직원 홍보 툴 시장 : 전개 모델별, 조직 규모별, 최종 사용자별, 지역별

Employee Advocacy Tool Market is estimated to be valued at USD 1.8 Bn in 2025 and is expected to reach USD 7.49 Bn by 2032, growing at a compound annual growth rate (CAGR) of 22.6% from 2025 to 2032.

Employee advocacy tools have become increasingly important in today's digital age, as companies recognize the power of their own employees in shaping brand perception and driving business growth. These tools enable employees to become brand advocates, sharing company content and promoting its products or services on their personal social media platforms. By harnessing the reach of their employees' networks, organizations can amplify their brand messaging and increase their online presence.

Market Dynamics:

The employee advocacy tool market is witnessing significant growth, driven by several factors. One of the key drivers is the rising importance of employee-generated content and its impact on brand perception. Consumers today trust their peers and employees more than traditional advertising methods, making employee advocacy a powerful tool for enhancing brand credibility. Furthermore, organizations are realizing the potential of employee advocacy in increasing their social media reach and engagement. By leveraging their employees' social networks, companies can extend their brand message to a wider audience, generating more leads and conversions. The employee advocacy tools market has seen growth as organizations recognize the benefits of harnessing their employees as brand advocates. This growth has attracted various players, leading to increased competition and innovation within the market.

However, there are also challenges and restraints in the market. One such challenge is ensuring that employees are engaged and motivated to participate in advocacy efforts. Organizations need to provide the right incentives and support to encourage employees to become active advocates. Additionally, there may be concerns regarding data privacy and security when employees share company content on their personal social media accounts.

Key features of the study:

• This report provides in-depth analysis of the global employee advocacy tool market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global employee advocacy tool market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include EveryoneSocial, Hootsuite, Sociabble, PostBeyond, Dynamic Signal, MarketBeam, Bambu by Sprout Social, Influitive, GaggleAMP, Rallyware, Ambassify, DrumUp, SocialChorus, Speakap, PostBeyond, Dynamic Signal, and others
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global employee advocacy tool market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global employee advocacy tool market

Employee Advocacy Tool Market Detailed Segmentation:

• By Deployment Model
  • Cloud-based
  • On-premise
  • Hybrid
• By Organization Size
  • Small & Medium Enterprises
  • Large Enterprises
• By End User
  • IT & Telecom
  • Retail & Consumer Goods
  • BFSI
  • Healthcare
  • Media & Entertainment
  • Others
• By Region
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
• Company Profiles
  • EveryoneSocial
  • Hootsuite
  • Sociabble
  • PostBeyond
  • Dynamic Signal
  • MarketBeam
  • Bambu by Sprout Social
  • Influitive
  • GaggleAMP
  • Rallyware
  • Ambassify
  • DrumUp
  • SocialChorus
  • Speakap
  • Others

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Employee Advocacy Tool Market, By Deployment Model
  • Employee Advocacy Tool Market, By Organization Size
  • Employee Advocacy Tool Market, By End User
  • Employee Advocacy Tool Market, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Growth in renovation and remodeling activities
  • High initial and installation costs
  • Rising demand for quartzite stone slabs
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Employee Advocacy Tool Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Employee Advocacy Tool Market , By Deployment Model, 2020 - 2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Cloud-based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
• On-premise
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
• Hybrid
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)

6. Employee Advocacy Tool Market , By Organization Size, 2020 - 2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Small & Medium Enterprises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
• Large Enterprises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)

7. Employee Advocacy Tool Market , By End User, 2020 - 2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• IT & Telecom
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
• Retail & Consumer Goods
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
• BFSI
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
• Healthcare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
• Media & Entertainment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032,(US$ Bn)

8. Employee Advocacy Tool Market, By Region, 2020 - 2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2020 - 2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • GCC Countries
    • Israel
    • South Africa
    • Central Africa
    • North Africa
    • Rest of Middle East

9. Competitive Landscape

• EveryoneSocial
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hootsuite
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Sociabble
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• PostBeyond
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Dynamic Signal
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• MarketBeam
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Bambu by Sprout Social
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Influitive
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• GaggleAMP
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Rallyware
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Ambassify
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• DrumUp
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• SocialChorus
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Speakap
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Others
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

10. Section

• Research Methodology
• About us