세계의 서비스 분석 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향 및 예측(2025-2033년)

Global Service Analytics Market size is anticipated to grow from USD 1.52 Billion in 2024 to USD 6.3 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 17.12% during the forecast period of 2026 to 2033.

The service analytics market is poised for substantial growth as organizations increasingly recognize the value of data-driven decision-making in enhancing customer experiences and operational efficiency. With the proliferation of digital services and the growing complexity of customer interactions, businesses are turning to service analytics to gain insights into customer behavior, preferences, and satisfaction levels. By leveraging advanced analytics tools and techniques, organizations can identify trends, optimize service delivery, and tailor their offerings to meet the evolving needs of their customers. This shift towards a more analytical approach is expected to drive significant investment in service analytics solutions across various industries.

Moreover, the integration of artificial intelligence and machine learning into service analytics is revolutionizing the way organizations analyze and interpret data. These technologies enable businesses to process vast amounts of information in real-time, uncovering actionable insights that can inform strategic decisions. As organizations seek to enhance their competitive edge, the demand for sophisticated service analytics platforms that offer predictive capabilities and automated reporting is likely to surge. This trend is further supported by the increasing emphasis on customer-centricity, as businesses strive to create personalized experiences that foster loyalty and engagement.

Additionally, the rise of omnichannel service delivery is driving the need for comprehensive service analytics solutions that can provide a holistic view of customer interactions across multiple touchpoints. As consumers engage with brands through various channels, from social media to mobile apps, organizations must be equipped to analyze data from these diverse sources to gain a complete understanding of customer journeys. The service analytics market is thus well-positioned for growth, with opportunities for innovation and collaboration as businesses seek to harness the power of data to enhance service quality and drive customer satisfaction.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Component

• Software
• Services

By Application

• Customer Service
• Field Service
• IT Service
• Others

By Deployment Mode

• On-Premises
• Cloud

By Enterprise Size

• Small and Medium Enterprises
• Large Enterprises

By End-User

• BFSI
• Healthcare
• Retail
• IT and Telecommunications
• Manufacturing
• Others
• COMPANIES PROFILED
• IBM Corporation
• SAP SE
• Oracle Corporation
• Microsoft Corporation
• SAS Institute Inc.
• Salesforce.com Inc.
• Tableau Software Inc.
• Qlik Technologies Inc.
• MicroStrategy Incorporated
• TIBCO Software Inc.
• Information Builders Inc.
• Sisense Inc.
• GoodData Corporation
• Domo Inc.
• Yellowfin International
• The above list can be customized.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. SERVICE ANALYTICS INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Component
  • 3.7.2 Market Attractiveness Analysis By Application
  • 3.7.3 Market Attractiveness Analysis By Deployment Mode
  • 3.7.4 Market Attractiveness Analysis By Enterprise Size
  • 3.7.5 Market Attractiveness Analysis By End-User
  • 3.7.6 Market Attractiveness Analysis By Regions

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL SERVICE ANALYTICS MARKET ANALYSIS BY COMPONENT

• 5.1. Overview By Component
• 5.2. Historical and Forecast Data Analysis By Component
• 5.3. Software Historic and Forecast Sales By Regions
• 5.4. Services Historic and Forecast Sales By Regions

6. GLOBAL SERVICE ANALYTICS MARKET ANALYSIS BY APPLICATION

• 6.1. Overview By Application
• 6.2. Historical and Forecast Data Analysis By Application
• 6.3. Customer Service Historic and Forecast Sales By Regions
• 6.4. Field Service Historic and Forecast Sales By Regions
• 6.5. IT Service Historic and Forecast Sales By Regions
• 6.6. Others Historic and Forecast Sales By Regions

7. GLOBAL SERVICE ANALYTICS MARKET ANALYSIS BY DEPLOYMENT MODE

• 7.1. Overview By Deployment Mode
• 7.2. Historical and Forecast Data Analysis By Deployment Mode
• 7.3. On-Premises Historic and Forecast Sales By Regions
• 7.4. Cloud Historic and Forecast Sales By Regions

8. GLOBAL SERVICE ANALYTICS MARKET ANALYSIS BY ENTERPRISE SIZE

• 8.1. Overview By Enterprise Size
• 8.2. Historical and Forecast Data Analysis By Enterprise Size
• 8.3. Small and Medium Enterprises Historic and Forecast Sales By Regions
• 8.4. Large Enterprises Historic and Forecast Sales By Regions

9. GLOBAL SERVICE ANALYTICS MARKET ANALYSIS BY END-USER

• 9.1. Overview By End-User
• 9.2. Historical and Forecast Data Analysis By End-User
• 9.3. BFSI Historic and Forecast Sales By Regions
• 9.4. Healthcare Historic and Forecast Sales By Regions
• 9.5. Retail Historic and Forecast Sales By Regions
• 9.6. IT and Telecommunications Historic and Forecast Sales By Regions
• 9.7. Manufacturing Historic and Forecast Sales By Regions
• 9.8. Others Historic and Forecast Sales By Regions

10. GLOBAL SERVICE ANALYTICS MARKET ANALYSIS BY GEOGRAPHY

• 10.1. Regional Outlook
• 10.2. Introduction
• 10.3. North America Sales Analysis
  • 10.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.3.2 North America By Segment Sales Analysis
  • 10.3.3 North America By Country Sales Analysis
  • 10.3.4 United States Sales Analysis
  • 10.3.5 Canada Sales Analysis
  • 10.3.6 Mexico Sales Analysis
• 10.4. Europe Sales Analysis
  • 10.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.4.2 Europe By Segment Sales Analysis
  • 10.4.3 Europe By Country Sales Analysis
  • 10.4.4 United Kingdom Sales Analysis
  • 10.4.5 France Sales Analysis
  • 10.4.6 Germany Sales Analysis
  • 10.4.7 Italy Sales Analysis
  • 10.4.8 Russia Sales Analysis
  • 10.4.9 Rest Of Europe Sales Analysis
• 10.5. Asia Pacific Sales Analysis
  • 10.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.5.2 Asia Pacific By Segment Sales Analysis
  • 10.5.3 Asia Pacific By Country Sales Analysis
  • 10.5.4 China Sales Analysis
  • 10.5.5 India Sales Analysis
  • 10.5.6 Japan Sales Analysis
  • 10.5.7 South Korea Sales Analysis
  • 10.5.8 Australia Sales Analysis
  • 10.5.9 South East Asia Sales Analysis
  • 10.5.10 Rest Of Asia Pacific Sales Analysis
• 10.6. Latin America Sales Analysis
  • 10.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.6.2 Latin America By Segment Sales Analysis
  • 10.6.3 Latin America By Country Sales Analysis
  • 10.6.4 Brazil Sales Analysis
  • 10.6.5 Argentina Sales Analysis
  • 10.6.6 Peru Sales Analysis
  • 10.6.7 Chile Sales Analysis
  • 10.6.8 Rest of Latin America Sales Analysis
• 10.7. Middle East & Africa Sales Analysis
  • 10.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.7.2 Middle East & Africa By Segment Sales Analysis
  • 10.7.3 Middle East & Africa By Country Sales Analysis
  • 10.7.4 Saudi Arabia Sales Analysis
  • 10.7.5 UAE Sales Analysis
  • 10.7.6 Israel Sales Analysis
  • 10.7.7 South Africa Sales Analysis
  • 10.7.8 Rest Of Middle East And Africa Sales Analysis

11. COMPETITIVE LANDSCAPE OF THE SERVICE ANALYTICS COMPANIES

• 11.1. Service Analytics Market Competition
• 11.2. Partnership/Collaboration/Agreement
• 11.3. Merger And Acquisitions
• 11.4. New Product Launch
• 11.5. Other Developments

12. COMPANY PROFILES OF SERVICE ANALYTICS INDUSTRY

• 12.1. Top Companies Market Share Analysis
• 12.2. Market Concentration Rate
• 12.3. IBM Corporation
  • 12.3.1 Company Overview
  • 12.3.2 Company Revenue
  • 12.3.3 Products
  • 12.3.4 Recent Developments
• 12.4. SAP SE
  • 12.4.1 Company Overview
  • 12.4.2 Company Revenue
  • 12.4.3 Products
  • 12.4.4 Recent Developments
• 12.5. Oracle Corporation
  • 12.5.1 Company Overview
  • 12.5.2 Company Revenue
  • 12.5.3 Products
  • 12.5.4 Recent Developments
• 12.6. Microsoft Corporation
  • 12.6.1 Company Overview
  • 12.6.2 Company Revenue
  • 12.6.3 Products
  • 12.6.4 Recent Developments
• 12.7. SAS Institute Inc.
  • 12.7.1 Company Overview
  • 12.7.2 Company Revenue
  • 12.7.3 Products
  • 12.7.4 Recent Developments
• 12.8. Salesforce.Com Inc.
  • 12.8.1 Company Overview
  • 12.8.2 Company Revenue
  • 12.8.3 Products
  • 12.8.4 Recent Developments
• 12.9. Tableau Software Inc.
  • 12.9.1 Company Overview
  • 12.9.2 Company Revenue
  • 12.9.3 Products
  • 12.9.4 Recent Developments
• 12.10. Qlik Technologies Inc.
  • 12.10.1 Company Overview
  • 12.10.2 Company Revenue
  • 12.10.3 Products
  • 12.10.4 Recent Developments
• 12.11. MicroStrategy Incorporated
  • 12.11.1 Company Overview
  • 12.11.2 Company Revenue
  • 12.11.3 Products
  • 12.11.4 Recent Developments
• 12.12. TIBCO Software Inc.
  • 12.12.1 Company Overview
  • 12.12.2 Company Revenue
  • 12.12.3 Products
  • 12.12.4 Recent Developments
• 12.13. Information Builders Inc.
  • 12.13.1 Company Overview
  • 12.13.2 Company Revenue
  • 12.13.3 Products
  • 12.13.4 Recent Developments
• 12.14. Sisense Inc.
  • 12.14.1 Company Overview
  • 12.14.2 Company Revenue
  • 12.14.3 Products
  • 12.14.4 Recent Developments
• 12.15. GoodData Corporation
  • 12.15.1 Company Overview
  • 12.15.2 Company Revenue
  • 12.15.3 Products
  • 12.15.4 Recent Developments
• 12.16. Domo Inc.
  • 12.16.1 Company Overview
  • 12.16.2 Company Revenue
  • 12.16.3 Products
  • 12.16.4 Recent Developments
• 12.17. Yellowfin International
  • 12.17.1 Company Overview
  • 12.17.2 Company Revenue
  • 12.17.3 Products
  • 12.17.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies