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시장보고서
상품코드
1846097
은행용 챗봇 시장 : 제품 유형, 용도, 유통 채널, 지역별(2024-2031년)Chatbot for Banking Market by Product Type (Tablets, Capsules, Flakes, Phycocyanin), Application (Nutraceuticals, Food & Beverage, Animal Feed), Distribution Channel (Business Channel, Consumer Channel) & Region for 2024-2031 |
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은행 시장은 디지털화, 규제 변화, 진화하는 고객 기대에 힘입어 급속한 변혁기를 맞이하고 있습니다. 핀테크, 모바일 뱅킹, 블록체인 기술은 보안과 효율성을 향상시키는 주요 발전으로 부상하고 있습니다. 전통적인 은행들은 더 나은 사용자 경험을 제공하는 디지털 전용 금융 기관들과의 경쟁에 직면해 있습니다. 규제 준수 및 사이버 보안은 여전히 중요한 과제입니다. 이에 따라 시장 규모는 2024년 33억 7,000만 달러를 넘어서고, 2031년에는 약 315억 달러의 가치에 도달할 것으로 예상됩니다.
고객 유지를 위해 개인화와 고객 중심의 서비스가 점점 더 중요해지고 있습니다. 또한, 은행의 규모 확대와 혁신을 목표로 하는 은행의 노력으로 시장에서 M&A도 급증하고 있습니다. 전반적으로 은행 업계는 오늘날 소비자의 요구를 충족시키기 위해 보다 신속하고 기술 중심의 모델로 전환하고 있습니다. 은행용 챗봇에 대한 수요가 증가함에 따라 2024년부터 2031년까지 연평균 37.62%의 성장률을 보일 것으로 예상됩니다.
은행용 챗봇 시장 정의/개요
은행용 챗봇은 대화형 인터페이스를 통해 소비자에게 계좌 조회, 거래 처리, 금융 자문 등의 뱅킹 서비스를 제공함으로써 뱅킹 부문의 사용자 경험과 업무 효율을 향상시키는 AI 기반 가상 비서입니다.
은행용 챗봇은 고객 서비스 간소화, 24시간 365일 지원 제공, 거래 처리, 계좌 정보 제공, 청구서 지불 촉진, 대출 신청 지원, 사기 탐지 강화, 개인화된 금융 조언 제공 등을 통해 전반적인 고객 경험과 업무 효율성을 개선합니다.
은행 업무에서 챗봇은 고객 서비스 향상, 업무 신속화, 맞춤형 금융 자문 제공, 부정행위 탐지, 거래 촉진, 24시간 365일 대응 지원, 운영 비용 절감, 고객과의 원활한 대화 경험을 제공할 수 있습니다.
AI와 자연어 처리(NLP)의 사용은 은행 산업을 위한 챗봇의 성장을 크게 증가시킬 것으로 예상됩니다. AI는 보다 정확한 응답과 복잡한 소비자 요청을 효율적으로 처리할 수 있게함으로써 챗봇의 성능을 향상시킵니다. NLP는 챗봇이 인간의 언어를 더 잘 이해하고 해석할 수 있게 하여 소비자와의 상호작용과 행복도 향상으로 이어집니다.
AI와 NLP의 결합으로 보다 개인화된 뱅킹 경험, 빠른 해결 시간, 24시간 365일 이용이 가능해졌으며, 이 모든 것이 현대의 은행 이용자에게 중요한 요소입니다. 또한, 이러한 기술은 사기 탐지, 금융 자문, 거래 지원 등의 추가 기능을 지원하여 그 활용을 더욱 촉진합니다. 또한, AI와 NLP는 은행이 일상적인 프로세스를 자동화하고 보다 전략적인 업무에 인력을 투입할 수 있도록함으로써 영업비용을 절감할 수 있도록 돕습니다. 따라서 이러한 기술의 채택은 은행 부문에서 챗봇의 성장을 위한 중요한 요소입니다.
제한된 이해와 능력이 은행 업무용 챗봇의 걸림돌이 될 수 있습니다. 챗봇은 많은 장점이 있지만, 그 유용성은 고객의 요구를 정확하게 읽고 대응하는 능력에 따라 그 유용성이 제한됩니다. 챗봇이 어려운 문의나 뉘앙스가 다른 문의를 이해하지 못하면 고객은 불만을 갖게 되고, 기술에 대한 신뢰를 잃을 수 있습니다.
또한, AI와 NLP의 현재 한계는 많은 언어, 속어, 관용적 표현을 제대로 처리하지 못하여 유용성이 제한될 수 있습니다. 일관성 없는 답변이나 잘못된 답변으로 인해 고객이 사람의 도움을 요청하게 되고, 자동화의 이점이 부정될 수 있습니다.
또한, 보안 문제나 기밀 정보를 적절히 관리하지 못하는 것도 도입의 걸림돌이 될 수 있습니다. 은행 업무에서 챗봇의 잠재력을 극대화하기 위해서는 AI, NLP, 보안 표준의 지속적인 개발을 통해 이러한 한계를 극복하고 그 능력을 향상시켜야 합니다.
The banking market is undergoing rapid transformation driven by digitalization, regulatory changes and evolving customer expectations. Fintech, mobile banking and blockchain technology are emerging as key developments that improve security and efficiency. Traditional banks face competition from digital-only institutions that provide greater user experiences. Regulatory compliance and cybersecurity remain key issues. This is likely to enable the market size to surpass USD 3.37 Billion in 2024 to reach a valuation of around USD 31.5 Billion by 2031.
