세계의 모바일 마케팅 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향 및 예측(2025-2033년)

Global Mobile Marketing Market size is anticipated to grow from USD 28.27 Billion in 2024 to USD 197.95 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 24.14% during the forecast period of 2026 to 2033.

The Mobile Marketing market is experiencing rapid expansion as businesses increasingly recognize the importance of reaching consumers through mobile devices. With the proliferation of smartphones and mobile applications, organizations are leveraging mobile marketing strategies to engage customers in real-time and deliver personalized experiences. The shift towards mobile commerce is driving demand for innovative marketing solutions that enhance brand visibility and customer interaction. As consumers increasingly rely on their mobile devices for shopping and information, the mobile marketing sector is poised for significant growth.

Technological advancements are transforming the mobile marketing landscape, enabling businesses to adopt data-driven strategies that optimize their marketing efforts. The integration of artificial intelligence and machine learning is allowing marketers to analyze consumer behavior and preferences, facilitating targeted campaigns that resonate with audiences. Additionally, the rise of location-based marketing is enhancing the relevance of mobile advertisements, enabling businesses to deliver timely offers and promotions based on consumers' geographic locations. As organizations strive to create meaningful connections with their customers, the ability to leverage mobile marketing will be a critical component of their overall strategy.

Looking ahead, the Mobile Marketing market is expected to continue its upward trajectory as businesses prioritize mobile-first strategies. The increasing adoption of 5G technology will further enhance mobile marketing capabilities, enabling faster data transmission and richer user experiences. Moreover, the growing emphasis on privacy and data protection will drive demand for transparent and ethical mobile marketing practices. As the mobile landscape evolves, the mobile marketing sector is well-positioned to capitalize on emerging trends, ensuring that businesses can effectively engage and retain their customers in an increasingly competitive environment.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Component

• Platform
• Services

By Channel

• Mobile Web
• SMS
• Location-Based Marketing
• In-App Messages
• Push Notifications
• QR Codes
• MMS
• Others

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises

By End-use

• Retail
• Media & Entertainment
• Travel
• Automotive
• Healthcare
• IT & Telecom
• BFSI
• Others
• COMPANIES PROFILED
• Amobee Inc.
• Chartboost Inc.
• Flurry
• Google Inc.
• IBM Corporation
• InMobi
• Marketo
• AppSamurai
• Oracle
• Salesforce Inc.
• SAS Institute Inc.
• The above list can be customized.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. MOBILE MARKETING INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Poerter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Product Form
  • 3.7.2 Market Attractiveness Analysis By End-User Industry
  • 3.7.3 Market Attractiveness Analysis By Enterprise Size
  • 3.7.4 Market Attractiveness Analysis By End-use
  • 3.7.5 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL MOBILE MARKETING MARKET ANALYSIS BY PRODUCT FORM

• 5.1. Overview By Product Form
• 5.2. Historical and Forecast Data Analysis By Product Form
• 5.3. Solid Historic and Forecast Sales By Regions
• 5.4. Liquid Historic and Forecast Sales By Regions

6. GLOBAL MOBILE MARKETING MARKET ANALYSIS BY END-USER INDUSTRY

• 6.1. Overview By End-User Industry
• 6.2. Historical and Forecast Data Analysis By End-User Industry
• 6.3. Agriculture Historic and Forecast Sales By Regions
• 6.4. Chemical Historic and Forecast Sales By Regions
• 6.5. Pharmaceutical Historic and Forecast Sales By Regions
• 6.6. Textile Historic and Forecast Sales By Regions
• 6.7. Food and Beverage Historic and Forecast Sales By Regions
• 6.8. Others Historic and Forecast Sales By Regions

7. GLOBAL MOBILE MARKETING MARKET ANALYSIS BY ENTERPRISE SIZE

• 7.1. Overview By Enterprise Size
• 7.2. Historical and Forecast Data Analysis By Enterprise Size
• 7.3. Large Enterprises Historic and Forecast Sales By Regions
• 7.4. Small & Medium Enterprises Historic and Forecast Sales By Regions

8. GLOBAL MOBILE MARKETING MARKET ANALYSIS BY END-USE

• 8.1. Overview By End-use
• 8.2. Historical and Forecast Data Analysis By End-use
• 8.3. Retail Historic and Forecast Sales By Regions
• 8.4. Media & Entertainment Historic and Forecast Sales By Regions
• 8.5. Travel Historic and Forecast Sales By Regions
• 8.6. Automotive Historic and Forecast Sales By Regions
• 8.7. Healthcare Historic and Forecast Sales By Regions
• 8.8. IT & Telecom Historic and Forecast Sales By Regions
• 8.9. BFSI Historic and Forecast Sales By Regions
• 8.10. Others Historic and Forecast Sales By Regions

9. GLOBAL MOBILE MARKETING MARKET ANALYSIS BY GEOGRAPHY

• 9.1. Regional Outlook
• 9.2. Introduction
• 9.3. North America Sales Analysis
  • 9.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.3.2 North America By Segment Sales Analysis
  • 9.3.3 North America By Country Sales Analysis
  • 9.3.4 United States Sales Analysis
  • 9.3.5 Canada Sales Analysis
  • 9.3.6 Mexico Sales Analysis
• 9.4. Europe Sales Analysis
  • 9.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.4.2 Europe By Segment Sales Analysis
  • 9.4.3 Europe By Country Sales Analysis
  • 9.4.4 United Kingdom Sales Analysis
  • 9.4.5 France Sales Analysis
  • 9.4.6 Germany Sales Analysis
  • 9.4.7 Italy Sales Analysis
  • 9.4.8 Russia Sales Analysis
  • 9.4.9 Rest Of Europe Sales Analysis
• 9.5. Asia Pacific Sales Analysis
  • 9.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.5.2 Asia Pacific By Segment Sales Analysis
  • 9.5.3 Asia Pacific By Country Sales Analysis
  • 9.5.4 China Sales Analysis
  • 9.5.5 India Sales Analysis
  • 9.5.6 Japan Sales Analysis
  • 9.5.7 South Korea Sales Analysis
  • 9.5.8 Australia Sales Analysis
  • 9.5.9 South East Asia Sales Analysis
  • 9.5.10 Rest Of Asia Pacific Sales Analysis
• 9.6. Latin America Sales Analysis
  • 9.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.6.2 Latin America By Segment Sales Analysis
  • 9.6.3 Latin America By Country Sales Analysis
  • 9.6.4 Brazil Sales Analysis
  • 9.6.5 Argentina Sales Analysis
  • 9.6.6 Peru Sales Analysis
  • 9.6.7 Chile Sales Analysis
  • 9.6.8 Rest of Latin America Sales Analysis
• 9.7. Middle East & Africa Sales Analysis
  • 9.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.7.2 Middle East & Africa By Segment Sales Analysis
  • 9.7.3 Middle East & Africa By Country Sales Analysis
  • 9.7.4 Saudi Arabia Sales Analysis
  • 9.7.5 UAE Sales Analysis
  • 9.7.6 Israel Sales Analysis
  • 9.7.7 South Africa Sales Analysis
  • 9.7.8 Rest Of Middle East And Africa Sales Analysis

10. COMPETITIVE LANDSCAPE OF THE MOBILE MARKETING COMPANIES

• 10.1. Mobile Marketing Market Competition
• 10.2. Partnership/Collaboration/Agreement
• 10.3. Merger And Acquisitions
• 10.4. New Product Launch
• 10.5. Other Developments

11. COMPANY PROFILES OF MOBILE MARKETING INDUSTRY

• 11.1. Top Companies Market Share Analysis
• 11.2. Market Concentration Rate
• 11.3. Amobee Inc.
  • 11.3.1 Company Overview
  • 11.3.2 Company Revenue
  • 11.3.3 Products
  • 11.3.4 Recent Developments
• 11.4. Chartboost Inc.
  • 11.4.1 Company Overview
  • 11.4.2 Company Revenue
  • 11.4.3 Products
  • 11.4.4 Recent Developments
• 11.5. Flurry
  • 11.5.1 Company Overview
  • 11.5.2 Company Revenue
  • 11.5.3 Products
  • 11.5.4 Recent Developments
• 11.6. Google Inc.
  • 11.6.1 Company Overview
  • 11.6.2 Company Revenue
  • 11.6.3 Products
  • 11.6.4 Recent Developments
• 11.7. IBM Corporation
  • 11.7.1 Company Overview
  • 11.7.2 Company Revenue
  • 11.7.3 Products
  • 11.7.4 Recent Developments
• 11.8. InMobi
  • 11.8.1 Company Overview
  • 11.8.2 Company Revenue
  • 11.8.3 Products
  • 11.8.4 Recent Developments
• 11.9. Marketo
  • 11.9.1 Company Overview
  • 11.9.2 Company Revenue
  • 11.9.3 Products
  • 11.9.4 Recent Developments
• 11.10. AppSamurai
  • 11.10.1 Company Overview
  • 11.10.2 Company Revenue
  • 11.10.3 Products
  • 11.10.4 Recent Developments
• 11.11. Oracle
  • 11.11.1 Company Overview
  • 11.11.2 Company Revenue
  • 11.11.3 Products
  • 11.11.4 Recent Developments
• 11.12. Salesforce Inc.
  • 11.12.1 Company Overview
  • 11.12.2 Company Revenue
  • 11.12.3 Products
  • 11.12.4 Recent Developments
• 11.13. SAS Institute Inc
  • 11.13.1 Company Overview
  • 11.13.2 Company Revenue
  • 11.13.3 Products
  • 11.13.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies