세계의 야외 LED 디스플레이 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향, 예측(2024-2032년)

The global demand for Outdoor LED Display Market is presumed to reach the market size of nearly USD 34088.66 Million by 2032 from USD 8676.84 Million in 2023 with a CAGR of 16.42% under the study period 2024-2032.

An outdoor LED display is a large-scale electronic signage system for outdoor use in advertising, entertainment, information dissemination, and public communication. These displays consist of light-emitting diodes (LEDs) arranged in a matrix to form a high-resolution screen that displays dynamic multimedia content, including text, images, videos, and animations. It offers high brightness, wide viewing angles, and weather-resistant construction to ensure visibility and durability in outdoor environments. They are commonly used in outdoor advertising billboards, digital signage networks, sports stadiums, transportation hubs, and public squares to engage audiences and deliver impactful visual messages.

MARKET DYNAMICS

The factors driving the outdoor LED display market encompass the increasing demand for digital signage solutions, advancements in LED technology, and the growing adoption of outdoor advertising and branding strategies. Moreover, the expanding digital out-of-home (DOOH) advertising market and the shift towards dynamic and interactive advertising content drive the demand for outdoor LED displays that deliver immersive and engaging experiences to consumers. Additionally, the declining cost of LED technology and the development of large-format displays enable cost-effective deployment of outdoor LED signage, driving market penetration and adoption. Furthermore, the COVID-19 pandemic has accelerated the digital transformation of outdoor advertising, leading to increased investment in digital signage infrastructure and technologies such as outdoor LED displays. The market is also fuelled by regulatory trends promoting energy-efficient and sustainable lighting solutions, driving LED technology adoption in outdoor lighting and signage applications. However, competition from digital signage and regulatory restrictions may hinder the market growth in the next few years.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Outdoor LED Display. The growth and trends of Outdoor LED Display industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Outdoor LED Display market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Technology

• Individually Mounted
• Surface Mounted

By Color Display

• Monochrome Display
• Tri-Color Display
• Full Color Display

By Application

• LED Billboards
• Perimeter LED Boards
• LED Mobile Panel
• LED Traffic Lights
• LED Video Walls
• Other LED Matrix Boards

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Outdoor LED Display market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Outdoor LED Display market include Barco, Daktronics Inc., Electronic Displays Inc., LG Electronics, Panasonic Holdings Corporation, Sony Corporation, Toshiba Corporation, Leyard, Lighthouse Technologies Limited, Shenzhen Dicolor, Optoelectronics Co. Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. OUTDOOR LED DISPLAY - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Technology
  • 3.7.2 Market Attractiveness Analysis By Color Display
  • 3.7.3 Market Attractiveness Analysis By Application
  • 3.7.4 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL OUTDOOR LED DISPLAY MARKET ANALYSIS BY TECHNOLOGY

• 5.1. Overview By Technology
• 5.2. Historical and Forecast Data
• 5.3. Analysis By Technology
• 5.4. Individually Mounted Historic and Forecast Sales By Regions
• 5.5. Surface Mounted Historic and Forecast Sales By Regions

6. GLOBAL OUTDOOR LED DISPLAY MARKET ANALYSIS BY COLOR DISPLAY

• 6.1. Overview By Color Display
• 6.2. Historical and Forecast Data
• 6.3. Analysis By Color Display
• 6.4. Monochrome Display Historic and Forecast Sales By Regions
• 6.5. Tri-Color Display Historic and Forecast Sales By Regions
• 6.6. Full Color Display Historic and Forecast Sales By Regions

7. GLOBAL OUTDOOR LED DISPLAY MARKET ANALYSIS BY APPLICATION

• 7.1. Overview By Application
• 7.2. Historical and Forecast Data
• 7.3. Analysis By Application
• 7.4. LED Billboards Historic and Forecast Sales By Regions
• 7.5. Perimeter LED Boards Historic and Forecast Sales By Regions
• 7.6. LED Mobile Panel Historic and Forecast Sales By Regions
• 7.7. LED Traffic Lights Historic and Forecast Sales By Regions
• 7.8. LED Video Walls Historic and Forecast Sales By Regions
• 7.9. Other LED Matrix Boards Historic and Forecast Sales By Regions

8. GLOBAL OUTDOOR LED DISPLAY MARKET ANALYSIS BY GEOGRAPHY

• 8.1. Regional Outlook
• 8.2. Introduction
• 8.3. North America Sales Analysis
  • 8.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.3.2 North America By Segment Sales Analysis
  • 8.3.3 North America By Country Sales Analysis
  • 8.3.4 United States Sales Analysis
  • 8.3.5 Canada Sales Analysis
  • 8.3.6 Mexico Sales Analysis
• 8.4. Europe Sales Analysis
  • 8.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.4.2 Europe By Segment Sales Analysis
  • 8.4.3 Europe By Country Sales Analysis
  • 8.4.4 United Kingdom Sales Analysis
  • 8.4.5 France Sales Analysis
  • 8.4.6 Germany Sales Analysis
  • 8.4.7 Italy Sales Analysis
  • 8.4.8 Russia Sales Analysis
  • 8.4.9 Rest Of Europe Sales Analysis
• 8.5. Asia Pacific Sales Analysis
  • 8.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.5.2 Asia Pacific By Segment Sales Analysis
  • 8.5.3 Asia Pacific By Country Sales Analysis
  • 8.5.4 China Sales Analysis
  • 8.5.5 India Sales Analysis
  • 8.5.6 Japan Sales Analysis
  • 8.5.7 South Korea Sales Analysis
  • 8.5.8 Australia Sales Analysis
  • 8.5.9 South East Asia Sales Analysis
  • 8.5.10 Rest Of Asia Pacific Sales Analysis
• 8.6. Latin America Sales Analysis
  • 8.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.6.2 Latin America By Segment Sales Analysis
  • 8.6.3 Latin America By Country Sales Analysis
  • 8.6.4 Brazil Sales Analysis
  • 8.6.5 Argentina Sales Analysis
  • 8.6.6 Peru Sales Analysis
  • 8.6.7 Chile Sales Analysis
  • 8.6.8 Rest of Latin America Sales Analysis
• 8.7. Middle East & Africa Sales Analysis
  • 8.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.7.2 Middle East & Africa By Segment Sales Analysis
  • 8.7.3 Middle East & Africa By Country Sales Analysis
  • 8.7.4 Saudi Arabia Sales Analysis
  • 8.7.5 UAE Sales Analysis
  • 8.7.6 Israel Sales Analysis
  • 8.7.7 South Africa Sales Analysis
  • 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE OUTDOOR LED DISPLAY COMPANIES

• 9.1. Outdoor LED Display Market Competition
• 9.2. Partnership/Collaboration/Agreement
• 9.3. Merger And Acquisitions
• 9.4. New Product Launch
• 9.5. Other Developments

10. COMPANY PROFILES OF OUTDOOR LED DISPLAY INDUSTRY

• 10.1. Top Companies Market Share Analysis
• 10.2. Market Concentration Rate
• 10.3. Barco
  • 10.3.1 Company Overview
  • 10.3.2 Company Revenue
  • 10.3.3 Products
  • 10.3.4 Recent Developments
• 10.4. Daktronics Inc.
  • 10.4.1 Company Overview
  • 10.4.2 Company Revenue
  • 10.4.3 Products
  • 10.4.4 Recent Developments
• 10.5. Electronic Displays Inc.
  • 10.5.1 Company Overview
  • 10.5.2 Company Revenue
  • 10.5.3 Products
  • 10.5.4 Recent Developments
• 10.6. LG Electronics
  • 10.6.1 Company Overview
  • 10.6.2 Company Revenue
  • 10.6.3 Products
  • 10.6.4 Recent Developments
• 10.7. Panasonic Holdings Corporation
  • 10.7.1 Company Overview
  • 10.7.2 Company Revenue
  • 10.7.3 Products
  • 10.7.4 Recent Developments
• 10.8. Sony Corporation
  • 10.8.1 Company Overview
  • 10.8.2 Company Revenue
  • 10.8.3 Products
  • 10.8.4 Recent Developments
• 10.9. Toshiba Corporation
  • 10.9.1 Company Overview
  • 10.9.2 Company Revenue
  • 10.9.3 Products
  • 10.9.4 Recent Developments
• 10.10. Leyard
  • 10.10.1 Company Overview
  • 10.10.2 Company Revenue
  • 10.10.3 Products
  • 10.10.4 Recent Developments
• 10.11. Lighthouse Technologies Limited
  • 10.11.1 Company Overview
  • 10.11.2 Company Revenue
  • 10.11.3 Products
  • 10.11.4 Recent Developments
• 10.12. Shenzhen Dicolor
  • 10.12.1 Company Overview
  • 10.12.2 Company Revenue
  • 10.12.3 Products
  • 10.12.4 Recent Developments
• 10.13. Optoelectronics Co. Ltd
  • 10.13.1 Company Overview
  • 10.13.2 Company Revenue
  • 10.13.3 Products
  • 10.13.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies