세계의 모바일 마케팅 시장 : 시장 규모, 점유율, 동향 분석 보고서 - 컴포넌트별, 기업 규모별, 용도별, 최종 용도별, 지역별 전망 및 예측(2024-2031년)

The Global Mobile Marketing Market size is expected to reach $92.32 billion by 2031, rising at a market growth of 23.1% CAGR during the forecast period.

The North America region witnessed 36% revenue share in this market in 2023. This can be attributed to several factors, including the high smartphone penetration rate, advanced mobile infrastructure, and a tech-savvy population. The United States and Canada, in particular, are leaders in this marketing innovation, with businesses across industries heavily investing in mobile-based advertising, push notifications, and location-based marketing.

Location-based marketing and geofencing technologies are becoming integral tools for businesses to reach consumers in real-time with personalized offers and advertisements. With geofencing, companies can set up virtual boundaries around a physical location, such as a store or event, and trigger targeted messages when a consumer enters or exits the area. This enables businesses to deliver contextually relevant content that resonates with the consumer's immediate environment, increasing the chances of conversion. Thus, the rise of location-based marketing and geofencing technologies is driving the market's growth.

Additionally, Mobile advertising has grown significantly due to its ability to reach consumers directly on their personal devices. Businesses have recognized that mobile is the primary channel for consumers to engage with content, shop online, and access services, prompting them to invest heavily in mobile-focused advertising strategies. Whether through in-app ads, social media promotions, or display ads on websites optimized for mobile, businesses are channeling more of their advertising budgets into this marketing. In conclusion, businesses' increased investment in mobile advertising propels the market's growth.

However, Privacy concerns and the evolving landscape of data protection regulations present significant challenges for this marketing. As data privacy has become a top priority for consumers, businesses are faced with balancing the need for personalized advertising with safeguarding user information. With increasing awareness of how personal data is collected, used, and shared, many consumers are becoming more cautious about their digital footprints, which can hinder the effectiveness of these marketing strategies. Therefore, while data-driven marketing offers significant opportunities, privacy concerns, and regulations can constrain its full potential.

Component Outlook

Based on component, this market is divided into platform and services. The services segment held 35% revenue share in this market in 2023. This includes various offerings such as consulting, campaign management, creative services, and analytics. As these marketing strategies become more complex, businesses are increasingly relying on service providers for expertise in optimizing campaigns, effectively reaching target audiences, and providing in-depth performance analysis.

Enterprise Size Outlook

Based on enterprise size, this market is bifurcated into large enterprises and small & medium enterprises (SMEs). The small & medium enterprises (SMEs) segment witnessed 34% revenue share in this market in 2023. SMEs benefit from cost-effective solutions such as social media marketing, SMS campaigns, and app-based promotions, allowing them to reach their target audience without extensive resources. Moreover, SMEs often focus on local or niche markets, and mobile marketing channels like location-based marketing and push notifications have proven effective in driving engagement and customer retention.

Application Outlook

On the basis of application, this market is segmented into mobile web, SMS, location-based marketing, in-app messages, push notifications, QR codes, and others. In 2023, the push notifications segment held 19% revenue share in this market. Push notifications have become a critical tool for engagement, enabling businesses to send timely, personalized messages directly to users' mobile devices. This method helps increase user retention, engagement, and conversion rates, particularly in mobile apps, e-commerce platforms, and service-based industries.

End Use Outlook

By end use, this market is divided into retail, media & entertainment, travel, automotive, healthcare, IT & telecom, BFSI, and others. The media & entertainment segment procured 20% revenue share in this market in 2023. With the rapid consumption of digital content on mobile devices, media and entertainment companies have increasingly turned to mobile marketing to promote their offerings. Mobile ads, in-app promotions, push notifications, and social media campaigns engage audiences and drive subscriptions, views, and content consumption.

Regional Outlook

Region-wise, this market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region generated 28% revenue share in this market in 2023. This growth can be attributed to the rapid digital transformation across key regional economies, such as China, India, Japan, and Southeast Asia. The growing adoption of smartphones, mobile apps, and mobile internet has made the region an attractive market for mobile marketing. Moreover, many countries' increasing urbanization and mobile-first approach have fuelled the demand for mobile marketing solutions.

Recent Strategies Deployed in the Market

• Dec-2024: LoopMe Limited announced the acquisition of Chartboost, a mobile ad and monetization platform from Zynga Inc. The acquisition enhances LoopMe's mobile app presence, expanding its SDK network and AI capabilities. It strengthens brand advertising and app monetization, benefiting LoopMe's clients and Chartboost's publisher partners.
• Oct-2024: LoopMe Limited launched Brand Outcome Scores (BOS), an AI-driven media scoring tool that predicts ad effectiveness at the bid request and impression levels. BOS helps marketers optimize campaigns across mobile video and CTV and display ads without cookies, initially rolling out in the US and UK.
• Oct-2024: InMobi Pte. Ltd. announced the partnership with Scope3 and launched the world's largest green media offering for mobile and in-app advertising. This initiative enables brands to reduce campaign emissions, optimize performance, and access transparent carbon data, reinforcing InMobi's commitment to sustainability and industry-wide positive change through measurable environmental action and collaboration.
• Oct-2024: Adobe, Inc. launched GenStudio for Performance Marketing, a generative AI-driven platform for brands and agencies to streamline global campaign creation. It enables self-service content generation, enforces brand compliance, integrates with platforms like Meta and TikTok, and provides actionable insights, optimizing personalized marketing at scale across various channels and geographies.
• Oct-2024: Salesforce, Inc. launched new marketing features in Starter Suite, Pro Suite, and Marketing Cloud Growth in Latin America and Europe. These features enable growing businesses to unify data, automate marketing, and personalize customer experiences. Powered by Data Cloud and AI, these innovations optimize campaigns, engagement, and ROI, driving efficiency and customer satisfaction.

List of Key Companies Profiled

• SAS Institute Inc.
• LoopMe Limited
• Yahoo Inc.
• Google LLC (Alphabet Inc.)
• IBM Corporation
• InMobi Pte. Ltd.
• Adobe, Inc.
• App Samurai Inc.
• Oracle Corporation
• Salesforce, Inc.

Global Mobile Marketing Market Report Segmentation

By Component

• Platform
• Services

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By Application

• Mobile Web
• SMS
• Push Notifications
• Location-Based Marketing
• In-App Messages
• QR Codes
• Other Application

By End Use

• Retail
• Media & Entertainment
• IT & Telecom
• Automotive
• BFSI
• Travel
• Healthcare
• Other End Use

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Mobile Marketing Market, by Component
  • 1.4.2 Global Mobile Marketing Market, by Enterprise Size
  • 1.4.3 Global Mobile Marketing Market, by Application
  • 1.4.4 Global Mobile Marketing Market, by End Use
  • 1.4.5 Global Mobile Marketing Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 Market Share Analysis, 2023
• 4.2 Recent Strategies Deployed in Mobile Marketing Market
• 4.3 Porter Five Forces Analysis

Chapter 5. Global Mobile Marketing Market by Component

• 5.1 Global Platform Market by Region
• 5.2 Global Services Market by Region

Chapter 6. Global Mobile Marketing Market by Enterprise Size

• 6.1 Global Large Enterprises Market by Region
• 6.2 Global Small & Medium Enterprises (SMEs) Market by Region

Chapter 7. Global Mobile Marketing Market by Application

• 7.1 Global Mobile Web Market by Region
• 7.2 Global SMS Market by Region
• 7.3 Global Push Notifications Market by Region
• 7.4 Global Location-Based Marketing Market by Region
• 7.5 Global In-App Messages Market by Region
• 7.6 Global QR Codes Market by Region
• 7.7 Global Other Application Market by Region

Chapter 8. Global Mobile Marketing Market by End Use

• 8.1 Global Retail Market by Region
• 8.2 Global Media & Entertainment Market by Region
• 8.3 Global IT & Telecom Market by Region
• 8.4 Global Automotive Market by Region
• 8.5 Global BFSI Market by Region
• 8.6 Global Travel Market by Region
• 8.7 Global Healthcare Market by Region
• 8.8 Global Other End Use Market by Region

Chapter 9. Global Mobile Marketing Market by Region

• 9.1 North America Mobile Marketing Market
  • 9.1.1 North America Mobile Marketing Market by Component
    • 9.1.1.1 North America Platform Market by Region
    • 9.1.1.2 North America Services Market by Region
  • 9.1.2 North America Mobile Marketing Market by Enterprise Size
    • 9.1.2.1 North America Large Enterprises Market by Country
    • 9.1.2.2 North America Small & Medium Enterprises (SMEs) Market by Country
  • 9.1.3 North America Mobile Marketing Market by Application
    • 9.1.3.1 North America Mobile Web Market by Country
    • 9.1.3.2 North America SMS Market by Country
    • 9.1.3.3 North America Push Notifications Market by Country
    • 9.1.3.4 North America Location-Based Marketing Market by Country
    • 9.1.3.5 North America In-App Messages Market by Country
    • 9.1.3.6 North America QR Codes Market by Country
    • 9.1.3.7 North America Other Application Market by Country
  • 9.1.4 North America Mobile Marketing Market by End Use
    • 9.1.4.1 North America Retail Market by Country
    • 9.1.4.2 North America Media & Entertainment Market by Country
    • 9.1.4.3 North America IT & Telecom Market by Country
    • 9.1.4.4 North America Automotive Market by Country
    • 9.1.4.5 North America BFSI Market by Country
    • 9.1.4.6 North America Travel Market by Country
    • 9.1.4.7 North America Healthcare Market by Country
    • 9.1.4.8 North America Other End Use Market by Country
  • 9.1.5 North America Mobile Marketing Market by Country
    • 9.1.5.1 US Mobile Marketing Market
      • 9.1.5.1.1 US Mobile Marketing Market by Component
      • 9.1.5.1.2 US Mobile Marketing Market by Enterprise Size
      • 9.1.5.1.3 US Mobile Marketing Market by Application
      • 9.1.5.1.4 US Mobile Marketing Market by End Use
    • 9.1.5.2 Canada Mobile Marketing Market
      • 9.1.5.2.1 Canada Mobile Marketing Market by Component
      • 9.1.5.2.2 Canada Mobile Marketing Market by Enterprise Size
      • 9.1.5.2.3 Canada Mobile Marketing Market by Application
      • 9.1.5.2.4 Canada Mobile Marketing Market by End Use
    • 9.1.5.3 Mexico Mobile Marketing Market
      • 9.1.5.3.1 Mexico Mobile Marketing Market by Component
      • 9.1.5.3.2 Mexico Mobile Marketing Market by Enterprise Size
      • 9.1.5.3.3 Mexico Mobile Marketing Market by Application
      • 9.1.5.3.4 Mexico Mobile Marketing Market by End Use
    • 9.1.5.4 Rest of North America Mobile Marketing Market
      • 9.1.5.4.1 Rest of North America Mobile Marketing Market by Component
      • 9.1.5.4.2 Rest of North America Mobile Marketing Market by Enterprise Size
      • 9.1.5.4.3 Rest of North America Mobile Marketing Market by Application
      • 9.1.5.4.4 Rest of North America Mobile Marketing Market by End Use
• 9.2 Europe Mobile Marketing Market
  • 9.2.1 Europe Mobile Marketing Market by Component
    • 9.2.1.1 Europe Platform Market by Country
    • 9.2.1.2 Europe Services Market by Country
  • 9.2.2 Europe Mobile Marketing Market by Enterprise Size
    • 9.2.2.1 Europe Large Enterprises Market by Country
    • 9.2.2.2 Europe Small & Medium Enterprises (SMEs) Market by Country
  • 9.2.3 Europe Mobile Marketing Market by Application
    • 9.2.3.1 Europe Mobile Web Market by Country
    • 9.2.3.2 Europe SMS Market by Country
    • 9.2.3.3 Europe Push Notifications Market by Country
    • 9.2.3.4 Europe Location-Based Marketing Market by Country
    • 9.2.3.5 Europe In-App Messages Market by Country
    • 9.2.3.6 Europe QR Codes Market by Country
    • 9.2.3.7 Europe Other Application Market by Country
  • 9.2.4 Europe Mobile Marketing Market by End Use
    • 9.2.4.1 Europe Retail Market by Country
    • 9.2.4.2 Europe Media & Entertainment Market by Country
    • 9.2.4.3 Europe IT & Telecom Market by Country
    • 9.2.4.4 Europe Automotive Market by Country
    • 9.2.4.5 Europe BFSI Market by Country
    • 9.2.4.6 Europe Travel Market by Country
    • 9.2.4.7 Europe Healthcare Market by Country
    • 9.2.4.8 Europe Other End Use Market by Country
  • 9.2.5 Europe Mobile Marketing Market by Country
    • 9.2.5.1 Germany Mobile Marketing Market
      • 9.2.5.1.1 Germany Mobile Marketing Market by Component
      • 9.2.5.1.2 Germany Mobile Marketing Market by Enterprise Size
      • 9.2.5.1.3 Germany Mobile Marketing Market by Application
      • 9.2.5.1.4 Germany Mobile Marketing Market by End Use
    • 9.2.5.2 UK Mobile Marketing Market
      • 9.2.5.2.1 UK Mobile Marketing Market by Component
      • 9.2.5.2.2 UK Mobile Marketing Market by Enterprise Size
      • 9.2.5.2.3 UK Mobile Marketing Market by Application
      • 9.2.5.2.4 UK Mobile Marketing Market by End Use
    • 9.2.5.3 France Mobile Marketing Market
      • 9.2.5.3.1 France Mobile Marketing Market by Component
      • 9.2.5.3.2 France Mobile Marketing Market by Enterprise Size
      • 9.2.5.3.3 France Mobile Marketing Market by Application
      • 9.2.5.3.4 France Mobile Marketing Market by End Use
    • 9.2.5.4 Russia Mobile Marketing Market
      • 9.2.5.4.1 Russia Mobile Marketing Market by Component
      • 9.2.5.4.2 Russia Mobile Marketing Market by Enterprise Size
      • 9.2.5.4.3 Russia Mobile Marketing Market by Application
      • 9.2.5.4.4 Russia Mobile Marketing Market by End Use
    • 9.2.5.5 Spain Mobile Marketing Market
      • 9.2.5.5.1 Spain Mobile Marketing Market by Component
      • 9.2.5.5.2 Spain Mobile Marketing Market by Enterprise Size
      • 9.2.5.5.3 Spain Mobile Marketing Market by Application
      • 9.2.5.5.4 Spain Mobile Marketing Market by End Use
    • 9.2.5.6 Italy Mobile Marketing Market
      • 9.2.5.6.1 Italy Mobile Marketing Market by Component
      • 9.2.5.6.2 Italy Mobile Marketing Market by Enterprise Size
      • 9.2.5.6.3 Italy Mobile Marketing Market by Application
      • 9.2.5.6.4 Italy Mobile Marketing Market by End Use
    • 9.2.5.7 Rest of Europe Mobile Marketing Market
      • 9.2.5.7.1 Rest of Europe Mobile Marketing Market by Component
      • 9.2.5.7.2 Rest of Europe Mobile Marketing Market by Enterprise Size
      • 9.2.5.7.3 Rest of Europe Mobile Marketing Market by Application
      • 9.2.5.7.4 Rest of Europe Mobile Marketing Market by End Use
• 9.3 Asia Pacific Mobile Marketing Market
  • 9.3.1 Asia Pacific Mobile Marketing Market by Component
    • 9.3.1.1 Asia Pacific Platform Market by Country
    • 9.3.1.2 Asia Pacific Services Market by Country
  • 9.3.2 Asia Pacific Mobile Marketing Market by Enterprise Size
    • 9.3.2.1 Asia Pacific Large Enterprises Market by Country
    • 9.3.2.2 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country
  • 9.3.3 Asia Pacific Mobile Marketing Market by Application
    • 9.3.3.1 Asia Pacific Mobile Web Market by Country
    • 9.3.3.2 Asia Pacific SMS Market by Country
    • 9.3.3.3 Asia Pacific Push Notifications Market by Country
    • 9.3.3.4 Asia Pacific Location-Based Marketing Market by Country
    • 9.3.3.5 Asia Pacific In-App Messages Market by Country
    • 9.3.3.6 Asia Pacific QR Codes Market by Country
    • 9.3.3.7 Asia Pacific Other Application Market by Country
  • 9.3.4 Asia Pacific Mobile Marketing Market by End Use
    • 9.3.4.1 Asia Pacific Retail Market by Country
    • 9.3.4.2 Asia Pacific Media & Entertainment Market by Country
    • 9.3.4.3 Asia Pacific IT & Telecom Market by Country
    • 9.3.4.4 Asia Pacific Automotive Market by Country
    • 9.3.4.5 Asia Pacific BFSI Market by Country
    • 9.3.4.6 Asia Pacific Travel Market by Country
    • 9.3.4.7 Asia Pacific Healthcare Market by Country
    • 9.3.4.8 Asia Pacific Other End Use Market by Country
  • 9.3.5 Asia Pacific Mobile Marketing Market by Country
    • 9.3.5.1 China Mobile Marketing Market
      • 9.3.5.1.1 China Mobile Marketing Market by Component
      • 9.3.5.1.2 China Mobile Marketing Market by Enterprise Size
      • 9.3.5.1.3 China Mobile Marketing Market by Application
      • 9.3.5.1.4 China Mobile Marketing Market by End Use
    • 9.3.5.2 Japan Mobile Marketing Market
      • 9.3.5.2.1 Japan Mobile Marketing Market by Component
      • 9.3.5.2.2 Japan Mobile Marketing Market by Enterprise Size
      • 9.3.5.2.3 Japan Mobile Marketing Market by Application
      • 9.3.5.2.4 Japan Mobile Marketing Market by End Use
    • 9.3.5.3 India Mobile Marketing Market
      • 9.3.5.3.1 India Mobile Marketing Market by Component
      • 9.3.5.3.2 India Mobile Marketing Market by Enterprise Size
      • 9.3.5.3.3 India Mobile Marketing Market by Application
      • 9.3.5.3.4 India Mobile Marketing Market by End Use
    • 9.3.5.4 South Korea Mobile Marketing Market
      • 9.3.5.4.1 South Korea Mobile Marketing Market by Component
      • 9.3.5.4.2 South Korea Mobile Marketing Market by Enterprise Size
      • 9.3.5.4.3 South Korea Mobile Marketing Market by Application
      • 9.3.5.4.4 South Korea Mobile Marketing Market by End Use
    • 9.3.5.5 Australia Mobile Marketing Market
      • 9.3.5.5.1 Australia Mobile Marketing Market by Component
      • 9.3.5.5.2 Australia Mobile Marketing Market by Enterprise Size
      • 9.3.5.5.3 Australia Mobile Marketing Market by Application
      • 9.3.5.5.4 Australia Mobile Marketing Market by End Use
    • 9.3.5.6 Malaysia Mobile Marketing Market
      • 9.3.5.6.1 Malaysia Mobile Marketing Market by Component
      • 9.3.5.6.2 Malaysia Mobile Marketing Market by Enterprise Size
      • 9.3.5.6.3 Malaysia Mobile Marketing Market by Application
      • 9.3.5.6.4 Malaysia Mobile Marketing Market by End Use
    • 9.3.5.7 Rest of Asia Pacific Mobile Marketing Market
      • 9.3.5.7.1 Rest of Asia Pacific Mobile Marketing Market by Component
      • 9.3.5.7.2 Rest of Asia Pacific Mobile Marketing Market by Enterprise Size
      • 9.3.5.7.3 Rest of Asia Pacific Mobile Marketing Market by Application
      • 9.3.5.7.4 Rest of Asia Pacific Mobile Marketing Market by End Use
• 9.4 LAMEA Mobile Marketing Market
  • 9.4.1 LAMEA Mobile Marketing Market by Component
    • 9.4.1.1 LAMEA Platform Market by Country
    • 9.4.1.2 LAMEA Services Market by Country
  • 9.4.2 LAMEA Mobile Marketing Market by Enterprise Size
    • 9.4.2.1 LAMEA Large Enterprises Market by Country
    • 9.4.2.2 LAMEA Small & Medium Enterprises (SMEs) Market by Country
  • 9.4.3 LAMEA Mobile Marketing Market by Application
    • 9.4.3.1 LAMEA Mobile Web Market by Country
    • 9.4.3.2 LAMEA SMS Market by Country
    • 9.4.3.3 LAMEA Push Notifications Market by Country
    • 9.4.3.4 LAMEA Location-Based Marketing Market by Country
    • 9.4.3.5 LAMEA In-App Messages Market by Country
    • 9.4.3.6 LAMEA QR Codes Market by Country
    • 9.4.3.7 LAMEA Other Application Market by Country
  • 9.4.4 LAMEA Mobile Marketing Market by End Use
    • 9.4.4.1 LAMEA Retail Market by Country
    • 9.4.4.2 LAMEA Media & Entertainment Market by Country
    • 9.4.4.3 LAMEA IT & Telecom Market by Country
    • 9.4.4.4 LAMEA Automotive Market by Country
    • 9.4.4.5 LAMEA BFSI Market by Country
    • 9.4.4.6 LAMEA Travel Market by Country
    • 9.4.4.7 LAMEA Healthcare Market by Country
    • 9.4.4.8 LAMEA Other End Use Market by Country
  • 9.4.5 LAMEA Mobile Marketing Market by Country
    • 9.4.5.1 Brazil Mobile Marketing Market
      • 9.4.5.1.1 Brazil Mobile Marketing Market by Component
      • 9.4.5.1.2 Brazil Mobile Marketing Market by Enterprise Size
      • 9.4.5.1.3 Brazil Mobile Marketing Market by Application
      • 9.4.5.1.4 Brazil Mobile Marketing Market by End Use
    • 9.4.5.2 Argentina Mobile Marketing Market
      • 9.4.5.2.1 Argentina Mobile Marketing Market by Component
      • 9.4.5.2.2 Argentina Mobile Marketing Market by Enterprise Size
      • 9.4.5.2.3 Argentina Mobile Marketing Market by Application
      • 9.4.5.2.4 Argentina Mobile Marketing Market by End Use
    • 9.4.5.3 UAE Mobile Marketing Market
      • 9.4.5.3.1 UAE Mobile Marketing Market by Component
      • 9.4.5.3.2 UAE Mobile Marketing Market by Enterprise Size
      • 9.4.5.3.3 UAE Mobile Marketing Market by Application
      • 9.4.5.3.4 UAE Mobile Marketing Market by End Use
    • 9.4.5.4 Saudi Arabia Mobile Marketing Market
      • 9.4.5.4.1 Saudi Arabia Mobile Marketing Market by Component
      • 9.4.5.4.2 Saudi Arabia Mobile Marketing Market by Enterprise Size
      • 9.4.5.4.3 Saudi Arabia Mobile Marketing Market by Application
      • 9.4.5.4.4 Saudi Arabia Mobile Marketing Market by End Use
    • 9.4.5.5 South Africa Mobile Marketing Market
      • 9.4.5.5.1 South Africa Mobile Marketing Market by Component
      • 9.4.5.5.2 South Africa Mobile Marketing Market by Enterprise Size
      • 9.4.5.5.3 South Africa Mobile Marketing Market by Application
      • 9.4.5.5.4 South Africa Mobile Marketing Market by End Use
    • 9.4.5.6 Nigeria Mobile Marketing Market
      • 9.4.5.6.1 Nigeria Mobile Marketing Market by Component
      • 9.4.5.6.2 Nigeria Mobile Marketing Market by Enterprise Size
      • 9.4.5.6.3 Nigeria Mobile Marketing Market by Application
      • 9.4.5.6.4 Nigeria Mobile Marketing Market by End Use
    • 9.4.5.7 Rest of LAMEA Mobile Marketing Market
      • 9.4.5.7.1 Rest of LAMEA Mobile Marketing Market by Component
      • 9.4.5.7.2 Rest of LAMEA Mobile Marketing Market by Enterprise Size
      • 9.4.5.7.3 Rest of LAMEA Mobile Marketing Market by Application
      • 9.4.5.7.4 Rest of LAMEA Mobile Marketing Market by End Use

Chapter 10. Company Profiles

• 10.1 SAS Institute, Inc.
  • 10.1.1 Company Overview
  • 10.1.2 SWOT Analysis
• 10.2 LoopMe Limited
  • 10.2.1 Company Overview
  • 10.2.2 Recent strategies and developments:
    • 10.2.2.1 Product Launches and Product Expansions:
    • 10.2.2.2 Acquisition and Mergers:
  • 10.2.3 SWOT Analysis
• 10.3 Yahoo, Inc.
  • 10.3.1 Company Overview
  • 10.3.2 Recent strategies and developments:
    • 10.3.2.1 Partnerships, Collaborations, and Agreements:
    • 10.3.2.2 Product Launches and Product Expansions:
  • 10.3.3 SWOT Analysis
• 10.4 Google LLC (Alphabet Inc.)
  • 10.4.1 Company Overview
  • 10.4.2 Financial Analysis
  • 10.4.3 Segmental and Regional Analysis
  • 10.4.4 Research & Development Expense
  • 10.4.5 SWOT Analysis
• 10.5 IBM Corporation
  • 10.5.1 Company Overview
  • 10.5.2 Financial Analysis
  • 10.5.3 Regional & Segmental Analysis
  • 10.5.4 Research & Development Expenses
  • 10.5.5 SWOT Analysis
• 10.6 InMobi Pte. Ltd.
  • 10.6.1 Company Overview
  • 10.6.2 Recent strategies and developments:
    • 10.6.2.1 Partnerships, Collaborations, and Agreements:
  • 10.6.3 SWOT Analysis
• 10.7 Adobe, Inc.
  • 10.7.1 Company Overview
  • 10.7.2 Financial Analysis
  • 10.7.3 Segmental and Regional Analysis
  • 10.7.4 Research & Development Expense
  • 10.7.5 Recent strategies and developments:
    • 10.7.5.1 Product Launches and Product Expansions:
  • 10.7.6 SWOT Analysis
• 10.8 App Samurai Inc.
  • 10.8.1 Company Overview
  • 10.8.2 SWOT Analysis
• 10.9 Oracle Corporation
  • 10.9.1 Company Overview
  • 10.9.2 Financial Analysis
  • 10.9.3 Segmental and Regional Analysis
  • 10.9.4 Research & Development Expense
  • 10.9.5 SWOT Analysis
• 10.10. Salesforce, Inc.
  • 10.10.1 Company Overview
  • 10.10.2 Financial Analysis
  • 10.10.3 Regional Analysis
  • 10.10.4 Research & Development Expenses
  • 10.10.5 Recent strategies and developments:
    • 10.10.5.1 Product Launches and Product Expansions:
  • 10.10.6 SWOT Analysis

Chapter 11. Winning Imperatives of Mobile Marketing Market