Personalization and customer-centric services are increasingly important for client retention. The market is also seeing a surge in mergers and acquisitions as banks seek to scale and innovate. Overall, the banking industry is shifting toward nimbler, technology-driven models to satisfy the needs of today's consumers. The rising demand for Chatbot for Banking is enabling the market to grow at a CAGR of 37.62% from 2024 to 2031.
Chatbot for Banking Market: Definition/ Overview
A Chatbot for Banking is an AI-powered virtual assistant that provides consumers with banking services such as account inquiries, transaction processing and financial advising using conversational interfaces, thereby improving user experience and operational efficiency in the banking sector.
Banking chatbots improve overall customer experience and operational efficiency by streamlining customer service, offering 24/7 assistance, handling transactions, providing account information, facilitating bill payments, assisting with loan applications, enhancing fraud detection and providing personalized financial advice.
Chatbots in banking can improve customer service, expedite operations, provide tailored financial advice, detect fraud, facilitate transactions, support 24/7 availability, reduce operational costs and provide a seamless interactive experience for customers.
The use of AI and Natural Language Processing (NLP) is expected to considerably increase the chatbot for banking industry growth. AI improves chatbot performance by allowing for more accurate responses and efficient processing of complicated consumer requests. NLP enables chatbots to better understand and interpret human language, resulting in improved consumer interactions and happiness.
The combination of AI and NLP allows for more personalized banking experiences, faster resolution times and 24/7 availability, all of which are critical for modern banking consumers. These technologies also support additional functionality such as fraud detection, financial advice and transaction assistance, which further encourages their use. Additionally, AI and NLP assist banks in lowering operating expenses by automating mundane processes and freeing up human personnel for more strategic functions. Thus, adoption of these technologies is a crucial factor for the growth of chatbots in the banking sector.
Limited comprehension and capabilities may impede the chatbot for the banking business. While chatbots have many benefits, their usefulness is limited by their ability to correctly read and respond to client requests. If chatbots fail to understand difficult or nuanced queries, customers may become frustrated and lose trust in the technology.
Additionally, present limits in AI and NLP may result in insufficient handling of many languages, slang and idiomatic expressions, limiting their utility. Inconsistent or erroneous responses may cause customers to seek human assistance, negating the advantages of automation.
Furthermore, security concerns and an inability to adequately manage sensitive information can discourage adoption. To reach the full potential of chatbots in banking, ongoing developments in AI, NLP and security standards are required to overcome these limitations and enhance their capabilities.
The growing advanced capabilities of AI-powered chatbots over rule-based chatbots will drive the type segment in the chatbot for banking market. AI-powered chatbots outperform traditional chatbots by using machine learning and natural language processing (NLP) to answer complicated inquiries, provide personalized responses and improve over time via engagement.
These advanced features improve the client experience, operational efficiency and service quality, making AI-powered chatbots more desirable than rule-based systems. Rule-based chatbots, which are limited to predefined scripts and responses, struggle to handle complex and dynamic consumer interactions. As banks attempt to improve customer service and streamline operations, AI-powered chatbots' improved capabilities are projected to boost adoption and market supremacy.
The growing popularity of smartphones will propel the application segment in the chatbot for banking industry. As more people rely on smartphones for daily tasks, including banking, the need for mobile-based services increases. Chatbots embedded into mobile banking apps enable rapid, 24/7 client service for a variety of functions including questions, transactions and tailored financial advice.
Mobile applications are the most convenient and accessible platform for banking chatbots. Furthermore, mobile chatbots improve the user experience with features such as push notifications and real-time updates. The extensive usage of smartphones, as well as the demand for efficient, on-the-go banking solutions, will fuel chatbot application acceptance and growth in the mobile banking category.
High customer need for efficient banking solutions would propel the chatbot for banking market in North America. Consumers increasingly want speedy, personalized and 24-hour access to banking services, which chatbots can efficiently provide. The drive for better customer service and more frictionless banking experiences is driving banks to implement AI-powered chatbots.
Furthermore, the region's advanced technological infrastructure, high internet penetration and widespread usage of smartphones all help to drive chatbot adoption. Regulatory support for digital banking advances, as well as significant expenditures in artificial intelligence and natural language processing, help to drive market growth. As customers seek simplicity and efficiency, chatbot use in North American banks is projected to accelerate.
Rising investments in AI and natural language processing (NLP) technology will fuel the Asia-Pacific banking chatbot market. Governments and business sectors in China, India and Japan are boosting their investments in AI and NLP to increase technological skills and digital banking services. These developments allow chatbots to provide more accurate, efficient and tailored consumer interactions, satisfying the growing demand for simple and easily accessible financial solutions.
The region's fast expanding digital economy, increasing smartphone penetration and tech-savvy populace all contribute to this rise. As banks strive to streamline processes, decrease expenses and improve customer happiness, the usage of AI-powered chatbots is likely to grow, greatly driving the market in Asia-Pacific.
The chatbot for banking market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.
Some of the prominent players operating in the chatbot for banking market include:
Amazon (Lex)
Google (Dialogflow)
Microsoft (Azure Bot Service)
IBM (Watson Assistant)
LivePerson
Nuance Communications
eGain Corporation
Kasisto
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