직원 참여 소프트웨어 시장 규모, 점유율 및 동향 분석 보고서 : 배포 형태별, 기업 규모별, 기능별, 최종 용도별, 지역별, 부문별 예측(2024-2030년)

Market Size & Trends:

The global employee engagement software market size was estimated at USD 928.3 million in 2023 and is anticipated to grow at a CAGR of 16.4% from 2024 to 2030. The market growth is driven by organizations which are increasingly recognize the importance of employee satisfaction and its direct impact on productivity and retention. As businesses strive to foster a more connected and motivated workforce, the demand for tools that facilitate communication, recognition, and feedback has surged. The shift towards remote and hybrid working models has further accelerated the adoption of such software as companies seek to maintain strong engagement levels in a decentralized work environment. Additionally, advancements in technology, such as artificial intelligence and data analytics, are enhancing the capabilities of these platforms, allowing for more personalized and actionable insights into employee well-being and performance. As a result, the employee engagement software market is expected to continue its upward trajectory.

Remote employment is increasingly becoming a standard practice across various sectors, with a study from Upwork indicating that by 2025, around 22% of the workforce in the U.S. is expected to be working remotely. The shift towards remote and hybrid working models has significantly driven the demand for employee engagement software. Maintaining effective communication, collaboration, and connection has become more challenging with employees no longer consistently working in centralized office environments. As a result, organizations increasingly rely on digital tools to bridge these gaps, ensuring that remote and hybrid employees remain engaged, aligned with organizational goals, and connected with their teams. Employee engagement software facilitates this by offering features such as virtual feedback systems, recognition platforms, and real-time communication channels, which help sustain a sense of belonging and motivation. Furthermore, these platforms allow employers to monitor and assess engagement levels more effectively, providing insights critical to addressing the unique challenges of remote work. Consequently, shifting towards these flexible working models has been a key driver of adopting employee engagement solutions.

Organizations' growing recognition of employee satisfaction's critical role in enhancing productivity and retention is a significant driver of the employee engagement software market. Companies seeking to foster a positive work environment and ensure their workforce remains motivated to use technology to streamline and enhance engagement initiatives. Employee engagement software provides a structured and scalable approach to improving job satisfaction by enabling regular feedback, recognition, and communication, which is essential for maintaining morale and reducing turnover. Furthermore, these platforms empower organizations to create meaningful connections with their employees by directly addressing the factors influencing employee satisfaction, such as career development opportunities and workplace culture. This, in turn, boosts productivity, reduces attrition rates, and leads to a more engaged and committed workforce, driving the growing demand for such software solutions.

Global Employee Engagement Software Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the employee engagement software market report based on deployment mode, enterprise size, function, end-use, and region.

• Deployment Mode Outlook (Revenue, USD Million, 2018 - 2030)
• On-premises
• Cloud
• Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)
• Large Enterprises
• Small and Medium Enterprises (SMEs)
• Function Outlook (Revenue, USD Million, 2018 - 2030)
• Communication And Collaboration
• Learning and Development
• Performance Management
• Onboarding and OffboardingOthers
• End-use Outlook (Revenue, USD Million, 2018 - 2030)
• BFSI
• Government And Public Sector
• Healthcare
• Retail And E-commerce
• IT And Telecommunications
• Manufacturing
• Others
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Employee Engagement Software Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
  • 3.3.3. Industry Opportunities
• 3.4. Employee Engagement Software Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Employee Engagement Software Market: Deployment Mode Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Employee Engagement Software Market: Deployment Mode Movement Analysis, 2023 & 2030 (USD Million)
• 4.3. On-premises
  • 4.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 4.4. Cloud
  • 4.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 5. Employee Engagement Software Market: Enterprise Size Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Employee Engagement Software Market: Enterprise Size Movement Analysis, 2023 & 2030 (USD Million)
• 5.3. Large Enterprises
  • 5.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 5.4. Small and Medium Enterprises (SMEs)
  • 5.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 6. Employee Engagement Software Market: Function Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Employee Engagement Software Market: Function Movement Analysis, 2023 & 2030 (USD Million)
• 6.3. Communication and Collaboration
  • 6.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 6.4. Learning and Development
  • 6.4.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 6.5. Performance Management
  • 6.5.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 6.6. Onboarding and Offboarding
  • 6.6.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 6.7. Others
  • 6.7.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 7. Employee Engagement Software Market: End Use Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Employee Engagement Software Market Share by Industry 2023 & 2030 (USD Million)
• 7.3. BFSI
  • 7.3.1. Market size estimates and forecasts, 2018 - 2030 (USD Million)
• 7.4. Government and Public Sector
  • 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 7.5. Healthcare
  • 7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 7.6. Retail and E-commerce
  • 7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 7.7. IT and Telecommunications
  • 7.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 7.8. Manufacturing
  • 7.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
• 7.9. Others
  • 7.9.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Employee Engagement Software Market: Regional Estimates & Trend Analysis

• 8.1. Employee Engagement Software Market Share, By Region, 2023 & 2030 (USD Million)
• 8.2. North America
  • 8.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.2.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
  • 8.2.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
  • 8.2.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
  • 8.2.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.2.6. U.S.
    • 8.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.6.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.2.6.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.2.6.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.2.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.2.7. Canada
    • 8.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.7.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.2.7.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.2.7.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.2.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.2.8. Mexico
    • 8.2.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.8.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.2.8.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.2.8.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.2.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
• 8.3. Europe
  • 8.3.1. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
  • 8.3.2. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
  • 8.3.3. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
  • 8.3.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.3.5. UK
    • 8.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.5.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.3.5.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.3.5.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.3.5.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.3.6. Germany
    • 8.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.6.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.3.6.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.3.6.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.3.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.3.7. France
    • 8.3.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.7.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.3.7.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.3.7.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.3.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
  • 8.4.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
  • 8.4.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
  • 8.4.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.4.6. China
    • 8.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.6.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.4.6.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.4.6.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.4.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.4.7. India
    • 8.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.7.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.4.7.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.4.7.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.4.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.4.8. Japan
    • 8.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.8.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.4.8.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.4.8.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.4.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.4.9. Australia
    • 8.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.9.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.4.9.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.4.9.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.4.9.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.4.10. South Korea
    • 8.4.10.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.10.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.4.10.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.4.10.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.4.10.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
• 8.5. Latin America
  • 8.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
  • 8.5.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
  • 8.5.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
  • 8.5.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.5.6. Brazil
    • 8.5.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.6.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.5.6.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.5.6.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.5.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
• 8.6. Middle East & Africa
  • 8.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
  • 8.6.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
  • 8.6.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
  • 8.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.6.5. UAE
    • 8.6.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.6.2.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.6.2.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.6.2.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.6.3. Saudi Arabia
    • 8.6.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.3.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.6.3.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.6.3.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.6.3.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.6.4. South Africa
    • 8.6.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.4.2. Market estimates and forecast by deployment mode, 2018 - 2030 (Revenue, USD Million)
    • 8.6.4.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.6.4.4. Market estimates and forecast by function, 2018 - 2030 (Revenue, USD Million)
    • 8.6.4.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)

Chapter 9. Competitive Landscape

• 9.1. Recent Developments & Impact Analysis by Key Market Participants
• 9.2. Company Categorization
• 9.3. Company Market Share Analysis
• 9.4. Company Heat Map Analysis
• 9.5. Strategy Mapping
  • 9.5.1. Expansion
  • 9.5.2. Mergers & Acquisition
  • 9.5.3. Partnerships & Collaborations
  • 9.5.4. New Product Launches
  • 9.5.5. Research And Development
• 9.6. Company Profiles
  • 9.6.1. 15Five
    • 9.6.1.1. Participant's Overview
    • 9.6.1.2. Financial Performance
    • 9.6.1.3. Product Benchmarking
    • 9.6.1.4. Recent Developments
  • 9.6.2. Bamboo HR LLC.
    • 9.6.2.1. Participant's Overview
    • 9.6.2.2. Financial Performance
    • 9.6.2.3. Product Benchmarking
    • 9.6.2.4. Recent Developments
  • 9.6.3. Culture Amp Pty Ltd
    • 9.6.3.1. Participant's Overview
    • 9.6.3.2. Financial Performance
    • 9.6.3.3. Product Benchmarking
    • 9.6.3.4. Recent Developments
  • 9.6.4. Lattice
    • 9.6.4.1. Participant's Overview
    • 9.6.4.2. Financial Performance
    • 9.6.4.3. Product Benchmarking
    • 9.6.4.4. Recent Developments
  • 9.6.5. Leapsome
    • 9.6.5.1. Participant's Overview
    • 9.6.5.2. Financial Performance
    • 9.6.5.3. Product Benchmarking
    • 9.6.5.4. Recent Developments
  • 9.6.6. Qualtrics
    • 9.6.6.1. Participant's Overview
    • 9.6.6.2. Financial Performance
    • 9.6.6.3. Product Benchmarking
    • 9.6.6.4. Recent Developments
  • 9.6.7. SAP
    • 9.6.7.1. Participant's Overview
    • 9.6.7.2. Financial Performance
    • 9.6.7.3. Product Benchmarking
    • 9.6.7.4. Recent Developments
  • 9.6.8. TINYpulse
    • 9.6.8.1. Participant's Overview
    • 9.6.8.2. Financial Performance
    • 9.6.8.3. Product Benchmarking
    • 9.6.8.4. Recent Developments
  • 9.6.9. Workday, Inc.
    • 9.6.9.1. Participant's Overview
    • 9.6.9.2. Financial Performance
    • 9.6.9.3. Product Benchmarking
    • 9.6.9.4. Recent Developments
  • 9.6.10. Workleap Platform Inc.
    • 9.6.10.1. Participant's Overview
    • 9.6.10.2. Financial Performance
    • 9.6.10.3. Product Benchmarking
    • 9.6.10.4. Recent Developments