세계의 직원 참여 소프트웨어 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향, 예측(2025-2033년)

Global Employee Engagement Software Market size is anticipated to grow from USD 0.79 Billion in 2024 to USD 2.09 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 11.43% during the forecast period of 2026 to 2033.

The Employee Engagement Software market is poised for substantial growth as organizations increasingly recognize the importance of fostering a positive workplace culture and enhancing employee satisfaction. As businesses strive to improve retention rates and boost productivity, the demand for innovative engagement solutions is on the rise. Employee engagement software provides tools for communication, feedback, and recognition, enabling organizations to create a more connected and motivated workforce. As companies invest in these solutions, the market is expected to expand significantly, catering to diverse organizational needs and employee preferences.

Technological advancements in data analytics and artificial intelligence are playing a pivotal role in shaping the Employee Engagement Software market. The integration of AI-driven insights allows organizations to measure employee sentiment, identify areas for improvement, and tailor engagement strategies accordingly. Additionally, the rise of mobile applications and cloud-based platforms is enhancing accessibility, enabling employees to engage with their organizations anytime and anywhere. As businesses continue to embrace digital transformation, the demand for employee engagement software that leverages technology to enhance the employee experience will likely increase, driving innovation and competition within the market.

Moreover, the growing emphasis on diversity, equity, and inclusion (DEI) is influencing the Employee Engagement Software market landscape. As organizations seek to create inclusive workplaces that value diverse perspectives, the demand for engagement solutions that support DEI initiatives is rising. Employee engagement software that facilitates open communication, feedback, and recognition can play a crucial role in fostering an inclusive culture. As the market evolves, the convergence of technology, employee engagement, and DEI will be key drivers of growth, positioning employee engagement software as an essential tool for modern workforce management.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Deployment Type

• Cloud
• On-Premises
• Hybrid

By Enterprise Size

• Large Enterprises
• SMEs

By End Users

• BFSI
• Government
• IT & Telecommunication
• Manufacturing
• Retail
• Hospitality
• Transportation & Logistics
• Others
• COMPANIES PROFILED
• Qualtrics
• Bamboo HR LLC
• BITRIX
• Salesforce
• Officevibe
• CultureAMP
• KAZOO
• LATTICE
• 15Five
• WorkVivo.
• The above list can be customized.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. EMPLOYEE ENGAGEMENT SOFTWARE INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Deployment Type
  • 3.7.2 Market Attractiveness Analysis By Enterprise Size
  • 3.7.3 Market Attractiveness Analysis By End Users
  • 3.7.4 Market Attractiveness Analysis By Regions

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET ANALYSIS BY DEPLOYMENT TYPE

• 5.1. Overview By Deployment Type
• 5.2. Historical and Forecast Data Analysis By Deployment Type
• 5.3. Cloud Historic and Forecast Sales By Regions
• 5.4. On-Premises Historic and Forecast Sales By Regions
• 5.5. Hybrid Historic and Forecast Sales By Regions

6. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET ANALYSIS BY ENTERPRISE SIZE

• 6.1. Overview By Enterprise Size
• 6.2. Historical and Forecast Data Analysis By Enterprise Size
• 6.3. Large Enterprises Historic and Forecast Sales By Regions
• 6.4. SMEs Historic and Forecast Sales By Regions

7. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET ANALYSIS BY END USERS

• 7.1. Overview By End Users
• 7.2. Historical and Forecast Data Analysis By End Users
• 7.3. BFSI Historic and Forecast Sales By Regions
• 7.4. Government Historic and Forecast Sales By Regions
• 7.5. IT & Telecommunication Historic and Forecast Sales By Regions
• 7.6. Manufacturing Historic and Forecast Sales By Regions
• 7.7. Retail Historic and Forecast Sales By Regions
• 7.8. Hospitality Historic and Forecast Sales By Regions
• 7.9. Transportation & Logistics Historic and Forecast Sales By Regions
• 7.10. Others Historic and Forecast Sales By Regions

8. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET ANALYSIS BY GEOGRAPHY

• 8.1. Regional Outlook
• 8.2. Introduction
• 8.3. North America Sales Analysis
  • 8.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.3.2 North America By Segment Sales Analysis
  • 8.3.3 North America By Country Sales Analysis
  • 8.3.4 United States Sales Analysis
  • 8.3.5 Canada Sales Analysis
  • 8.3.6 Mexico Sales Analysis
• 8.4. Europe Sales Analysis
  • 8.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.4.2 Europe By Segment Sales Analysis
  • 8.4.3 Europe By Country Sales Analysis
  • 8.4.4 United Kingdom Sales Analysis
  • 8.4.5 France Sales Analysis
  • 8.4.6 Germany Sales Analysis
  • 8.4.7 Italy Sales Analysis
  • 8.4.8 Russia Sales Analysis
  • 8.4.9 Rest Of Europe Sales Analysis
• 8.5. Asia Pacific Sales Analysis
  • 8.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.5.2 Asia Pacific By Segment Sales Analysis
  • 8.5.3 Asia Pacific By Country Sales Analysis
  • 8.5.4 China Sales Analysis
  • 8.5.5 India Sales Analysis
  • 8.5.6 Japan Sales Analysis
  • 8.5.7 South Korea Sales Analysis
  • 8.5.8 Australia Sales Analysis
  • 8.5.9 South East Asia Sales Analysis
  • 8.5.10 Rest Of Asia Pacific Sales Analysis
• 8.6. Latin America Sales Analysis
  • 8.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.6.2 Latin America By Segment Sales Analysis
  • 8.6.3 Latin America By Country Sales Analysis
  • 8.6.4 Brazil Sales Analysis
  • 8.6.5 Argentina Sales Analysis
  • 8.6.6 Peru Sales Analysis
  • 8.6.7 Chile Sales Analysis
  • 8.6.8 Rest of Latin America Sales Analysis
• 8.7. Middle East & Africa Sales Analysis
  • 8.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.7.2 Middle East & Africa By Segment Sales Analysis
  • 8.7.3 Middle East & Africa By Country Sales Analysis
  • 8.7.4 Saudi Arabia Sales Analysis
  • 8.7.5 UAE Sales Analysis
  • 8.7.6 Israel Sales Analysis
  • 8.7.7 South Africa Sales Analysis
  • 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE EMPLOYEE ENGAGEMENT SOFTWARE COMPANIES

• 9.1. Employee Engagement Software Market Competition
• 9.2. Partnership/Collaboration/Agreement
• 9.3. Merger And Acquisitions
• 9.4. New Product Launch
• 9.5. Other Developments

10. COMPANY PROFILES OF EMPLOYEE ENGAGEMENT SOFTWARE INDUSTRY

• 10.1. Top Companies Market Share Analysis
• 10.2. Market Concentration Rate
• 10.3. Qualtrics
  • 10.3.1 Company Overview
  • 10.3.2 Company Revenue
  • 10.3.3 Products
  • 10.3.4 Recent Developments
• 10.4. Bamboo HR LLC
  • 10.4.1 Company Overview
  • 10.4.2 Company Revenue
  • 10.4.3 Products
  • 10.4.4 Recent Developments
• 10.5. BITRIX
  • 10.5.1 Company Overview
  • 10.5.2 Company Revenue
  • 10.5.3 Products
  • 10.5.4 Recent Developments
• 10.6. Salesforce
  • 10.6.1 Company Overview
  • 10.6.2 Company Revenue
  • 10.6.3 Products
  • 10.6.4 Recent Developments
• 10.7. Officevibe
  • 10.7.1 Company Overview
  • 10.7.2 Company Revenue
  • 10.7.3 Products
  • 10.7.4 Recent Developments
• 10.8. CultureAMP
  • 10.8.1 Company Overview
  • 10.8.2 Company Revenue
  • 10.8.3 Products
  • 10.8.4 Recent Developments
• 10.9. KAZOO
  • 10.9.1 Company Overview
  • 10.9.2 Company Revenue
  • 10.9.3 Products
  • 10.9.4 Recent Developments
• 10.10. LATTICE
  • 10.10.1 Company Overview
  • 10.10.2 Company Revenue
  • 10.10.3 Products
  • 10.10.4 Recent Developments
• 10.11. 15Five
  • 10.11.1 Company Overview
  • 10.11.2 Company Revenue
  • 10.11.3 Products
  • 10.11.4 Recent Developments
• 10.12. WorkVivo
  • 10.12.1 Company Overview
  • 10.12.2 Company Revenue
  • 10.12.3 Products
  • 10.12.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies