas
  • 4.2.2. There Is Strong Historic Investment in Technological Innovation
• 4.3. Growth Markets
  • 4.3.1. Inadequate Existing Robocall Mitigation
  • 4.3.2. Widening Scope of Robocall Fraud
• 4.4. Saturated Markets
  • Figure 4.6: Total Number of Fraudulent Robocalls Received (m), Split by 8 Key Saturated Markets, 2025-2030
• 4.5. Developing Markets
  • 4.5.1. Digital Revolutions
  • 4.5.2. Expanding Scope of Robocall Fraud
    • Table 4.7: Juniper Research's Country Readiness Index Heatmap: North America
    • Table 4.8: Juniper Research's Country Readiness Index Heatmap: Latin America
    • Table 4.9: Juniper Research's Country Readiness Index Heatmap: West Europe
    • Table 4.10: Juniper Research's Country Readiness Index Heatmap: Central & East Europe
    • Table 4.11: Juniper Research's Country Readiness Index Heatmap: Far East & China
    • Table 4.12: Juniper Research's Country Readiness Index Heatmap: Indian Subcontinent
    • Table 4.13: Juniper Research's Country Readiness Index Heatmap: Rest of Asia Pacific
    • Table 4.14: Juniper Research's Country Readiness Index Heatmap: Africa & Middle East

Competitor Leaderboard

1. Competitor Leaderboard

• 1.1. Why Read This Report
  • Table 1.1: Juniper Research Competitor Leaderboard: Robocall Mitigation & Branded Calling Vendors & Product Portfolio
  • Figure 1.2: Juniper Research Competitor Leaderboard: Robocall Mitigation & Branded Calling Vendors
  • Table 1.3: Juniper Research Competitor Leaderboard: Vendors
  • Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Robocall Mitigation & Branded Calling Vendors (1 of 2)
  • Table 1.5: Juniper Research Competitor Leaderboard Heatmap: Robocall Mitigation & Branded Calling Vendors (2 of 2)

2. Vendor Profiles

• 2.1. Robocall Mitigation & Branded Calling Market: Vendor Profiles
  • 2.1.1. BICS (Proximus Global)
    • i. Corporate Information
      • Table 2.1: BICS' Select Financial Information (Euro-m), 2022 & 2023
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.2. First Orion
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.2: First Orion's SENTRY Solution Process
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.3. Hiya
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.4. iconectiv
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.5. LANCK Telecom
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.3: LANCK Telecom's FMS Control Centre Dashboard
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.6. Metaswitch
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.7. Mobileum
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.4: Mobileum's RAID Solution
      • Figure 2.5: Mobileum's CLI Spoofing Prevention in Action
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.8. Neural Technologies
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.9. Numeracle
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.6: Numeracle's Smart Branding
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.10. NUSO
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.11. Ribbon Communications
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.12. SecurityGen
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.13. Sinch
    • i. Corporate Information
      • Table 2.7: Sinch's Acquisitions, 2020-2021
      • Table 2.8: Sinch's Select Financial Information ($m), 2021-2023
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.14. Subex
    • i. Corporate Information
      • Table 2.9: Subex's Financial Information ($m), 2022 and 2023
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.15. TNS
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.10: TNS Call Guardian Authentication
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.16. TransNexus
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.11: TransNexus STIR/SHAKEN Solution
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.17. TransUnion
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.18. Twilio
    • i. Corporate Information
      • Table 2.12: Twilio's Acquisitions, November 2019-present
      • Table 2.13: Twilio's Revenue ($m), 2021-2023
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.1.19. XConnect
    • i. Corporate Information
    • ii. Geographical Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
• 2.2. Juniper Research Leaderboard Methodology
• 2.3. Limitations & Interpretations
  • Table 2.14: Juniper Research Competitor Leaderboard Scoring Criteria: Robocall Mitigation and Branded Calling Vendors
• 2.4. Related Research

Data & Forecasting

1. Market Forecasts & Key Takeaways

• 1.1. Introduction to Robocall Mitigation & Branded Calling Market Forecasts
  • Figure 1.1: Total Number of Fraudulent Robocalls Received by Mobile Subscribers (m), Split by 8 Key Regions, 2025 and 2030
  • Figure 1.2: Total Number of Branded Calling Authentication Calls (m), Split by 8 Key Regions, 2025 and 2030

2. Robocalling and Fraudulent Robocalling Forecast

• 2.1. Introduction to Robocall Forecasts
  • Figure 2.1: Total Number of Successful Robocalls (66 million), Split by 8 Key Regions, 2025
  • 2.1.1. Robocall Forecast Methodology
    • Figure 2.2: Robocall Mitigation & Branded Calling Market: Forecast Methodology
  • 2.1.2. Total Number of Robocalls Received by Mobile Subscribers
    • Figure & Table 2.3: Total Number of Robocalls Received by Mobile Subscribers (m), Split by 8 Key Regions, 2025-2030
  • 2.1.3. Total Number of Fraudulent Robocalls Received by Mobile Subscribers
    • Figure & Table 2.4: Total Number of Fraudulent Robocalls Received by Mobile Subscribers (m), Split by 8 Key Regions, 2025-2030
  • 2.1.4. Total Number of Successful Robocalls
    • Figure & Table 2.5: Total Number of Successful Robocalls (m), Split by 8 Key Regions, 2025-2030
  • 2.1.5. Total Fraudulent Losses to Robocalling
    • Figure & Table 2.6: Total Fraudulent Losses to Robocalling ($m), Split by 8 Key Regions, 2025-2030
    • Table 2.7: Average Loss to Fraudulent Robocalling ($), Split by 8 Key Regions, 2025-2030

3. Branded Calling Forecast

• 3.1. Branded Calling Forecast Methodology
  • Figure 3.1: Total Number of Branded Calling Authentication Calls (9.6 billion), Split by 8 Key Regions, 2025
  • 3.1.1. Forecast Methodology & Assumptions
    • Figure 3.2: Branded Calling Forecast Methodology
  • 3.1.2. Total Number of Branded Calling Authentication Calls
    • Figure & Table 3.3: Total Number of Branded Calling Authentication Calls (m), Split by 8 Key Regions, 2025-2030
  • 3.1.3. Total Platform Revenue From Branded Calling Authentication Calls
    • Figure & Table 3.4: Total Platform Revenue From Branded Calling Authentication Calls ($m), Split by 8 Key Regions, 2025-2030